Tag Archive for: HERZBLUAT
Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article looks at both sides of the coin and shows how HERZBLUAT helps companies find the best path for their individual needs.
In a world where sustainability is becoming more and more important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball World Championship qualifier "Sal23urg", which was nominated for the sustainable competition "sustainable win! 2022/23" and was awarded by Vice Chancellor Werner Kogler and Minister Leonore Gewessler. This event is a prime example of a sustainable event that paves the way for future green events.
The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.
In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post, we explain the importance of these elements and their role in business success.
In an increasingly globalised world, the responsibility of companies goes beyond their immediate activities. The Supply Chain Act is a groundbreaking piece of legislation that will redefine the role of business in Austria and beyond. This article examines the impact of this law on Austrian companies with a special focus on medium, small and micro enterprises.
The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries.
The tournament was certified as a "Green Event" and has now received a nomination for the competition "sustainable win! 2022/23" competition.
Let's take a look at the numerous sustainable aspects and measures that made this event so successful, at the excellent cooperation with the City and Province of Salzburg, and at the enthusiastic partners and participants.
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.
Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability?
In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We address the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that arise from integrating the relevant UN SDGs into the supply portfolio.