+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Salzburg, Austria

Sustainable Tourism Destination Management Sustainable Tourism

Sustainable tourism in the Alps: A comprehensive guide | HERZBLUAT

29 January 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Strategy / Strategy, Tourism Marketing and Destination Marketing Consulting, Management consultancy, UNWTO, Growth, marketing and advertising consulting/by Gregor Wimmer

In the heart of the majestic Alps, a trend towards sustainable tourism is emerging that is reshaping the landscape of hospitality. The book "Sustainable Tourism in the Alps" by Gregor Wimmer is a fundamental guide for hotels and destinations committed to promoting environmental awareness and cultural preservation. This book launch highlights the quintessence of the book and outlines actionable strategies for businesses to be successful while protecting Alpine heritage.

Textbook vs Pragmatism Management Consulting Marketing Agency Advertising Agency Salzburg HERZBLUAT

Between Textbook and Pragmatism: Redefining Your Brand Strategy | HERZBLUAT

29 August 2023/0 Comments/in Brand building / brand development, Business development and strategy consulting, Marketing, Sports, FMCG and lifestyle brand consultancy, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article looks at both sides of the coin and shows how HERZBLUAT helps companies find the best path for their individual needs.

Crisis management in tourism - dealing with external influences and challenges

24 April 2023/0 Comments/in Business development and strategy consulting, Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.

Sustainable Ecotourism - Opportunities and Possibilities for Tourism Destinations in Comparison

27 March 2023/in ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

Let's take a look at sustainable ecotourism and compare the opportunities and possibilities for tourism destinations in the United Arab Emirates, Oman and Austria. We show how innovative sustainable service and product development, marketing and promotion are crucial for the economic success of tourism businesses.

Tourism marketing - Innovative strategies to increase visitor numbers

27 February 2023/0 Comments/in Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We address the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that arise from integrating the relevant UN SDGs into the supply portfolio.

Digitalisation in tourism - using technology to improve the guest experience

23 January 2023/0 Comments/in Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience.

Sustainable tourism - How destinations position themselves for a green future

2 January 2023/0 Comments/in ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

The tourism industry is one of the fastest growing sectors in the world, bringing both economic benefits and environmental challenges. More and more travellers are looking for sustainable travel experiences that support the environment as well as regional and local culture and economies. In this article, we take a behind-the-scenes look at how destinations can successfully position themselves for a green future, taking into account the goals of the United Nations 2030 Agenda and the UNWTO (World Tourism Organization).