Today more than ever, the sports industry is called upon to assume social and ecological responsibility.
We show you how innovative sustainable product development, marketing and advertising promote economic success and how the sports industry supports the goals of the UN Agenda 2030.
At HERZBLUAT, we have decades of experience in sports marketing and are a proud partner company of "Green Event Salzburg". Find out how we can work with you to develop sustainable strategies for your sports organisation.
Sport and sustainability:
Social and ecological
Responsibility in the sports industry
The relevance of sustainability in sport
Sport has the power to connect people and drive social change.
The sports industry can use its reach to promote social responsibility, for example by supporting charitable projects or creating inclusive and barrier-free sports opportunities.
Environmental sustainability is also an important factor in the sports industry.
Reducing the carbon footprint, using environmentally friendly materials and minimising waste are key aspects of a sustainable sports industry.
Sustainable business model and product development,
Marketing and advertising
Innovative products and services
Sustainable product development encompasses the entire life cycle of sports articles and clothing, from material selection to disposal.
Companies can act in an ecologically responsible way by using recycled materials, resource-saving manufacturing processes and durable products.
Sustainable marketing and advertising
Sustainable marketing and advertising can help to raise environmental awareness among sports consumers and increase the brand value of companies.
Authentic communication, target group-oriented campaigns and transparent reporting are crucial for the credibility of sports companies.
The UN 2030 Agenda and Sport
The Sustainable Development Goals (SDGs)
The UN 2030 Agenda comprises 17 Sustainable Development Goals (SDGs) adopted by the international community to ensure a sustainable future.
Relevant goals for the sports industry include SDG 3 (health and well-being), SDG 12 (sustainable consumption and production patterns) and SDG 13 (climate action).
The role of sport in the implementation of the SDGs
The sports industry can make an important contribution to the implementation of the SDGs by implementing sustainable strategies and working with stakeholders.
Sports organisations and companies should align their sustainability strategies with the global goals and actively work towards achieving them. Collaboration with NGOs, governments and other industry stakeholders is essential to develop effective solutions together.
HERZBLUAT and Green Event Salzburg:
Together for sustainable sporting events
The partnership with Green Event Salzburg
As a partner company of "Green Event Salzburg", we support event organisers in the planning, implementation and communication of sustainable sporting events and large-scale events.
Green Event Salzburg is a certification of the province of Salzburg that evaluates events for ecological, social and economic sustainability. We are proud to contribute our expertise and experience in sports marketing to make events more sustainable.
Sustainable sports business strategies with HERZBLUAT
With our decades of experience in sports marketing, we develop individual, sustainable business, marketing and advertising strategies together with you.
In doing so, we consider both ecological and social aspects and rely on innovative approaches to successfully position your brand in the market.
HERZBLUAT Newsletter - Be well informed!
Subscribe to our newsletter and receive the latest background information, tips, tricks and stories from the world of management consultancy, marketing and advertising directly in your inbox. It couldn't be quicker or more convenient.
Sustainability is of central importance in the sports industry. Social and ecological responsibility, innovative product development and authentic marketing are decisive factors for economic success.
The sports industry can make an important contribution to the implementation of the UN Agenda 2030. HERZBLUAT supports you as an experienced partner in the development of sustainable sports business strategies and is a proud member of "Green Event Salzburg".
Next steps towards sustainable sport
Would you like to learn more about how HERZBLUAT can help you develop and implement sustainable sports business strategies?
Contact us today to arrange a no-obligation consultation!
#GreenEvent #Salzburg #HERZBLUAT #Sustainability #ecologicalResponsibility #SDGs #SocialResponsibility #Sport #Sportmarketing #UNAgenda2030