HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
How elections shape our cityscape: An analysis of Salzburg election posters
On 10 March 2024, local councillors will be elected in Salzburg. Public interest in political elections is on the rise again, and election campaigns and election posters in particular continue to play a central role in political communication. These visual messages are more than mere advertising banners, they reflect social moods, priorities and the dynamics of the political landscape. For Salzburg24, we analysed the election posters and delved deep into the world of election posters for the Salzburg state elections to take a look behind the scenes of visual political advertising.
Certified CSR Expert - HERZBLUAT leads your company into a sustainable future
Sustainability and social responsibility are increasingly taking centre stage in corporate activities. HERZBLUAT, your management consultancy and marketing agency from Salzburg, is setting new standards. With our comprehensive know-how under the leadership of Gregor Wimmer, certified expert for sustainability management and management consultancy, we offer you an unrivalled insight into the advantages and implementation of CSR (Corporate Social Responsibility) for your company.
Sustainable apprenticeships - 100 %-funded sustainability courses for apprentices
Companies are increasingly focussing on sustainable action. How can the next generation of skilled workers not only be made fit for the labour market, but also fit for an environmentally conscious future? "Sustainable Apprenticeships" (www.nachhaltige-lehre.at) provides an innovative answer to this question by offering fully subsidised micro-courses for apprentices that raise awareness of professional and ecological responsibility and strengthen know-how.
Sustainable tourism in the Alps: A comprehensive guide | HERZBLUAT
In the heart of the majestic Alps, a trend towards sustainable tourism is emerging that is reshaping the landscape of hospitality. The book "Sustainable Tourism in the Alps" by Gregor Wimmer is a fundamental guide for hotels and destinations committed to promoting environmental awareness and cultural preservation. This book launch highlights the quintessence of the book and outlines actionable strategies for businesses to be successful while protecting Alpine heritage.
CMC-certified consultants: The seal of quality for excellent management consultancy
Quality and trust are at the forefront of corporate management. The CMC certificate from the International Council of Management Consulting Institutes (ICMCI) is the strongest seal of quality in the consulting industry worldwide. But why is this certificate in particular a decisive factor for the success of your company?
ISO 20700 in management consulting: advantages for your company | HERZBLUAT
It is crucial for companies to rely on international best practices and standards in order to secure competitive advantages and promote sustainable growth. ISO 20700, the standard for guidelines on management consulting services, provides such a foundation. It promotes transparency, efficiency and effectiveness in the consulting industry by providing a standardised framework for the delivery of management consulting projects. This standard makes it easier for clients and consultants to work together on a common basis of quality and trust.
Make or Buy and Interim Management: The Future of Marketing
Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing.
HERZBLUAT and Sal23urg - Award-winning pioneers for sustainable events
In a world where sustainability is becoming more and more important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball World Championship qualifier "Sal23urg", which was nominated for the sustainable competition "sustainable win! 2022/23" and was awarded by Vice Chancellor Werner Kogler and Minister Leonore Gewessler. This event is a prime example of a sustainable event that paves the way for future green events.
Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT
In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.
Future of SMEs in Austria: CSRD, ESG, SDG & HERZBLUAT
The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.
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CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing & Advertising Agency
Dkkfm. Gregor Wimmer, CMC
Michael-Walz-Gasse 20
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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