Nachhaltiges Handeln rückt immer mehr in den Fokus von Unternehmen. Wie kann die nächste Generation von Fachkräften nicht nur fit für den Arbeitsmarkt, sondern auch fit für eine umweltbewusste Zukunft gemacht werden? „Nachhaltige Lehre“ (www.nachhaltige-lehre.at) liefert eine innovative Antwort auf diese Frage, indem es voll geförderte Mikro-Kurse für Lehrlinge anbietet, die für berufliche und ökologische Verantwortung sensibilisieren und Know-how stärken.
Im Herzen der majestätischen Alpen entwickelt sich ein Trend hin zum nachhaltigen Tourismus, der die Landschaft der Gastfreundschaft neu gestaltet. Das Buch „Nachhaltiger Tourismus in den Alpen“ von Gregor Wimmer ist ein grundlegender Leitfaden für Hotels und Reiseziele, die sich der Förderung des Umweltbewusstseins und der Kulturpflege verschrieben hat. Diese Buchvorstellung beleuchtet die Quintessenz des Buches und skizziert umsetzbare Strategien für Unternehmen, um erfolgreich zu sein und gleichzeitig das alpine Erbe zu schützen.
Quality and trust are at the forefront of corporate management. The CMC certificate from the International Council of Management Consulting Institutes (ICMCI) is the strongest seal of quality in the consulting industry worldwide. But why is this certificate in particular a decisive factor for the success of your company?
It is crucial for companies to rely on international best practices and standards in order to secure competitive advantages and promote sustainable growth. ISO 20700, the standard for guidelines on management consulting services, provides such a foundation. It promotes transparency, efficiency and effectiveness in the consulting industry by providing a standardised framework for the delivery of management consulting projects. This standard makes it easier for clients and consultants to work together on a common basis of quality and trust.
Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing.
In a world where sustainability is becoming more and more important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball World Championship qualifier "Sal23urg", which was nominated for the sustainable competition "sustainable win! 2022/23" and was awarded by Vice Chancellor Werner Kogler and Minister Leonore Gewessler. This event is a prime example of a sustainable event that paves the way for future green events.
In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.
The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.
In an increasingly globalised world, the responsibility of companies goes beyond their immediate activities. The Supply Chain Act is a groundbreaking piece of legislation that will redefine the role of business in Austria and beyond. This article examines the impact of this law on Austrian companies with a special focus on medium, small and micro enterprises.
The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries.
The tournament was certified as a "Green Event" and has now received a nomination for the competition "sustainable win! 2022/23" competition.
Let's take a look at the numerous sustainable aspects and measures that made this event so successful, at the excellent cooperation with the City and Province of Salzburg, and at the enthusiastic partners and participants.