Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing.
Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article looks at both sides of the coin and shows how HERZBLUAT helps companies find the best path for their individual needs.
In a world where sustainability is becoming more and more important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball World Championship qualifier "Sal23urg", which was nominated for the sustainable competition "sustainable win! 2022/23" and was awarded by Vice Chancellor Werner Kogler and Minister Leonore Gewessler. This event is a prime example of a sustainable event that paves the way for future green events.
In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing. In this blog post, we take a look at the future of sports business and the opportunities for start-ups with sustainable business ideas.
In the sports sector, well-organised and sustainable events play a crucial role in the success of athletes, clubs and sponsors. HERZBLUAT uses innovative and sustainable strategies in the organisation of the international floorball world championship qualifying tournament "Sal23urg" to create an unforgettable event experience.
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability?
Today more than ever, the sports industry is called upon to assume social and environmental responsibility. We show you how innovative sustainable product development, marketing and advertising promote economic success and how the sports industry supports the goals of the UN Agenda 2030. At HERZBLUAT, we have decades of experience in sports marketing and are a proud partner company of "Green Event Salzburg". Find out how we can work with you to develop sustainable strategies for your sports organisation.
Discover how social media strategies for lifestyle brands can help increase reach and engagement and thus support commercial success. Find out how HERZBLUAT, as a management consultancy, marketing agency and advertising agency from Salzburg, offers innovative approaches and solutions.
How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience.