+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

+43 664 81 97 894 - the hotline for radical, innovative and sustainable strategies.

HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

HERZBLUAT Blog

Your hub to innovative strategies and sustainable growth

Discover the world of marketing, management consultancy and advertising

Immerse yourself in the fascinating world of Herzbluat, your management consultancy, marketing and advertising agency in Salzburg.

Our blog offers insights into the latest trends, innovative strategies and sustainable solutions that will help your business succeed.

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From the future of advertising to sustainability concepts, business strategies, corporate development, green event implementations, marketing in the FMCG world, the impact of the Supply Chain Act and customer engagement in the digital world - our blog covers a wide range of topics relevant to your business.

Each article is designed to give you valuable insights and practical tips that you can apply directly in your business.

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2338 Make or buy in marketing Interim management Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Make or Buy and Interim Management: The Future of Marketing

Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing ...
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The secret behind customer feedback Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Customer feedback: Why your opinion is worth its weight in gold! | HEARTBLUAT

In the digital age, where companies are constantly fighting for the attention of their target group, customer feedback has become an invaluable asset. But why is it so important? And how can it help companies like you - or us at HERZBLUAT - improve their services and forge stronger bonds with their customers?
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Textbook vs Pragmatism Management Consulting Marketing Agency Advertising Agency Salzburg HERZBLUAT

Between Textbook and Pragmatism: Redefining Your Brand Strategy | HERZBLUAT

Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article sheds light on both ...
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2332 Spice Girls Tellmewhatyouwant Consulting Marketing Agency Advertising Agency Salzburg HERZBLUAT

Why the Spice Girls are so important in marketing and management consultancy | HERZBLUAT

The song "Wannabe" (Yo, tell me what you want, what you really, really want) by the Spice Girls and briefing, re-briefing and order clarification could not be more different at first glance. One is a pop song about love and friendship, the other are important tools in corporate communication. But on closer inspection ...
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Planning How much strategy does marketing need HERZBLUAT Salzburg advertising agency

The art of planning: How much strategy does your marketing really need? | HERZBLUAT

In the dynamic world of marketing and advertising, planning is essential. But how much planning is actually necessary? And are the goals of medium-sized companies clearly defined? HERZBLUAT dives deep into the matter and sheds light on how much strategy your marketing really needs ...
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2329 Typography Brand Identity Max Niederschick HERZBLUAT Salzburg Advertising Agency

Typography and brand identity: How your company benefits | HERZBLUAT

In today's digital world, typography is a crucial factor for a company's brand identity. It plays a central role in visual communication and can significantly influence customer perception and behaviour. We show the importance of typography for brand identity and the benefits it can bring to your ...
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Green Events Awards Event BM Gewessler VK Kogler BMK Cajetan Perwein 5550

HERZBLUAT and Sal23urg - Award-winning pioneers for sustainable events

In a world where sustainability is becoming increasingly important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball ...
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KI ML in advertising HERZBLUAT

Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT

In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks that ...
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CSRD ESG SDGs HERZBLUAT

Future of SMEs in Austria: CSRD, ESG, SDG & HERZBLUAT

The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in ...
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Vision Mission Statement

Vision, mission, corporate model: The key to success | HERZBLUAT

In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post we explain the ...
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Image editing and final artwork Michael Höller

Image editing and final artwork at the highest level: A conversation with Michael Höller

In the digital age, the visual representation of a company is crucial. Professional image editing and final artwork are key elements that help to strengthen brand identity and effectively communicate a company's message. In this article, we introduce you to Michael Höller, an experienced image editor and final artist who has been ...
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Dependence on price promotions

Addicted to special offers? Escape the addiction to price promotions | HERZBLUAT

In today's competitive business world, companies are constantly looking for ways to make their products or services more attractive. One common method is price promotions or special offers. They attract customers and increase sales in the short term. But what happens when customers only buy because of discounts? Companies can fall into a dangerous dependency ...
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Henry Ford advertising budget: HERZBLUAT has the answers

Henry Ford advertising budget: HERZBLUAT has the answers

Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you ...
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Supply Chain Act

The Supply Chain Act: Impact and Opportunities for Austrian Companies | HERZBLUAT

In an increasingly globalised world, the responsibility of companies goes beyond their immediate activities. The Supply Chain Act is a groundbreaking law that will redefine the role of business in Austria and beyond. This article examines the impact of this law on Austrian companies with a special focus on medium, small ...
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Sport Business of the Future

Sports business of the future

In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing...
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Future of advertising Advertising trends 2024

The future of advertising: Innovative trends for 2024 | Herzbluat Werbeagentur

The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024 ...
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Customer loyalty in the digital world

Customer loyalty in the digital world: How companies win and retain customers

In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development? ...
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230202_Sal23urg_Floorball_U19_WM_Quali_Green_Event_Bilder_Schmiede_floorball-238

Nominated: Sustainable Event "Sal23urg" | HERZBLUAT Sustainability Experts

The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries. The tournament was certified as a "Green Event" and has now received a nomination for the "sustainable win! 2022/23" competition. Let's take a look at the numerous sustainable ...
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Voice of Photography Podcast Gregor Wimmer Michael Preschl Lorenz Masser

Voice of Photography Podcast #4: Interview by the Guild of Professional Photographers

For the current episode (#4) of the Voice of Photography Podcast of the Guild of Professional Photographers Salzburg, Gregor Wimmer, the founder and owner of HERZBLUAT Unternehmensberatung, Marketing- & Werbeagentur in Salzburg Maxglan, was interviewed by Lorenz Masser and Michael Preschl, committee members and master photographers. In the interview they discuss numerous topics around the ...
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Content Marketing Trends 2023

Content Marketing Trends 2023: What companies need to know

In the digital age, businesses rely more than ever on effective content marketing to reach their target audiences and stand out from the competition. The marketing landscape is constantly evolving and it is important to stay up to date. In this article, we present the most important content marketing trends 2023 ...
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Redevelop business model and strategy

Redevelop business model and strategy

On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, with a total of more than ...
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Crisis management in tourism

Crisis management in tourism - dealing with external influences and challenges

We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them. We talk about climate change, post-covid-19, inflation and the shift towards an older target group. Furthermore, we show how innovations, sustainable service and product development as well as marketing ...
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Politics Advertising in Austria

Political advertising in Austria

The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens. This blogpost gives an overview of the development of political advertising in Austria from 1946 until today, analyses the ...
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Sustainable Packaging in the FMCG Sector - Opportunities and Challenges for Food Manufacturers and Consumers

Sustainable Packaging in the FMCG Sector - Opportunities and Challenges for Food Manufacturers and Consumers

Sustainable packaging is becoming increasingly important in the FMCG sector. More and more food manufacturers and consumers are recognising the need to find environmentally friendly packaging solutions, especially for foods where the cold chain is crucial. We highlight the opportunities, strengths, risks and weaknesses of sustainable packaging from the perspective of food manufacturers and consumers, and explore ...
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Successful business modelling and self-marketing for one-person businesses - Discover the art of telling your story

Successful business modelling and self-marketing for one-person businesses - Discover the art of telling your story

In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world ...
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Event management in sport - organising successful events

Event management in sport - organising successful events

In the sports sector, well-organised and sustainable events play a crucial role in the success of athletes, clubs and sponsors. HERZBLUAT uses innovative and sustainable strategies in the organisation of the international floorball world championship qualifying tournament "Sal23urg" to create an unforgettable event experience ...
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Sustainable Ecotourism - Opportunities and Possibilities for Tourism Destinations in Comparison

Sustainable Ecotourism - Opportunities and Possibilities for Tourism Destinations in Comparison

Let's take a look at sustainable ecotourism and compare the opportunities and possibilities for tourism destinations in the United Arab Emirates, Oman and Austria. We show how innovative sustainable service and product development, marketing and promotion are crucial for the economic success of tourism businesses ...
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Influencer Marketing for FMCG Brands - Building Successful Partnerships

Influencer Marketing for FMCG Brands - Building Successful Partnerships

Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this? ...
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Subsidies and support measures for businesses

Subsidies and support measures for businesses

Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages ...
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Sustainability as a core value of lifestyle companies

Sustainability as a core value of lifestyle companies

Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability ...
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Tourism marketing - innovative strategies to increase visitor numbers

Tourism marketing - Innovative strategies to increase visitor numbers

In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We look at the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that can be gained by integrating the ...
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Sport and sustainability - Social and ecological responsibility in the sports industry

Sport and sustainability - Social and ecological responsibility in the sports industry

Today more than ever, the sports industry is called upon to assume social and environmental responsibility. We show you how innovative sustainable product development, marketing and advertising promote economic success and how the sports industry supports the goals of the UN Agenda 2030. At HERZBLUAT, we have decades of experience in sports marketing and are proud ...
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The Future of Retail - Omnichannel Strategies for FMCG Companies

The Future of Retail - Omnichannel Strategies for FMCG Companies

The retail sector is currently undergoing a rapid transformation. In order to survive in competition, FMCG companies are relying on innovative omnichannel strategies. We highlight the importance of omnichannel approaches for the success of companies in the consumer goods industry and discuss opportunities and challenges of this change...
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The role of artificial intelligence in the consumer goods industry

The role of artificial intelligence in the consumer goods industry

A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology is helping companies with innovative product development, marketing and advertising. Opportunities and threats on how to use AI effectively in your business ...
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Social Media Strategies for Lifestyle Brands - Increase Reach and Engagement

Social media strategies for lifestyle brands - increasing reach and engagement

Discover how social media strategies for lifestyle brands can help to increase reach and engagement and thus support commercial success. Learn how HERZBLUAT, as a management consultancy, marketing agency and advertising agency from Salzburg, offers innovative approaches and solutions ...
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Digitalisation in tourism - using technology to improve the guest experience

Digitalisation in tourism - using technology to improve the guest experience

Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience ...
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Storytelling in lifestyle marketing - building brand authenticity

Storytelling in lifestyle marketing - building brand authenticity

How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience ...
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Personalised nutrition and food trends - growth opportunities for FMCG companies

Personalised nutrition and food trends - growth opportunities for FMCG companies

The food industry is in the midst of a revolution with personalised nutrition and new food trends. It will be exciting to see how these changes affect FMCG companies and how consumer brands can benefit from innovative product development, marketing and advertising to increase the commercial success of their business...
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Sustainable tourism - How destinations position themselves for a green future

Sustainable tourism - How destinations position themselves for a green future

The tourism industry is one of the fastest growing sectors in the world, bringing both economic benefits and environmental challenges. More and more travellers are looking for sustainable travel experiences that support the environment as well as regional and local culture and economies. In this article, we take a look behind the scenes, ...
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CLIENTS - a brief overview of our clients over the past decades.

Alexander-Krist-Magician-Marketing-Advertising-Agency-Herzbluat-Salzburg
Alexander-Krist-Magician-Marketing-Advertising-Agency-Herzbluat-Salzburg
Atomic-Skiing-Marketing-Advertising-Agency-Herzbluat-Salzburg
Atomic-Skiing-Marketing-Advertising-Agency-Herzbluat-Salzburg
Professional photographers-guild-salzburg-marketing-advertising-agency-heartblood-salzburg
Professional photographers-guild-salzburg-marketing-advertising-agency-heartblood-salzburg
BWT-Best-Water-Technology-Marketing-Advertising-Agency-Herzbluat-Salzburg
BWT-Best-Water-Technology-Marketing-Advertising-Agency-Herzbluat-Salzburg
Flachauerhof-Biohotel-Marketing-Advertising-Agency-Herzbluat-Salzburg
Flachauerhof-Biohotel-Marketing-Advertising-Agency-Herzbluat-Salzburg
Gebrueder-Heinemann-Duty-Free-Airport-Salzburg-Marketing-Advertising-Agency-Herzbluat-Salzburg
Gebrueder-Heinemann-Duty-Free-Airport-Salzburg-Marketing-Advertising-Agency-Herzbluat-Salzburg
Glasheld-Delicatessen-Marketing-Advertising-Agency-Herzbluat-Salzburg
Glasheld-Delicatessen-Marketing-Advertising-Agency-Herzbluat-Salzburg
Grell-Cleaning-Marketing-Advertising-Agency-Heartblood-Salzburg
Grell-Cleaning-Marketing-Advertising-Agency-Heartblood-Salzburg
Grell-Cleaning-Marketing-Advertising-Agency-Heartblood-Salzburg
Grell-Cleaning-Marketing-Advertising-Agency-Heartblood-Salzburg
Jaegermeister-Marketing-Advertising-Agency-Herzbluat-Salzburg
Jaegermeister-Marketing-Advertising-Agency-Herzbluat-Salzburg
Keli-Lemonade-Marketing-Advertising-Agency-Herzbluat-Salzburg
Keli-Lemonade-Marketing-Advertising-Agency-Herzbluat-Salzburg
KFZ-Hallein-Marketing-Werbeagentur-Herzbluat-Salzburg
KFZ-Hallein-Marketing-Werbeagentur-Herzbluat-Salzburg
KFZ-Hallein-Marketing-Werbeagentur-Herzbluat-Salzburg
KFZ-Hallein-Marketing-Werbeagentur-Herzbluat-Salzburg
Le-Specs-Eyewear-Marketing-Advertising-Agency-Herzbluat-Salzburg
Le-Specs-Eyewear-Marketing-Advertising-Agency-Herzbluat-Salzburg
Ludwig Boltzmann Institute-Marketing-Advertising-Agency-Herzbluat-Salzburg
Ludwig Boltzmann Institute-Marketing-Advertising-Agency-Herzbluat-Salzburg
Mein-Obst-Fruchtsaefte-Marketing-Werbeagentur-Herzbluat-Salzburg
Mein-Obst-Fruchtsaefte-Marketing-Werbeagentur-Herzbluat-Salzburg
Mozart-Distillerie-Marketing-Werbeagentur-Herzbluat-Salzburg
Mozart-Distillerie-Marketing-Werbeagentur-Herzbluat-Salzburg
Mozart-Salz-Marketing-Advertising-Agency-Herzbluat-Salzburg
Mozart-Salz-Marketing-Advertising-Agency-Herzbluat-Salzburg
Oesterreichische-Krebshilfe-Salzburg-Marketing-Werbeagentur-Herzbluat-Salzburg
Oesterreichische-Krebshilfe-Salzburg-Marketing-Werbeagentur-Herzbluat-Salzburg
Paracelsus-Medical-Private-University-Salzburg-Marketing-Advertising-Agency-Heartblood-Salzburg
Paracelsus-Medical-Private-University-Salzburg-Marketing-Advertising-Agency-Heartblood-Salzburg
Peak-Performance-Marketing-Advertising-Agency-Herzbluat-Salzburg
Peak-Performance-Marketing-Advertising-Agency-Herzbluat-Salzburg
Pink Hockey Charity Marketing Advertising Agency Heart Blood Salzburg
Pink Hockey Charity Marketing Advertising Agency Heart Blood Salzburg
Ray-Ban-Sunglasses-Marketing-Advertising-Agency-Herzbluat-Salzburg
Ray-Ban-Sunglasses-Marketing-Advertising-Agency-Herzbluat-Salzburg
Reber-Spezialitaeten-Marketing-Werbeagentur-Herzbluat-Salzburg
Reber-Spezialitaeten-Marketing-Werbeagentur-Herzbluat-Salzburg
Salzburger-Land-Tourismus-GmbH-Marketing-Werbeagentur-Herzbluat-Salzburg
Salzburger-Land-Tourismus-GmbH-Marketing-Werbeagentur-Herzbluat-Salzburg
Salzburger-Landes-Skiverband-Marketing-Werbeagentur-Herzbluat-Salzburg
Salzburger-Landes-Skiverband-Marketing-Werbeagentur-Herzbluat-Salzburg
Salzburg-Saalachtal-Marketing-Advertising-Agency-Herzbluat-Salzburg
Salzburg-Saalachtal-Marketing-Advertising-Agency-Herzbluat-Salzburg
Schlumberger-Marketing-Advertising-Agency-Herzbluat-Salzburg
Schlumberger-Marketing-Advertising-Agency-Herzbluat-Salzburg
Sexy-Features-Consulting-Marketing-Advertising-Agency-Herzbluat-Salzburg
Sexy-Features-Consulting-Marketing-Advertising-Agency-Herzbluat-Salzburg
Stand-Up-Paddle-Guide-Marketing-Advertising-Agency-Herzbluat-Salzburg
Stand-Up-Paddle-Guide-Marketing-Advertising-Agency-Herzbluat-Salzburg
Wirtschaftskammer-Salzburg-Marketing-Werbeagentur-Herzbluat-Salzburg
Wirtschaftskammer-Salzburg-Marketing-Werbeagentur-Herzbluat-Salzburg
Zoo-Salzburg-Hellbrunn-Marketing-Advertising-Agency-Herzbluat-Salzburg
Zoo-Salzburg-Hellbrunn-Marketing-Advertising-Agency-Herzbluat-Salzburg

BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.

Dependence on price promotions

Addicted to special offers? Escape the addiction to price promotions | HERZBLUAT

12 June 2023/by Gregor Wimmer

Sustainable tourism - How destinations position themselves for a green future

2 January 2023/by Gregor Wimmer

Henry Ford advertising budget: HERZBLUAT has the answers

7 June 2023/by Gregor Wimmer

Digitalisation in tourism - using technology to improve the guest experience

23 January 2023/by Gregor Wimmer

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CONTACT - this is how you can reach us, we are looking forward to meeting you:

HERZBLUAT
Management consultancy
Marketing & Advertising Agency

Gregor Wimmer

Michael-Walz-Gasse 20
5020 Salzburg
Austria

Tel: +43 664 81 97 894
office@herzbluat.at

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