Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Green claims as an opportunity: how companies and brands can benefit sustainably

3 March 2025/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Strategy / Strategy, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

Sustainability has developed from a short-term marketing trend into a decisive and unavoidable factor in corporate communication. Consumers increasingly expect clear, well-founded and comprehensible statements on the sustainability of products and services. At the same time, there is growing sensitivity towards marketing practices that only pretend to be sustainable. Terms such as greenwashing, green claims and greenwashing have therefore become key concepts and have a lasting impact on the perception of companies on the market.

step breath broom stroke small steps Beppo Momo management consultancy marketing agency advertising agency Salzburg HERZBLUAT

Step by step to success - HERZBLUAT shows how it's done

7 October 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Strategy / Strategy, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

Every decision you make in your company can pave the way for long-term success - or lead you in the wrong direction. Especially as a managing director, owner or manager of a small or medium-sized company in Austria, who has to juggle numerous tasks on a daily basis, the challenges and tasks often feel overwhelming. This is exactly where the wisdom of Beppo Street Sweeper from Michael Ende's Momo comes into play: take one step at a time. This simple but powerful philosophy helps to divide large tasks into small, feasible steps. It can serve as a model for you and your company to achieve strategic goals without overextending yourself. And this is exactly where HERZBLUAT supports you - with a clear, structured approach that leads you step by step to sustainable success.

2422 CSR Sustainability and Marketing Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

CSR and marketing. Or is it now sustainability and marketing?

27 May 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Strategy / Strategy, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

Corporate social responsibility (CSR) and sustainability have become key issues in the business world. More and more companies are recognising the importance of communicating their sustainable practices and successes. But what does this mean for marketing? Is CSR communication synonymous with sustainability marketing? Why it is so important for companies to report on their sustainability strategies and successes, how professional sustainability communication affects different stakeholder groups along the value chain and what the EU Green Claims Directive is all about. And how HERZBLUAT can support you in the sustainable design and implementation of your marketing and employer branding in accordance with the EU Green Claims Directive.

2412 Stakeholder Analysis Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

A stakeholder analysis is the be-all and end-all

18 March 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Strategy / Strategy, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

The ability to effectively manage relationships with different interest groups is of crucial importance. Stakeholder analysis plays a central role in this. It identifies the relevant players, their needs and expectations and enables companies to make strategic decisions. In this article, you will learn why a thorough stakeholder analysis is essential and how HERZBLUAT can help you identify the right stakeholders and discover their real wants and needs.

Certified Sustainability Management Expert Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

Certified Sustainability Management Expert - HERZBLUAT leads your company into a sustainable future

6 March 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Strategy / Strategy, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

Sustainability and social responsibility are increasingly taking centre stage in corporate activities. HERZBLUAT, your management consultancy and marketing agency from Salzburg, is setting new standards. With our comprehensive know-how under the leadership of Gregor Wimmer, certified expert for sustainability management and management consultancy, we offer you an unrivalled insight into the advantages and implementation of CSR (Corporate Social Responsibility) for your company.

2406 Sustainable teaching Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Sustainable apprenticeships - Up to 75 % subsidised sustainability courses for apprentices

6 February 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Strategy / Strategy, Management consultancy, Growth, marketing and advertising consulting/by Gregor Wimmer

Companies are increasingly focussing on sustainable action. How can the next generation of skilled workers not only be made fit for the labour market, but also fit for an environmentally conscious future? "Sustainable Apprenticeships" (www.nachhaltige-lehre.at) provides an innovative answer to this question by offering fully subsidised micro-courses for apprentices that raise awareness of professional and ecological responsibility and strengthen know-how.

Sustainable Tourism Destination Management Sustainable Tourism

Sustainable tourism in the Alps: A comprehensive guide | HERZBLUAT

29 January 2024/0 Comments/in Business development and strategy consulting, ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Strategy / Strategy, Tourism Marketing and Destination Marketing Consulting, Management consultancy, UNWTO, Growth, marketing and advertising consulting/by Gregor Wimmer

In the heart of the majestic Alps, a trend towards sustainable tourism is emerging that is reshaping the landscape of hospitality. The book "Sustainable Tourism in the Alps" by Gregor Wimmer is a fundamental guide for hotels and destinations committed to promoting environmental awareness and cultural preservation. This book launch highlights the quintessence of the book and outlines actionable strategies for businesses to be successful while protecting Alpine heritage.