In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success.
We address the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that arise from integrating the relevant UN SDGs into the supply portfolio.
to increase the number of visitors
The importance of
Innovation and sustainability in tourism marketing
Offer and product development
Sustainability is playing an increasingly important role in the tourism sector.
Innovative and sustainable tourism offers based on the principles of ecological, social and economic sustainability help to make destinations attractive and competitive in the long term.
Marketing and advertising
for sustainable tourism destinations
Successful marketing and targeted advertising measures are crucial in order to make the developed sustainable offers and products known to the target group and thus increase visitor numbers.
Communication and storytelling must be authentic and appealing in order to convince potential guests of the benefits of sustainable travel.
The role of UN SDGs in tourism marketing
Integration of the SDGs into the
Offer portfolio of DMOs
The integration of the relevant SDGs of the UN Vision 2030 into the offer portfolio of Destination Management Organisations (DMOs) can help to promote international competition and increase the attractiveness of a destination.
Successful implementation of the SDGs can both improve the image of the destination and generate economic benefits.
Opportunities and competitive advantages
through the implementation of the SDGs
The implementation of the SDGs enables DMOs to position themselves as sustainable and responsible destinations and thus gain a competitive advantage over other destinations.
In addition, the SDGs offer the opportunity to address new target groups and to enter into long-term partnerships with sustainability-oriented companies and organisations.
HERZBLUAT: Your partner for successful tourism marketing
Our experience in cooperation
with LTOs and tourism associations
With decades of experience working with country tourism organisations (LTOs) and major tourism boards internationally, we at HERZBLUAT are ideally placed to assist you in developing and implementing innovative and sustainable tourism strategies.
Together for success
in tourism marketing
We support you in integrating the relevant UN SDGs into your offer portfolio and help you position your destination as an attractive and sustainable destination.
Our approach is based on innovative, sustainable product development, targeted marketing and effective advertising to ensure long-term commercial success.
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Innovation and sustainability are decisive factors in tourism marketing. The integration of UN SDGs into the offer portfolio of DMOs offers opportunities and competitive advantages in international competition.
At HERZBLUAT, we have many years of experience in working with LTOs and tourism boards and support you in developing and implementing successful business model developments and tourism marketing strategies.
Next steps towards increasing visitor numbers
Are you ready to take your business model development and tourism marketing strategy to the next level and increase your visitor numbers?
Contact us today to learn more about our services and our sustainability-oriented approach to tourism marketing.
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