HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

Tag Archive for: Sustainability

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Nominated: Sustainable Event "Sal23urg" | HERZBLUAT Sustainability Experts

The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries.
The tournament was certified as a "Green Event" and has now received a nomination for the competition "sustainable win! 2022/23" competition.
Let's take a look at the numerous sustainable aspects and measures that made this event so successful, at the excellent cooperation with the City and Province of Salzburg, and at the enthusiastic partners and participants.

Content Marketing Trends 2023

Content Marketing Trends 2023: What companies need to know

In the digital age, businesses rely more than ever on effective content marketing to reach their target audiences and stand out from the competition. The marketing landscape is constantly evolving and it is important to stay up to date. In this article, we present the most important content marketing trends in 2023 and explain how companies can use them to achieve their marketing goals.

Redevelop business model and strategy

On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, and a total of more than 220 interested spectators were present.
In this blog post, we would like to summarise the contents of this lecture and give valuable tips on how one-person businesses can develop their business model, tell their story and operate successfully on the market.
In an ever-changing world, it is important for companies to adapt and stay innovative in order to be successful.
We explore how companies can adapt to change, develop strategies and use innovation to succeed in an ever-changing world.

Sustainable Packaging in the FMCG Sector - Opportunities and Challenges for Food Manufacturers and Consumers

Sustainable packaging is becoming increasingly important in the FMCG sector.

More and more food manufacturers and consumers are recognising the need to find environmentally friendly packaging solutions, especially for foods where the cold chain is crucial. We highlight the opportunities, strengths, risks and weaknesses of sustainable packaging from the perspective of food manufacturers and consumers, addressing supply chain, application, disposal, recycling, environmental protection, biodiversity and climate protection.

Successful business modelling and self-marketing for one-person businesses - Discover the art of telling your story

In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world.

Event management in sport - organising successful events

In the sports sector, well-organised and sustainable events play a crucial role in the success of athletes, clubs and sponsors. HERZBLUAT uses innovative and sustainable strategies in the organisation of the international floorball world championship qualifying tournament "Sal23urg" to create an unforgettable event experience.

Sustainable Ecotourism - Opportunities and Possibilities for Tourism Destinations in Comparison

Let's take a look at sustainable ecotourism and compare the opportunities and possibilities for tourism destinations in the United Arab Emirates, Oman and Austria. We show how innovative sustainable service and product development, marketing and promotion are crucial for the economic success of tourism businesses.

Influencer Marketing for FMCG Brands - Building Successful Partnerships

Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?

Subsidies and support measures for businesses

Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.

Tourism marketing - Innovative strategies to increase visitor numbers

In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We address the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that arise from integrating the relevant UN SDGs into the supply portfolio.

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