HERZBLUAT Management Consultancy, Marketing & Advertising Agency

Management consultancy
Marketing &
Advertising agency

Salzburg, Austria

2406 Sustainable teaching Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Sustainable apprenticeships - 100 %-funded sustainability courses for apprentices

Nachhaltiges Handeln rückt immer mehr in den Fokus von Unternehmen. Wie kann die nächste Generation von Fachkräften nicht nur fit für den Arbeitsmarkt, sondern auch fit für eine umweltbewusste Zukunft gemacht werden? „Nachhaltige Lehre“ (www.nachhaltige-lehre.at) liefert eine innovative Antwort auf diese Frage, indem es voll geförderte Mikro-Kurse für Lehrlinge anbietet, die für berufliche und ökologische Verantwortung sensibilisieren und Know-how stärken.

2404 CMC Certified Management Consultant Marketing Agency Advertising Agency Salzburg HERZBLUAT

CMC-certified consultants: The seal of quality for excellent management consultancy

Quality and trust are at the forefront of corporate management. The CMC certificate from the International Council of Management Consulting Institutes (ICMCI) is the strongest seal of quality in the consulting industry worldwide. But why is this certificate in particular a decisive factor for the success of your company?

2403 ISO 20700 Recognised Practitioner Marketing agency Advertising agency Salzburg HERZBLUAT

ISO 20700 in management consulting: advantages for your company | HERZBLUAT

It is crucial for companies to rely on international best practices and standards in order to secure competitive advantages and promote sustainable growth. ISO 20700, the standard for guidelines on management consulting services, provides such a foundation. It promotes transparency, efficiency and effectiveness in the consulting industry by providing a standardised framework for the delivery of management consulting projects. This standard makes it easier for clients and consultants to work together on a common basis of quality and trust.

2338 Make or buy in marketing Interim management Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Make or Buy and Interim Management: The Future of Marketing

Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing.

Textbook vs Pragmatism Management Consulting Marketing Agency Advertising Agency Salzburg HERZBLUAT

Between Textbook and Pragmatism: Redefining Your Brand Strategy | HERZBLUAT

Textbook or pragmatism in marketing strategy - In today's business world, where trends change seemingly every second, companies are faced with the challenge of constantly rethinking their brand strategies. One question many ask themselves: Should you go strictly by the textbook or take a pragmatic approach? This article looks at both sides of the coin and shows how HERZBLUAT helps companies find the best path for their individual needs.

2332 Spice Girls Tellmewhatyouwant Consulting Marketing Agency Advertising Agency Salzburg HERZBLUAT

Why the Spice Girls are so important in marketing and management consultancy | HERZBLUAT

The song "Wannabe" (Yo, tell me what you want, what you really, really want) by the Spice Girls and briefing, re-briefing and order clarification could not be more different at first glance. One is a pop song about love and friendship, the other are important tools in corporate communication. But on closer inspection, there are some interesting parallels.

Planning How much strategy does marketing need HERZBLUAT Salzburg advertising agency

The art of planning: How much strategy does your marketing really need? | HERZBLUAT

In the dynamic world of marketing and advertising, planning is essential. But how much planning is actually necessary? And are the goals of medium-sized companies clearly defined? HERZBLUAT dives deep into the matter and sheds light on how much strategy your marketing really needs.

2329 Typography Brand Identity Max Niederschick HERZBLUAT Salzburg Advertising Agency

Typography and brand identity: How your company benefits | HERZBLUAT

In today's digital world, typography is a crucial factor for a company's brand identity. It plays a central role in visual communication and can significantly influence customer perception and behaviour. We demonstrate the importance of typography to brand identity and the benefits it can bring to your business. We draw on the expert opinion of Max Niederschick, a renowned art and creative director who has worked successfully with HERZBLUAT for many years.

Green Events Awards Event BM Gewessler VK Kogler BMK Cajetan Perwein 5550

HERZBLUAT and Sal23urg - Award-winning pioneers for sustainable events

In a world where sustainability is becoming more and more important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball World Championship qualifier "Sal23urg", which was nominated for the sustainable competition "sustainable win! 2022/23" and was awarded by Vice Chancellor Werner Kogler and Minister Leonore Gewessler. This event is a prime example of a sustainable event that paves the way for future green events.

KI ML in advertising HERZBLUAT

Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT

In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.

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