HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
Storytelling in lifestyle marketing - building brand authenticity
How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience.
Personalised nutrition and food trends - growth opportunities for FMCG companies
The food industry is in the midst of a revolution with personalised nutrition and new food trends. It will be exciting to see how these changes affect FMCG companies and how consumer brands can benefit from innovative product development, marketing and advertising to increase the commercial success of their businesses.
Sustainable tourism - How destinations position themselves for a green future
The tourism industry is one of the fastest growing sectors in the world, bringing both economic benefits and environmental challenges. More and more travellers are looking for sustainable travel experiences that support the environment as well as regional and local culture and economies. In this article, we take a behind-the-scenes look at how destinations can successfully position themselves for a green future, taking into account the goals of the United Nations 2030 Agenda and the UNWTO (World Tourism Organization).
HERZBLUAT: Your CAAA-certified advertising agency in Salzburg
Since 2011, we at HERZBLUAT have been proud to be recognised as a CAAA-Certified Austrian Advertising Agency. But what is behind this certification and what does it mean for you as our customers? Let's take a look behind the scenes of this award and explain why it is a key indicator of quality, reliability and ethical standards in the marketing industry.