HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
HERZBLUAT and Sal23urg - Award-winning pioneers for sustainable events
In a world where sustainability is becoming more and more important, it is important that companies and events do their part. The Salzburg-based management consultancy, marketing and advertising agency HERZBLUAT has made it its business to develop radical, innovative and sustainable strategies. An outstanding example of this is the U19 Floorball World Championship qualifier "Sal23urg", which was nominated for the sustainable competition "sustainable win! 2022/23" and was awarded by Vice Chancellor Werner Kogler and Minister Leonore Gewessler. This event is a prime example of a sustainable event that paves the way for future green events.
Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT
In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.
Future of SMEs in Austria: CSRD, ESG, SDG & HERZBLUAT
The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.
Vision, mission, corporate model: The key to success | HERZBLUAT
In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post, we explain the importance of these elements and their role in business success.
Image editing and final artwork at the highest level: A conversation with Michael Höller
In the digital age, the visual representation of a company is crucial. Professional image editing and final artwork are key elements that help to strengthen brand identity and effectively communicate a company's message. In this article, we introduce you to Michael Höller, an experienced image editor and final artist who has worked successfully with HERZBLUAT for many years. In an in-depth interview with him, we will highlight the importance and benefits of professional image editing and final artwork.
Addicted to special offers? Escape the addiction to price promotions | HERZBLUAT
In today's competitive business world, companies are constantly looking for ways to make their products or services more attractive. One common method is price promotions or special offers. They attract customers and increase sales in the short term. But what happens when customers only buy because of discounts? Companies can fall into a dangerous dependency on price promotions, which can damage their brand and their profitability in the long run. HERZBLUAT, the innovative management consultancy, marketing and advertising agency from Salzburg, has developed a systematic approach to free companies from this dependency.
Henry Ford advertising budget: HERZBLUAT has the answers
Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you.
The Supply Chain Act: Impact and Opportunities for Austrian Companies | HERZBLUAT
In an increasingly globalised world, the responsibility of companies goes beyond their immediate activities. The Supply Chain Act is a groundbreaking piece of legislation that will redefine the role of business in Austria and beyond. This article examines the impact of this law on Austrian companies with a special focus on medium, small and micro enterprises.
Sports business of the future
In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing. In this blog post, we take a look at the future of sports business and the opportunities for start-ups with sustainable business ideas.
The future of advertising: Innovative trends for 2024 | Herzbluat Werbeagentur
The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024.
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HERZBLUAT
Management consultancy
Marketing & Advertising Agency
Dkkfm. Gregor Wimmer, CMC
Michael-Walz-Gasse 20
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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