HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT

Management consultancy
Marketing consulting
Sustainability consulting

Salzburg, Austria

Tag Archive for: ESG

2511 EU Omnibus Proposal Management Consultancy Marketing Consultancy Sustainability Consultancy Salzburg HERZBLUAT

EU omnibus proposal: less bureaucracy, more freedom?

With the new omnibus proposal, the European Commission has adapted the requirements for sustainability reporting and the due diligence obligations of companies.
The Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD) are being streamlined - but not abolished!

Network breakfast Why the S in ESG is crucial Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Why the "S" in ESG is crucial - Network breakfast in St. Johann / Pg. - Black Edition

On 20 June 2024, entrepreneurs, consultants and experts from a wide range of industries met in the picturesque municipality of St. Johann im Pongau to take part in a special event: the networking breakfast of the UBIT Experts Groups "Cooperation and Networks" and "CSR and Sustainability". The event, supported by the Salzburg Chamber of Commerce, provided a platform for an intensive exchange on the integration of sustainability and social responsibility into the business strategies of modern companies. Gregor Wimmer, founder of HERZBLUAT Unternehmensberatung and certified expert in the field of Corporate Social Responsibility (CSR), together with Armin Ziesemer, provided the impetus and moderated the event.

2422 CSR Sustainability and Marketing Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

CSR and marketing. Or is it now sustainability and marketing?

Corporate social responsibility (CSR) and sustainability have become key issues in the business world. More and more companies are recognising the importance of communicating their sustainable practices and successes. But what does this mean for marketing? Is CSR communication synonymous with sustainability marketing? Why it is so important for companies to report on their sustainability strategies and successes, how professional sustainability communication affects different stakeholder groups along the value chain and what the EU Green Claims Directive is all about. And how HERZBLUAT can support you in the sustainable design and implementation of your marketing and employer branding in accordance with the EU Green Claims Directive.

2418 Sustainability transformation family business management consultancy marketing agency advertising agency Salzburg HERZBLUAT

Sustainability transformation as an opportunity

Family businesses face particular challenges and opportunities in the area of tension between tradition and innovation. The sustainability transformation offers a special opportunity to act as a driver of innovation and to strategically shape organisational development. In this article, we analyse how family businesses can successfully implement this transformation, how they can implement climate-friendly measures in line with social sustainability and how they should structure their CSR and sustainability communication. We also show how HERZBLUAT can support you in these processes.

2412 Stakeholder Analysis Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

A stakeholder analysis is the be-all and end-all

The ability to effectively manage relationships with different interest groups is of crucial importance. Stakeholder analysis plays a central role in this. It identifies the relevant players, their needs and expectations and enables companies to make strategic decisions. In this article, you will learn why a thorough stakeholder analysis is essential and how HERZBLUAT can help you identify the right stakeholders and discover their real wants and needs.

Sustainable Tourism Destination Management Sustainable Tourism

Sustainable tourism in the Alps: A comprehensive guide | HERZBLUAT

In the heart of the majestic Alps, a trend towards sustainable tourism is emerging that is reshaping the landscape of hospitality. The book "Sustainable Tourism in the Alps" by Gregor Wimmer is a fundamental guide for hotels and destinations committed to promoting environmental awareness and cultural preservation. This book launch highlights the quintessence of the book and outlines actionable strategies for businesses to be successful while protecting Alpine heritage.

The secret behind customer feedback Management consultancy Marketing agency Advertising agency Salzburg HERZBLUAT

Customer feedback: Why your opinion is worth its weight in gold! | HEARTBLUAT

In the digital age, where companies are constantly fighting for the attention of their target group, customer feedback has become an invaluable asset. But why is it so important? And how can it help companies like you - or us at HERZBLUAT - improve their services and forge stronger bonds with their customers?

CSRD ESG SDGs HERZBLUAT

Future of SMEs in Austria: CSRD, ESG, SDG & HERZBLUAT

The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.