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HERZBLUAT
Management consultancy
Marketing &
Advertising agency

Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Salzburg, Austria

Tag Archive for: Austria

Redevelop business model and strategy

28 April 2023/0 Comments/in Business development and strategy consulting, Marketing, Management consultancy, Advertising agency/by Gregor Wimmer

On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, and a total of more than 220 interested spectators were present.
In this blog post, we would like to summarise the contents of this lecture and give valuable tips on how one-person businesses can develop their business model, tell their story and operate successfully on the market.
In an ever-changing world, it is important for companies to adapt and stay innovative in order to be successful.
We explore how companies can adapt to change, develop strategies and use innovation to succeed in an ever-changing world.

Crisis management in tourism - dealing with external influences and challenges

24 April 2023/0 Comments/in Business development and strategy consulting, Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.

Political advertising in Austria

19 April 2023/0 Comments/in Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens.
This blogpost gives an overview of the development of political advertising in Austria from 1946 to the present day, analyses the underlying methods and strategies and examines what has changed, what has remained the same and what impact these developments have had on voters.
In addition, a comparison is made with other European countries to find out whether Austria has a special position in this respect.

Sustainable Ecotourism - Opportunities and Possibilities for Tourism Destinations in Comparison

27 March 2023/in ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Tourism Marketing and Destination Marketing Consulting, Management consultancy, Advertising agency/by Gregor Wimmer

Let's take a look at sustainable ecotourism and compare the opportunities and possibilities for tourism destinations in the United Arab Emirates, Oman and Austria. We show how innovative sustainable service and product development, marketing and promotion are crucial for the economic success of tourism businesses.

Influencer Marketing for FMCG Brands - Building Successful Partnerships

20 March 2023/0 Comments/in Marketing, Sports, FMCG and lifestyle brand consultancy, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?

Subsidies and support measures for businesses

13 March 2023/0 Comments/in Business development and strategy consulting, Marketing, Management consultancy, Advertising agency/by Gregor Wimmer

Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.