Name: HERZBLUAT Management Consultancy, Marketing & Advertising Agency, Salzburg
Price range: $$$

Future of SMEs in Austria: CSRD, ESG, SDG & HERZBLUAT

26 June 2023/0 Comments/in ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.

Vision, mission, corporate model: The key to success | HERZBLUAT

19 June 2023/0 Comments/in Business development and strategy consulting, Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post, we explain the importance of these elements and their role in business success.

Image editing and final artwork Michael Höller

Image editing and final artwork at the highest level: A conversation with Michael Höller

14 June 2023/0 Comments/in Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

In the digital age, the visual representation of a company is crucial. Professional image editing and final artwork are key elements that help to strengthen brand identity and effectively communicate a company's message. In this article, we introduce you to Michael Höller, an experienced image editor and final artist who has worked successfully with HERZBLUAT for many years. In an in-depth interview with him, we will highlight the importance and benefits of professional image editing and final artwork.

Addicted to special offers? Escape the addiction to price promotions | HERZBLUAT

12 June 2023/0 Comments/in Business development and strategy consulting, Marketing, Management consultancy, Advertising agency/by Gregor Wimmer

In today's competitive business world, companies are constantly looking for ways to make their products or services more attractive. One common method is price promotions or special offers. They attract customers and increase sales in the short term. But what happens when customers only buy because of discounts? Companies can fall into a dangerous dependency on price promotions, which can damage their brand and their profitability in the long run. HERZBLUAT, the innovative management consultancy, marketing and advertising agency from Salzburg, has developed a systematic approach to free companies from this dependency.

Henry Ford advertising budget: HERZBLUAT has the answers

7 June 2023/0 Comments/in Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you.

The Supply Chain Act: Impact and Opportunities for Austrian Companies | HERZBLUAT

30 May 2023/0 Comments/in ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Management consultancy, Advertising agency/by Gregor Wimmer

In an increasingly globalised world, the responsibility of companies goes beyond their immediate activities. The Supply Chain Act is a groundbreaking piece of legislation that will redefine the role of business in Austria and beyond. This article examines the impact of this law on Austrian companies with a special focus on medium, small and micro enterprises.

Sports business of the future

25 May 2023/0 Comments/in Marketing, Sports, FMCG and lifestyle brand consultancy, Management consultancy, Advertising agency/by Gregor Wimmer

In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing. In this blog post, we take a look at the future of sports business and the opportunities for start-ups with sustainable business ideas.

Future of advertising Advertising trends 2024

The future of advertising: Innovative trends for 2024 | Herzbluat Werbeagentur

17 May 2023/0 Comments/in Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024.

Customer loyalty in the digital world: How companies win and retain customers

15 May 2023/0 Comments/in Marketing, Management consultancy, Growth, marketing and advertising consulting, Advertising agency/by Gregor Wimmer

In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?

230202_Sal23urg_Floorball_U19_WM_Quali_Green_Event_Bilder_Schmiede_floorball-238

Nominated: Sustainable Event "Sal23urg" | HERZBLUAT Sustainability Experts

10 May 2023/0 Comments/in ESG, CSR, Sustainability and Responsibility - Strategy and Consulting, Marketing, Management consultancy, Advertising agency/by Gregor Wimmer

The U19 Floorball World Cup Qualifier "Sal23urg" in January 2023 sets new standards in terms of sustainability and was able to win over numerous partners and ministries.
The tournament was certified as a "Green Event" and has now received a nomination for the competition "sustainable win! 2022/23" competition.
Let's take a look at the numerous sustainable aspects and measures that made this event so successful, at the excellent cooperation with the City and Province of Salzburg, and at the enthusiastic partners and participants.