Storytelling in lifestyle marketing - building brand authenticity

How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience.

Personalised nutrition and food trends - growth opportunities for FMCG companies

The food industry is in the midst of a revolution with personalised nutrition and new food trends. It will be exciting to see how these changes affect FMCG companies and how consumer brands can benefit from innovative product development, marketing and advertising to increase the commercial success of their businesses.

HERZBLUAT: Your CAAA-certified advertising agency in Salzburg

Since 2011, we at HERZBLUAT have been proud to be recognised as a CAAA-Certified Austrian Advertising Agency. But what is behind this certification and what does it mean for you as our customers? Let's take a look behind the scenes of this award and explain why it is a key indicator of quality, reliability and ethical standards in the marketing industry.