The song "Wannabe" (Yo, tell me what you want, what you really, really want) by the Spice Girls and Briefing, Re-Briefing and Order Clarification could not be more different at first glance.
One is a pop song about love and friendship, the other are important tools in corporate communication.
But on closer inspection there are some interesting parallels.
Yo, tell me what you want, what you really, really want!
Scary Spice, Baby Spice, Ginger Spice, Sporty Spice and Posh Spice are the key to successful counselling and marketing.
Why the Spice Girls are so important!
The importance of briefing, re-briefing and mission clarification.
In the complex world of organisational development, change and marketing, briefing, re-briefing and mission clarification are essential.
They form the basis for every successful project.
But how do they influence the quality of guidance and the resulting outcomes?
We answer these and other questions here.
Why are the briefing, re-briefing and mission statement so important?
The refrain of the song ("Tell me what you want, what you really, really want") can be seen as a metaphor for the importance of clear communication in the business world.
In both contexts, it is crucial to understand exactly what the other party wants in order to be successful.
Briefing and re-briefing are the first steps to ensure that the client and contractor are on the same page.
They lay the foundation for the whole project by defining clear goals, expectations and responsibilities.
Defining the objectives is a crucial factor in determining the focus and direction of the project.
What is expected from the contractor? Clear communication minimises the risk of misunderstandings.
Regular meetings and coordination ensure that everyone is on the same page.
Effects on quality
A well-executed briefing contributes to the quality of the counselling by setting clear expectations and avoiding misunderstandings.
It enables efficient use of resources and promotes cooperation between teams.
The quality of the advice depends directly on the quality of the briefing. The phrase "garbage in - garbage out" describes this humorously quite well.
The role of mission clarification
The mission statement goes one step further and ensures that all stakeholders fully understand the requirements and expectations of the project.
It serves as a guide for the entire project duration and helps to keep the project on track.
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The repeated line "Tell me what you want, what you really, really want" can be interpreted as a request to clearly define goals and wishes.
It is a direct question about what you want and emphasises the importance of knowing exactly what you want.
This mirrors the concept of goal definition in the business context, where clear goals and expectations need to be defined in order for a project to be successful.
What does the company really want to achieve?
A clear definition of needs is necessary to steer the project in the right direction.
The role of goal definition
Goal definition is crucial to determine the focus and direction of the project.
Conditions and expectations
Conditions and expectations:
In the song, conditions are set for a relationship ("If you wanna be my lover, You gotta get with my friends").
Similarly, in a business context, conditions and expectations are clearly defined to ensure that all parties are on the same page.
The role of mission clarification
Clarifying the terms of reference ensures that everyone involved is clear about the requirements and expectations of the project.
The song also contains references to the importance of time ("Better make it fast, Now don't go wasting My precious time").
In business, especially when clarifying orders, time management is crucial for the success of a project.
The project timeline should include both the start and end dates of the project and be realistic.
It must take into account possible delays and buffer times.
Waste of time
"Now don't go wasting my precious time"
Time is a valuable resource in any project.
Teamwork and cooperation
Teamwork and cooperation:
The song emphasises the importance of friendship and cooperation ("Make it last forever, Friendship never ends").
In the business world, collaboration between teams, departments or companies is often the key to success.
The right allocation of resources and teamwork are crucial for success.
"If you wanna be my lover, You gotta get with my friends"
Cooperation with all stakeholders is crucial.
Acting according to rules
Acting according to rules:
The lines "If you wanna be my lover, You gotta get with my friends" and "If you wanna be my lover, You have to give, Taking is too easy, But that's the way it is" lay down certain rules and conditions for the relationship.
They define what is expected and set clear boundaries, similar to a business context where rules and guidelines are set.
Clear documentation helps to avoid misunderstandings and serves as a reference.
Rules in the (business) relationship
"If you wanna be my lover, You have got to give"
Rules and guidelines must be established and adhered to.
The lines "Now you know how I feel, Say, you could handle my love, Are you for real?" address the emotional level and emphasise understanding and authenticity in the relationship.
They call for a genuine and sincere relationship, similar to how emotional intelligence in business communication emphasises understanding and empathy for the needs and feelings of others.
Regular feedback promotes continuous improvement and understanding of the needs of others.
"Now you know how I feel"
The ability to understand and respond to emotions is also important in business.
What homework needs to be done?
What does the company really want to achieve?
A clear definition of needs helps to steer the project in the right direction.
What is expected of the contractor?
Clear communication minimises the risk of misunderstandings.
The budget should be realistic and clearly defined.
It should reflect both the financial limits and the expectations of the scope and quality of the work.
The time frame should include both the start and end dates of the project and should be realistic.
What is the goal?
A good understanding of the project enables effective planning.
How will the project be implemented?
The right allocation of resources is crucial for success.
What can go wrong?
If expectations are not clearly defined, this can lead to confusion and mistakes.
Lack of communication:
Without regular communication, important information can be lost.
Lack of resources can slow down the project or even cause it to fail.
The cost of errors
Mistakes in these areas can be costly, both in terms of time and money.
They can also undermine trust between client and contractor and damage long-term relationships.
How do you avoid these mistakes?
Regular meetings ensure that everyone is up to date and that problems are identified at an early stage.
Clear documentation helps to avoid misunderstandings and serves as a reference throughout the project.
Regular feedback helps to identify and correct problems at an early stage. It also promotes continuous improvement.
The importance of re-briefing
Re-briefing is a continuous process that ensures the project stays on track.
It allows for adjustments and ensures that everyone is on the same page.
It also provides the opportunity to check progress and make corrections if necessary.
What is the message of the Spice Girls at the end of the day?
Briefing, re-briefing, mission clarification, clear communication, understanding needs and avoiding common mistakes are crucial for success in organisational development, change and marketing.
Consideration of budget and timeframe is crucial.
Clear communication, understanding of needs and the avoidance of common mistakes significantly increase the quality of the results.
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Many thanks for the inspiration for this article to Chr. H. from R. S.
During a multi-day methods training course for business and IT consultants, he told me about his colleague's "Spice Girls meetings".
This is probably one of the most valuable mission clarification tools for management consultants and marketing experts.