Customer journey - what is it?
Understanding the customer journey is crucial to the success of an organisation. Whether you are a food manufacturer, a metal processing company, a transport company, a public transport operator, a sports association, a tourism company or an educational institution - the customer journey offers valuable insights into the behaviour and needs of your customers. What is the customer journey, why should every organisation define its own, what benefits does it bring and what risks does it pose if it is not defined? Why should updating the customer journey be an ongoing process and how can HERZBLUAT help you to make your customer journey sustainable?
































































































