HERZBLUAT
Management consultancy
Marketing consulting
Sustainability consulting
Salzburg, Austria
Tag Archive for: Marketing
Visit to the Austrian IT & Consultants Day 2024 - CMC award ceremony, inspiration & innovation
On 21 November 2024, I, Gregor Wimmer, was able to experience a very special day: the Austrian IT & Consultants Day 2024, organised by the UBIT Association of the Austrian Federal Economic Chamber. The event took place in the magnificent setting of the Vienna Hofburg, a place that is perfect for celebrating outstanding achievements and visionary ideas. In addition to the opportunity to listen to inspiring presentations and network with colleagues from the industry, the official awarding of my Certified Management Consultant (CMC) diploma was the absolute highlight for me personally.
CSR and marketing. Or is it now sustainability and marketing?
Corporate social responsibility (CSR) and sustainability have become key issues in the business world. More and more companies are recognising the importance of communicating their sustainable practices and successes. But what does this mean for marketing? Is CSR communication synonymous with sustainability marketing? Why it is so important for companies to report on their sustainability strategies and successes, how professional sustainability communication affects different stakeholder groups along the value chain and what the EU Green Claims Directive is all about. And how HERZBLUAT can support you in the sustainable design and implementation of your marketing and employer branding in accordance with the EU Green Claims Directive.
A stakeholder analysis is the be-all and end-all
The ability to effectively manage relationships with different interest groups is of crucial importance. Stakeholder analysis plays a central role in this. It identifies the relevant players, their needs and expectations and enables companies to make strategic decisions. In this article, you will learn why a thorough stakeholder analysis is essential and how HERZBLUAT can help you identify the right stakeholders and discover their real wants and needs.
CMC-certified consultants: The seal of quality for excellent management consultancy
Quality and trust are at the forefront of corporate management. The CMC certificate from the International Council of Management Consulting Institutes (ICMCI) is the strongest seal of quality in the consulting industry worldwide. But why is this certificate in particular a decisive factor for the success of your company?
Make or Buy and Interim Management: The Future of Marketing
Companies are constantly faced with the decision to carry out their marketing activities internally or to outsource them to agencies. This dilemma, known as "make or buy", is more topical than ever in marketing. We highlight the advantages and challenges of both approaches and why more and more companies are opting for outsourcing.
The art of planning: How much strategy does your marketing really need? | HERZBLUAT
In the dynamic world of marketing and advertising, planning is essential. But how much planning is actually necessary? And are the goals of medium-sized companies clearly defined? HERZBLUAT dives deep into the matter and sheds light on how much strategy your marketing really needs.
Typography and brand identity: How your company benefits | HERZBLUAT
In today's digital world, typography is a crucial factor for a company's brand identity. It plays a central role in visual communication and can significantly influence customer perception and behaviour. We demonstrate the importance of typography to brand identity and the benefits it can bring to your business. We draw on the expert opinion of Max Niederschick, a renowned art and creative director who has worked successfully with HERZBLUAT for many years.
Future of SMEs in Austria: CSRD, ESG, SDG & HERZBLUAT
The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.
Vision, mission, corporate model: The key to success | HERZBLUAT
In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post, we explain the importance of these elements and their role in business success.
Henry Ford advertising budget: HERZBLUAT has the answers
Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you.
CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
Subsidies and support measures for businesses
Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT
Sport and sustainability - Social and ecological responsibility in the sports industry
Visit to the Austrian IT & Consultants Day 2024 - CMC award ceremony, inspiration & innovation
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing consulting
Sustainability consulting
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
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