Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you.
In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing. In this blog post, we take a look at the future of sports business and the opportunities for start-ups with sustainable business ideas.
In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?
On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, and a total of more than 220 interested spectators were present.
In this blog post, we would like to summarise the contents of this lecture and give valuable tips on how one-person businesses can develop their business model, tell their story and operate successfully on the market.
In an ever-changing world, it is important for companies to adapt and stay innovative in order to be successful.
We explore how companies can adapt to change, develop strategies and use innovation to succeed in an ever-changing world.
We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.
In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world.
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.
The retail sector is currently undergoing a rapid transformation. In order to survive in competition, FMCG companies are relying on innovative omnichannel strategies. We highlight the importance of omnichannel approaches for the success of companies in the consumer goods industry and discuss the opportunities and challenges of this change.
A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology supports companies in innovative product development, marketing and advertising. Opportunities and threats on how you can use AI effectively in your business.
HERZBLUAT
Management consultancy
Marketing consulting
Sustainability consulting
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
