HERZBLUAT
Management consultancy
Marketing consulting
Sustainability consulting
Salzburg, Austria
Tag Archive for: sustainable marketing
Green claims as an opportunity: how companies and brands can benefit sustainably
Sustainability has developed from a short-term marketing trend into a decisive and unavoidable factor in corporate communication. Consumers increasingly expect clear, well-founded and comprehensible statements on the sustainability of products and services. At the same time, there is growing sensitivity towards marketing practices that only pretend to be sustainable. Terms such as greenwashing, green claims and greenwashing have therefore become key concepts and have a lasting impact on the perception of companies on the market.
Sustainability as a core value of lifestyle companies
Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability?
HERZBLUAT: Your CAAA-certified advertising agency in Salzburg
Since 2011, we at HERZBLUAT have been proud to be recognised as a CAAA-Certified Austrian Advertising Agency. But what is behind this certification and what does it mean for you as our customers? Let's take a look behind the scenes of this award and explain why it is a key indicator of quality, reliability and ethical standards in the marketing industry.
CLIENTS - a brief overview of our clients over the past decades.
BLOG ARTICLE - Why we do what we do.
And how we do it. And, ultimately, what we do.
CONTACT - this is how you can reach us, we are looking forward to meeting you:
HERZBLUAT
Management consultancy
Marketing consulting
Sustainability consulting
Dkkfm. Gregor Wimmer, CMC
Siezenheimerstrasse 35
5020 Salzburg
Austria
Tel: +43 664 81 97 894
office@herzbluat.at
Imprint | Privacy policy | Terms and conditions | Accessibility
Deutsch