HERZBLUAT
Management consultancy
Marketing &
Advertising agency
Salzburg, Austria
Tag Archive for: Personalised advertising
Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT
In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.
The future of advertising: Innovative trends for 2024 | Herzbluat Werbeagentur
The advertising industry is constantly changing. With the emergence of new technologies and changing consumer behaviour, advertising agencies need to constantly innovate to stay relevant. In this blog post, we take a look at some of the most innovative trends that could shape the advertising industry in 2024.