Tag Archive for: Marketing

Digitalisation in tourism - using technology to improve the guest experience

Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience.

Storytelling in lifestyle marketing - building brand authenticity

How storytelling in lifestyle marketing builds brand authenticity and connects sustainable product development, marketing and advertising. The power of emotional stories to position your company for commercial success and reach your target audience.