HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT

Management consultancy
Marketing consulting
Sustainability consulting

Salzburg, Austria

Tag Archive for: Customer loyalty

2416 Customer Journey Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

Customer journey - what is it?

Understanding the customer journey is crucial to the success of an organisation. Whether you are a food manufacturer, a metal processing company, a transport company, a public transport operator, a sports association, a tourism company or an educational institution - the customer journey offers valuable insights into the behaviour and needs of your customers. What is the customer journey, why should every organisation define its own, what benefits does it bring and what risks does it pose if it is not defined? Why should updating the customer journey be an ongoing process and how can HERZBLUAT help you to make your customer journey sustainable?

2414 Personas Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

Have you already created personas for your company's customers?

It is essential to know exactly what your customers need and want. One effective method for this is the creation of personas. Have you ever heard of empathy maps or the limbic map? Do you know what a value proposition is and how you can apply it on both the customer and retailer side? Are you familiar with the value proposition canvas? Why these concepts are so important and how HERZBLUAT can help you to make your business model sustainable.

Customer loyalty in the digital world

Customer loyalty in the digital world: How companies win and retain customers

In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?