HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT

Management consultancy
Marketing consulting
Sustainability consulting

Salzburg, Austria

Tag Archive for: Customer analysis

2414 Personas Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

Have you already created personas for your company's customers?

It is essential to know exactly what your customers need and want. One effective method for this is the creation of personas. Have you ever heard of empathy maps or the limbic map? Do you know what a value proposition is and how you can apply it on both the customer and retailer side? Are you familiar with the value proposition canvas? Why these concepts are so important and how HERZBLUAT can help you to make your business model sustainable.

The role of artificial intelligence in the consumer goods industry

A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology supports companies in innovative product development, marketing and advertising. Opportunities and threats on how you can use AI effectively in your business.