Tag Archive for: Tourism
Digitalisation in tourism - using technology to improve the guest experience
Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience.
Sustainable tourism - How destinations position themselves for a green future
The tourism industry is one of the fastest growing sectors in the world, bringing both economic benefits and environmental challenges. More and more travellers are looking for sustainable travel experiences that support the environment as well as regional and local culture and economies. In this article, we take a behind-the-scenes look at how destinations can successfully position themselves for a green future, taking into account the goals of the United Nations 2030 Agenda and the UNWTO (World Tourism Organization).