HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT

Management consultancy
Marketing consulting
Sustainability consulting

Salzburg, Austria

Tag Archive for: Personalisation

2416 Customer Journey Management Consultancy Marketing Agency Advertising Agency Salzburg HERZBLUAT

Customer journey - what is it?

Understanding the customer journey is crucial to the success of an organisation. Whether you are a food manufacturer, a metal processing company, a transport company, a public transport operator, a sports association, a tourism company or an educational institution - the customer journey offers valuable insights into the behaviour and needs of your customers. What is the customer journey, why should every organisation define its own, what benefits does it bring and what risks does it pose if it is not defined? Why should updating the customer journey be an ongoing process and how can HERZBLUAT help you to make your customer journey sustainable?

Content Marketing Trends 2023

Content Marketing Trends 2023: What companies need to know

In the digital age, businesses rely more than ever on effective content marketing to reach their target audiences and stand out from the competition. The marketing landscape is constantly evolving and it is important to stay up to date. In this article, we present the most important content marketing trends in 2023 and explain how companies can use them to achieve their marketing goals.

The role of artificial intelligence in the consumer goods industry

A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology supports companies in innovative product development, marketing and advertising. Opportunities and threats on how you can use AI effectively in your business.