HERZBLUAT Management Consultancy, Marketing & Advertising Agency

HERZBLUAT

Management consultancy
Marketing consulting
Sustainability consulting

Salzburg, Austria

Tag Archive for: ML in advertising

KI ML in advertising HERZBLUAT

Artificial intelligence and machine learning in advertising: opportunities and risks for SMEs | HERZBLUAT

In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.