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(tl;dr) – In 30 Sekunden zusammengefasst:<\/em><\/p>\n

Die neue EU Richtlinie zu Umweltaussagen setzt dem unregulierten Greenwashing ein endg\u00fcltiges Ende.
\nUnternehmen d\u00fcrfen allgemeine Begriffe wie klimaneutral oder umweltfreundlich k\u00fcnftig nur noch verwenden, wenn diese Aussagen streng wissenschaftlich belegt und von unabh\u00e4ngigen Dritten offiziell verifiziert wurden.
\nWer in seiner Werbung weiterhin auf vage Versprechen oder undurchsichtige Kompensationsmodelle setzt, riskiert massive finanzielle Strafen sowie einen irreparablen Imageschaden.
\nBetriebe sind nun gezwungen, ihre gesamte externe Kommunikation rechtssicher umzugestalten.
\nTransparenz, nachvollziehbare Fakten und eine ehrliche Darstellung der eigenen Klimaziele werden ab sofort zur absoluten Grundvoraussetzung f\u00fcr erfolgreiches und sicheres Marketing.<\/em><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div>

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