{"id":2728,"date":"2024-05-27T10:16:20","date_gmt":"2024-05-27T08:16:20","guid":{"rendered":"https:\/\/www.herzbluat.at\/?p=2728"},"modified":"2025-12-19T16:27:29","modified_gmt":"2025-12-19T14:27:29","slug":"csr-and-marketing-or-is-it-now-called-sustainability-and-marketing","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/csr-und-marketing-oder-heisst-es-jetzt-nachhaltigkeit-und-marketing\/","title":{"rendered":"CSR and marketing. 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.avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Corporate Social Responsibility (CSR) und Nachhaltigkeit sind zu zentralen Themen in der Gesch\u00e4ftswelt geworden.<\/p>\n<p>Immer mehr Unternehmen erkennen, wie wichtig es ist, ihre nachhaltigen Praktiken und Erfolge zu kommunizieren.<\/p>\n<p>Doch was bedeutet dies f\u00fcr das Marketing?<\/p>\n<p>Ist CSR-Kommunikation gleichbedeutend mit Nachhaltigkeitsmarketing?<\/p>\n<p>Warum es f\u00fcr Unternehmen so wichtig ist, \u00fcber ihre Nachhaltigkeitsstrategien und -erfolge zu berichten, wie sich eine professionelle Nachhaltigkeitskommunikation auf verschiedene Stakeholdergruppen entlang der Wertsch\u00f6pfungskette auswirkt und was es mit der EU Green Claims Directive auf sich hat.<\/p>\n<p>Und wie HERZBLUAT Sie bei der nachhaltigen Gestaltung und Umsetzung Ihres Marketings und Employer Brandings gem\u00e4\u00df der EU Green Claims Directive unterst\u00fctzen kann.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-403d966e87a37507f7ffe533a4661379\">\n.avia-section.av-lfz87ee0-403d966e87a37507f7ffe533a4661379 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/06\/2422-CSR-Nachhaltigkeit-und-Marketing-Unternehmensberatung-Marketingagentur-Werbeagentur-Salzburg-HERZBLUAT.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-403d966e87a37507f7ffe533a4661379 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2728'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-1e7ae192adcc4a683d348deabb34ae1d\">\n#top .av-special-heading.av-lfz671n9-1e7ae192adcc4a683d348deabb34ae1d{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-1e7ae192adcc4a683d348deabb34ae1d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-1e7ae192adcc4a683d348deabb34ae1d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-1e7ae192adcc4a683d348deabb34ae1d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-1e7ae192adcc4a683d348deabb34ae1d av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>CSR und Marketing.<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Oder hei\u00dft es jetzt Nachhaltigkeit und Marketing?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2728'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-39522740704fe0d748ea66afe56c9b61\">\n#top .av-special-heading.av-ucklb6-39522740704fe0d748ea66afe56c9b61{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-39522740704fe0d748ea66afe56c9b61 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-39522740704fe0d748ea66afe56c9b61 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-39522740704fe0d748ea66afe56c9b61 av-special-heading-h2  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >CSR und Marketing im \u00dcberblick<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1\">\n#top .hr.hr-invisible.av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1 hr-invisible  avia-builder-el-10  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-889k7v-8fa900050db645c6ffe0ace3ba460f90 av_one_half  avia-builder-el-11  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk9d9uoo-b746d6ffd55aa568701747958aae9d2d\">\n#top .av-special-heading.av-lk9d9uoo-b746d6ffd55aa568701747958aae9d2d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lk9d9uoo-b746d6ffd55aa568701747958aae9d2d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk9d9uoo-b746d6ffd55aa568701747958aae9d2d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk9d9uoo-b746d6ffd55aa568701747958aae9d2d av-special-heading-h3  avia-builder-el-12  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Definition CSR und Nachhaltigkeit<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5c2pcr-17e51f0f747603096d9e8544b653b368\">\n#top .hr.hr-invisible.av-5c2pcr-17e51f0f747603096d9e8544b653b368{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5c2pcr-17e51f0f747603096d9e8544b653b368 hr-invisible  avia-builder-el-13  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lmpyvyw4-aecca24b9fbf40859c3c73b12484155c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Corporate Social Responsibility (CSR) bezieht sich auf die Verantwortung von Unternehmen, zu einer nachhaltigen wirtschaftlichen Entwicklung beizutragen, indem sie mit ihren MitarbeiterInnen, deren Familien, der lokalen Gemeinschaft und der Gesellschaft insgesamt zusammenarbeiten, um die Lebensqualit\u00e4t zu verbessern.<\/p>\n<p>Nachhaltigkeit im Unternehmenskontext bedeutet, Gesch\u00e4ftsmodelle und -praktiken so zu gestalten, dass sie langfristig \u00f6kologisch, sozial und \u00f6konomisch tragf\u00e4hig sind.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1h7k7-662e128f3475292b8e1ceb983a6e0a6d av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lsa54iyq-dcbceee622afda4688d334e148761158\">\n#top .av-special-heading.av-lsa54iyq-dcbceee622afda4688d334e148761158{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lsa54iyq-dcbceee622afda4688d334e148761158 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lsa54iyq-dcbceee622afda4688d334e148761158 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lsa54iyq-dcbceee622afda4688d334e148761158 av-special-heading-h3  avia-builder-el-16  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Entwicklung von CSR zum Nachhaltigkeitsmarketing<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q85d3-76d38628a21261e5a8d7e695ef660ec0\">\n#top .hr.hr-invisible.av-2q85d3-76d38628a21261e5a8d7e695ef660ec0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2q85d3-76d38628a21261e5a8d7e695ef660ec0 hr-invisible  avia-builder-el-17  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lsa55b9r-8408bd4ccbd59a21d0f1cbf4b7b55f2e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>W\u00e4hrend CSR traditionell auf soziale und \u00f6kologische Verantwortung fokussiert, hat sich der Begriff Nachhaltigkeit im Marketing weiterentwickelt.<\/p>\n<p>Nachhaltigkeitsmarketing geht \u00fcber reine CSR-Ma\u00dfnahmen hinaus und integriert nachhaltige Praktiken in alle Aspekte der Unternehmensstrategie und -kommunikation.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hnl589-444d20ad43f7c78fe7ed29303dd5bb91 av_one_full  avia-builder-el-19  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxnsuuy-2c6cb64bed656f733ce0c99e713fdbca\">\n#top .av-special-heading.av-lwxnsuuy-2c6cb64bed656f733ce0c99e713fdbca{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxnsuuy-2c6cb64bed656f733ce0c99e713fdbca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxnsuuy-2c6cb64bed656f733ce0c99e713fdbca .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxnsuuy-2c6cb64bed656f733ce0c99e713fdbca av-special-heading-h2  avia-builder-el-20  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Warum ist es wichtig, \u00fcber Nachhaltigkeitsstrategien und -erfolge zu berichten?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fon4s9-6489eddfdd8a27b1f3e4471c0841a103\">\n#top .hr.hr-invisible.av-fon4s9-6489eddfdd8a27b1f3e4471c0841a103{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-fon4s9-6489eddfdd8a27b1f3e4471c0841a103 hr-invisible  avia-builder-el-21  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-vt74fu-2cb39e3ed64e837b42842b99538102d8 av_one_half  avia-builder-el-22  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltigxxrc-2045a6ba6462cacbed18fd86f746e6b8\">\n#top .av-special-heading.av-ltigxxrc-2045a6ba6462cacbed18fd86f746e6b8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltigxxrc-2045a6ba6462cacbed18fd86f746e6b8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltigxxrc-2045a6ba6462cacbed18fd86f746e6b8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltigxxrc-2045a6ba6462cacbed18fd86f746e6b8 av-special-heading-h3  avia-builder-el-23  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vertrauen und Glaubw\u00fcrdigkeit<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d\">\n#top .hr.hr-invisible.av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d hr-invisible  avia-builder-el-24  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltigydwh-e31217ebac09f83fd8f0d182add7ccbe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Berichterstattung \u00fcber Nachhaltigkeitsstrategien und -erfolge schafft Transparenz und st\u00e4rkt das Vertrauen der Stakeholder in das Unternehmen.<\/p>\n<p>Glaubw\u00fcrdigkeit ist ein zentraler Faktor, wenn es darum geht, langfristige Beziehungen zu KundInnen, InvestorInnen und der \u00d6ffentlichkeit aufzubauen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-eez6op-e3ff91f7b6a8ecd224669b72ed4a2446 av_one_half  avia-builder-el-26  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxnvhsn-94dcc70cb01fbf9042d37567a09b0f4a\">\n#top .av-special-heading.av-lwxnvhsn-94dcc70cb01fbf9042d37567a09b0f4a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxnvhsn-94dcc70cb01fbf9042d37567a09b0f4a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxnvhsn-94dcc70cb01fbf9042d37567a09b0f4a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxnvhsn-94dcc70cb01fbf9042d37567a09b0f4a av-special-heading-h3  avia-builder-el-27  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Wettbewerbsvorteil<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bi8g9-a443c6216689741a93d99e18205d0d47\">\n#top .hr.hr-invisible.av-1bi8g9-a443c6216689741a93d99e18205d0d47{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1bi8g9-a443c6216689741a93d99e18205d0d47 hr-invisible  avia-builder-el-28  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxnxkii-74d4daaa16f9919436c7453cecad442d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unternehmen, die ihre Nachhaltigkeitsleistungen kommunizieren, heben sich positiv von ihren Mitbewerbern ab.<\/p>\n<p>Eine starke Nachhaltigkeitsmarke kann neue KundInnen gewinnen, die Wert auf umweltfreundliche und sozial verantwortliche Produkte legen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1cr8u0-102e789dcfadc809f077c3ce61fdee1a av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwz27eng-e25d806f1d9e11df79866cab1438f15d\">\n#top .av-special-heading.av-lwz27eng-e25d806f1d9e11df79866cab1438f15d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwz27eng-e25d806f1d9e11df79866cab1438f15d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwz27eng-e25d806f1d9e11df79866cab1438f15d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwz27eng-e25d806f1d9e11df79866cab1438f15d av-special-heading-h3  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Risikomanagement<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cm2xrc-07f73e6888810a60c8450d41d25b5b6b\">\n#top .hr.hr-invisible.av-cm2xrc-07f73e6888810a60c8450d41d25b5b6b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-cm2xrc-07f73e6888810a60c8450d41d25b5b6b hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwz27umj-60067c8cf0033f3c94c99afcaaba0c60 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Durch die Kommunikation ihrer Nachhaltigkeitsstrategie k\u00f6nnen Unternehmen potenzielle Risiken wie negative Presse oder rechtliche Konsequenzen minimieren.<\/p>\n<p>Eine proaktive Kommunikation zeigt, dass das Unternehmen Verantwortung \u00fcbernimmt und auf zuk\u00fcnftige Herausforderungen vorbereitet ist.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b57n8o-1f8c834d463fe32572575c49bc611193 av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwz2851r-fa4e52241b7a1d3a618e7406d017c806\">\n#top .av-special-heading.av-lwz2851r-fa4e52241b7a1d3a618e7406d017c806{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwz2851r-fa4e52241b7a1d3a618e7406d017c806 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwz2851r-fa4e52241b7a1d3a618e7406d017c806 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwz2851r-fa4e52241b7a1d3a618e7406d017c806 av-special-heading-h3  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Mitarbeitermotivation und -bindung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9o1f7c-37882ab16d8a87c38ee7d0ffae8d7c2c\">\n#top .hr.hr-invisible.av-9o1f7c-37882ab16d8a87c38ee7d0ffae8d7c2c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9o1f7c-37882ab16d8a87c38ee7d0ffae8d7c2c hr-invisible  avia-builder-el-36  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwz28n4e-6def9b64040f551a36a1cd0cf6568197 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nachhaltigkeit ist ein wichtiger Faktor f\u00fcr die Motivation und Bindung von MitarbeiterInnen an das Unternehmen.<\/p>\n<p>Unternehmen, die ihre Nachhaltigkeitsziele kommunizieren, k\u00f6nnen ihre MitarbeiterInnen besser einbinden und ein st\u00e4rkeres Gemeinschaftsgef\u00fchl schaffen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-rm554-3a2965809c73ca2f09b795c5ef0efa80 av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwz2900l-10c5b707e339ea4475a7ebd95e6d9c6f\">\n#top .av-special-heading.av-lwz2900l-10c5b707e339ea4475a7ebd95e6d9c6f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwz2900l-10c5b707e339ea4475a7ebd95e6d9c6f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwz2900l-10c5b707e339ea4475a7ebd95e6d9c6f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwz2900l-10c5b707e339ea4475a7ebd95e6d9c6f av-special-heading-h3  avia-builder-el-39  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Kundenbindung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6m1l6w-6d1bf42fa8244b08b1bcd4b4679ccaae\">\n#top .hr.hr-invisible.av-6m1l6w-6d1bf42fa8244b08b1bcd4b4679ccaae{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6m1l6w-6d1bf42fa8244b08b1bcd4b4679ccaae hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwz29bks-852b636909bf5f573b80084cd0abaa4d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Transparente und ehrliche Nachhaltigkeitskommunikation kann die Kundenbindung st\u00e4rken.<\/p>\n<p>Wenn KundInnen sehen, dass ein Unternehmen sich ernsthaft bem\u00fcht, positive \u00f6kologische und soziale Auswirkungen zu erzielen, erh\u00f6ht dies die Loyalit\u00e4t und kann zu Wiederholungsgesch\u00e4ften f\u00fchren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ccbfe2-4b062493a3f15844f9a95913f3282e18 av_one_full  avia-builder-el-42  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ukoq-8f0ef5d604a5053cadfe80d9589016dc\">\n#top .av-special-heading.av-10ukoq-8f0ef5d604a5053cadfe80d9589016dc{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-10ukoq-8f0ef5d604a5053cadfe80d9589016dc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-10ukoq-8f0ef5d604a5053cadfe80d9589016dc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-10ukoq-8f0ef5d604a5053cadfe80d9589016dc av-special-heading-h2  avia-builder-el-43  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wirkungen professioneller Nachhaltigkeitskommunikation<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-99hl4q-2c986b54e9535ac67f701c14a661da74\">\n#top .hr.hr-invisible.av-99hl4q-2c986b54e9535ac67f701c14a661da74{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-99hl4q-2c986b54e9535ac67f701c14a661da74 hr-invisible  avia-builder-el-44  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2ex935r-3ff95b53d5ed2359a5a8b3a57c6fd39f av_one_half  avia-builder-el-45  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls93rlm5-5384e655d76f2f9eb4ee7f39cc4fbe74\">\n#top .av-special-heading.av-ls93rlm5-5384e655d76f2f9eb4ee7f39cc4fbe74{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ls93rlm5-5384e655d76f2f9eb4ee7f39cc4fbe74 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls93rlm5-5384e655d76f2f9eb4ee7f39cc4fbe74 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls93rlm5-5384e655d76f2f9eb4ee7f39cc4fbe74 av-special-heading-h3  avia-builder-el-46  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Auf KundInnen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8k9nr-5b4e383425fb23dc16857d837121cd38\">\n#top .hr.hr-invisible.av-8k9nr-5b4e383425fb23dc16857d837121cd38{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8k9nr-5b4e383425fb23dc16857d837121cd38 hr-invisible  avia-builder-el-47  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ll6d2jrd-8b15dad6b796331af514e4fde0ca8d8d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Professionelle Nachhaltigkeitskommunikation wirkt sich positiv auf das Kaufverhalten aus.<\/p>\n<p>KundInnen bevorzugen Produkte und Dienstleistungen von Unternehmen, die sich f\u00fcr Umwelt- und Sozialbelange engagieren.<\/p>\n<p>Dies f\u00fchrt zu h\u00f6herer Kundenzufriedenheit und -bindung.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-akz48p-49396d1b59ccf31494f62b3cd34b405e av_one_half  avia-builder-el-49  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmpz0jso-78209faf2a674b5df51311a716830ca9\">\n#top .av-special-heading.av-lmpz0jso-78209faf2a674b5df51311a716830ca9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lmpz0jso-78209faf2a674b5df51311a716830ca9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lmpz0jso-78209faf2a674b5df51311a716830ca9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lmpz0jso-78209faf2a674b5df51311a716830ca9 av-special-heading-h3  avia-builder-el-50  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Investoren<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-93yojd-b589c4de83f34f49ded914ba7d4c868f\">\n#top .hr.hr-invisible.av-93yojd-b589c4de83f34f49ded914ba7d4c868f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-93yojd-b589c4de83f34f49ded914ba7d4c868f hr-invisible  avia-builder-el-51  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lmpz0y88-72b989c34d50bae248f5abb056907e49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Investoren legen zunehmend Wert auf nachhaltige Gesch\u00e4ftsmodelle.<\/p>\n<p>Eine transparente Kommunikation \u00fcber Nachhaltigkeitsstrategien und -erfolge kann das Vertrauen der Investoren st\u00e4rken und den Zugang zu Kapital erleichtern.<\/p>\n<p>Investoren suchen verst\u00e4rkt nach Unternehmen, die langfristige Nachhaltigkeitsstrategien verfolgen und damit stabile Ertr\u00e4ge und geringere Risiken versprechen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-dsii1g-4c74f393e2056234568770bf4e33d45a av_one_half  avia-builder-el-53  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwyo3phs-fbc85501664a690de818bed064eb7aea\">\n#top .av-special-heading.av-lwyo3phs-fbc85501664a690de818bed064eb7aea{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwyo3phs-fbc85501664a690de818bed064eb7aea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwyo3phs-fbc85501664a690de818bed064eb7aea .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwyo3phs-fbc85501664a690de818bed064eb7aea av-special-heading-h3  avia-builder-el-54  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Lieferanten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d55vp0-aa9e122ea49a7674c488e229d90658a8\">\n#top .hr.hr-invisible.av-d55vp0-aa9e122ea49a7674c488e229d90658a8{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-d55vp0-aa9e122ea49a7674c488e229d90658a8 hr-invisible  avia-builder-el-55  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwyo43oh-3c186ec942da4a0bec97555f79259643 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine klare Nachhaltigkeitskommunikation entlang der Wertsch\u00f6pfungskette f\u00f6rdert die Zusammenarbeit mit nachhaltigen Lieferanten.<\/p>\n<p>Dies kann zu einer Verbesserung der gesamten Lieferkette f\u00fchren und langfristige Partnerschaften st\u00e4rken.<\/p>\n<p>Lieferanten sind eher bereit, mit Unternehmen zusammenzuarbeiten, die ihre Nachhaltigkeitswerte teilen und sich f\u00fcr ethische Gesch\u00e4ftspraktiken einsetzen.<\/p>\n<p>Zus\u00e4tzlich wird diese Zusammenarbeit durch das k\u00fcrzlich verabschiedete EU-Lieferkettengesetz weiter gest\u00e4rkt.<\/p>\n<p>Am 24. April 2024 hat das Europ\u00e4ische Parlament das EU-Lieferkettengesetz verabschiedet, welches Unternehmen mit mehr als 1.000 Mitarbeitern dazu verpflichtet, sicherzustellen, dass grundlegende Menschenrechte und Umweltstandards entlang ihrer gesamten Lieferkette eingehalten werden.<\/p>\n<p>Ab 2028 erweitert sich diese Verpflichtung auch auf mittelbare Zulieferer.<\/p>\n<p>Das Gesetz sieht vor, dass bei Nichteinhaltung empfindliche Strafen drohen, die bis zu vier Prozent des Jahresumsatzes betragen k\u00f6nnen.<\/p>\n<p>Diese Regelung soll nicht nur die Einhaltung von Menschenrechten und Umweltschutz sicherstellen, sondern auch gleiche Wettbewerbsbedingungen in der EU schaffen\u200b.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-aj6e50-305ee596f79a94ae7a902a6dbd211c34 av_one_half  avia-builder-el-57  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwyo4ciq-813f6bb265fccd501b6855761cd8e4af\">\n#top .av-special-heading.av-lwyo4ciq-813f6bb265fccd501b6855761cd8e4af{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwyo4ciq-813f6bb265fccd501b6855761cd8e4af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwyo4ciq-813f6bb265fccd501b6855761cd8e4af .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwyo4ciq-813f6bb265fccd501b6855761cd8e4af av-special-heading-h3  avia-builder-el-58  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >F\u00fcr die Gesellschaft<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9pzams-5cca40dcb17bea4ddbd61cb632a7be6e\">\n#top .hr.hr-invisible.av-9pzams-5cca40dcb17bea4ddbd61cb632a7be6e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9pzams-5cca40dcb17bea4ddbd61cb632a7be6e hr-invisible  avia-builder-el-59  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwyo4q36-e043c8002dafc5a7995f867ff9549a63 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unternehmen, die ihre Nachhaltigkeitsbem\u00fchungen offen kommunizieren, tragen zu einem positiven gesellschaftlichen Wandel bei.<\/p>\n<p>Sie gehen mit gutem Beispiel voran und ermutigen andere Unternehmen, nachhaltige Praktiken zu \u00fcbernehmen.<\/p>\n<p>Dar\u00fcber hinaus k\u00f6nnen sie die \u00d6ffentlichkeit f\u00fcr Nachhaltigkeitsthemen sensibilisieren und zur F\u00f6rderung nachhaltiger Lebensstile beitragen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-151td0e-ffb17d6b76a224a30ba8a9d27ddd39eb av_one_full  avia-builder-el-61  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxpnift-b1e035e78c009122bcf1a9f467b57c53\">\n#top .av-special-heading.av-lwxpnift-b1e035e78c009122bcf1a9f467b57c53{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxpnift-b1e035e78c009122bcf1a9f467b57c53 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxpnift-b1e035e78c009122bcf1a9f467b57c53 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxpnift-b1e035e78c009122bcf1a9f467b57c53 av-special-heading-h2  avia-builder-el-62  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was ist die EU Green Claims Richtlinie?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12lwhtq-0ba415f0430b162d0305e67c26464a54\">\n#top .hr.hr-invisible.av-12lwhtq-0ba415f0430b162d0305e67c26464a54{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-12lwhtq-0ba415f0430b162d0305e67c26464a54 hr-invisible  avia-builder-el-63  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-4fn88p-7a24ff39f7ba8fd950a1cca1364d393d av_one_half  avia-builder-el-64  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxo31q9-3fcc06a0867e6e1cfb92364db402b800\">\n#top .av-special-heading.av-lwxo31q9-3fcc06a0867e6e1cfb92364db402b800{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxo31q9-3fcc06a0867e6e1cfb92364db402b800 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxo31q9-3fcc06a0867e6e1cfb92364db402b800 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxo31q9-3fcc06a0867e6e1cfb92364db402b800 av-special-heading-h3  avia-builder-el-65  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Hintergrund und Ziele<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-333z09-03f2740178c4a9a27be666b2f09fdd9a\">\n#top .hr.hr-invisible.av-333z09-03f2740178c4a9a27be666b2f09fdd9a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-333z09-03f2740178c4a9a27be666b2f09fdd9a hr-invisible  avia-builder-el-66  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxo3jx3-6854fd33719945443b1ae7610a40d967 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die EU Green Claims Directive ist eine Initiative der Europ\u00e4ischen Union, um irref\u00fchrende Umweltaussagen (Greenwashing) zu verhindern.<\/p>\n<p>Unternehmen m\u00fcssen klare, pr\u00e4zise und \u00fcberpr\u00fcfbare Informationen \u00fcber die Umweltauswirkungen ihrer Produkte und Dienstleistungen zur Verf\u00fcgung stellen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-3r3iz2-48b03b4d955c60d8d6a001187138ec9f av_one_half  avia-builder-el-68  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zrmv8u-59db7a16fe199c0fcf54472fc4db4d7b\">\n#top .av-special-heading.av-zrmv8u-59db7a16fe199c0fcf54472fc4db4d7b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-zrmv8u-59db7a16fe199c0fcf54472fc4db4d7b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-zrmv8u-59db7a16fe199c0fcf54472fc4db4d7b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-zrmv8u-59db7a16fe199c0fcf54472fc4db4d7b av-special-heading-h3  avia-builder-el-69  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Anforderungen und Umsetzung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xyyjsu-98a07d518eeba236cd2bc8d18c0d11c4\">\n#top .hr.hr-invisible.av-xyyjsu-98a07d518eeba236cd2bc8d18c0d11c4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-xyyjsu-98a07d518eeba236cd2bc8d18c0d11c4 hr-invisible  avia-builder-el-70  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-vrt6n2-51ea8ee9cc22634fc69e31895e776989 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Richtlinie fordert Unternehmen auf, ihre Umweltaussagen mit wissenschaftlichen Belegen zu untermauern und die Informationen leicht zug\u00e4nglich und verst\u00e4ndlich zu machen.<\/p>\n<p>Dies betrifft alle Aspekte des Marketings, von der Produktverpackung bis hin zu Werbekampagnen.<\/p>\n<p>Die Unternehmen m\u00fcssen sicherstellen, dass ihre Umweltversprechen nicht nur glaubw\u00fcrdig, sondern auch vollst\u00e4ndig nachvollziehbar sind.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2vkyc-9e6ad5294e186d0d4fe9ef940c2b4312 av_one_half  avia-builder-el-72  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwyocmlp-811ea15c1e9819855a27f8f8c3eaa0fa\">\n#top .av-special-heading.av-lwyocmlp-811ea15c1e9819855a27f8f8c3eaa0fa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwyocmlp-811ea15c1e9819855a27f8f8c3eaa0fa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwyocmlp-811ea15c1e9819855a27f8f8c3eaa0fa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwyocmlp-811ea15c1e9819855a27f8f8c3eaa0fa av-special-heading-h3  avia-builder-el-73  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Auswirkungen auf Unternehmen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6axn1g-1e8a835a173ef12aa85af7a1094987d3\">\n#top .hr.hr-invisible.av-6axn1g-1e8a835a173ef12aa85af7a1094987d3{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6axn1g-1e8a835a173ef12aa85af7a1094987d3 hr-invisible  avia-builder-el-74  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwyodsoy-f5676e99666135f5b057d9b965d8edbf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unternehmen m\u00fcssen ihre Marketingstrategien anpassen, um den Anforderungen der EU Green Claims Directive gerecht zu werden.<\/p>\n<p>Dies erfordert eine umfassende \u00dcberpr\u00fcfung und Anpassung ihrer Kommunikationsstrategien, um sicherzustellen, dass alle Nachhaltigkeitsaussagen korrekt und \u00fcberpr\u00fcfbar sind.<\/p>\n<p>Unternehmen, die gegen die Richtlinie versto\u00dfen, riskieren rechtliche Konsequenzen und einen erheblichen Reputationsverlust.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-u1olny-8c8e7ddae6c81daf2ccf16fd4799f426 av_one_full  avia-builder-el-76  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxpssrt-fda4407f874b13815b457aa07445a6b0\">\n#top .av-special-heading.av-lwxpssrt-fda4407f874b13815b457aa07445a6b0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxpssrt-fda4407f874b13815b457aa07445a6b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxpssrt-fda4407f874b13815b457aa07445a6b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxpssrt-fda4407f874b13815b457aa07445a6b0 av-special-heading-h2  avia-builder-el-77  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wie kann HERZBLUAT Sie dabei unterst\u00fctzen, Ihr Marketing und Employer Branding nachhaltig zu gestalten?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-td06n2-624ccc5c6c6838689f0e2c1939774dfb\">\n#top .hr.hr-invisible.av-td06n2-624ccc5c6c6838689f0e2c1939774dfb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-td06n2-624ccc5c6c6838689f0e2c1939774dfb hr-invisible  avia-builder-el-78  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-r9zzum-2be25c7a0a1eaac721401624d31df8bf av_one_half  avia-builder-el-79  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxponf2-5ca4f648ab190bd82a777c3792c7fec8\">\n#top .av-special-heading.av-lwxponf2-5ca4f648ab190bd82a777c3792c7fec8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxponf2-5ca4f648ab190bd82a777c3792c7fec8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxponf2-5ca4f648ab190bd82a777c3792c7fec8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxponf2-5ca4f648ab190bd82a777c3792c7fec8 av-special-heading-h3  avia-builder-el-80  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Beratung und Strategieentwicklung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0c6im-dbefeb2b684fd3388a0b51346eedde4c\">\n#top .hr.hr-invisible.av-p0c6im-dbefeb2b684fd3388a0b51346eedde4c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-p0c6im-dbefeb2b684fd3388a0b51346eedde4c hr-invisible  avia-builder-el-81  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxpq82f-53cc57d8104ed5a1814e0c6556683801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>HERZBLUAT bietet umfassende Beratungsleistungen, um Ihre Nachhaltigkeitsstrategie zu entwickeln und in Ihre Marketing- und Employer Branding-Aktivit\u00e4ten zu integrieren.<\/p>\n<p>Wir analysieren Ihre aktuelle Praxis und helfen Ihnen, eine ma\u00dfgeschneiderte Strategie zu entwickeln, die den Anforderungen der EU Green Claims Directive entspricht.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-orp6j2-f4a2941e8ba2d6a0c1b37e47e596273a av_one_half  avia-builder-el-83  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxpuiij-e17036a21b99d19650c4df250325c58f\">\n#top .av-special-heading.av-lwxpuiij-e17036a21b99d19650c4df250325c58f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxpuiij-e17036a21b99d19650c4df250325c58f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxpuiij-e17036a21b99d19650c4df250325c58f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxpuiij-e17036a21b99d19650c4df250325c58f av-special-heading-h3  avia-builder-el-84  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltigkeitskommunikation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgfpku-28f122f527ba93283c299bae7ea8a9e9\">\n#top .hr.hr-invisible.av-mgfpku-28f122f527ba93283c299bae7ea8a9e9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mgfpku-28f122f527ba93283c299bae7ea8a9e9 hr-invisible  avia-builder-el-85  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxpvqmi-e0911bfc811bf3a1a45f440d6e51be01 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wir unterst\u00fctzen Sie bei der Erstellung klarer und \u00fcberzeugender Nachhaltigkeitsberichte und -kampagnen.<\/p>\n<p>Unser Team von ExpertInnen hilft Ihnen, Ihre Erfolge transparent und glaubw\u00fcrdig zu kommunizieren, um das Vertrauen Ihrer Stakeholder zu st\u00e4rken.<\/p>\n<p>Wir arbeiten eng mit Ihnen zusammen, um sicherzustellen, dass Ihre Nachhaltigkeitsbotschaften konsistent und effektiv sind.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-k5qtda-c7a9c286d8ddd30b090bacb62886dc56 av_one_half  avia-builder-el-87  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxpw9pn-e2d01fd174dd90fbf2f07ccb5906bafe\">\n#top .av-special-heading.av-lwxpw9pn-e2d01fd174dd90fbf2f07ccb5906bafe{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxpw9pn-e2d01fd174dd90fbf2f07ccb5906bafe .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxpw9pn-e2d01fd174dd90fbf2f07ccb5906bafe .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxpw9pn-e2d01fd174dd90fbf2f07ccb5906bafe av-special-heading-h3  avia-builder-el-88  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Schulungen und Workshops<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iq7qym-c8e6c3b383de95e29962850798e3d907\">\n#top .hr.hr-invisible.av-iq7qym-c8e6c3b383de95e29962850798e3d907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-iq7qym-c8e6c3b383de95e29962850798e3d907 hr-invisible  avia-builder-el-89  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxpxe60-e88445c0b6bc5b72bce9c6c94f69fcc5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>HERZBLUAT bietet Schulungen und Workshops f\u00fcr Ihre MitarbeiterInnen an, um das Bewusstsein f\u00fcr Nachhaltigkeit zu sch\u00e4rfen und die Kompetenzen im Bereich Nachhaltigkeitskommunikation zu st\u00e4rken.<\/p>\n<p>So stellen wir sicher, dass Ihre MitarbeiterInnen die Werte und Ziele Ihres Unternehmens effektiv nach au\u00dfen tragen k\u00f6nnen.<\/p>\n<p>Unsere Trainings umfassen Themen wie nachhaltiges Marketing, ethische Gesch\u00e4ftspraktiken und die Anforderungen der EU Green Claims Directive.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4gsdqc-eb0d6b75f938b40759aac253e229c840 av_one_half  avia-builder-el-91  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwyogxgr-235bfe4185cd5791f7dc8013153c02bb\">\n#top .av-special-heading.av-lwyogxgr-235bfe4185cd5791f7dc8013153c02bb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwyogxgr-235bfe4185cd5791f7dc8013153c02bb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwyogxgr-235bfe4185cd5791f7dc8013153c02bb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwyogxgr-235bfe4185cd5791f7dc8013153c02bb av-special-heading-h3  avia-builder-el-92  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Monitoring und Berichterstattung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dljqs-6437563137f1cf1ef33051161de33f89\">\n#top .hr.hr-invisible.av-2dljqs-6437563137f1cf1ef33051161de33f89{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2dljqs-6437563137f1cf1ef33051161de33f89 hr-invisible  avia-builder-el-93  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwyohbpb-f44879e7274926cf32abeef0f262a015 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wir unterst\u00fctzen Sie beim Aufbau eines effektiven Monitoring- und Reportingsystems, um Ihre Fortschritte im Bereich Nachhaltigkeit zu verfolgen und zu dokumentieren.<\/p>\n<p>So k\u00f6nnen Sie regelm\u00e4\u00dfig \u00fcber Ihre Erfolge berichten und sicherstellen, dass Ihre Nachhaltigkeitsstrategien kontinuierlich verbessert werden.<\/p>\n<p>Ein solides Berichtswesen ist unerl\u00e4sslich, um die Anforderungen der EU Green Claims Directive zu erf\u00fcllen und das Vertrauen der Stakeholder zu st\u00e4rken.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-45x7y0-687c4d5fcf2409549a9e8c80c5ce4420 av_one_half  avia-builder-el-95  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwz38sri-796ec1fa09aa29024ec84776b11f849f\">\n#top .av-special-heading.av-lwz38sri-796ec1fa09aa29024ec84776b11f849f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwz38sri-796ec1fa09aa29024ec84776b11f849f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwz38sri-796ec1fa09aa29024ec84776b11f849f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwz38sri-796ec1fa09aa29024ec84776b11f849f av-special-heading-h3  avia-builder-el-96  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Employer Branding Strategien entwickeln<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n6uaw-2acd6bc401a4a0451dc401a9e2e352d0\">\n#top .hr.hr-invisible.av-2n6uaw-2acd6bc401a4a0451dc401a9e2e352d0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2n6uaw-2acd6bc401a4a0451dc401a9e2e352d0 hr-invisible  avia-builder-el-97  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwz39820-1b34639b3a75a2924397dee4cf62d53e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein starkes Employer Branding, das auf nachhaltigen Praktiken basiert, kann die Attraktivit\u00e4t Ihres Unternehmens als Arbeitgeber erheblich steigern.<\/p>\n<p>HERZBLUAT unterst\u00fctzt Sie dabei, Ihre Nachhaltigkeitsziele und -erfolge in Ihr Employer Branding zu integrieren.<\/p>\n<p>Wir entwickeln Strategien, die Ihre Unternehmenskultur und -werte hervorheben und potenzielle MitarbeiterInnen ansprechen, die sich f\u00fcr Nachhaltigkeit engagieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6xs8w2-17746988d692f67d37d77a8bc17accd9 av_one_half  avia-builder-el-99  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009\">\n#top .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 av-special-heading-h3  avia-builder-el-100  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6695vm-dfedf68e1550900126fa42ab5443ec3c\">\n#top .hr.hr-invisible.av-6695vm-dfedf68e1550900126fa42ab5443ec3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6695vm-dfedf68e1550900126fa42ab5443ec3c hr-invisible  avia-builder-el-101  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lilp01n3-db4dce04a749b0c76a8d219255961a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Nachhaltigkeitsberatung und des Marketings direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6d0i-7126a536d69f412ba8a0bb649cb24907\">\n#top .hr.hr-invisible.av-3y6d0i-7126a536d69f412ba8a0bb649cb24907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y6d0i-7126a536d69f412ba8a0bb649cb24907 hr-invisible  avia-builder-el-103  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-105  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2728'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa9oxp-890a7ddcb5c51f4d2770445cc3b606f6\">\n#top .av-special-heading.av-ljoa9oxp-890a7ddcb5c51f4d2770445cc3b606f6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa9oxp-890a7ddcb5c51f4d2770445cc3b606f6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa9oxp-890a7ddcb5c51f4d2770445cc3b606f6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa9oxp-890a7ddcb5c51f4d2770445cc3b606f6 av-special-heading-h2  avia-builder-el-106  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >CSR und Nachhaltigkeit sind wesentliche Bestandteile moderner Unternehmensstrategien. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-107  el_after_av_heading  el_before_av_four_fifth  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-108  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-109  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine effektive und professionelle Nachhaltigkeitskommunikation ist entscheidend, um das Vertrauen und die Unterst\u00fctzung der verschiedenen Stakeholdergruppen zu gewinnen.<\/p>\n<p>Die EU Green Claims Directive stellt sicher, dass Umweltaussagen \u00fcberpr\u00fcfbar und glaubw\u00fcrdig sind und bietet Unternehmen die M\u00f6glichkeit, sich durch transparente und nachhaltige Praktiken positiv zu differenzieren.<\/p>\n<p>Mit der Unterst\u00fctzung von HERZBLUAT k\u00f6nnen Sie sicherstellen, dass Ihre Marketing- und Employer Branding-Strategien den h\u00f6chsten Standards entsprechen und Ihr Unternehmen nachhaltig wachsen kann.<\/p>\n<p>Mit ma\u00dfgeschneiderten Strategien, umfassender Beratung und kontinuierlicher Betreuung hilft Ihnen HERZBLUAT, Ihre Nachhaltigkeitsziele zu erreichen und langfristig erfolgreich zu sein.<\/p>\n<p>Wir unterst\u00fctzen Sie dabei, Ihre Nachhaltigkeitskommunikation klar und \u00fcberzeugend zu gestalten, Ihre Marketingstrategien anzupassen und eine starke Arbeitgebermarke aufzubauen, die auf nachhaltigen Werten basiert.<\/p>\n<p><strong>Wir freuen uns darauf, gemeinsam mit Ihnen eine nachhaltigere und erfolgreichere Zukunft f\u00fcr Ihr Unternehmen zu gestalten.<\/strong><\/p>\n<p>Sie erreichen uns <a href=\"tel:+436648197894\">telefonisch unter +43 664 81 97 894<\/a> oder per E-Mail an <a href=\"mailto:office@herzbluat.at\" target=\"_new\">office@herzbluat.at<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-111  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-112  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-113  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer, MBA, CMC, CSME<\/strong><br \/>\nZertifizierter Unternehmensberater<br \/>\nZertifizierter Nachhaltigkeits-Experte<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4f8n9i-b4491e90af5e35c8cf06f23316764d80 av_one_full  avia-builder-el-115  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-9w9vq-eb00f817f07a6ae244102ceae6554e53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#CSR, #Nachhaltigkeit, #Marketing, #Nachhaltigkeitsmarketing, #Unternehmensverantwortung, #Umweltbewusstsein, #Gr\u00fcneWerbung, #CorporateSocialResponsibility, #NachhaltigeMarken, #EthikImMarketing, #Nachhaltigkeitskommunikation, #Umweltmarketing, #Nachhaltigkeitsstrategien, #SozialeVerantwortung, #\u00d6kologischesMarketing, #NachhaltigeEntwicklung, #ESG, #Klimaschutz, #NachhaltigesBusiness, #Kreislaufwirtschaft, #NachhaltigeProdukte, #Umweltfreundlich, #GreenMarketing, #Verantwortung, #Transparenz, #WertebasiertesMarketing, #Innovationsmarketing, #Nachhaltigkeitsziele, #EthikUndWerbung, #\u00d6kologischerFu\u00dfabdruck<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-117  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Corporate social responsibility (CSR) and sustainability have become key issues in the business world. More and more companies are recognising the importance of communicating their sustainable practices and successes. But what does this mean for marketing? Is CSR communication synonymous with sustainability marketing? Why it is so important for companies to report on their sustainability strategies and successes, how professional sustainability communication affects different stakeholder groups along the value chain and what the EU Green Claims Directive is all about. And how HERZBLUAT can support you in the sustainable design and implementation of your marketing and employer branding in accordance with the EU Green Claims Directive.<\/p>","protected":false},"author":2,"featured_media":2729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554,552,379,72,378,553],"tags":[919,812,569,1065,1074,971,1063,1073,755,1029,404,744,1064,1033,1070,381,1066,1061,1068,921,975,1069,433,387,794,741,1067,1062,1071,1072],"class_list":["post-2728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development-und-strategie-consulting","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-strategy-strategie","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","tag-corporate-social-responsibility","tag-csr","tag-esg","tag-ethik-im-marketing","tag-ethik-und-werbung","tag-green-marketing","tag-gruene-werbung","tag-innovationsmarketing","tag-klimaschutz","tag-kreislaufwirtschaft","tag-marketing","tag-nachhaltige-entwicklung","tag-nachhaltige-marken","tag-nachhaltige-produkte","tag-nachhaltiges-business","tag-nachhaltigkeit","tag-nachhaltigkeitskommunikation","tag-nachhaltigkeitsmarketing","tag-nachhaltigkeitsstrategien","tag-nachhaltigkeitsziele","tag-oekologischer-fussabdruck","tag-oekologisches-marketing","tag-soziale-verantwortung","tag-transparenz","tag-umweltbewusstsein","tag-umweltfreundlich","tag-umweltmarketing","tag-unternehmensverantwortung","tag-verantwortung","tag-wertebasiertes-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CSR und Marketing. 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