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lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-2c29c3' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][\/av_section]\n<div id='einstieg'  class='avia-section av-39icr6-0ab909f7a0f104aa83614c54bd0a960e main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_custom_layout  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nif36-3460e8144bcc9b91a950b505f5c9a011\">\n#top .hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Es ist unerl\u00e4sslich, die Bed\u00fcrfnisse und W\u00fcnsche Ihrer KundInnen genau zu kennen.<\/p>\n<p>Eine effektive Methode dazu ist die Erstellung von Personas.<\/p>\n<p>Haben Sie schon einmal von Empathy Maps oder der Limbic Map geh\u00f6rt?<\/p>\n<p>Wissen Sie, was eine Value Proposition ist und wie Sie diese sowohl auf KundInnen- als auch auf H\u00e4ndlerInnen-Seite anwenden k\u00f6nnen?<\/p>\n<p>Kennen Sie den Value Proposition Canvas?<\/p>\n<p>Warum diese Konzepte so wichtig sind und wie HERZBLUAT Ihnen helfen kann, Ihr Gesch\u00e4ftsmodell nachhaltig zu gestalten.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-0eaa94980fe621a5c521d6b5fe5c2785\">\n.avia-section.av-lfz87ee0-0eaa94980fe621a5c521d6b5fe5c2785 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/06\/2414-Personas-Unternehmensberatung-Marketingagentur-Werbeagentur-Salzburg-HERZBLUAT.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-0eaa94980fe621a5c521d6b5fe5c2785 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-a89527aec27ef506c9f52fd76b7570ae\">\n#top .av-special-heading.av-lfz671n9-a89527aec27ef506c9f52fd76b7570ae{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-a89527aec27ef506c9f52fd76b7570ae .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-a89527aec27ef506c9f52fd76b7570ae .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-a89527aec27ef506c9f52fd76b7570ae .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-a89527aec27ef506c9f52fd76b7570ae av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Hand auf&#8217;s Herz:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Haben Sie schon Personas f\u00fcr die KundInnen Ihres Unternehmens erstellt?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2708'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-d3773d472466d5f667b0b844c648fe31\">\n#top .av-special-heading.av-ucklb6-d3773d472466d5f667b0b844c648fe31{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-d3773d472466d5f667b0b844c648fe31 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-d3773d472466d5f667b0b844c648fe31 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-d3773d472466d5f667b0b844c648fe31 av-special-heading-h2  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was sind Personas?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1\">\n#top .hr.hr-invisible.av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1 hr-invisible  avia-builder-el-10  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-889k7v-8fa900050db645c6ffe0ace3ba460f90 av_one_half  avia-builder-el-11  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk9d9uoo-5f6f0d9f45fa0a89bd21f97e9af328af\">\n#top .av-special-heading.av-lk9d9uoo-5f6f0d9f45fa0a89bd21f97e9af328af{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lk9d9uoo-5f6f0d9f45fa0a89bd21f97e9af328af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk9d9uoo-5f6f0d9f45fa0a89bd21f97e9af328af .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk9d9uoo-5f6f0d9f45fa0a89bd21f97e9af328af av-special-heading-h3  avia-builder-el-12  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Definition und Bedeutung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5c2pcr-17e51f0f747603096d9e8544b653b368\">\n#top .hr.hr-invisible.av-5c2pcr-17e51f0f747603096d9e8544b653b368{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5c2pcr-17e51f0f747603096d9e8544b653b368 hr-invisible  avia-builder-el-13  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lmpyvyw4-aecca24b9fbf40859c3c73b12484155c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Personas sind fiktive, generalisierte Darstellungen Ihrer idealen KundInnen.<\/p>\n<p>Sie basieren auf Marktforschung und echten Daten \u00fcber Ihre bestehenden KundInnen.<\/p>\n<p>Die Erstellung von Personas hilft Ihnen, die Bed\u00fcrfnisse, Ziele und Verhaltensweisen Ihrer KundInnen besser zu verstehen.<\/p>\n<p>So k\u00f6nnen Sie Ihre Marketingstrategien und Produkte gezielt auf die W\u00fcnsche und Bed\u00fcrfnisse Ihrer Zielgruppe ausrichten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1h7k7-662e128f3475292b8e1ceb983a6e0a6d av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lsa54iyq-9959a62407b3bb7305d254da13e49be2\">\n#top .av-special-heading.av-lsa54iyq-9959a62407b3bb7305d254da13e49be2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lsa54iyq-9959a62407b3bb7305d254da13e49be2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lsa54iyq-9959a62407b3bb7305d254da13e49be2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lsa54iyq-9959a62407b3bb7305d254da13e49be2 av-special-heading-h3  avia-builder-el-16  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Erstellung von Personas<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q85d3-76d38628a21261e5a8d7e695ef660ec0\">\n#top .hr.hr-invisible.av-2q85d3-76d38628a21261e5a8d7e695ef660ec0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2q85d3-76d38628a21261e5a8d7e695ef660ec0 hr-invisible  avia-builder-el-17  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lsa55b9r-8408bd4ccbd59a21d0f1cbf4b7b55f2e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Erstellung von Personas erfordert eine sorgf\u00e4ltige Analyse Ihrer Kundendaten.<\/p>\n<p>Im Folgenden finden Sie einige Schritte, die Sie dabei befolgen k\u00f6nnen:<\/p>\n<p><strong>Daten sammeln:<\/strong><br \/>\nNutzen Sie verschiedene Quellen wie Umfragen, Interviews und Webanalysen, um Informationen \u00fcber Ihre KundInnen zu sammeln.<\/p>\n<p><strong>Daten segmentieren:<\/strong><br \/>\nIdentifizieren Sie gemeinsame Merkmale und Muster in den gesammelten Daten.<\/p>\n<p><strong>Personas erstellen:<\/strong><br \/>\nEntwickeln Sie detaillierte Profile Ihrer idealen KundInnen, einschlie\u00dflich Demografie, Verhaltensweisen, Ziele und Herausforderungen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-vt74fu-2cb39e3ed64e837b42842b99538102d8 av_one_half  avia-builder-el-19  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltigxxrc-8e44a59a9bcda06bcb9c5669481fbcbd\">\n#top .av-special-heading.av-ltigxxrc-8e44a59a9bcda06bcb9c5669481fbcbd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltigxxrc-8e44a59a9bcda06bcb9c5669481fbcbd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltigxxrc-8e44a59a9bcda06bcb9c5669481fbcbd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltigxxrc-8e44a59a9bcda06bcb9c5669481fbcbd av-special-heading-h3  avia-builder-el-20  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vorteile von Personas<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d\">\n#top .hr.hr-invisible.av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d hr-invisible  avia-builder-el-21  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltigydwh-e31217ebac09f83fd8f0d182add7ccbe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Gezieltes Marketing:<\/strong><br \/>\nMit klar definierten Personas k\u00f6nnen Sie Ihre Marketingbotschaften pr\u00e4ziser formulieren und gezielt an Ihre Zielgruppe richten.<\/p>\n<p><strong>Produktentwicklung:<\/strong><br \/>\nVerstehen Sie, welche Funktionen und Eigenschaften f\u00fcr Ihre KundInnen am wichtigsten sind und passen Sie Ihre Produkte entsprechend an.<\/p>\n<p><strong>Kundenzufriedenheit:<\/strong><br \/>\nDurch ein tieferes Verst\u00e4ndnis der Bed\u00fcrfnisse Ihrer KundInnen k\u00f6nnen Sie deren Zufriedenheit erh\u00f6hen und langfristige Kundenbeziehungen aufbauen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ccbfe2-4b062493a3f15844f9a95913f3282e18 av_one_full  avia-builder-el-23  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ukoq-7d9f19c206e1c17d64c6ab28a259738c\">\n#top .av-special-heading.av-10ukoq-7d9f19c206e1c17d64c6ab28a259738c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-10ukoq-7d9f19c206e1c17d64c6ab28a259738c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-10ukoq-7d9f19c206e1c17d64c6ab28a259738c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-10ukoq-7d9f19c206e1c17d64c6ab28a259738c av-special-heading-h2  avia-builder-el-24  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was ist eine Empathiekarte?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-99hl4q-2c986b54e9535ac67f701c14a661da74\">\n#top .hr.hr-invisible.av-99hl4q-2c986b54e9535ac67f701c14a661da74{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-99hl4q-2c986b54e9535ac67f701c14a661da74 hr-invisible  avia-builder-el-25  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2ex935r-3ff95b53d5ed2359a5a8b3a57c6fd39f av_one_half  avia-builder-el-26  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls93rlm5-fae4212af78d5c7fdc74affc4033d341\">\n#top .av-special-heading.av-ls93rlm5-fae4212af78d5c7fdc74affc4033d341{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ls93rlm5-fae4212af78d5c7fdc74affc4033d341 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls93rlm5-fae4212af78d5c7fdc74affc4033d341 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls93rlm5-fae4212af78d5c7fdc74affc4033d341 av-special-heading-h3  avia-builder-el-27  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Definition und Nutzen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8k9nr-5b4e383425fb23dc16857d837121cd38\">\n#top .hr.hr-invisible.av-8k9nr-5b4e383425fb23dc16857d837121cd38{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8k9nr-5b4e383425fb23dc16857d837121cd38 hr-invisible  avia-builder-el-28  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ll6d2jrd-8b15dad6b796331af514e4fde0ca8d8d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Empathiekarte (Empathy Map) ist ein Tool, das Ihnen hilft, die Perspektive Ihrer KundInnen zu verstehen.<\/p>\n<p>Sie visualisiert, was Ihre KundInnen denken, f\u00fchlen, sehen, h\u00f6ren, sagen und tun.<\/p>\n<p>Dies erm\u00f6glicht Ihnen, tiefer in die Emotionen und Motivationen Ihrer KundInnen einzutauchen und Ihre Marketingbotschaften entsprechend anzupassen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-akz48p-49396d1b59ccf31494f62b3cd34b405e av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmpz0jso-fbc0d05e677f6f68e20dbdd2a8d856b2\">\n#top .av-special-heading.av-lmpz0jso-fbc0d05e677f6f68e20dbdd2a8d856b2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lmpz0jso-fbc0d05e677f6f68e20dbdd2a8d856b2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lmpz0jso-fbc0d05e677f6f68e20dbdd2a8d856b2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lmpz0jso-fbc0d05e677f6f68e20dbdd2a8d856b2 av-special-heading-h3  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Erstellen einer Empathy Map<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-93yojd-b589c4de83f34f49ded914ba7d4c868f\">\n#top .hr.hr-invisible.av-93yojd-b589c4de83f34f49ded914ba7d4c868f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-93yojd-b589c4de83f34f49ded914ba7d4c868f hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lmpz0y88-72b989c34d50bae248f5abb056907e49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Kundensegment ausw\u00e4hlen:<\/strong><br \/>\nW\u00e4hlen Sie ein bestimmtes Kundensegment aus, f\u00fcr das Sie eine Empathiekarte erstellen m\u00f6chten.<\/p>\n<p><strong>Informationen sammeln:<\/strong><br \/>\nVerwenden Sie qualitative Daten aus Interviews und Beobachtungen, um Einblicke in das Verhalten und die Emotionen Ihrer KundInnen zu gewinnen.<\/p>\n<p><strong>Empathiekarte erstellen:<\/strong><br \/>\nF\u00fcllen Sie die verschiedenen Felder der Empathiekarte mit den gesammelten Informationen aus, um ein umfassendes Bild Ihrer KundInnen zu erhalten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6tzxsa-16a77bc46aebd7f382fd02489270acd9 av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltih36hq-79255b431d06eb844559e0383745ff89\">\n#top .av-special-heading.av-ltih36hq-79255b431d06eb844559e0383745ff89{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltih36hq-79255b431d06eb844559e0383745ff89 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltih36hq-79255b431d06eb844559e0383745ff89 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltih36hq-79255b431d06eb844559e0383745ff89 av-special-heading-h3  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vorteile der Empathiekarte<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jiuay-1ff5c3f4b4acf90357279cca67c42992\">\n#top .hr.hr-invisible.av-5jiuay-1ff5c3f4b4acf90357279cca67c42992{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5jiuay-1ff5c3f4b4acf90357279cca67c42992 hr-invisible  avia-builder-el-36  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltih44e0-300ff840d0418a35942981b387676880 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Verbesserte Kundenbindung:<\/strong><br \/>\nDurch ein tieferes Verst\u00e4ndnis der Emotionen und Bed\u00fcrfnisse Ihrer KundInnen k\u00f6nnen Sie pers\u00f6nlichere und relevantere Marketingbotschaften erstellen.<\/p>\n<p><strong>Optimierte Customer Journey:<\/strong><br \/>\nIdentifizieren Sie Schmerzpunkte und Freudenpunkte Ihrer KundInnen entlang der Customer Journey und verbessern Sie deren Erlebnis.<\/p>\n<p><strong>Innovationspotenzial:<\/strong><br \/>\nEntdecken Sie neue Ideen f\u00fcr Produkte und Dienstleistungen, die auf den echten Bed\u00fcrfnissen und W\u00fcnschen Ihrer KundInnen basieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-14xce90-039dd73060eec13b78ef618082248a9b av_one_full  avia-builder-el-38  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxi846c-443bd0e7865e1134178f3186ec056b5f\">\n#top .av-special-heading.av-lwxi846c-443bd0e7865e1134178f3186ec056b5f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxi846c-443bd0e7865e1134178f3186ec056b5f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxi846c-443bd0e7865e1134178f3186ec056b5f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxi846c-443bd0e7865e1134178f3186ec056b5f av-special-heading-h2  avia-builder-el-39  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was ist eine Limbic Map?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y1nlg-34703c517281eb7302858025390007a5\">\n#top .hr.hr-invisible.av-3y1nlg-34703c517281eb7302858025390007a5{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y1nlg-34703c517281eb7302858025390007a5 hr-invisible  avia-builder-el-40  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-10qsq84-fa4356b60672b75588c537e8530210b4 av_one_half  avia-builder-el-41  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxi8c8f-de998bd4356670a2b56085b2fa9a9197\">\n#top .av-special-heading.av-lwxi8c8f-de998bd4356670a2b56085b2fa9a9197{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxi8c8f-de998bd4356670a2b56085b2fa9a9197 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxi8c8f-de998bd4356670a2b56085b2fa9a9197 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxi8c8f-de998bd4356670a2b56085b2fa9a9197 av-special-heading-h3  avia-builder-el-42  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Definition und Anwendung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zn3z1g-c84dfe8877198aae319645e030d6dc50\">\n#top .hr.hr-invisible.av-zn3z1g-c84dfe8877198aae319645e030d6dc50{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-zn3z1g-c84dfe8877198aae319645e030d6dc50 hr-invisible  avia-builder-el-43  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxi8qng-dfe5b7c353953d0b7bafda3c1396d50d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Limbic Map ist ein Modell, das die emotionalen und motivationalen Bed\u00fcrfnisse von Menschen visualisiert.<\/p>\n<p>Es basiert auf Erkenntnissen der Neurowissenschaften und hilft Unternehmen, die tiefenpsychologischen Antriebe ihrer KundInnen zu verstehen.<\/p>\n<p>Die Limbic-Map kategorisiert Emotionen und Motivationen in verschiedene Bereiche wie Dominanz, Stimulation und Balance.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-3c6ejo-71e1708c1255e6066c355f20fabbc429 av_one_half  avia-builder-el-45  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxi97l4-d4abc61b6248ef8580415e4e1b28bb12\">\n#top .av-special-heading.av-lwxi97l4-d4abc61b6248ef8580415e4e1b28bb12{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxi97l4-d4abc61b6248ef8580415e4e1b28bb12 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxi97l4-d4abc61b6248ef8580415e4e1b28bb12 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxi97l4-d4abc61b6248ef8580415e4e1b28bb12 av-special-heading-h3  avia-builder-el-46  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Nutzen der Limbic-Map<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wbahjo-1b247e5210abaff8e2feb726acdc85ac\">\n#top .hr.hr-invisible.av-wbahjo-1b247e5210abaff8e2feb726acdc85ac{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-wbahjo-1b247e5210abaff8e2feb726acdc85ac hr-invisible  avia-builder-el-47  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxi9mco-8ba405d7ce5c8ecb4409931d195c6bc6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Durch die Anwendung einer Limbic-Map k\u00f6nnen Sie die emotionalen Bed\u00fcrfnisse Ihrer KundInnen besser verstehen und Ihre Marketingstrategien darauf abstimmen.<\/p>\n<p>Dies f\u00fchrt zu einer st\u00e4rkeren emotionalen Bindung und einer h\u00f6heren Kundenzufriedenheit.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-uo5i10-18f2331ee9aaa802f56a37c6aebe56a2 av_one_half  avia-builder-el-49  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxia05s-70833d1059c3baaf52201012ccbd1296\">\n#top .av-special-heading.av-lwxia05s-70833d1059c3baaf52201012ccbd1296{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxia05s-70833d1059c3baaf52201012ccbd1296 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxia05s-70833d1059c3baaf52201012ccbd1296 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxia05s-70833d1059c3baaf52201012ccbd1296 av-special-heading-h3  avia-builder-el-50  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Anwendung einer Limbic-Map<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sccyck-169a1edd41c2af016db49c4b037b9478\">\n#top .hr.hr-invisible.av-sccyck-169a1edd41c2af016db49c4b037b9478{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-sccyck-169a1edd41c2af016db49c4b037b9478 hr-invisible  avia-builder-el-51  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxiawl2-636eab9b014cfcc36892e961ac13ab0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zielgerichtete Kommunikation:<\/strong><br \/>\nStimmen Sie Ihre Marketingbotschaften auf die emotionalen Bed\u00fcrfnisse Ihrer Zielgruppe ab.<\/p>\n<p><strong>Produktpositionierung:<\/strong><br \/>\nPositionieren Sie Ihre Produkte so, dass sie den emotionalen Bed\u00fcrfnissen Ihrer KundInnen entsprechen.<\/p>\n<p><strong>Markenentwicklung:<\/strong><br \/>\nEntwickeln Sie Ihre Marke in einer Weise, die die emotionale Bindung Ihrer KundInnen st\u00e4rkt.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-rle0n8-531728eb7a726f41ac25165077be7212 av_one_full  avia-builder-el-53  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxicp2e-5b684467424b58f281ef0c5775790f8a\">\n#top .av-special-heading.av-lwxicp2e-5b684467424b58f281ef0c5775790f8a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxicp2e-5b684467424b58f281ef0c5775790f8a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxicp2e-5b684467424b58f281ef0c5775790f8a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxicp2e-5b684467424b58f281ef0c5775790f8a av-special-heading-h2  avia-builder-el-54  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was ist eine Value Proposition?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q0xws4-5f9ff7d05917ee340e3bf15409e9996b\">\n#top .hr.hr-invisible.av-q0xws4-5f9ff7d05917ee340e3bf15409e9996b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-q0xws4-5f9ff7d05917ee340e3bf15409e9996b hr-invisible  avia-builder-el-55  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-ohgix0-69d22f4a4e906fa551d4fc3af5af885f av_one_half  avia-builder-el-56  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxiczqz-e58a5531818d061ba917412d307e3475\">\n#top .av-special-heading.av-lwxiczqz-e58a5531818d061ba917412d307e3475{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxiczqz-e58a5531818d061ba917412d307e3475 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxiczqz-e58a5531818d061ba917412d307e3475 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxiczqz-e58a5531818d061ba917412d307e3475 av-special-heading-h3  avia-builder-el-57  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Definition und Bedeutung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mukjh0-58c4b3f6487c6718faedb0e95993fc9a\">\n#top .hr.hr-invisible.av-mukjh0-58c4b3f6487c6718faedb0e95993fc9a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mukjh0-58c4b3f6487c6718faedb0e95993fc9a hr-invisible  avia-builder-el-58  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxidd6r-63d0c0d1dadb32452d9b298cd8ca857f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Value Proposition (Wertangebot) beschreibt den Nutzen, den Ihre Produkte oder Dienstleistungen Ihren KundInnen bieten.<\/p>\n<p>Sie beantwortet die Frage, warum sich KundInnen f\u00fcr Ihr Angebot entscheiden sollten und welchen Mehrwert sie daraus ziehen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-k4zlf8-7393280a9b18638e668b9940a5ef4e5e av_one_half  avia-builder-el-60  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxidrux-e80e88b7ecc73d9b3cd5b36a9c24b0ab\">\n#top .av-special-heading.av-lwxidrux-e80e88b7ecc73d9b3cd5b36a9c24b0ab{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxidrux-e80e88b7ecc73d9b3cd5b36a9c24b0ab .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxidrux-e80e88b7ecc73d9b3cd5b36a9c24b0ab .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxidrux-e80e88b7ecc73d9b3cd5b36a9c24b0ab av-special-heading-h3  avia-builder-el-61  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Erstellen einer Value Proposition<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkf2h0-9dea67de72138df33a063c9ae39138b5\">\n#top .hr.hr-invisible.av-jkf2h0-9dea67de72138df33a063c9ae39138b5{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-jkf2h0-9dea67de72138df33a063c9ae39138b5 hr-invisible  avia-builder-el-62  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxif0kp-6cabc9d7a0238302171004c1aab2c3dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zielgruppe definieren:<\/strong><br \/>\nIdentifizieren Sie die Zielgruppe, die von Ihrem Angebot profitieren soll.<\/p>\n<p><strong>Kundennutzen analysieren:<\/strong><br \/>\nIdentifizieren Sie die wichtigsten Bed\u00fcrfnisse und Probleme Ihrer Zielgruppe.<\/p>\n<p><strong>Wertversprechen formulieren:<\/strong><br \/>\nEntwickeln Sie eine klare und pr\u00e4gnante Aussage, die den Nutzen Ihres Angebots beschreibt.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hhbg84-de25ced484d3851de744505a2904e5e0 av_one_half  avia-builder-el-64  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxifila-c52dd5443244d41a2240f104eb401a4c\">\n#top .av-special-heading.av-lwxifila-c52dd5443244d41a2240f104eb401a4c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxifila-c52dd5443244d41a2240f104eb401a4c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxifila-c52dd5443244d41a2240f104eb401a4c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxifila-c52dd5443244d41a2240f104eb401a4c av-special-heading-h3  avia-builder-el-65  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vorteile einer definierten Value Proposition<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gf5kck-82f617488cef58270e196facfd1ebf35\">\n#top .hr.hr-invisible.av-gf5kck-82f617488cef58270e196facfd1ebf35{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-gf5kck-82f617488cef58270e196facfd1ebf35 hr-invisible  avia-builder-el-66  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxigjzr-9a7b91971b149529a868d72c3b1e4bf9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Klarheit:<\/strong><br \/>\nEine gut formulierte Value Proposition schafft Klarheit \u00fcber den Nutzen Ihres Angebots.<\/p>\n<p><strong>Wettbewerbsvorteil:<\/strong><br \/>\nHeben Sie sich durch eine einzigartige Value Proposition von Ihren Mitbewerbern ab.<\/p>\n<p><strong>Kundenfokus:<\/strong><br \/>\nStellen Sie sicher, dass Ihre Produkte und Dienstleistungen den tats\u00e4chlichen Bed\u00fcrfnissen Ihrer KundInnen entsprechen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-duwg5w-f007af655381a721a7c55d695f5ef0e0 av_one_full  avia-builder-el-68  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxihbdr-81b6ee7fb8d8395ee747c623ef3eb528\">\n#top .av-special-heading.av-lwxihbdr-81b6ee7fb8d8395ee747c623ef3eb528{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxihbdr-81b6ee7fb8d8395ee747c623ef3eb528 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxihbdr-81b6ee7fb8d8395ee747c623ef3eb528 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxihbdr-81b6ee7fb8d8395ee747c623ef3eb528 av-special-heading-h2  avia-builder-el-69  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was ist ein Value Proposition Canvas?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cypjhg-57381ead7e2b9411343bfff9d2f1910b\">\n#top .hr.hr-invisible.av-cypjhg-57381ead7e2b9411343bfff9d2f1910b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-cypjhg-57381ead7e2b9411343bfff9d2f1910b hr-invisible  avia-builder-el-70  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-amva2s-1641d0a0e4d594808d3e7e52a73d0a70 av_one_half  avia-builder-el-71  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxihn2i-d9abc48112cbae5f0ba638694ed65bd2\">\n#top .av-special-heading.av-lwxihn2i-d9abc48112cbae5f0ba638694ed65bd2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxihn2i-d9abc48112cbae5f0ba638694ed65bd2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxihn2i-d9abc48112cbae5f0ba638694ed65bd2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxihn2i-d9abc48112cbae5f0ba638694ed65bd2 av-special-heading-h3  avia-builder-el-72  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Definition und Anwendung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8wozdg-84786717b9788364dbc86d12f8afba37\">\n#top .hr.hr-invisible.av-8wozdg-84786717b9788364dbc86d12f8afba37{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8wozdg-84786717b9788364dbc86d12f8afba37 hr-invisible  avia-builder-el-73  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxii7sl-73ab542a1e6c2a211887380d364059ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Value Proposition Canvas ist ein Instrument, das Sie bei der systematischen Entwicklung und \u00dcberpr\u00fcfung Ihrer Value Proposition unterst\u00fctzt.<\/p>\n<p>Es besteht aus zwei Hauptbereichen: dem Kundensegment und dem Wertangebot.<\/p>\n<p>Das Canvas hilft Ihnen, die Bed\u00fcrfnisse Ihrer KundInnen und den Nutzen Ihres Angebots in Einklang zu bringen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-83qo84-fa616b6834598789b07981ba77d04822 av_one_half  avia-builder-el-75  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxiiynk-e9a13018b05e177441ab5d16357dcbd8\">\n#top .av-special-heading.av-lwxiiynk-e9a13018b05e177441ab5d16357dcbd8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxiiynk-e9a13018b05e177441ab5d16357dcbd8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxiiynk-e9a13018b05e177441ab5d16357dcbd8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxiiynk-e9a13018b05e177441ab5d16357dcbd8 av-special-heading-h3  avia-builder-el-76  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Anwendung des Value Proposition (Wertangebot)-Canvas<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5eny1g-c588a6cfef8a4230bb2ca9524a9786e2\">\n#top .hr.hr-invisible.av-5eny1g-c588a6cfef8a4230bb2ca9524a9786e2{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5eny1g-c588a6cfef8a4230bb2ca9524a9786e2 hr-invisible  avia-builder-el-77  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxijz7k-e840f2fe230ad57a0dcb2216311f13d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Kundensegment analysieren:<\/strong><br \/>\nBeschreiben Sie die Bed\u00fcrfnisse, W\u00fcnsche und Herausforderungen Ihrer KundInnen.<\/p>\n<p><strong>Wertangebot definieren:<\/strong><br \/>\nIdentifizieren Sie, wie Ihr Produkt oder Ihre Dienstleistung diese Bed\u00fcrfnisse erf\u00fcllt und Probleme l\u00f6st.<\/p>\n<p><strong>\u00dcbereinstimmung pr\u00fcfen:<\/strong><br \/>\n\u00dcberpr\u00fcfen Sie, ob Ihr Wertangebot mit den Bed\u00fcrfnissen Ihrer KundInnen \u00fcbereinstimmt und passen Sie es bei Bedarf an.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-43g9ro-60381c8418ecc241f52646f5ccb0f538 av_one_half  avia-builder-el-79  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwxiki53-0bb16296a267ea8a8dee0430ae89df9c\">\n#top .av-special-heading.av-lwxiki53-0bb16296a267ea8a8dee0430ae89df9c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lwxiki53-0bb16296a267ea8a8dee0430ae89df9c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lwxiki53-0bb16296a267ea8a8dee0430ae89df9c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lwxiki53-0bb16296a267ea8a8dee0430ae89df9c av-special-heading-h3  avia-builder-el-80  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vorteile des Value Proposition-Canvas<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-355x1g-6396e8226fb2743ec50254b1813f66cc\">\n#top .hr.hr-invisible.av-355x1g-6396e8226fb2743ec50254b1813f66cc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-355x1g-6396e8226fb2743ec50254b1813f66cc hr-invisible  avia-builder-el-81  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwxilg9i-8c135529cc2d766103488a0b8128921a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Strukturierter Ansatz:<\/strong><br \/>\nDas Canvas bietet einen strukturierten Ansatz f\u00fcr die Entwicklung und \u00dcberpr\u00fcfung Ihres Wertangebots.<\/p>\n<p><strong>Kundenzentrierung:<\/strong><br \/>\nStellen Sie sicher, dass Ihre Produkte und Dienstleistungen den tats\u00e4chlichen Bed\u00fcrfnissen Ihrer KundInnen entsprechen.<\/p>\n<p><strong>Kontinuierliche Verbesserung:<\/strong><br \/>\nNutzen Sie das Canvas, um Ihre Value Proposition regelm\u00e4\u00dfig zu \u00fcberpr\u00fcfen und anzupassen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-v17ypk-e4a6fe6d3c41df47213a3c9325a9cf59 av_one_full  avia-builder-el-83  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltih7yqu-0efc3411d8a2f92f799a9b554e66a4fd\">\n#top .av-special-heading.av-ltih7yqu-0efc3411d8a2f92f799a9b554e66a4fd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltih7yqu-0efc3411d8a2f92f799a9b554e66a4fd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltih7yqu-0efc3411d8a2f92f799a9b554e66a4fd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltih7yqu-0efc3411d8a2f92f799a9b554e66a4fd av-special-heading-h2  avia-builder-el-84  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT unterst\u00fctzt Sie bei der Erstellung von Personas, Empathy Maps, der Anwendung der Limbic Map und des Value Proposition Canvas.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sewors-7191cb47d43d353ca7fd1d9c6db763a0\">\n#top .hr.hr-invisible.av-sewors-7191cb47d43d353ca7fd1d9c6db763a0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-sewors-7191cb47d43d353ca7fd1d9c6db763a0 hr-invisible  avia-builder-el-85  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltfrrplz-4b81bb2b99cdbec5eaf61320610e397f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unsere Dienstleistungen umfassen<\/p>\n<p><strong>Datenanalyse:<\/strong><br \/>\nWir sammeln und analysieren relevante Daten, um fundierte Personas und Empathie-Maps zu erstellen.<br \/>\nHERZBLUAT nutzt modernste Analysemethoden, um detaillierte Einblicke in das Verhalten und die Bed\u00fcrfnisse Ihrer KundInnen zu gewinnen.<br \/>\nDurch die Kombination von quantitativen und qualitativen Daten erhalten wir ein umfassendes Bild, das die Grundlage f\u00fcr die Erstellung von Personas und Empathy Maps bildet.<\/p>\n<p><strong>Workshops und Trainings:<\/strong><br \/>\nWir bieten Workshops und Trainings an, um Ihr Team mit den notwendigen Tools und Methoden vertraut zu machen.<br \/>\nUnsere Workshops und Trainings sind darauf ausgerichtet, Ihr Team mit den notwendigen Tools und Methoden auszustatten.<br \/>\nWir vermitteln praxisnahes Wissen und bieten individuelle Trainings, die auf die spezifischen Bed\u00fcrfnisse Ihres Unternehmens zugeschnitten sind.<\/p>\n<p><strong>Strategieberatung:<\/strong><br \/>\nUnsere ExpertInnen unterst\u00fctzen Sie bei der Entwicklung und Implementierung Ihrer Value Proposition.<br \/>\nWir helfen Ihnen, Ihre Angebote klar und pr\u00e4gnant zu formulieren und auf die Bed\u00fcrfnisse Ihrer Zielgruppe abzustimmen.<br \/>\nDar\u00fcber hinaus unterst\u00fctzen wir Sie bei der Integration der Value Proposition in Ihre Marketing- und Vertriebsstrategie.<\/p>\n<p><strong>Kontinuierliche Unterst\u00fctzung:<\/strong><br \/>\nWir begleiten Sie bei der laufenden \u00dcberpr\u00fcfung und Anpassung Ihrer Strategien, um sicherzustellen, dass diese den sich \u00e4ndernden Anforderungen gerecht werden.<br \/>\nNach der Implementierung unterst\u00fctzen wir Sie bei der kontinuierlichen \u00dcberpr\u00fcfung und Anpassung Ihrer Strategien.<br \/>\nDazu geh\u00f6ren regelm\u00e4\u00dfige \u00dcberpr\u00fcfungen, Feedbackschleifen und Anpassungen, um sicherzustellen, dass Ihre Strategien weiterhin wirksam sind und den sich \u00e4ndernden Marktanforderungen entsprechen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rpf4d4-ac8d84ab9fe86f62737855377eebd490\">\n#top .hr.hr-invisible.av-rpf4d4-ac8d84ab9fe86f62737855377eebd490{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-rpf4d4-ac8d84ab9fe86f62737855377eebd490 hr-invisible  avia-builder-el-87  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-6xs8w2-54f1faaf2432f1daa6ca3e389d861214 av_one_half  avia-builder-el-88  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009\">\n#top .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 av-special-heading-h3  avia-builder-el-89  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6695vm-dfedf68e1550900126fa42ab5443ec3c\">\n#top .hr.hr-invisible.av-6695vm-dfedf68e1550900126fa42ab5443ec3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6695vm-dfedf68e1550900126fa42ab5443ec3c hr-invisible  avia-builder-el-90  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lilp01n3-db4dce04a749b0c76a8d219255961a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Nachhaltigkeitsberatung und des Marketings direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6d0i-7126a536d69f412ba8a0bb649cb24907\">\n#top .hr.hr-invisible.av-3y6d0i-7126a536d69f412ba8a0bb649cb24907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y6d0i-7126a536d69f412ba8a0bb649cb24907 hr-invisible  avia-builder-el-92  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-94  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2708'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa9oxp-b8bdb54c8f5a5034af5827bd84f6f0b1\">\n#top .av-special-heading.av-ljoa9oxp-b8bdb54c8f5a5034af5827bd84f6f0b1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa9oxp-b8bdb54c8f5a5034af5827bd84f6f0b1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa9oxp-b8bdb54c8f5a5034af5827bd84f6f0b1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa9oxp-b8bdb54c8f5a5034af5827bd84f6f0b1 av-special-heading-h2  avia-builder-el-95  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wir unterst\u00fctzen Sie umfassend bei der Umsetzung Ihrer Marketing- und Nachhaltigkeitsstrategien.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-96  el_after_av_heading  el_before_av_four_fifth  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-97  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-98  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Erstellung von Personas, Empathiekarten, die Anwendung der Limbic Map und des Value Proposition Canvas sind entscheidende Werkzeuge, um die Bed\u00fcrfnisse und W\u00fcnsche Ihrer KundInnen besser zu verstehen und darauf aufbauend Ihre Marketingstrategien zu entwickeln.<\/p>\n<p>Mit der Unterst\u00fctzung von HERZBLUAT k\u00f6nnen Sie sicherstellen, dass Ihr Gesch\u00e4ftsmodell nachhaltig und kundenorientiert ist.<\/p>\n<p>Unsere ma\u00dfgeschneiderten L\u00f6sungen und unsere kontinuierliche Betreuung helfen Ihnen, Ihre Ziele zu erreichen und langfristig erfolgreich zu sein.<\/p>\n<p><strong>Wir freuen uns darauf, gemeinsam mit Ihnen eine nachhaltigere und erfolgreichere Zukunft f\u00fcr Ihr Unternehmen zu gestalten.<\/strong><\/p>\n<p>Sie erreichen uns <a href=\"tel:+436648197894\">telefonisch unter +43 664 81 97 894<\/a> oder per E-Mail an <a href=\"mailto:office@herzbluat.at\" target=\"_new\">office@herzbluat.at<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-100  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-101  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-102  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer, MBA, CMC, CSME<\/strong><br \/>\nZertifizierter Unternehmensberater<br \/>\nZertifizierter Nachhaltigkeits-Experte<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4f8n9i-b4491e90af5e35c8cf06f23316764d80 av_one_full  avia-builder-el-104  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-9w9vq-eb00f817f07a6ae244102ceae6554e53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Personas, #EmpathyMaps, #LimpicMap, #ValuePropositionCanvas, #Kundenbed\u00fcrfnisse, #Kundenverhalten, #Kundenanalyse, #Zielgruppenanalyse, #Nutzerzentrierung, #DesignThinking, #Kundensegmentierung, #Nutzerforschung, #Kundenerfahrung, #Kundenerwartungen, #Kundenerlebnisse, #Marktforschung, #CustomerJourney, #PainPoints, #Gains, #Wertangebot, #Probleml\u00f6sung, #BusinessModelCanvas, #Kundenprofil, #Bed\u00fcrfnisanalyse, #Produktentwicklung, #Kundenbindung, #Innovationsstrategie, #Marktstrategie<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-106  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It is essential to know exactly what your customers need and want. One effective method for this is the creation of personas. Have you ever heard of empathy maps or the limbic map? Do you know what a value proposition is and how you can apply it on both the customer and retailer side? Are you familiar with the value proposition canvas? Why these concepts are so important and how HERZBLUAT can help you to make your business model sustainable.<\/p>","protected":false},"author":2,"featured_media":2709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554,552,379,72,378,553],"tags":[997,470,991,985,978,993,998,425,981,513,988,990,989,996,986,982,979,119,999,987,984,992,977,995,210,980,994,983],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development-und-strategie-consulting","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-strategy-strategie","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","tag-beduerfnisanalyse","tag-business-model-canvas","tag-customer-journey","tag-design-thinking","tag-empathy-maps","tag-gains","tag-innovationsstrategie","tag-kundenanalyse","tag-kundenbeduerfnisse","tag-kundenbindung","tag-kundenerfahrung","tag-kundenerlebnisse","tag-kundenerwartungen","tag-kundenprofil","tag-kundensegmentierung","tag-kundenverhalten","tag-limpic-map","tag-marktforschung","tag-marktstrategie","tag-nutzerforschung","tag-nutzerzentrierung","tag-pain-points","tag-personas","tag-problemloesung","tag-produktentwicklung","tag-value-proposition-canvas","tag-wertangebot","tag-zielgruppenanalyse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Haben Sie schon Personas f\u00fcr die KundInnen Ihres Unternehmens erstellt? - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Warum Personas, Limbic-Map, Value Proposition Canvas f\u00fcr Ihr Unternehmen wichtig sind. 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