{"id":2666,"date":"2024-03-08T12:42:51","date_gmt":"2024-03-08T10:42:51","guid":{"rendered":"https:\/\/www.herzbluat.at\/?p=2666"},"modified":"2025-12-19T17:19:19","modified_gmt":"2025-12-19T15:19:19","slug":"election-posters-in-salzburg-an-analysis-by-herzbluat","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/wahlplakate-in-salzburg-eine-analyse-von-herzbluat\/","title":{"rendered":"How elections shape our cityscape: An analysis of Salzburg election posters"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' 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.hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-5nif36-3460e8144bcc9b91a950b505f5c9a011 hr-custom  avia-builder-el-2  el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Am 10. M\u00e4rz 2024 werden in Salzburg die Gemeinder\u00e4te gew\u00e4hlt.<\/p>\n<p>Das \u00f6ffentliche Interesse an politischen Wahlen nimmt wieder zu, Wahlkampagnen und insbesondere Wahlplakate spielen nach wie vor eine zentrale Rolle in der politischen Kommunikation.<\/p>\n<p>Diese visuellen Botschaften sind mehr als blo\u00dfe Werbebanner, sie spiegeln gesellschaftliche Stimmungen, Priorit\u00e4ten und die Dynamik der politischen Landschaft wider.<\/p>\n<p>F\u00fcr <a href=\"https:\/\/www.salzburg24.at\/themen\/wahlen-in-salzburg\/gemeindewahlen\/marketing-experte-analysiert-wahlplakate-in-stadt-salzburg-153791452\" target=\"_blank\" rel=\"noopener\">Salzburg24<\/a> haben wir die Wahlplakate analysiert und sind tief in die Welt der Wahlplakate zur Salzburger Landtagswahl eingetaucht, um hinter die Kulissen der visuellen Politikwerbung zu blicken.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-442cd74206327d8b88004d37210db3e9\">\n.avia-section.av-lfz87ee0-442cd74206327d8b88004d37210db3e9 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/2410-GR-Wahl-Salzburg-Unternehmensberatung-Marketingagentur-Werbeagentur-Salzburg-HERZBLUAT.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-442cd74206327d8b88004d37210db3e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2666'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-7f21090d118e26ae232098f47612743e\">\n#top .av-special-heading.av-lfz671n9-7f21090d118e26ae232098f47612743e{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-7f21090d118e26ae232098f47612743e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-7f21090d118e26ae232098f47612743e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-7f21090d118e26ae232098f47612743e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-7f21090d118e26ae232098f47612743e av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Wie Wahlen unser Stadtbild pr\u00e4gen:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Eine Analyse von Salzburger Wahlplakaten<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2666'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-8647dc57dd8bef3b2ce8414e3140d4e5\">\n#top .av-special-heading.av-ucklb6-8647dc57dd8bef3b2ce8414e3140d4e5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-8647dc57dd8bef3b2ce8414e3140d4e5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-8647dc57dd8bef3b2ce8414e3140d4e5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-8647dc57dd8bef3b2ce8414e3140d4e5 av-special-heading-h2  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kunst und Wissenschaft hinter Wahlplakaten I<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1\">\n#top .hr.hr-invisible.av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1 hr-invisible  avia-builder-el-10  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-889k7v-8fa900050db645c6ffe0ace3ba460f90 av_one_half  avia-builder-el-11  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk9d9uoo-892809420609ebfba3eb32ad534537fa\">\n#top .av-special-heading.av-lk9d9uoo-892809420609ebfba3eb32ad534537fa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lk9d9uoo-892809420609ebfba3eb32ad534537fa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk9d9uoo-892809420609ebfba3eb32ad534537fa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk9d9uoo-892809420609ebfba3eb32ad534537fa av-special-heading-h3  avia-builder-el-12  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Botschaft und Inhalt: Das Herzst\u00fcck politischer Kommunikation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5c2pcr-17e51f0f747603096d9e8544b653b368\">\n#top .hr.hr-invisible.av-5c2pcr-17e51f0f747603096d9e8544b653b368{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5c2pcr-17e51f0f747603096d9e8544b653b368 hr-invisible  avia-builder-el-13  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lmpyvyw4-aecca24b9fbf40859c3c73b12484155c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Im Zentrum jedes Wahlplakats steht eine Botschaft, die die W\u00e4hler direkt ansprechen soll.<\/p>\n<p>Unsere Analyse zeigt, wie verschiedene Parteien Themen wie Wohnen, Sicherheit, Teamwork, Erneuerung und Umweltschutz in den Vordergrund stellen, um die W\u00e4hlerinnen und W\u00e4hler auf emotionaler und rationaler Ebene anzusprechen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1h7k7-662e128f3475292b8e1ceb983a6e0a6d av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lsa54iyq-9b3aae85d9d0137ee935a47ba094c8d3\">\n#top .av-special-heading.av-lsa54iyq-9b3aae85d9d0137ee935a47ba094c8d3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lsa54iyq-9b3aae85d9d0137ee935a47ba094c8d3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lsa54iyq-9b3aae85d9d0137ee935a47ba094c8d3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lsa54iyq-9b3aae85d9d0137ee935a47ba094c8d3 av-special-heading-h3  avia-builder-el-16  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Visuelles Design: Mehr als nur ein Blickfang<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2q85d3-76d38628a21261e5a8d7e695ef660ec0\">\n#top .hr.hr-invisible.av-2q85d3-76d38628a21261e5a8d7e695ef660ec0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2q85d3-76d38628a21261e5a8d7e695ef660ec0 hr-invisible  avia-builder-el-17  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lsa55b9r-8408bd4ccbd59a21d0f1cbf4b7b55f2e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Wahl von Farben, Bildern und Typografie auf Plakaten spielt eine entscheidende Rolle dabei, wie die Botschaften vom Publikum wahrgenommen und verarbeitet werden.<\/p>\n<p>Unsere Untersuchung zeigt, wie die Parteien versuchen, mit visuellen Elementen Aufmerksamkeit zu erregen und ihre Identit\u00e4t zu st\u00e4rken.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-vt74fu-2cb39e3ed64e837b42842b99538102d8 av_one_half  avia-builder-el-19  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltigxxrc-2ffa73cf447c7c28fb3eaebed237bddb\">\n#top .av-special-heading.av-ltigxxrc-2ffa73cf447c7c28fb3eaebed237bddb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltigxxrc-2ffa73cf447c7c28fb3eaebed237bddb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltigxxrc-2ffa73cf447c7c28fb3eaebed237bddb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltigxxrc-2ffa73cf447c7c28fb3eaebed237bddb av-special-heading-h3  avia-builder-el-20  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Kontextualisierung und Branding: Eine Frage der Identit\u00e4t<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d\">\n#top .hr.hr-invisible.av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-um21y2-d92c961e5105bdaac32b1a0fc8c03f2d hr-invisible  avia-builder-el-21  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltigydwh-e31217ebac09f83fd8f0d182add7ccbe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Art und Weise, wie Parteien ihre Kampagnen in den st\u00e4dtischen Kontext einbetten und eine koh\u00e4rente Markenidentit\u00e4t aufbauen, sagt viel \u00fcber ihre strategischen Ziele und ihre Zielgruppen aus.<\/p>\n<p>Wir analysieren, wie sich Parteien visuell positionieren, um Wiedererkennbarkeit und Vertrauen zu schaffen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-tcdw4q-d657b8b28d1fed2f9004e75701fc2383 av_one_half  avia-builder-el-23  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltigymlm-02ead51bdb6d9aed431f6ec9e53e0dda\">\n#top .av-special-heading.av-ltigymlm-02ead51bdb6d9aed431f6ec9e53e0dda{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltigymlm-02ead51bdb6d9aed431f6ec9e53e0dda .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltigymlm-02ead51bdb6d9aed431f6ec9e53e0dda .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltigymlm-02ead51bdb6d9aed431f6ec9e53e0dda av-special-heading-h3  avia-builder-el-24  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Aktivierung der W\u00e4hlerschaft: Der Aufruf zum Handeln<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r6v962-f381a2ebcf3740e933390d8f871d7ec8\">\n#top .hr.hr-invisible.av-r6v962-f381a2ebcf3740e933390d8f871d7ec8{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-r6v962-f381a2ebcf3740e933390d8f871d7ec8 hr-invisible  avia-builder-el-25  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltigz19x-186223fa57f992008814423b9e61b0da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Interessanterweise zeigt unsere Analyse, dass trotz der unterschiedlichen Ans\u00e4tze keine der Parteien direkt zur Wahlteilnahme aufruft.<\/p>\n<p>Wir diskutieren die m\u00f6glichen Auswirkungen dieser Strategie auf die Wahlbeteiligung und die Einbeziehung der EU-B\u00fcrger:innen in Salzburg.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-pr66pm-48d3444c5f08c320c6bff9e0e847eb5c av_one_full  avia-builder-el-27  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiicyx7-08e4955d47265d791b26203fc1d54c32\">\n.avia-image-container.av-ltiicyx7-08e4955d47265d791b26203fc1d54c32 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ltiicyx7-08e4955d47265d791b26203fc1d54c32 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ltiicyx7-08e4955d47265d791b26203fc1d54c32 av-styling-no-styling avia-align-center  avia-builder-el-28  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2667 avia-img-lazy-loading-not-2667 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364-scaled.jpg\" alt='' title='Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364'  height=\"1006\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364-scaled.jpg 2560w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364-300x118.jpg 300w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364-1030x405.jpg 1030w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364-768x302.jpg 768w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4364-1536x604.jpg 1536w, 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https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Analyse-Wahlplakate-GR-Wahl-Salzburg-2024_IMG_4371-316x705.webp 316w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-ccbfe2-4b062493a3f15844f9a95913f3282e18 av_one_full  avia-builder-el-43  el_after_av_one_third  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ukoq-521448b04bf10127a7b6ca745dad210a\">\n#top .av-special-heading.av-10ukoq-521448b04bf10127a7b6ca745dad210a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-10ukoq-521448b04bf10127a7b6ca745dad210a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-10ukoq-521448b04bf10127a7b6ca745dad210a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-10ukoq-521448b04bf10127a7b6ca745dad210a av-special-heading-h2  avia-builder-el-44  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kunst und Wissenschaft hinter Wahlplakaten II<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-99hl4q-2c986b54e9535ac67f701c14a661da74\">\n#top .hr.hr-invisible.av-99hl4q-2c986b54e9535ac67f701c14a661da74{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-99hl4q-2c986b54e9535ac67f701c14a661da74 hr-invisible  avia-builder-el-45  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2ex935r-3ff95b53d5ed2359a5a8b3a57c6fd39f av_one_half  avia-builder-el-46  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls93rlm5-0af2df9127da02956db77afeab0152a9\">\n#top .av-special-heading.av-ls93rlm5-0af2df9127da02956db77afeab0152a9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ls93rlm5-0af2df9127da02956db77afeab0152a9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls93rlm5-0af2df9127da02956db77afeab0152a9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls93rlm5-0af2df9127da02956db77afeab0152a9 av-special-heading-h3  avia-builder-el-47  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Botschaft und Inhalt: Der Kern politischer Kommunikation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8k9nr-5b4e383425fb23dc16857d837121cd38\">\n#top .hr.hr-invisible.av-8k9nr-5b4e383425fb23dc16857d837121cd38{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8k9nr-5b4e383425fb23dc16857d837121cd38 hr-invisible  avia-builder-el-48  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ll6d2jrd-8b15dad6b796331af514e4fde0ca8d8d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2022 <strong>KP\u00d6+<\/strong> konzentriert sich auf das Thema Wohnen mit dem Slogan \u201eDamit sich wer ums Wohnen k\u00fcmmert\u201c, der direkt ein Grundbed\u00fcrfnis anspricht und f\u00fcr W\u00e4hler:innen, die mit Wohnungsfragen konfrontiert sind, besonders relevant ist.<\/p>\n<p>\u2022 Die <strong>\u00d6VP<\/strong> spricht mit Slogans wie \u201eEigentum statt Enteignung\u201c und \u201eVerl\u00e4sslichkeit statt Experimente\u201c konservative und stabilit\u00e4tsorientierte Werte an, die Sicherheit und den Schutz des Status quo betonen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-akz48p-49396d1b59ccf31494f62b3cd34b405e av_one_half  avia-builder-el-50  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmpz0jso-950ae4a258fdf6cb7e42fe6b184e6355\">\n#top .av-special-heading.av-lmpz0jso-950ae4a258fdf6cb7e42fe6b184e6355{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lmpz0jso-950ae4a258fdf6cb7e42fe6b184e6355 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lmpz0jso-950ae4a258fdf6cb7e42fe6b184e6355 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lmpz0jso-950ae4a258fdf6cb7e42fe6b184e6355 av-special-heading-h3  avia-builder-el-51  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Visuelle Gestaltung: Mehr als ein Blickfang<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-93yojd-b589c4de83f34f49ded914ba7d4c868f\">\n#top .hr.hr-invisible.av-93yojd-b589c4de83f34f49ded914ba7d4c868f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-93yojd-b589c4de83f34f49ded914ba7d4c868f hr-invisible  avia-builder-el-52  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lmpz0y88-72b989c34d50bae248f5abb056907e49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2022 Die Plakate der <strong>KP\u00d6+<\/strong> verwenden eine auff\u00e4llige Farbgebung in Gelb und Rot, die f\u00fcr eine hohe Aufmerksamkeit sorgt und den urbanen Kontext des Themas Wohnen betont.<\/p>\n<p>\u2022 Die Plakate der <strong>\u00d6VP<\/strong> zeigen ein professionelles und n\u00fcchternes Design mit einem klaren Fokus auf den B\u00fcrgermeisterkandidaten, wodurch ein pers\u00f6nlicher Bezug zum W\u00e4hler hergestellt werden soll.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6tzxsa-16a77bc46aebd7f382fd02489270acd9 av_one_half  avia-builder-el-54  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltih36hq-32453c00a56bca08f6106be6ec0180c6\">\n#top .av-special-heading.av-ltih36hq-32453c00a56bca08f6106be6ec0180c6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltih36hq-32453c00a56bca08f6106be6ec0180c6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltih36hq-32453c00a56bca08f6106be6ec0180c6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltih36hq-32453c00a56bca08f6106be6ec0180c6 av-special-heading-h3  avia-builder-el-55  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Kontextualisierung und Markenbildung: eine Frage der Identit\u00e4t<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jiuay-1ff5c3f4b4acf90357279cca67c42992\">\n#top .hr.hr-invisible.av-5jiuay-1ff5c3f4b4acf90357279cca67c42992{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5jiuay-1ff5c3f4b4acf90357279cca67c42992 hr-invisible  avia-builder-el-56  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltih44e0-300ff840d0418a35942981b387676880 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2022 Die <strong>SP\u00d6<\/strong> betont Teamarbeit und Erfahrung mit dem Slogan \u201eMit mir als B\u00fcrgermeister bekommt Salzburg das beste Team\u201c, was auf ein kollektives Vorgehen und Kontinuit\u00e4t hinweist.<\/p>\n<p>\u2022 Die <strong>FP\u00d6<\/strong> kommuniziert Erneuerung und Engagement mit Slogans wie \u201eNeuer Mut f\u00fcr unsere Stadt\u201c, was auf eine Strategie der N\u00e4he und Identifikation mit der W\u00e4hlerschaft abzielt.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-3h55p6-05ddaf8785a317f0fd3a0690bf9d0442 av_one_half  avia-builder-el-58  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltih4jd5-d4cded0842fdd1ce914a4cbaaceb5d8b\">\n#top .av-special-heading.av-ltih4jd5-d4cded0842fdd1ce914a4cbaaceb5d8b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltih4jd5-d4cded0842fdd1ce914a4cbaaceb5d8b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltih4jd5-d4cded0842fdd1ce914a4cbaaceb5d8b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltih4jd5-d4cded0842fdd1ce914a4cbaaceb5d8b av-special-heading-h3  avia-builder-el-59  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Aktivierung der W\u00e4hlerschaft: Der Aufruf zum Handeln<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-brsoq-bc6c15530581ca42c00274671069b139\">\n#top .hr.hr-invisible.av-brsoq-bc6c15530581ca42c00274671069b139{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-brsoq-bc6c15530581ca42c00274671069b139 hr-invisible  avia-builder-el-60  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltih5549-f4870299cd2fa3e90452bb8b4efbcfb2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2022 Die direkte Ansprache der <strong>KP\u00d6+<\/strong> und die Personalisierung durch den Kandidaten k\u00f6nnen W\u00e4hler mobilisieren, die sich von den traditionellen Parteien nicht verstanden f\u00fchlen.<\/p>\n<p>\u2022 Die <strong>NEOS<\/strong> setzen auf plakative und zum Nachdenken anregende Slogans wie \u201eLebensraum statt Stau\u201c, die die W\u00e4hlerschaft aktivieren sollen, indem sie zum Nachdenken und Hinterfragen bestehender Verh\u00e4ltnisse anregen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-v17ypk-e4a6fe6d3c41df47213a3c9325a9cf59 av_one_full  avia-builder-el-62  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltih7yqu-2ae075cd4f1a127c3bfb36a5b9f197ef\">\n#top .av-special-heading.av-ltih7yqu-2ae075cd4f1a127c3bfb36a5b9f197ef{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ltih7yqu-2ae075cd4f1a127c3bfb36a5b9f197ef .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ltih7yqu-2ae075cd4f1a127c3bfb36a5b9f197ef .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ltih7yqu-2ae075cd4f1a127c3bfb36a5b9f197ef av-special-heading-h2  avia-builder-el-63  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was hei\u00dft das alles nun im Konkreten?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sewors-7191cb47d43d353ca7fd1d9c6db763a0\">\n#top .hr.hr-invisible.av-sewors-7191cb47d43d353ca7fd1d9c6db763a0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-sewors-7191cb47d43d353ca7fd1d9c6db763a0 hr-invisible  avia-builder-el-64  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ltfrrplz-4b81bb2b99cdbec5eaf61320610e397f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unsere Detailanalyse zeigt, wie jede Partei mit ihren Wahlplakaten unterschiedliche W\u00e4hlersegmente anzusprechen und zu mobilisieren versucht.<\/p>\n<p>Die Themen reichen von Wohnen \u00fcber Sicherheit bis hin zu Teamwork und Erneuerung, wobei die visuelle Gestaltung und Markenbildung eine Schl\u00fcsselrolle spielen.<\/p>\n<p>Auff\u00e4llig ist jedoch das <strong>Fehlen eines direkten Aufrufs zur Wahlteilnahme<\/strong>, was besonders im Hinblick auf die <strong>potenzielle W\u00e4hlerschaft der EU-B\u00fcrger:innen in Salzburg eine verpasste Chance<\/strong> darstellt.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rpf4d4-ac8d84ab9fe86f62737855377eebd490\">\n#top .hr.hr-invisible.av-rpf4d4-ac8d84ab9fe86f62737855377eebd490{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-rpf4d4-ac8d84ab9fe86f62737855377eebd490 hr-invisible  avia-builder-el-66  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-6xs8w2-54f1faaf2432f1daa6ca3e389d861214 av_one_half  avia-builder-el-67  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009\">\n#top .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 av-special-heading-h3  avia-builder-el-68  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6695vm-dfedf68e1550900126fa42ab5443ec3c\">\n#top .hr.hr-invisible.av-6695vm-dfedf68e1550900126fa42ab5443ec3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6695vm-dfedf68e1550900126fa42ab5443ec3c hr-invisible  avia-builder-el-69  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lilp01n3-db4dce04a749b0c76a8d219255961a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Nachhaltigkeitsberatung und des Marketings direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6d0i-7126a536d69f412ba8a0bb649cb24907\">\n#top .hr.hr-invisible.av-3y6d0i-7126a536d69f412ba8a0bb649cb24907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y6d0i-7126a536d69f412ba8a0bb649cb24907 hr-invisible  avia-builder-el-71  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-3k3w4b-a746f6699e3b627b3b7f983ef3eda53c av_one_full  avia-builder-el-73  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lk8269f7-4e27f35c5b4cf4360f17d214b370baac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unsere Analyse der Wahlplakate zur Salzburger Gemeinderatswahl <a href=\"https:\/\/www.salzburg24.at\/themen\/wahlen-in-salzburg\/gemeindewahlen\/marketing-experte-analysiert-wahlplakate-in-stadt-salzburg-153791452\" target=\"_blank\" rel=\"noopener\">(hier geht es zum Originalbeitrag auf Salzburg24)<\/a> zeigt ein komplexes Bild von Strategien, mit denen unterschiedliche W\u00e4hlersegmente angesprochen werden sollen.<\/p>\n<p><strong>Obwohl jedes Plakat eine einzigartige Geschichte erz\u00e4hlt, fehlt ein gemeinsamer Aufruf zur aktiven Teilnahme an der Wahl &#8211; eine verpasste Gelegenheit in einer Stadt mit einem bedeutenden Anteil an EU-B\u00fcrgerInnen.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-75  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2666'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa9oxp-f62e3fefcc09a8f326e5ccc0fc29d236\">\n#top .av-special-heading.av-ljoa9oxp-f62e3fefcc09a8f326e5ccc0fc29d236{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa9oxp-f62e3fefcc09a8f326e5ccc0fc29d236 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa9oxp-f62e3fefcc09a8f326e5ccc0fc29d236 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa9oxp-f62e3fefcc09a8f326e5ccc0fc29d236 av-special-heading-h2  avia-builder-el-76  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was hei\u00dft das alles f\u00fcr Ihr Unternehmen?<br \/>\nStrategische Kommunikation ist das A und O.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-77  el_after_av_heading  el_before_av_four_fifth  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-78  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-79  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wir glauben an die Kraft strategischer Kommunikation und wie sie dazu beitragen kann, unsere Gemeinschaften zum Besseren zu ver\u00e4ndern.<\/p>\n<p>Ob Sie ein\/e Marketing-EntscheiderIn sind oder sich einfach f\u00fcr die Schnittstelle zwischen KonsumentInnen und Kommunikation interessieren, wir laden Sie ein, mit uns in Kontakt zu treten und herauszufinden, wie wir gemeinsam effektive und ansprechende Kommunikationsstrategien entwickeln k\u00f6nnen.<\/p>\n<p><strong>Wir freuen uns darauf, gemeinsam mit Ihnen eine nachhaltigere und erfolgreichere Zukunft f\u00fcr Ihr Unternehmen zu gestalten.<\/strong><\/p>\n<p>Sie erreichen uns <a href=\"tel:+436648197894\">telefonisch unter +43 664 81 97 894<\/a> oder per E-Mail an <a href=\"mailto:office@herzbluat.at\" target=\"_new\">office@herzbluat.at<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-81  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-82  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-83  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer, MBA, CMC, CSME<\/strong><br \/>\nZertifizierter Unternehmensberater<br \/>\nZertifizierter Nachhaltigkeits-Experte<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4f8n9i-b4491e90af5e35c8cf06f23316764d80 av_one_full  avia-builder-el-85  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-9w9vq-eb00f817f07a6ae244102ceae6554e53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#WahlSalzburg2024 #PolitischeKommunikation #VisuelleGestaltung #MarketingStrategien #GemeinderatswahlSalzburg #WahlplakateAnalyse #StrategischeKommunikation #PolitischeKampagnen #W\u00e4hlerAktivierung #MarkenbildungPolitik #HERZBLUATMarketing #PolitikDesign #WohnenSalzburg #SicherheitPolitik #TeamarbeitPolitik #ErneuerungPolitik #UmweltschutzWahl #EUW\u00e4hlerSalzburg #SalzburgW\u00e4hlt #WahlbeteiligungSteigern #VisualPolitics #KommunikationsStrategie #PolitischeIdentit\u00e4t #\u00d6ffentlichesInteresse #Wahl2024 #PolitischeBotschaften #StadtbildSalzburg #ParteienSalzburg #WahlkampfSalzburg #DemokratieLeben<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-87  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>On 10 March 2024, local councillors will be elected in Salzburg. Public interest in political elections is on the rise again, and election campaigns and election posters in particular continue to play a central role in political communication. These visual messages are more than mere advertising banners, they reflect social moods, priorities and the dynamics of the political landscape. For Salzburg24, we analysed the election posters and delved deep into the world of election posters for the Salzburg state elections to take a look behind the scenes of visual political advertising.<\/p>","protected":false},"author":2,"featured_media":2675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554,552,379,72,378,553],"tags":[962,948,950,938,943,954,942,937,956,960,944,958,955,940,935,951,946,959,908,947,949,953,936,957,934,952,941,961,939,945],"class_list":["post-2666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development-und-strategie-consulting","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-strategy-strategie","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","tag-demokratie-leben","tag-erneuerung-politik","tag-eu-waehler-salzburg","tag-gemeinderatswahl-salzburg","tag-herzbluat-marketing","tag-kommunikations-strategie","tag-markenbildung-politik","tag-marketing-strategien","tag-oeffentliches-interesse","tag-parteien-salzburg","tag-politik-design","tag-politische-botschaften","tag-politische-identitaet","tag-politische-kampagnen","tag-politische-kommunikation","tag-salzburg-waehlt","tag-sicherheit-politik","tag-stadtbild-salzburg","tag-strategische-kommunikation","tag-teamarbeit-politik","tag-umweltschutz-wahl","tag-visual-politics","tag-visuelle-gestaltung","tag-wahl-2024","tag-wahl-salzburg-2024","tag-wahlbeteiligung-steigern","tag-waehler-aktivierung","tag-wahlkampf-salzburg","tag-wahlplakate-analyse","tag-wohnen-salzburg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie Wahlen unser Stadtbild pr\u00e4gen: Eine Analyse von Salzburger Wahlplakaten - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"HERZBLUAT, eine Analyse der Wahlplakate zur Salzburger Gemeinderatswahl. Geheimnisse effektiver strategischer Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/election-posters-in-salzburg-an-analysis-by-herzbluat\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Wahlen unser Stadtbild pr\u00e4gen: Eine Analyse von Salzburger Wahlplakaten\" \/>\n<meta property=\"og:description\" content=\"HERZBLUAT, eine Analyse der Wahlplakate zur Salzburger Gemeinderatswahl. 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