{"id":2458,"date":"2023-07-24T15:15:33","date_gmt":"2023-07-24T13:15:33","guid":{"rendered":"https:\/\/www.herzbluat.at\/?p=2458"},"modified":"2025-12-19T17:26:30","modified_gmt":"2025-12-19T15:26:30","slug":"the-art-of-planning-how-much-strategy-your-marketing-really-needs","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/die-kunst-der-planung-wie-viel-strategie-braucht-ihr-marketing-wirklich\/","title":{"rendered":"The art of planning: How much strategy does your marketing really need? | HERZBLUAT"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' 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class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>In der dynamischen Welt von Marketing und Werbung ist Planung unerl\u00e4sslich.<br \/>\nDoch wieviel Planung ist tats\u00e4chlich notwendig?<br \/>\nUnd sind die Ziele mittelst\u00e4ndischer Unternehmen klar definiert?<\/p>\n<p>HERZBLUAT taucht tief in die Materie ein und beleuchtet, wie viel Strategie Ihr Marketing wirklich braucht.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-b487a99070eaf504a10f5650c9d06b50\">\n.avia-section.av-lfz87ee0-b487a99070eaf504a10f5650c9d06b50 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/07\/2330-Planung-Wieviel-Strategie-braucht-Marketing-HERZBLUAT-Salzburg-Werbeagentur-scaled.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-b487a99070eaf504a10f5650c9d06b50 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2458'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-6ae45acbf0429dc9e86018713654e250\">\n#top .av-special-heading.av-lfz671n9-6ae45acbf0429dc9e86018713654e250{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-6ae45acbf0429dc9e86018713654e250 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-6ae45acbf0429dc9e86018713654e250 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-6ae45acbf0429dc9e86018713654e250 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-6ae45acbf0429dc9e86018713654e250 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Ein Balanceakt zwischen Planung und Flexibilit\u00e4t:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Strategie in Marketing und Werbung.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2458'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-f9fe7a9251dd83966a35de337c3a9c81\">\n#top .av-special-heading.av-ucklb6-f9fe7a9251dd83966a35de337c3a9c81{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-f9fe7a9251dd83966a35de337c3a9c81 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-f9fe7a9251dd83966a35de337c3a9c81 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-f9fe7a9251dd83966a35de337c3a9c81 av-special-heading-h2  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Rolle der Planung in Marketing und Werbung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1\">\n#top .hr.hr-invisible.av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1 hr-invisible  avia-builder-el-10  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhrn80yo-0450e6030d8abc6295b691c6b57d70a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marketing und Werbung sind wesentliche Bestandteile jedes erfolgreichen Unternehmens. Sie tragen dazu bei, die Marke bekannt zu machen, Kund:innen anzuziehen und letztendlich den Umsatz zu steigern. Ohne eine solide Strategie und gr\u00fcndliche Planung k\u00f6nnen diese Bem\u00fchungen jedoch ins Leere laufen.<\/p>\n<p>Die Planung von Marketing und Werbung umfasst eine Vielzahl von Aspekten, von der Analyse der Zielgruppen und der Wahl der richtigen Marketingkan\u00e4le bis hin zur Erstellung von Inhalten und der Messung der Ergebnisse. Eine gut durchdachte Strategie hilft, die Effizienz zu steigern, die Ressourcen optimal zu nutzen und die gew\u00fcnschten Ergebnisse zu erzielen.<\/p>\n<p>Die Planung geht jedoch \u00fcber die reine Logistik hinaus. Sie umfasst auch die Entwicklung einer klaren Markenbotschaft, die Festlegung von Zielen und KPIs sowie die Identifizierung von Chancen und Herausforderungen auf dem Markt. Eine effektive Planung tr\u00e4gt dazu bei, die Marktposition eines Unternehmens zu st\u00e4rken, seine Zielgruppe effektiver anzusprechen und den Erfolg seiner Marketing- und Werbeinvestitionen zu maximieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-889k7v-8fa900050db645c6ffe0ace3ba460f90 av_one_half  avia-builder-el-12  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk9d9uoo-8450bb2f9b0469759ca70250b3aa8efc\">\n#top .av-special-heading.av-lk9d9uoo-8450bb2f9b0469759ca70250b3aa8efc{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lk9d9uoo-8450bb2f9b0469759ca70250b3aa8efc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk9d9uoo-8450bb2f9b0469759ca70250b3aa8efc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk9d9uoo-8450bb2f9b0469759ca70250b3aa8efc av-special-heading-h3  avia-builder-el-13  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Wie viel Planung ist notwendig?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5c2pcr-17e51f0f747603096d9e8544b653b368\">\n#top .hr.hr-invisible.av-5c2pcr-17e51f0f747603096d9e8544b653b368{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5c2pcr-17e51f0f747603096d9e8544b653b368 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lk9ddh22-89a08f86610297e6acb439a5af748679 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Frage, wie viel Planung erforderlich ist, h\u00e4ngt von einer Reihe von Faktoren ab, unter anderem von der Gr\u00f6\u00dfe des Unternehmens, der Branche, in der es t\u00e4tig ist, und seinen spezifischen Zielen. Generell gilt: Je gr\u00f6\u00dfer das Unternehmen und je komplexer die Marketingaktivit\u00e4ten, desto mehr Planung ist erforderlich.<\/p>\n<p>Mehr Planung bedeutet jedoch nicht zwangsl\u00e4ufig bessere Ergebnisse. Eine zu starre Planung kann die Flexibilit\u00e4t einschr\u00e4nken und die F\u00e4higkeit des Unternehmens beeintr\u00e4chtigen, auf Ver\u00e4nderungen des Marktes oder des Kundenverhaltens zu reagieren. Daher ist es wichtig, einen ausgewogenen Ansatz zu finden, der sowohl eine gr\u00fcndliche Planung als auch gen\u00fcgend Spielraum f\u00fcr Anpassungen erm\u00f6glicht.<\/p>\n<p>Es ist auch wichtig zu bedenken, dass nicht alle Aspekte von Marketing und Werbung im Voraus geplant werden k\u00f6nnen. Einige Elemente, wie die Interaktion mit sozialen Medien oder PR-Reaktionen auf aktuelle Ereignisse, erfordern ein gewisses Ma\u00df an Spontaneit\u00e4t und Flexibilit\u00e4t. Die Planung muss daher immer gen\u00fcgend Spielraum f\u00fcr Anpassungen und spontane Aktionen lassen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4ohq2z-fd6166d7c553e48e8113528946990745 av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk9ddvm0-f0e8d2e4d34c09ce4248c506f61204ab\">\n#top .av-special-heading.av-lk9ddvm0-f0e8d2e4d34c09ce4248c506f61204ab{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lk9ddvm0-f0e8d2e4d34c09ce4248c506f61204ab .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk9ddvm0-f0e8d2e4d34c09ce4248c506f61204ab .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk9ddvm0-f0e8d2e4d34c09ce4248c506f61204ab av-special-heading-h3  avia-builder-el-17  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Haben alle KMU klare Ziele definiert?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36lkej-23d9f45822d530b97f3f93f1d7298826\">\n#top .hr.hr-invisible.av-36lkej-23d9f45822d530b97f3f93f1d7298826{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-36lkej-23d9f45822d530b97f3f93f1d7298826 hr-invisible  avia-builder-el-18  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lk9djle7-ef69cda2eaa8823fc35d0fe4b2222ba4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mittelst\u00e4ndische Unternehmen stehen bei der Planung von Marketing und Werbung oft vor besonderen Herausforderungen. Viele dieser Unternehmen verf\u00fcgen nicht \u00fcber die Ressourcen gro\u00dfer Konzerne, m\u00fcssen aber dennoch mit diesen konkurrieren. Deshalb ist es f\u00fcr sie \u00fcberlebenswichtig, klare Ziele zu definieren und effiziente Strategien zu entwickeln.<\/p>\n<p>Leider zeigen Studien, dass viele mittelst\u00e4ndische Unternehmen hier noch Nachholbedarf haben. Oft mangelt es an klaren Zielen und systematischer Planung, was die Wirksamkeit von Marketing- und Werbeaktivit\u00e4ten beeintr\u00e4chtigt. F\u00fcr diese Unternehmen ist es daher wichtig, sich die Zeit zu nehmen, ihre Ziele zu definieren und eine Strategie zu entwickeln, die diese Ziele unterst\u00fctzt.<\/p>\n<p>Es ist wichtig zu betonen, dass es bei der Definition klarer Ziele nicht nur darum geht, Umsatz- oder Gewinnziele festzulegen. Es geht auch darum zu verstehen, wer die Zielkund(innen) sind, was sie wollen und brauchen und wie das Unternehmen diese Bed\u00fcrfnisse besser als seine Konkurrenten erf\u00fcllen kann. Dies erfordert eine gr\u00fcndliche Markt- und Kundenanalyse sowie eine klare Vorstellung von der eigenen Markenidentit\u00e4t und den einzigartigen St\u00e4rken des Unternehmens.<br \/>\nWichtige Stichworte sind hier &#8222;Vision&#8220;, &#8222;Mission&#8220; und &#8222;Purpose&#8220;.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-20  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-e58688c00a73c71019878b4d8f94fda7\">\n#top .av-special-heading.av-ocflki-e58688c00a73c71019878b4d8f94fda7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-e58688c00a73c71019878b4d8f94fda7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-e58688c00a73c71019878b4d8f94fda7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-e58688c00a73c71019878b4d8f94fda7 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Bedeutung von Flexibilit\u00e4t und Anpassungsf\u00e4higkeit.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljydm9cm-cbd043320138085cdab57073d20cd6bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Planung ist wichtig, aber ebenso wichtig ist es, flexibel und anpassungsf\u00e4hig zu sein. Der Markt und das Kundenverhalten \u00e4ndern sich st\u00e4ndig und Unternehmen m\u00fcssen in der Lage sein, schnell auf diese Ver\u00e4nderungen zu reagieren.<\/p>\n<p>Das bedeutet, dass die Planung von Marketing und Werbung kein einmaliger, sondern ein kontinuierlicher Prozess ist. Unternehmen m\u00fcssen ihre Strategien regelm\u00e4\u00dfig \u00fcberpr\u00fcfen und anpassen, um sicherzustellen, dass sie relevant und effektiv bleiben.<\/p>\n<p>Flexibilit\u00e4t und Anpassungsf\u00e4higkeit sind besonders wichtig in Zeiten des Wandels oder der Unsicherheit. In solchen Zeiten haben Unternehmen, die schnell und effektiv auf neue Herausforderungen reagieren, einen entscheidenden Wettbewerbsvorteil. Anpassungsf\u00e4higkeit und Flexibilit\u00e4t m\u00fcssen daher ein zentraler Bestandteil jeder Marketing- und Werbestrategie sein.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6xs8w2-17746988d692f67d37d77a8bc17accd9 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009\">\n#top .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6695vm-dfedf68e1550900126fa42ab5443ec3c\">\n#top .hr.hr-invisible.av-6695vm-dfedf68e1550900126fa42ab5443ec3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6695vm-dfedf68e1550900126fa42ab5443ec3c hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lilp01n3-db4dce04a749b0c76a8d219255961a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6d0i-7126a536d69f412ba8a0bb649cb24907\">\n#top .hr.hr-invisible.av-3y6d0i-7126a536d69f412ba8a0bb649cb24907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y6d0i-7126a536d69f412ba8a0bb649cb24907 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-3k3w4b-a746f6699e3b627b3b7f983ef3eda53c av_one_full  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk825rga-6afd640c5c6e86282c77aa47c1fc07fc\">\n#top .av-special-heading.av-lk825rga-6afd640c5c6e86282c77aa47c1fc07fc{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lk825rga-6afd640c5c6e86282c77aa47c1fc07fc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lk825rga-6afd640c5c6e86282c77aa47c1fc07fc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lk825rga-6afd640c5c6e86282c77aa47c1fc07fc av-special-heading-h2  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wichtige Erkenntnisse: Planung und Flexibilit\u00e4t in der Marketing-Strategie<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37bprf-ecb7dc5d6c99af0dfc5bd9558a67f5b0\">\n#top .hr.hr-invisible.av-37bprf-ecb7dc5d6c99af0dfc5bd9558a67f5b0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-37bprf-ecb7dc5d6c99af0dfc5bd9558a67f5b0 hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lk8269f7-4e27f35c5b4cf4360f17d214b370baac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Planung in Marketing und Werbung ist ein Balanceakt zwischen gr\u00fcndlicher Vorbereitung und Flexibilit\u00e4t.<br \/>\nW\u00e4hrend eine solide Strategie und klare Ziele unerl\u00e4sslich sind, m\u00fcssen Unternehmen auch in der Lage sein, sich schnell an Ver\u00e4nderungen anzupassen.<\/p>\n<p>Das ist besonders f\u00fcr mittelst\u00e4ndische Unternehmen eine Herausforderung, aber mit der richtigen Herangehensweise und HERZBLUAT als Partner ist es m\u00f6glich, sowohl planvoll als auch flexibel zu sein.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2458'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa9oxp-62b3f94cc766ab7cb2017858b12a4fd7\">\n#top .av-special-heading.av-ljoa9oxp-62b3f94cc766ab7cb2017858b12a4fd7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa9oxp-62b3f94cc766ab7cb2017858b12a4fd7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa9oxp-62b3f94cc766ab7cb2017858b12a4fd7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa9oxp-62b3f94cc766ab7cb2017858b12a4fd7 av-special-heading-h2  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihr n\u00e4chster Schritt: Nutzen Sie die Kraft der strategischen Planung mit HERZBLUAT.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-36  el_after_av_heading  el_before_av_four_fifth  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-37  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-38  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sind Sie bereit, Ihr Marketing und Ihre Werbung auf eine neue Ebene zu bringen? HERZBLUAT bietet ma\u00dfgeschneiderte Marketing- und Werbel\u00f6sungen, die auf Ihre spezifischen Bed\u00fcrfnisse und Ziele zugeschnitten sind. Mit unserer Expertise und unserem Engagement f\u00fcr Innovation und Nachhaltigkeit helfen wir Ihnen, Ihre Ziele zu erreichen und Ihr Unternehmen zum Erfolg zu f\u00fchren.<\/p>\n<p>Unsere Kund:innen sch\u00e4tzen unseren kreativen Ansatz, unsere fundierten Branchenkenntnisse und unser Engagement f\u00fcr exzellenten Service. Wir sind davon \u00fcberzeugt, dass jede Marke einzigartig ist und streben danach, ma\u00dfgeschneiderte L\u00f6sungen zu entwickeln, die die Einzigartigkeit jeder Marke hervorheben und ihre Zielgruppen effektiv ansprechen.<\/p>\n<p>Wenn Sie mit HERZBLUAT zusammenarbeiten, erhalten Sie nicht nur erstklassige Marketing- und Werbedienstleistungen, sondern auch einen engagierten Partner, der sich f\u00fcr Ihren Erfolg einsetzt. Kontaktieren Sie uns noch heute, um zu erfahren, wie wir Sie bei der Erreichung Ihrer Ziele unterst\u00fctzen k\u00f6nnen.<\/p>\n<p><strong>Wir freuen uns darauf, gemeinsam mit Ihnen eine nachhaltigere und erfolgreichere Zukunft f\u00fcr Ihr Unternehmen zu gestalten.<\/strong><\/p>\n<p>Sie erreichen uns <a href=\"tel:+436648197894\">telefonisch unter +43 664 81 97 894<\/a> oder per E-Mail an <a href=\"mailto:office@herzbluat.at\" target=\"_new\">office@herzbluat.at<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-40  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-41  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4f8n9i-b4491e90af5e35c8cf06f23316764d80 av_one_full  avia-builder-el-44  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-9w9vq-eb00f817f07a6ae244102ceae6554e53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Marketing #Strategie #Werbung #Planung #Marketingstrategie #Werbeplanung #KMU #Mittelstand #Zielsetzung<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-46  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In the dynamic world of marketing and advertising, planning is essential. But how much planning is actually necessary? And are the goals of medium-sized companies clearly defined? HERZBLUAT dives deep into the matter and sheds light on how much strategy your marketing really needs.<\/p>","protected":false},"author":2,"featured_media":2459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,379,378,553,380],"tags":[692,404,463,690,69,691,272,693],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandbuilding-markenentwicklung","category-marketing","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","category-Werbeagentur","tag-kmu","tag-marketing","tag-marketingstrategie","tag-planung","tag-strategie","tag-werbeplanung","tag-werbung","tag-zielsetzung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Kunst der Planung: Wie viel Strategie braucht Ihr Marketing wirklich? | HERZBLUAT - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Wie viel Planung steckt in der Marketing- und Werbestrategie wirklich und haben mittelst\u00e4ndische Unternehmen klare Ziele definiert?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/the-art-of-planning-how-much-strategy-your-marketing-really-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Kunst der Planung: Wie viel Strategie braucht Ihr Marketing wirklich? | HERZBLUAT\" \/>\n<meta property=\"og:description\" content=\"Wie viel Planung steckt in der Marketing- und Werbestrategie wirklich und haben mittelst\u00e4ndische Unternehmen klare Ziele definiert?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/the-art-of-planning-how-much-strategy-your-marketing-really-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Herzbluat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/herzbluat\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-24T13:15:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T15:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/07\/2330-Planung-Wieviel-Strategie-braucht-Marketing-HERZBLUAT-Salzburg-Werbeagentur-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" 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