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class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Im heutigen digitalen Zeitalter ist der Einsatz von K\u00fcnstlicher Intelligenz (KI) und Maschinellem Lernen (ML) in der Werbung zu einem entscheidenden Erfolgsfaktor f\u00fcr Unternehmen geworden.<\/p>\n<p>Besonders kleine und mittlere Unternehmen (KMU) k\u00f6nnen von den M\u00f6glichkeiten dieser Technologien profitieren.<\/p>\n<p>Wie bei jeder Innovation gibt es jedoch auch Herausforderungen und Risiken, die es zu beachten gilt.<\/p>\n<p>Wir zeigen die St\u00e4rken, Chancen, Schw\u00e4chen und Risiken von KI und ML f\u00fcr KMU untersuchen und konkrete Anwendungsm\u00f6glichkeiten auf.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-cb8de291900a84edf8633d238a77cb21\">\n.avia-section.av-lfz87ee0-cb8de291900a84edf8633d238a77cb21 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/07\/2327-KI-ML-in-der-Werbung-HERZBLUAT-1500x1000.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-cb8de291900a84edf8633d238a77cb21 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2418'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-72f3c05c5a45c5599d446028fc825152\">\n#top .av-special-heading.av-lfz671n9-72f3c05c5a45c5599d446028fc825152{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-72f3c05c5a45c5599d446028fc825152 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-72f3c05c5a45c5599d446028fc825152 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-72f3c05c5a45c5599d446028fc825152 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-72f3c05c5a45c5599d446028fc825152 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Chancen und Risiken f\u00fcr KMUs<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >K\u00fcnstliche Intelligenz und Machine Learning in der Werbung.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2418'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-163fb3da2976bded58a8a517e5315410\">\n#top .av-special-heading.av-ucklb6-163fb3da2976bded58a8a517e5315410{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-163fb3da2976bded58a8a517e5315410 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-163fb3da2976bded58a8a517e5315410 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-163fb3da2976bded58a8a517e5315410 av-special-heading-h2  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >St\u00e4rken und Chancen von KI und ML in der Werbung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1\">\n#top .hr.hr-invisible.av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1 hr-invisible  avia-builder-el-10  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-11  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-24bb05a3af539ad1793578c771d4ed77\">\n#top .av-special-heading.av-ocflki-24bb05a3af539ad1793578c771d4ed77{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-24bb05a3af539ad1793578c771d4ed77 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-24bb05a3af539ad1793578c771d4ed77 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-24bb05a3af539ad1793578c771d4ed77 av-special-heading-h3  avia-builder-el-12  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Pr\u00e4zise Kundenansprache durch Datenanalyse<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-13  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhrn80yo-0450e6030d8abc6295b691c6b57d70a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine der gr\u00f6\u00dften St\u00e4rken von KI und ML in der Werbung ist die F\u00e4higkeit, gro\u00dfe Datenmengen zu analysieren und daraus wertvolle Erkenntnisse zu gewinnen.<\/p>\n<p>Diese Technologien k\u00f6nnen Muster und Trends in Daten erkennen, die f\u00fcr das menschliche Auge unsichtbar sind.<\/p>\n<p>So k\u00f6nnen Unternehmen ihre Zielgruppen besser verstehen und ihre Werbestrategien entsprechend anpassen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-62d1e5404174fb6bc0636da3b56f0cd1\">\n#top .av-special-heading.av-krywde-62d1e5404174fb6bc0636da3b56f0cd1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-62d1e5404174fb6bc0636da3b56f0cd1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-62d1e5404174fb6bc0636da3b56f0cd1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-62d1e5404174fb6bc0636da3b56f0cd1 av-special-heading-h3  avia-builder-el-16  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Automatisierung von Werbeprozessen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-17  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML k\u00f6nnen auch helfen, Werbeprozesse zu automatisieren und so Zeit und Ressourcen zu sparen.<\/p>\n<p>Sie k\u00f6nnen etwa bei der Erstellung von Werbetexten, der Auswahl von Bildern und der Platzierung von Anzeigen helfen.<\/p>\n<p>So k\u00f6nnen sich Unternehmen auf ihre Kernkompetenzen konzentrieren und gleichzeitig effektive Werbekampagnen durchf\u00fchren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-63wacj-cac87a38745fab5d52a9046b368dfece av_one_half  avia-builder-el-19  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liskgqb0-391e7d7e418256dfa491a2b038bd90d9\">\n#top .av-special-heading.av-liskgqb0-391e7d7e418256dfa491a2b038bd90d9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-liskgqb0-391e7d7e418256dfa491a2b038bd90d9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-liskgqb0-391e7d7e418256dfa491a2b038bd90d9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-liskgqb0-391e7d7e418256dfa491a2b038bd90d9 av-special-heading-h3  avia-builder-el-20  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Personalisierte Werbung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a5lqb-ee031d775bb4e7676fbf3b55cde46d29\">\n#top .hr.hr-invisible.av-4a5lqb-ee031d775bb4e7676fbf3b55cde46d29{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4a5lqb-ee031d775bb4e7676fbf3b55cde46d29 hr-invisible  avia-builder-el-21  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-liskidtn-1ea173d9fbbdeeb4e4761df13633b5b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Durch den Einsatz von KI und ML k\u00f6nnen Unternehmen personalisierte Werbung erstellen, die auf die individuellen Bed\u00fcrfnisse und Vorlieben ihrer Kunden zugeschnitten ist.<\/p>\n<p>Dies kann dazu beitragen, die Kundenbindung zu erh\u00f6hen und die Konversionsraten zu verbessern.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-rbaxfc-eae8cc27ec79a4074a2096a6497d8b25 av_one_full  avia-builder-el-23  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljcyqghp-c2dbc05c4d2a510f34e149316dee75e3\">\n#top .av-special-heading.av-ljcyqghp-c2dbc05c4d2a510f34e149316dee75e3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljcyqghp-c2dbc05c4d2a510f34e149316dee75e3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljcyqghp-c2dbc05c4d2a510f34e149316dee75e3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljcyqghp-c2dbc05c4d2a510f34e149316dee75e3 av-special-heading-h2  avia-builder-el-24  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Schw\u00e4chen und Risiken von KI und ML in der Werbung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ihidk-79419722b5a12c7b6687c329928ea957\">\n#top .hr.hr-invisible.av-2ihidk-79419722b5a12c7b6687c329928ea957{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2ihidk-79419722b5a12c7b6687c329928ea957 hr-invisible  avia-builder-el-25  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-nmiu3c-8fd24cd177e0d823a4cf44e43e592644 av_one_half  avia-builder-el-26  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljcysx4d-76f26f25f4742ba67c6bae9e0032b6d0\">\n#top .av-special-heading.av-ljcysx4d-76f26f25f4742ba67c6bae9e0032b6d0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljcysx4d-76f26f25f4742ba67c6bae9e0032b6d0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljcysx4d-76f26f25f4742ba67c6bae9e0032b6d0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljcysx4d-76f26f25f4742ba67c6bae9e0032b6d0 av-special-heading-h3  avia-builder-el-27  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Datenschutzbedenken<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2i5s8-70e5a623bea1e5f3ef87cea04c20255a\">\n#top .hr.hr-invisible.av-m2i5s8-70e5a623bea1e5f3ef87cea04c20255a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-m2i5s8-70e5a623bea1e5f3ef87cea04c20255a hr-invisible  avia-builder-el-28  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljcyv0zk-951e7389142b83b6c926fca461112074 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine der gr\u00f6\u00dften Herausforderungen beim Einsatz von KI und ML in der Werbung sind Datenschutzbedenken.<\/p>\n<p>Unternehmen m\u00fcssen sicherstellen, dass sie die Datenschutzgesetze einhalten und die pers\u00f6nlichen Daten ihrer Kunden sch\u00fctzen.<\/p>\n<p>Dies kann sich besonders f\u00fcr KMU als Herausforderung erweisen, da sie m\u00f6glicherweise nicht \u00fcber die Ressourcen verf\u00fcgen, um die komplexen Datenschutzanforderungen zu erf\u00fcllen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-l2xxtk-86d07ccd55704a28d6039407c13d9050 av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljcyvhlk-3f8b37e48529219ab77937bd45f2b7f7\">\n#top .av-special-heading.av-ljcyvhlk-3f8b37e48529219ab77937bd45f2b7f7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljcyvhlk-3f8b37e48529219ab77937bd45f2b7f7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljcyvhlk-3f8b37e48529219ab77937bd45f2b7f7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljcyvhlk-3f8b37e48529219ab77937bd45f2b7f7 av-special-heading-h3  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Hohe Anfangsinvestitionen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iyy660-f237bb33bcc82e2a86845bfd3ccfa6c7\">\n#top .hr.hr-invisible.av-iyy660-f237bb33bcc82e2a86845bfd3ccfa6c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-iyy660-f237bb33bcc82e2a86845bfd3ccfa6c7 hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljcywhml-278051f9b73f10e9ebea0878df8271fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Einf\u00fchrung von KI und ML kann hohe Anfangsinvestitionen erfordern, insbesondere in Technologie und Fachwissen.<\/p>\n<p>Dies kann eine H\u00fcrde f\u00fcr KMU darstellen, die h\u00e4ufig nur \u00fcber begrenzte Ressourcen verf\u00fcgen.<\/p>\n<p>Aus diesem Grund ist es wichtig, vor der Entscheidung \u00fcber die Einf\u00fchrung dieser Technologien eine gr\u00fcndliche Kosten-Nutzen-Analyse durchzuf\u00fchren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-h31wc8-44464f509733e6cfc3c0016211f5e02b av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljcyx7xm-4db187fbaa14c7e70ebb15a0a91cfd7f\">\n#top .av-special-heading.av-ljcyx7xm-4db187fbaa14c7e70ebb15a0a91cfd7f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljcyx7xm-4db187fbaa14c7e70ebb15a0a91cfd7f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljcyx7xm-4db187fbaa14c7e70ebb15a0a91cfd7f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljcyx7xm-4db187fbaa14c7e70ebb15a0a91cfd7f av-special-heading-h3  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Mangel an Transparenz und Kontrolle<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kuqew-b779b41b2ff42de5be59cdb6aee1b209\">\n#top .hr.hr-invisible.av-1kuqew-b779b41b2ff42de5be59cdb6aee1b209{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1kuqew-b779b41b2ff42de5be59cdb6aee1b209 hr-invisible  avia-builder-el-36  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljcyyla6-128cdaf5b682b87f7e18ddd74da076ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML sind oft &#8222;Black Boxes&#8220;, d.h. es kann schwierig sein nachzuvollziehen, wie sie zu bestimmten Entscheidungen kommen.<\/p>\n<p>Das f\u00fchrt zu einem Mangel an Kontrolle und Transparenz, was besonders in der Werbung problematisch sein kann, wo es wichtig ist, die Botschaft und das Image des Unternehmens zu kontrollieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-kvu0td-6433ae59c5a4a6c5be6ae2860bcc12b8 av_one_full  avia-builder-el-38  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj2nbrrt-c4c3f0d55d56e64bd65cf7d2af750f3f\">\n#top .av-special-heading.av-lj2nbrrt-c4c3f0d55d56e64bd65cf7d2af750f3f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lj2nbrrt-c4c3f0d55d56e64bd65cf7d2af750f3f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lj2nbrrt-c4c3f0d55d56e64bd65cf7d2af750f3f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lj2nbrrt-c4c3f0d55d56e64bd65cf7d2af750f3f av-special-heading-h2  avia-builder-el-39  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Anwendungsbereiche von KI und ML in der Werbung.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j27735-946bf53f08ab0a1e9677d321bdf5d5fa\">\n#top .hr.hr-invisible.av-j27735-946bf53f08ab0a1e9677d321bdf5d5fa{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-j27735-946bf53f08ab0a1e9677d321bdf5d5fa hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljo9j33k-582d2261d6b49e282786a618fabd4781 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Trotz der oben genannten Herausforderungen bieten KI und ML eine Reihe spannender Anwendungsm\u00f6glichkeiten in der Werbung. Hier einige Beispiele:<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-i3owv5-0298f4253050a774cfe8213b56721992 av_one_half  avia-builder-el-42  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj2nfxga-08035599dce681c5384b805e66f5aa78\">\n#top .av-special-heading.av-lj2nfxga-08035599dce681c5384b805e66f5aa78{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lj2nfxga-08035599dce681c5384b805e66f5aa78 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lj2nfxga-08035599dce681c5384b805e66f5aa78 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lj2nfxga-08035599dce681c5384b805e66f5aa78 av-special-heading-h3  avia-builder-el-43  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Programmatische Werbung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fzz7v5-a1b311a18f3a22b406f663d309ab1304\">\n#top .hr.hr-invisible.av-fzz7v5-a1b311a18f3a22b406f663d309ab1304{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-fzz7v5-a1b311a18f3a22b406f663d309ab1304 hr-invisible  avia-builder-el-44  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljo9mep3-9351d6e70ede8422e69a10322751dfbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Programmatische Werbung ist der automatisierte Kauf und Verkauf von Werbefl\u00e4chen in Echtzeit.<\/p>\n<p>KI und ML k\u00f6nnen dazu beitragen, die Effizienz dieses Prozesses zu steigern, indem sie die besten Werbepl\u00e4tze auf der Grundlage einer Vielzahl von Faktoren ausw\u00e4hlen, darunter das Verhalten und die Vorlieben der Zielgruppe, der Kontext der Website und die Leistung fr\u00fcherer Anzeigen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-dv0iht-b824746c0df11da29e93ceb8c79f24be av_one_half  avia-builder-el-46  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj2ni83n-049fbed3cbd75b66d3e1445da4cb29b0\">\n#top .av-special-heading.av-lj2ni83n-049fbed3cbd75b66d3e1445da4cb29b0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lj2ni83n-049fbed3cbd75b66d3e1445da4cb29b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lj2ni83n-049fbed3cbd75b66d3e1445da4cb29b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lj2ni83n-049fbed3cbd75b66d3e1445da4cb29b0 av-special-heading-h3  avia-builder-el-47  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Chatbots<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-chk8zl-65e9188f09e227362ac7b005c802257b\">\n#top .hr.hr-invisible.av-chk8zl-65e9188f09e227362ac7b005c802257b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-chk8zl-65e9188f09e227362ac7b005c802257b hr-invisible  avia-builder-el-48  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lj2njn9n-106aa5aa264bbf3a79b808e2da86283f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Chatbots k\u00f6nnen rund um die Uhr Kundenservice bieten und dabei helfen, Leads zu generieren und zu qualifizieren.<\/p>\n<p>Mithilfe von KI und ML k\u00f6nnen Chatbots Anfragen in nat\u00fcrlicher Sprache verstehen und beantworten, was zu einer besseren Kundenerfahrung f\u00fchrt.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-rpkb5-15e2b1eea9642d33964c374a3b570a09 av_one_half  avia-builder-el-50  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj2nm27f-0d768fffac83470847553cdac00ab258\">\n#top .av-special-heading.av-lj2nm27f-0d768fffac83470847553cdac00ab258{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lj2nm27f-0d768fffac83470847553cdac00ab258 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lj2nm27f-0d768fffac83470847553cdac00ab258 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lj2nm27f-0d768fffac83470847553cdac00ab258 av-special-heading-h3  avia-builder-el-51  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Pr\u00e4diktive Analytik<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63ni0x-d122db296b9ea9cd03fc846cfbd7adcf\">\n#top .hr.hr-invisible.av-63ni0x-d122db296b9ea9cd03fc846cfbd7adcf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-63ni0x-d122db296b9ea9cd03fc846cfbd7adcf hr-invisible  avia-builder-el-52  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lj2nn1iv-afb89ddefa5c27b0f0cb8c6e18a49cdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML erm\u00f6glichen die Vorhersage k\u00fcnftiger Trends und Verhaltensweisen auf der Grundlage historischer Daten.<\/p>\n<p>Dies kann Unternehmen helfen, ihre Werbestrategien anzupassen und proaktiv auf Ver\u00e4nderungen des Marktes oder des Kundenverhaltens zu reagieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hqlt1e-6a97273b7b0186cc0043b6757ce96fd1 av_one_half  avia-builder-el-54  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljo9w417-1406d1c3eb7babf8931f63e2a5af9a83\">\n#top .av-special-heading.av-ljo9w417-1406d1c3eb7babf8931f63e2a5af9a83{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljo9w417-1406d1c3eb7babf8931f63e2a5af9a83 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljo9w417-1406d1c3eb7babf8931f63e2a5af9a83 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljo9w417-1406d1c3eb7babf8931f63e2a5af9a83 av-special-heading-h3  avia-builder-el-55  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Personalisierte Empfehlungen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g220te-0d7739addb6b4f690d06cc6f8862145f\">\n#top .hr.hr-invisible.av-g220te-0d7739addb6b4f690d06cc6f8862145f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-g220te-0d7739addb6b4f690d06cc6f8862145f hr-invisible  avia-builder-el-56  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljo9wm72-34b2bac09aa6a35fddf6fb0dbd39c138 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML k\u00f6nnen zur Generierung personalisierter Empfehlungen genutzt werden, die auf den spezifischen Interessen und Vorlieben der Nutzer basieren.<\/p>\n<p>Erreicht werden kann dies durch die Analyse von Nutzerdaten wie Kaufhistorie, Surfverhalten und Social-Media-Aktivit\u00e4ten.<\/p>\n<p>Diese personalisierten Empfehlungen k\u00f6nnen dann in Werbekampagnen eingesetzt werden, um die Relevanz und Effektivit\u00e4t der Werbung zu erh\u00f6hen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-e7dwhu-e5fc5f231cf47df24f7c73bf0363e2cd av_one_half  avia-builder-el-58  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljo9x4oh-07180f233f684e8209489c57ba914618\">\n#top .av-special-heading.av-ljo9x4oh-07180f233f684e8209489c57ba914618{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljo9x4oh-07180f233f684e8209489c57ba914618 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljo9x4oh-07180f233f684e8209489c57ba914618 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljo9x4oh-07180f233f684e8209489c57ba914618 av-special-heading-h3  avia-builder-el-59  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vorhersage der Akzeptanz von Kampagnen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-byk3eq-2765f0dcc1d13c95268a909aad41cd6d\">\n#top .hr.hr-invisible.av-byk3eq-2765f0dcc1d13c95268a909aad41cd6d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-byk3eq-2765f0dcc1d13c95268a909aad41cd6d hr-invisible  avia-builder-el-60  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljo9xueb-8ccea1e82ff07c269300860e496a1587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML k\u00f6nnen auch eingesetzt werden, um die Akzeptanz von Marketingkampagnen vorherzusagen.<\/p>\n<p>Durch die Analyse von Daten wie dem Verhalten und den Reaktionen der Nutzer auf fr\u00fchere Kampagnen k\u00f6nnen sie vorhersagen, wie wahrscheinlich es ist, dass eine geplante Kampagne erfolgreich sein wird.<\/p>\n<p>Dies kann Unternehmen dabei helfen, ihre Marketingstrategien zu optimieren und ihre Ressourcen effizienter einzusetzen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1b8zm-fcd5ef0e4f4599f14588b0bdde1ad44f av_one_half  avia-builder-el-62  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljo9z1bm-d2defc0260df0ee5bb7802420009731b\">\n#top .av-special-heading.av-ljo9z1bm-d2defc0260df0ee5bb7802420009731b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljo9z1bm-d2defc0260df0ee5bb7802420009731b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljo9z1bm-d2defc0260df0ee5bb7802420009731b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljo9z1bm-d2defc0260df0ee5bb7802420009731b av-special-heading-h3  avia-builder-el-63  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Stimmungsanalyse bzw. Sentiment-Analyse<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8gd9qq-6a5a50eaacbe29d8f8c828e8caa179ae\">\n#top .hr.hr-invisible.av-8gd9qq-6a5a50eaacbe29d8f8c828e8caa179ae{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8gd9qq-6a5a50eaacbe29d8f8c828e8caa179ae hr-invisible  avia-builder-el-64  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljo9zqsv-044c1bbc14408cc15c7ee4b071dae380 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML k\u00f6nnen eingesetzt werden, um die Stimmung oder das Gef\u00fchl hinter den Interaktionen der Nutzer mit einer Marke zu analysieren.<\/p>\n<p>Dies kann durch die Analyse von Social-Media-Posts, Produktbewertungen, Kundendienstinteraktionen und anderen Formen des Nutzerfeedbacks erreicht werden.<\/p>\n<p>Die Ergebnisse dieser Analyse k\u00f6nnen dann zur Anpassung von Werbestrategien genutzt werden, um besser auf die Bed\u00fcrfnisse und Vorlieben der Nutzer einzugehen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7yw74y-4fadd90ee194108a975838dab1154f13 av_one_half  avia-builder-el-66  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa0upk-93c392c0f5294a9ac580f465c8b33d4f\">\n#top .av-special-heading.av-ljoa0upk-93c392c0f5294a9ac580f465c8b33d4f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa0upk-93c392c0f5294a9ac580f465c8b33d4f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa0upk-93c392c0f5294a9ac580f465c8b33d4f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa0upk-93c392c0f5294a9ac580f465c8b33d4f av-special-heading-h3  avia-builder-el-67  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Bild- und Spracherkennung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6g316q-84cf74661a703ba94bd1e26162ee660c\">\n#top .hr.hr-invisible.av-6g316q-84cf74661a703ba94bd1e26162ee660c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6g316q-84cf74661a703ba94bd1e26162ee660c hr-invisible  avia-builder-el-68  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljoa2b2l-d63a9e4e9684d96e327cfab8c5f10058 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bilder und Sprache k\u00f6nnen mithilfe von KI und ML erkannt und interpretiert werden. Dies kann in der Werbung auf verschiedene Weise genutzt werden.<\/p>\n<p>Beispielsweise k\u00f6nnten Unternehmen mithilfe von Bilderkennungstechnologien analysieren, welche Arten von Bildern bei ihrer Zielgruppe am besten ankommen, und ihre Werbekampagnen entsprechend anpassen.<\/p>\n<p>Spracherkennungstechnologien k\u00f6nnten eingesetzt werden, um die Sprachbefehle der Nutzer zu interpretieren und darauf zu reagieren, was zu einer verbesserten Nutzererfahrung f\u00fchren w\u00fcrde.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-cj85e-f2a6d770993a5d7ca60cfadbf85c7d43 av_one_half  avia-builder-el-70  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa2r5w-e8047086f6059429919aad3eeb6a22d2\">\n#top .av-special-heading.av-ljoa2r5w-e8047086f6059429919aad3eeb6a22d2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa2r5w-e8047086f6059429919aad3eeb6a22d2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa2r5w-e8047086f6059429919aad3eeb6a22d2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa2r5w-e8047086f6059429919aad3eeb6a22d2 av-special-heading-h3  avia-builder-el-71  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Automatisierte Erstellung von Inhalten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3b0dz6-91b42cdc03c81656778166b88ff1371c\">\n#top .hr.hr-invisible.av-3b0dz6-91b42cdc03c81656778166b88ff1371c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3b0dz6-91b42cdc03c81656778166b88ff1371c hr-invisible  avia-builder-el-72  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ljoa3a5c-992bea9fd4e9aa2838f23246873c2d18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI und ML k\u00f6nnen auch zur automatischen Erstellung von Inhalten eingesetzt werden, die auf die spezifischen Interessen und Vorlieben der Nutzer zugeschnitten sind.<\/p>\n<p>Dies k\u00f6nnte beispielsweise die Erstellung personalisierter E-Mail-Marketingkampagnen, Social-Media-Posts oder Blogbeitr\u00e4ge umfassen.<\/p>\n<p>Durch die Automatisierung dieses Prozesses k\u00f6nnen Unternehmen Zeit und Ressourcen sparen und gleichzeitig sicherstellen, dass ihre Inhalte f\u00fcr ihre Zielgruppe relevant und ansprechend sind.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6xs8w2-54f1faaf2432f1daa6ca3e389d861214 av_one_half  avia-builder-el-74  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009\">\n#top .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 av-special-heading-h3  avia-builder-el-75  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6695vm-dfedf68e1550900126fa42ab5443ec3c\">\n#top .hr.hr-invisible.av-6695vm-dfedf68e1550900126fa42ab5443ec3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6695vm-dfedf68e1550900126fa42ab5443ec3c hr-invisible  avia-builder-el-76  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lilp01n3-db4dce04a749b0c76a8d219255961a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6d0i-7126a536d69f412ba8a0bb649cb24907\">\n#top .hr.hr-invisible.av-3y6d0i-7126a536d69f412ba8a0bb649cb24907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y6d0i-7126a536d69f412ba8a0bb649cb24907 hr-invisible  avia-builder-el-78  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-bl57n-c39b6b30b7966a895bf6904388706400 av_one_full  avia-builder-el-80  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lisknb7z-a445b66ab3fb3f19736b1c5331944fcc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Diese erweiterten Anwendungen von KI und ML in der Werbung zeigen, wie vielf\u00e4ltig und leistungsf\u00e4hig diese Technologien sind.<\/p>\n<p>Sie k\u00f6nnen dazu beitragen, die Effizienz und Effektivit\u00e4t von Werbekampagnen zu steigern, das Kundenerlebnis zu verbessern und letztendlich Umsatz und Gewinn zu erh\u00f6hen.<\/p>\n<p>KI und ML bieten eine Vielzahl von M\u00f6glichkeiten f\u00fcr KMU in der Werbung, von der Verbesserung der Kundenansprache \u00fcber die Automatisierung von Prozessen bis hin zur Personalisierung von Werbung.<\/p>\n<p>Gleichzeitig gibt es aber auch Herausforderungen und Risiken, die ber\u00fccksichtigt werden m\u00fcssen, insbesondere in Bezug auf Datenschutz, Kosten und Kontrolle.<\/p>\n<p>Daher ist eine sorgf\u00e4ltige Planung und Strategieentwicklung wichtig, bevor man sich f\u00fcr den Einsatz dieser Technologien entscheidet.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-82  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2418'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljoa9oxp-ad49698093bbb0736ae40490da5ab5f2\">\n#top .av-special-heading.av-ljoa9oxp-ad49698093bbb0736ae40490da5ab5f2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ljoa9oxp-ad49698093bbb0736ae40490da5ab5f2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ljoa9oxp-ad49698093bbb0736ae40490da5ab5f2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ljoa9oxp-ad49698093bbb0736ae40490da5ab5f2 av-special-heading-h2  avia-builder-el-83  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Welchen Vorteil k\u00f6nnen Sie aus KI und ML generieren?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-84  el_after_av_heading  el_before_av_four_fifth  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-85  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-86  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Verbessen wir durch KI und ML Ihre Werbestrategie!<br \/>\nWir bei HERZBLUAT sind Experten f\u00fcr innovative und nachhaltige Strategien und k\u00f6nnen dir helfen, die Vorteile von KI und ML in der Werbung zu nutzen.<br \/>\n<strong>Wir freuen uns darauf, gemeinsam mit Ihnen eine nachhaltigere und erfolgreichere Zukunft f\u00fcr Ihr Unternehmen zu gestalten.<\/strong><\/p>\n<p>Sie erreichen uns <a href=\"tel:+436648197894\">telefonisch unter +43 664 81 97 894<\/a> oder per E-Mail an <a href=\"mailto:office@herzbluat.at\" target=\"_new\">office@herzbluat.at<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-88  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-89  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-90  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4f8n9i-b4491e90af5e35c8cf06f23316764d80 av_one_full  avia-builder-el-92  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-9w9vq-eb00f817f07a6ae244102ceae6554e53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Abk\u00fcrzungen zum Thema &#8211; gut zu wissen oder schon mal geh\u00f6rt zu haben:<\/p>\n<p>Artificial Intelligence (AI) &#8211; K\u00fcnstliche Intelligenz (KI)<br \/>\nMachine Learning (ML) &#8211; Maschinelles Lernen (ML)<br \/>\nSmall and Medium-sized Enterprises (SMEs) &#8211; Kleine und mittlere Unternehmen (KMU)<br \/>\nReal-Time Bidding (RTB) &#8211; Echtzeit-Bieten (RTB, von engl. Real-Time Bidding)<br \/>\nCustomer Service Interactions (CSI) &#8211; Kundendienstinteraktionen (KDI)<br \/>\nSocial Media Posts (SMP) &#8211; Social-Media-Posts (SMP)<br \/>\nEmail Marketing Campaigns (EMC) &#8211; E-Mail-Marketingkampagnen (EMK)<br \/>\nDeep Learning (DL) &#8211; Tiefes Lernen (DL)<br \/>\nNatural Language Processing (NLP) &#8211; Verarbeitung nat\u00fcrlicher Sprache (VNS)<br \/>\nNeural Network (NN) &#8211; Neuronales Netzwerk (NN)<br \/>\nConvolutional Neural Network (CNN) &#8211; Faltungsneuronales Netzwerk (CNN)<br \/>\nRecurrent Neural Network (RNN) &#8211; Rekurrentes Neuronales Netzwerk (RNN)<br \/>\nGenerative Adversarial Network (GAN) &#8211; Generatives Adversariales Netzwerk (GAN)<br \/>\nReinforcement Learning (RL) &#8211; Verst\u00e4rkendes Lernen (VL)<br \/>\nSupervised Learning (SL) &#8211; \u00dcberwachtes Lernen (\u00dcL)<br \/>\nUnsupervised Learning (UL) &#8211; Un\u00fcberwachtes Lernen (U\u00dcL)<br \/>\nSemi-Supervised Learning (SSL) &#8211; Semi-\u00dcberwachtes Lernen (S\u00dcL)<br \/>\nTransfer Learning (TL) &#8211; Transferlernen (TL)<br \/>\nFeature Extraction (FE) &#8211; Merkmalsextraktion (ME)<br \/>\nPrincipal Component Analysis (PCA) &#8211; Hauptkomponentenanalyse (HKA)<br \/>\nSupport Vector Machine (SVM) &#8211; Support Vector Machine (SVM)<br \/>\nDecision Tree (DT) &#8211; Entscheidungsbaum (EB)<br \/>\nRandom Forest (RF) &#8211; Random Forest (RF)<\/p>\n<p>#KIinDerWerbung #MLinDerWerbung #ProgrammaticAdvertising #Chatbots #PredictiveAnalytics #Datenschutz #Personalisierte Werbung<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-94  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In today's digital age, the use of artificial intelligence (AI) and machine learning (ML) in advertising has become a crucial success factor for companies. Small and medium-sized enterprises (SMEs) in particular can benefit from the opportunities offered by these technologies. However, as with any innovation, there are also challenges and risks to consider. We examine the strengths, opportunities, weaknesses and risks of AI and ML for SMEs and highlight concrete application possibilities.<\/p>","protected":false},"author":2,"featured_media":2419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552,379,378,553,380],"tags":[680,426,677,678,522,681,679],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","category-Werbeagentur","tag-chatbots","tag-datenschutz","tag-ki-in-der-werbung","tag-ml-in-der-werbung","tag-personalisierte-werbung","tag-predictive-analytics","tag-programmatic-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - 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HERZBLUAT\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie die St\u00e4rken, Chancen, Schw\u00e4chen und Risiken von KI und ML in der Werbung f\u00fcr KMU und erfahren Sie mehr \u00fcber konkrete Anwendungsm\u00f6glichkeiten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/artificial-intelligence-machine-learning-in-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Herzbluat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/herzbluat\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T12:58:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T15:29:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/07\/2327-KI-ML-in-der-Werbung-HERZBLUAT-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Gregor Wimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:site\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregor Wimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" 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