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hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>In der heutigen wettbewerbsorientierten Gesch\u00e4ftswelt suchen Unternehmen st\u00e4ndig nach M\u00f6glichkeiten, ihre Produkte oder Dienstleistungen attraktiver zu machen.<br \/>\nEine g\u00e4ngige Methode sind Preisaktionen oder Sonderangebote.<br \/>\nSie locken Kunden an und steigern kurzfristig den Umsatz. Doch was passiert, wenn Kunden nur noch aufgrund von Rabatten kaufen?<\/p>\n<p>Unternehmen k\u00f6nnen in eine gef\u00e4hrliche Abh\u00e4ngigkeit von Preispromotions geraten, die ihrer Marke und ihrer Profitabilit\u00e4t langfristig schaden kann.<\/p>\n<p>HERZBLUAT, die innovative Unternehmensberatung, Marketing- und Werbeagentur aus Salzburg, hat einen systematischen Ansatz entwickelt, um Unternehmen aus dieser Abh\u00e4ngigkeit zu befreien.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-ee49d620e5da384c89575bc67fa19478\">\n.avia-section.av-lfz87ee0-ee49d620e5da384c89575bc67fa19478 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/06\/2324_Abhaengigkeit_von_Preispromotions-1500x1000.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-ee49d620e5da384c89575bc67fa19478 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2307'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-2aded72a988a40189fea1e42eea191d1\">\n#top .av-special-heading.av-lfz671n9-2aded72a988a40189fea1e42eea191d1{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-2aded72a988a40189fea1e42eea191d1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-2aded72a988a40189fea1e42eea191d1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-2aded72a988a40189fea1e42eea191d1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-2aded72a988a40189fea1e42eea191d1 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>HERZBLUAT hat den systematischen Ansatz.<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >S\u00fcchtig nach Sonderangeboten?<br \/>\nWie Sie als Unternehmen und Marke der Abh\u00e4ngigkeit von Preisaktionen entkommen. <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2307'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-df60f9feb7270d8b3db83a13df4f8cef\">\n#top .av-special-heading.av-ucklb6-df60f9feb7270d8b3db83a13df4f8cef{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-df60f9feb7270d8b3db83a13df4f8cef .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-df60f9feb7270d8b3db83a13df4f8cef .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-df60f9feb7270d8b3db83a13df4f8cef av-special-heading-h2  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Falle der Preispromotions<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1\">\n#top .hr.hr-invisible.av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-10mtyy7-5863cdc5ed4da8ecdeaf853aec6b44a1 hr-invisible  avia-builder-el-10  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-liskdpzm-887228a0af51c07944c247f2cf715ed1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Preispromotions k\u00f6nnen eine effektive Strategie sein, um Kunden zu gewinnen und den Umsatz zu steigern.<\/p>\n<p>Sie k\u00f6nnen aber auch zu einer Abh\u00e4ngigkeit f\u00fchren, die die Markenintegrit\u00e4t und die langfristige Wirtschaftlichkeit eines Unternehmens gef\u00e4hrdet.<\/p>\n<p>Kunden, die sich an st\u00e4ndige Rabatte gew\u00f6hnen, k\u00f6nnen den wahren Wert eines Produkts oder einer Dienstleistung aus den Augen verlieren.<\/p>\n<p>Sie kaufen nur noch, wenn ein Rabatt angeboten wird, und wechseln schnell zu einem Konkurrenten, wenn dieser ein besseres Angebot macht.<\/p>\n<p>Dies kann zu einem Teufelskreis f\u00fchren, in dem Unternehmen immer h\u00f6here Rabatte anbieten m\u00fcssen, um Kunden zu gewinnen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-9b8dnn-ce92b7344857cb4f19fca4c812a47cc0 av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liskell0-daaf1b9190e64361966eb9b27364bdf9\">\n#top .av-special-heading.av-liskell0-daaf1b9190e64361966eb9b27364bdf9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-liskell0-daaf1b9190e64361966eb9b27364bdf9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-liskell0-daaf1b9190e64361966eb9b27364bdf9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-liskell0-daaf1b9190e64361966eb9b27364bdf9 av-special-heading-h2  avia-builder-el-13  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Der systematische Ansatz von HERZBLUAT<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qfg3-f61d4fe9c25e624159f4d1fef99223f9\">\n#top .hr.hr-invisible.av-2qfg3-f61d4fe9c25e624159f4d1fef99223f9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2qfg3-f61d4fe9c25e624159f4d1fef99223f9 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-liskf02b-9e96086e2bc895009a16a13b2fd1646a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>HERZBLUAT hat einen systematischen Ansatz entwickelt, um Unternehmen zu helfen, sich aus der Abh\u00e4ngigkeit von Preisaktionen zu befreien.<\/p>\n<p>Dieser Ansatz beruht auf drei S\u00e4ulen:<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-16  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-53f9fa79efe72e0363702d92e3c0667e\">\n#top .av-special-heading.av-ocflki-53f9fa79efe72e0363702d92e3c0667e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-53f9fa79efe72e0363702d92e3c0667e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-53f9fa79efe72e0363702d92e3c0667e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-53f9fa79efe72e0363702d92e3c0667e av-special-heading-h3  avia-builder-el-17  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >1. Wertorientiertes Marketing<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-18  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhrn80yo-0450e6030d8abc6295b691c6b57d70a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Anstatt sich auf Preisaktionen zu konzentrieren, sollten Unternehmen den Wert ihrer Produkte oder Dienstleistungen hervorheben.<\/p>\n<p>Dies kann durch effektive Marketing- und Kommunikationsstrategien erreicht werden, die die einzigartigen Vorteile und die Qualit\u00e4t des Angebots hervorheben.<\/p>\n<p>HERZBLUAT unterst\u00fctzt Unternehmen dabei, ihre Markenbotschaft klar und \u00fcberzeugend zu kommunizieren und so die Kundenbindung zu st\u00e4rken.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-20  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-ead92c466b8931fa3bc1af136c3ebfe0\">\n#top .av-special-heading.av-krywde-ead92c466b8931fa3bc1af136c3ebfe0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-ead92c466b8931fa3bc1af136c3ebfe0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-ead92c466b8931fa3bc1af136c3ebfe0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-ead92c466b8931fa3bc1af136c3ebfe0 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >2. Nachhaltige Preisstrategien<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>HERZBLUAT unterst\u00fctzt Unternehmen dabei, nachhaltige Preisstrategien zu entwickeln, die auf dem tats\u00e4chlichen Wert ihrer Produkte oder Dienstleistungen basieren.<\/p>\n<p>Statt st\u00e4ndig Rabatte anzubieten, k\u00f6nnen Unternehmen beispielsweise Treueprogramme oder Mengenrabatte nutzen, um loyale Kunden zu belohnen und gleichzeitig ihre Gewinnmargen zu sch\u00fctzen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-63wacj-cac87a38745fab5d52a9046b368dfece av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-liskgqb0-d10307f0739b1dfef9ffcc114c144264\">\n#top .av-special-heading.av-liskgqb0-d10307f0739b1dfef9ffcc114c144264{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-liskgqb0-d10307f0739b1dfef9ffcc114c144264 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-liskgqb0-d10307f0739b1dfef9ffcc114c144264 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-liskgqb0-d10307f0739b1dfef9ffcc114c144264 av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >3. Innovatives Produkt- und Dienstleistungsmanagement<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a5lqb-ee031d775bb4e7676fbf3b55cde46d29\">\n#top .hr.hr-invisible.av-4a5lqb-ee031d775bb4e7676fbf3b55cde46d29{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-4a5lqb-ee031d775bb4e7676fbf3b55cde46d29 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-liskidtn-1ea173d9fbbdeeb4e4761df13633b5b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Um die Abh\u00e4ngigkeit von Preispromotions zu \u00fcberwinden, m\u00fcssen Unternehmen st\u00e4ndig innovative Produkte und Dienstleistungen entwickeln, die den sich \u00e4ndernden Bed\u00fcrfnissen und Erwartungen ihrer Kunden entsprechen.<\/p>\n<p>HERZBLUAT unterst\u00fctzt Unternehmen dabei, ihre Innovationsprozesse zu optimieren und nachhaltige L\u00f6sungen zu entwickeln, die den Kunden einen echten Mehrwert bieten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-28  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-c636a168989311ec0b6ec6d227e35f13\">\n#top .av-special-heading.av-lfzcfkjt-c636a168989311ec0b6ec6d227e35f13{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-c636a168989311ec0b6ec6d227e35f13 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-c636a168989311ec0b6ec6d227e35f13 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-c636a168989311ec0b6ec6d227e35f13 av-special-heading-h2  avia-builder-el-29  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Erfolgsfaktoren entfesseln:<br \/>\nWie HERZBLUAT durch Unternehmensberatung, Marketing und Werbung Ihr Unternehmen nachhaltig erfolgreicher macht.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vy1snz-10abecacc80b6c9bc3510b5a739c5954\">\n#top .hr.hr-invisible.av-vy1snz-10abecacc80b6c9bc3510b5a739c5954{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-vy1snz-10abecacc80b6c9bc3510b5a739c5954 hr-invisible  avia-builder-el-30  el_after_av_heading  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-31  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-e03d941e2839fb541be9c0a1402290cf\">\n#top .av-special-heading.av-hkn0s2-e03d941e2839fb541be9c0a1402290cf{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-e03d941e2839fb541be9c0a1402290cf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-e03d941e2839fb541be9c0a1402290cf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-e03d941e2839fb541be9c0a1402290cf av-special-heading-h3  avia-builder-el-32  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >\u00dcberwindung der Abh\u00e4ngigkeit von Preispromotions<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-33  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhrne7hg-dbe1220b8f055909174b7764994cb7c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unternehmensberatung, Marketing und Werbung spielen eine entscheidende Rolle bei der \u00dcberwindung der Abh\u00e4ngigkeit von Preispromotions.<\/p>\n<p>Eine effektive Unternehmensberatung kann Unternehmen dabei helfen, ihre Gesch\u00e4ftsstrategien zu \u00fcberdenken und neue Wege zur Wertsch\u00f6pfung zu finden.<\/p>\n<p>Marketing und Werbung sind entscheidend, um die Botschaft eines Unternehmens zu vermitteln und eine starke Beziehung zu den Kunden aufzubauen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-uo7uin-3a2e512e081f94733f9d11d5e5bf41a4 av_one_half  avia-builder-el-35  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhrng9tr-ad4ad74b6fc300e1fe240572174fc7c8\">\n#top .av-special-heading.av-lhrng9tr-ad4ad74b6fc300e1fe240572174fc7c8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lhrng9tr-ad4ad74b6fc300e1fe240572174fc7c8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lhrng9tr-ad4ad74b6fc300e1fe240572174fc7c8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lhrng9tr-ad4ad74b6fc300e1fe240572174fc7c8 av-special-heading-h3  avia-builder-el-36  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Kombination um dem Teufelskreis zu entkommen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-td66an-9b3830b3dcaa58d9b06ee3b3cd14814d\">\n#top .hr.hr-invisible.av-td66an-9b3830b3dcaa58d9b06ee3b3cd14814d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-td66an-9b3830b3dcaa58d9b06ee3b3cd14814d hr-invisible  avia-builder-el-37  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhrnh101-632b32ed3763aa841aaecec9ca89dba4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>HERZBLUAT kombiniert diese drei Bereiche, um Unternehmen dabei zu helfen, ihre Abh\u00e4ngigkeit von Preisaktionen zu \u00fcberwinden.<\/p>\n<p>Mit unserer Expertise in der Unternehmensberatung hilft HERZBLUAT Unternehmen, ihre Gesch\u00e4ftsmodelle und -strategien zu optimieren.<\/p>\n<p>Mit dem Know-how in Marketing und Werbung unterst\u00fctzt HERZBLUAT Unternehmen dabei, ihre Markenbotschaft effektiv zu kommunizieren und eine starke Kundenbindung aufzubauen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6xs8w2-54f1faaf2432f1daa6ca3e389d861214 av_one_half  avia-builder-el-39  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009\">\n#top .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lilovxb6-a6bcf8746af41fd815d7385bc7a1b009 av-special-heading-h3  avia-builder-el-40  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6695vm-dfedf68e1550900126fa42ab5443ec3c\">\n#top .hr.hr-invisible.av-6695vm-dfedf68e1550900126fa42ab5443ec3c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6695vm-dfedf68e1550900126fa42ab5443ec3c hr-invisible  avia-builder-el-41  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lilp01n3-db4dce04a749b0c76a8d219255961a1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6d0i-7126a536d69f412ba8a0bb649cb24907\">\n#top .hr.hr-invisible.av-3y6d0i-7126a536d69f412ba8a0bb649cb24907{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3y6d0i-7126a536d69f412ba8a0bb649cb24907 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-bl57n-c39b6b30b7966a895bf6904388706400 av_one_full  avia-builder-el-45  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lisknb7z-a445b66ab3fb3f19736b1c5331944fcc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Abh\u00e4ngigkeit von Preispromotions kann eine ernsthafte Bedrohung f\u00fcr die Markenintegrit\u00e4t und die langfristige Profitabilit\u00e4t eines Unternehmens darstellen.<\/p>\n<p>HERZBLUAT bietet einen systematischen Ansatz, um Unternehmen zu helfen, diese Abh\u00e4ngigkeit zu \u00fcberwinden.<\/p>\n<p>Durch wertorientiertes Marketing, nachhaltige Preisstrategien und innovatives Produkt- und Servicemanagement unterst\u00fctzt HERZBLUAT Unternehmen dabei, ihre Kundenbindung zu st\u00e4rken und ihre Gewinnmargen zu sichern.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-47  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2307'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-48  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-49  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-c428b9715fbedac5bc4ce730ce190a5c\">\n#top .av-special-heading.av-26he1u-c428b9715fbedac5bc4ce730ce190a5c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-c428b9715fbedac5bc4ce730ce190a5c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-c428b9715fbedac5bc4ce730ce190a5c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-c428b9715fbedac5bc4ce730ce190a5c av-special-heading-h2  avia-builder-el-50  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Sind Sie bereit die Abh\u00e4ngigkeit von Preisaktionen und Rabattschlachten zu \u00fcberwinden?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-51  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Sollen wir gemeinsam Ihre Marke auf die n\u00e4chste Stufe heben?<\/strong><\/p>\n<p>Nehmen Sie noch heute Kontakt mit HERZBLUAT auf. Gemeinsam werden wir eine ma\u00dfgeschneiderte Strategie entwickeln, die auf den einzigartigen Bed\u00fcrfnissen und Zielen Ihres Unternehmens basiert.<\/p>\n<p><strong>Lassen Sie uns gemeinsam einen Weg finden, Ihre Kund:innen nicht nur mit Preisen, sondern mit echtem Mehrwert zu begeistern.<\/strong><\/p>\n<p>Sie erreichen uns <a href=\"tel:+436648197894\">telefonisch unter +43 664 81 97 894<\/a> oder per E-Mail an <a href=\"mailto:office@herzbluat.at\" target=\"_new\">office@herzbluat.at<\/a>.<\/p>\n<p>Wir freuen uns darauf, mit Ihnen zusammenzuarbeiten und Ihre Kund:innen f\u00fcr Ihr Unternehmen zu begeistern!<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-53  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-54  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-55  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2kkiw2-5c8f5971dc95aae9eed85be6d22367a3 av_one_full  avia-builder-el-57  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lilosuze-d6f338096dad8b8ba2a50ed33c554192 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Preispromotions, #Abh\u00e4ngigkeit, #WertorientiertesMarketing, #NachhaltigePreisstrategien, #Produktmanagement, #Dienstleistungsmanagement, #Sonderangebote, #Rabatte, #Rabattschlachten, #Wertsch\u00f6pfung<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-59  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In today's competitive business world, companies are constantly looking for ways to make their products or services more attractive. One common method is price promotions or special offers. They attract customers and increase sales in the short term. But what happens when customers only buy because of discounts? Companies can fall into a dangerous dependency on price promotions, which can damage their brand and their profitability in the long run. HERZBLUAT, the innovative management consultancy, marketing and advertising agency from Salzburg, has developed a systematic approach to free companies from this dependency.<\/p>","protected":false},"author":2,"featured_media":2308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554,379,378,380],"tags":[544,546,543,547,549,550,548,545,551],"class_list":["post-2307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development-und-strategie-consulting","category-marketing","category-unternehmensberatung","category-Werbeagentur","tag-abhaengigkeit","tag-nachhaltige-preisstrategien","tag-preispromotions","tag-produkt-und-dienstleistungsmanagement","tag-rabatte","tag-rabattschlachten","tag-sonderangebote","tag-wertorientiertes-marketing","tag-wertschoepfung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>S\u00fcchtig nach Sonderangeboten? 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