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.hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-5nif36-3460e8144bcc9b91a950b505f5c9a011 hr-custom  avia-builder-el-2  el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Die Geschichte der politischen Kommunikation und Wahlwerbung in \u00d6sterreich zeigt zahlreiche Ver\u00e4nderungen und Entwicklungen auf, die f\u00fcr die Dynamik der politischen Landschaft und das Wahlverhalten der B\u00fcrgerInnen von entscheidender Bedeutung sind.<\/p>\n<p>Dieser Blogpost gibt einen \u00dcberblick \u00fcber die Entwicklung der politischen Werbung in \u00d6sterreich von 1946 bis heute, analysiert die zugrunde liegenden Methoden und Strategien und untersucht, was sich ver\u00e4ndert hat, was gleich geblieben ist und welche Auswirkungen diese Entwicklungen auf die W\u00e4hlerInnen hatten.<br \/>\nDar\u00fcber hinaus wird ein Vergleich mit anderen europ\u00e4ischen Staaten angestellt, um herauszufinden, ob \u00d6sterreich in dieser Hinsicht eine Sonderstellung einnimmt.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-f86a14024c567961b692e5c727e22027\">\n.avia-section.av-lfz87ee0-f86a14024c567961b692e5c727e22027 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/Politik-Werbung-in-Oesterreich-1500x1000.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-f86a14024c567961b692e5c727e22027 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1754'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-8801f9058ef54e2dea2fde745345cabc\">\n#top .av-special-heading.av-lfz671n9-8801f9058ef54e2dea2fde745345cabc{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-8801f9058ef54e2dea2fde745345cabc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-8801f9058ef54e2dea2fde745345cabc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-8801f9058ef54e2dea2fde745345cabc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-8801f9058ef54e2dea2fde745345cabc av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Ver\u00e4nderungen und Konstanten von 1946 bis heute<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Politische Werbung und Wahlwerbung in \u00d6sterreich im Zeitvergleich<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1754'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-fd6c3250b9ca08881466496b125734c7\">\n#top .av-special-heading.av-ucklb6-fd6c3250b9ca08881466496b125734c7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-fd6c3250b9ca08881466496b125734c7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-fd6c3250b9ca08881466496b125734c7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-fd6c3250b9ca08881466496b125734c7 av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Anf\u00e4nge, Fernsehzeitalter, Internet-Zeitalter &#8211; die drei Zeitabschnitte<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-af03534cea56596ef9d6c445334751d5\">\n#top .av-special-heading.av-ocflki-af03534cea56596ef9d6c445334751d5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-af03534cea56596ef9d6c445334751d5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-af03534cea56596ef9d6c445334751d5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-af03534cea56596ef9d6c445334751d5 av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Anf\u00e4nge: 1946-1960er Jahre<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach dem Zweiten Weltkrieg war die politische Landschaft \u00d6sterreichs von einer Zwei-Parteien-Dominanz gepr\u00e4gt, wobei die Sozialistische Partei \u00d6sterreichs (SP\u00d6) und die \u00d6sterreichische Volkspartei (\u00d6VP) den Gro\u00dfteil der politischen Macht innehatten.<\/p>\n<p>In dieser Zeit beschr\u00e4nkte sich die Wahlwerbung haupts\u00e4chlich auf Plakate, Flugbl\u00e4tter und Zeitungsinserate, w\u00e4hrend Radio- und Kinowerbung noch keine gro\u00dfe Rolle spielten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-1c59dc953c7f3a7f0e2fc6dc60cbfd8b\">\n#top .av-special-heading.av-krywde-1c59dc953c7f3a7f0e2fc6dc60cbfd8b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-1c59dc953c7f3a7f0e2fc6dc60cbfd8b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-1c59dc953c7f3a7f0e2fc6dc60cbfd8b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-1c59dc953c7f3a7f0e2fc6dc60cbfd8b av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Das Fernsehzeitalter: 1960er bis 1980er Jahre<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mit dem Aufkommen des Fernsehens in den 1960er Jahren ver\u00e4nderte sich die Wahlwerbung grundlegend. Fernsehwerbung wurde zu einer wichtigen Plattform f\u00fcr politische Botschaften und erm\u00f6glichte es den Parteien, ihre Anliegen einem breiteren Publikum zu pr\u00e4sentieren.<\/p>\n<p>In dieser Zeit entstanden auch die ersten politischen Talkshows, die den W\u00e4hlern einen direkteren Einblick in die Pers\u00f6nlichkeiten und Positionen der Kandidaten erm\u00f6glichten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ca9od6-6073e34d89a3b6bf4b08ce9c2f8c51e5 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgnhi3z3-59abb574bebc23d42d6fcecdcffe3644\">\n#top .av-special-heading.av-lgnhi3z3-59abb574bebc23d42d6fcecdcffe3644{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lgnhi3z3-59abb574bebc23d42d6fcecdcffe3644 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lgnhi3z3-59abb574bebc23d42d6fcecdcffe3644 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lgnhi3z3-59abb574bebc23d42d6fcecdcffe3644 av-special-heading-h3  avia-builder-el-19  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Das Internet-Zeitalter: 1990er Jahre &#8211; heute<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aq7xh6-5389e591b5b8d69f0ffbdc4254c3ce60\">\n#top .hr.hr-invisible.av-aq7xh6-5389e591b5b8d69f0ffbdc4254c3ce60{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-aq7xh6-5389e591b5b8d69f0ffbdc4254c3ce60 hr-invisible  avia-builder-el-20  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lgnhikgf-4b5f4e532af84d11010dc84915f2ce03 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein weiterer Paradigmenwechsel in der politischen Kommunikation vollzog sich mit der Einf\u00fchrung des Internets in den 1990er Jahren.<\/p>\n<p>Das Web bot Parteien und Kandidaten eine noch gr\u00f6\u00dfere Reichweite und erm\u00f6glichte eine gezieltere Ansprache der W\u00e4hlerschaft.<\/p>\n<p>In den letzten Jahren hat die Bedeutung von sozialen Medien wie Facebook, Twitter und Instagram f\u00fcr den Wahlkampf enorm zugenommen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-22  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-42c367ebde96d70249cb606602f663da\">\n#top .av-special-heading.av-lfzcfkjt-42c367ebde96d70249cb606602f663da{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-42c367ebde96d70249cb606602f663da .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-42c367ebde96d70249cb606602f663da .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-42c367ebde96d70249cb606602f663da av-special-heading-h2  avia-builder-el-23  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Wandel und Auswirkungen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-24  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-4e27a22cbcc6fdef73b7ddb42f1326ad\">\n#top .av-special-heading.av-hkn0s2-4e27a22cbcc6fdef73b7ddb42f1326ad{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-4e27a22cbcc6fdef73b7ddb42f1326ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-4e27a22cbcc6fdef73b7ddb42f1326ad .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-4e27a22cbcc6fdef73b7ddb42f1326ad av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Wandel und Kontinuit\u00e4ten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Trotz der technologischen Entwicklung sind einige Aspekte der politischen Werbung in \u00d6sterreich gleich geblieben.<\/p>\n<p>Dazu geh\u00f6ren zum Beispiel die Betonung pers\u00f6nlicher Eigenschaften der KandidatInnen und die Verwendung von Symbolen und Slogans zur Vermittlung politischer Botschaften.<\/p>\n<p>Die Strategien und Methoden, mit denen diese Botschaften vermittelt werden, haben sich jedoch im Laufe der Zeit stark ver\u00e4ndert.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-28  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23v370-bb7257f75ab6243725de5ecdec49c8e5\">\n#top .av-special-heading.av-23v370-bb7257f75ab6243725de5ecdec49c8e5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-23v370-bb7257f75ab6243725de5ecdec49c8e5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-23v370-bb7257f75ab6243725de5ecdec49c8e5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-23v370-bb7257f75ab6243725de5ecdec49c8e5 av-special-heading-h3  avia-builder-el-29  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Auswirkungen auf die W\u00e4hlerschaft<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-30  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die st\u00e4ndige Weiterentwicklung der politischen Werbung wirkt sich auch auf das Wahlverhalten der B\u00fcrger aus.<\/p>\n<p>Einerseits erm\u00f6glichen die neuen Kommunikationskan\u00e4le eine bessere Informationsbeschaffung und einen direkteren Zugang zu politischen Inhalten.<\/p>\n<p>Andererseits k\u00f6nnen die Informationsf\u00fclle und die M\u00f6glichkeit der gezielten Ansprache in den sozialen Medien auch zu einem Echokammereffekt f\u00fchren, bei dem nur noch Meinungen und Informationen konsumiert werden, die die eigenen Ansichten best\u00e4tigen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-8ye9fe-b11fc320623e36e1e951bb7638cdb651 av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgnhm0nc-e9e0eee0ca73369d0801596de7516327\">\n#top .av-special-heading.av-lgnhm0nc-e9e0eee0ca73369d0801596de7516327{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lgnhm0nc-e9e0eee0ca73369d0801596de7516327 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lgnhm0nc-e9e0eee0ca73369d0801596de7516327 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lgnhm0nc-e9e0eee0ca73369d0801596de7516327 av-special-heading-h3  avia-builder-el-33  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Vergleich mit anderen europ\u00e4ischen Staaten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7gxjay-9de42b4feec82dbe1675914585593247\">\n#top .hr.hr-invisible.av-7gxjay-9de42b4feec82dbe1675914585593247{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-7gxjay-9de42b4feec82dbe1675914585593247 hr-invisible  avia-builder-el-34  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lgnhmejm-c03b8e462842f888c5c944d055ec3e1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Im Vergleich zu anderen europ\u00e4ischen L\u00e4ndern weist die Entwicklung der politischen Werbung in \u00d6sterreich sowohl Gemeinsamkeiten als auch Unterschiede auf.<\/p>\n<p>Generell haben die technologischen Entwicklungen, insbesondere Fernsehen und Internet, europaweit \u00e4hnliche Auswirkungen auf die politische Kommunikation.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6eo096-c10112ede794a6ff38f6caabec561aae av_one_half  avia-builder-el-36  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgnhn5o9-5bf79e3b754fbdf7f63a7d96a3a0f1c0\">\n#top .av-special-heading.av-lgnhn5o9-5bf79e3b754fbdf7f63a7d96a3a0f1c0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lgnhn5o9-5bf79e3b754fbdf7f63a7d96a3a0f1c0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lgnhn5o9-5bf79e3b754fbdf7f63a7d96a3a0f1c0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lgnhn5o9-5bf79e3b754fbdf7f63a7d96a3a0f1c0 av-special-heading-h3  avia-builder-el-37  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Wahlplakate &#8211; ein \u00f6sterreichisches Spezifikum<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49wl8a-85e72409f7bb06cd31b458ee0ee08465\">\n#top .hr.hr-invisible.av-49wl8a-85e72409f7bb06cd31b458ee0ee08465{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-49wl8a-85e72409f7bb06cd31b458ee0ee08465 hr-invisible  avia-builder-el-38  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lgnhnm4d-d4cd43e0363855dbd9acd3a4089b291c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein spezifischer Unterschied in \u00d6sterreich ist jedoch die starke Pr\u00e4senz der Plakatwerbung im Wahlkampf.<\/p>\n<p>W\u00e4hrend Plakate in anderen L\u00e4ndern zunehmend an Bedeutung verlieren, sind sie in \u00d6sterreich nach wie vor ein wichtiger Bestandteil der politischen Werbelandschaft.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-c1j8x6-55d47739fa4a176273fbc503fbf927ad av_one_half  avia-builder-el-40  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4zwpm-123173f9e0d7c5a6503e818ed9c71506\">\n#top .av-special-heading.av-b4zwpm-123173f9e0d7c5a6503e818ed9c71506{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-b4zwpm-123173f9e0d7c5a6503e818ed9c71506 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-b4zwpm-123173f9e0d7c5a6503e818ed9c71506 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-b4zwpm-123173f9e0d7c5a6503e818ed9c71506 av-special-heading-h3  avia-builder-el-41  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8opjey-61f1259d840ae866129e530cead05ad4\">\n#top .hr.hr-invisible.av-8opjey-61f1259d840ae866129e530cead05ad4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8opjey-61f1259d840ae866129e530cead05ad4 hr-invisible  avia-builder-el-42  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-7xt6ay-76cb17e7e23dd647625bf8a3a4d98461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fq5pm-d04536f460aeb78b70b5bce899169e60\">\n#top .hr.hr-invisible.av-6fq5pm-d04536f460aeb78b70b5bce899169e60{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-6fq5pm-d04536f460aeb78b70b5bce899169e60 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-2yvrve-4c4805f92f0c1f4778d842ad83f7fe56 av_one_full  avia-builder-el-46  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgnhp02c-0b11d5ee5a36faa973d9a1504d41919e\">\n#top .av-special-heading.av-lgnhp02c-0b11d5ee5a36faa973d9a1504d41919e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lgnhp02c-0b11d5ee5a36faa973d9a1504d41919e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lgnhp02c-0b11d5ee5a36faa973d9a1504d41919e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lgnhp02c-0b11d5ee5a36faa973d9a1504d41919e av-special-heading-h2  avia-builder-el-47  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Politische Werbung und Wahlwerbung in \u00d6sterreich &#8211; wie lautet das Res\u00fcmee?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-2zr9wo-c409fd70e97453366638e4091e1e2f78 av_one_full  avia-builder-el-48  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lg11tris-2f862754ade3d283225ca44edc05c067 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die politische Werbung in \u00d6sterreich hat sich im Laufe der Zeit stark ver\u00e4ndert, vor allem durch technologische Innovationen.<\/p>\n<p>Von den Anf\u00e4ngen mit Plakaten und Flugbl\u00e4ttern \u00fcber das Fernsehzeitalter bis hin zur digitalen Revolution hat sich die Art und Weise, wie politische Botschaften verbreitet werden, grundlegend ver\u00e4ndert.<\/p>\n<p>Die Auswirkungen dieser Ver\u00e4nderungen auf die W\u00e4hler sind vielf\u00e4ltig und reichen von besserer Information bis hin zu Echokammereffekten.<\/p>\n<p>Ein Vergleich mit anderen europ\u00e4ischen L\u00e4ndern zeigt, dass die politische Werbung in \u00d6sterreich sowohl Gemeinsamkeiten als auch Unterschiede aufweist, wobei die starke Rolle der Plakatwerbung besonders hervorzuheben ist.<\/p>\n<p>Insgesamt bleibt politische Werbung in \u00d6sterreich ein spannendes Feld, das auch weiterhin von technologischen Entwicklungen und ver\u00e4nderten Kommunikationsgewohnheiten gepr\u00e4gt sein wird. Es bleibt abzuwarten, welche neuen Trends und Methoden sich in Zukunft etablieren und wie sie das politische Geschehen und das Wahlverhalten der \u00d6sterreicherInnen beeinflussen werden.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1754'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-51  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-52  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-c748163ba7ece491fc68d8b7c1c71da0\">\n#top .av-special-heading.av-26he1u-c748163ba7ece491fc68d8b7c1c71da0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-c748163ba7ece491fc68d8b7c1c71da0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-c748163ba7ece491fc68d8b7c1c71da0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-c748163ba7ece491fc68d8b7c1c71da0 av-special-heading-h2  avia-builder-el-53  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mit HERZBLUAT neue Ma\u00dfst\u00e4be in der Unternehmenskommunikation setzen &#8211; n\u00e4chste Schritte<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-54  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>HERZBLUAT unterst\u00fctzt Sie dabei, indem wir gemeinsam mit Ihnen ma\u00dfgeschneiderte Kommunikationsstrategien entwickeln, die auf Ihren spezifischen Bed\u00fcrfnissen und Zielen basieren.<\/p>\n<p>Entdecken Sie, wie Sie mit uns Ihre Unternehmenskommunikation auf eine neue Ebene bringen und sich erfolgreich im Wettbewerb positionieren.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lgnjk3d3-cc3a00ebe2ec2150e2a440c7f953038f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Analyse und Einsch\u00e4tzung zu den Plakaten f\u00fcr die Salzburger Landtagswahl 2023, von Dkkfm. Gregor Wimmer, finden Sie hier:<br \/>\n<a href=\"https:\/\/www.salzburg24.at\/themen\/salzburger-landtagswahl-2023\/salzburger-wahlplakate-im-check-136248619\" target=\"_blank\" rel=\"noopener\">https:\/\/www.salzburg24.at\/themen\/salzburger-landtagswahl-2023\/salzburger-wahlplakate-im-check-136248619<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-57  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-58  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-59  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7qo7u-3989c1310b039bd1a9511bd538b7f8e4 av_one_full  avia-builder-el-61  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-liodip4e-64413505fa6e450091f36b324188b498 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Fernsehen #Internet #\u00d6sterreich #Plakatwerbung #Politik #politischeWerbung #Vergleich #Wahlkampf<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-63  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The history of political communication and election advertising in Austria shows numerous changes and developments that are crucial for the dynamics of the political landscape and the voting behaviour of citizens.<br \/>\nThis blogpost gives an overview of the development of political advertising in Austria from 1946 to the present day, analyses the underlying methods and strategies and examines what has changed, what has remained the same and what impact these developments have had on voters.<br \/>\nIn addition, a comparison is made with other European countries to find out whether Austria has a special position in this respect.<\/p>","protected":false},"author":2,"featured_media":1758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[379,378,553,380],"tags":[486,487,30,158,482,484,485,483],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","category-Werbeagentur","tag-fernsehen","tag-internet","tag-oesterreich","tag-plakatwerbung","tag-politik","tag-politische-werbung","tag-vergleich","tag-wahlkampf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Politische Werbung in \u00d6sterreich - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Politische Werbung in \u00d6sterreich, die Entwicklung im Zeitvergleich, die zugrunde liegenden Methoden und Strategien, sowie die Auswirkungen auf die W\u00e4hlerschaft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/political-advertising-in-austria\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politische Werbung in \u00d6sterreich\" \/>\n<meta property=\"og:description\" content=\"Politische Werbung in \u00d6sterreich, die Entwicklung im Zeitvergleich, die zugrunde liegenden Methoden und Strategien, sowie die Auswirkungen auf die W\u00e4hlerschaft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/political-advertising-in-austria\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, 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