{"id":1681,"date":"2023-04-10T09:00:34","date_gmt":"2023-04-10T07:00:34","guid":{"rendered":"https:\/\/www.herzbluat.at\/?p=1681"},"modified":"2026-05-08T08:11:30","modified_gmt":"2026-05-08T06:11:30","slug":"business-modelling-self-promotion-one-person-business","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/business-modelling-selbstvermarktung-ein-personen-unternehmen-epu\/","title":{"rendered":"Successful business modelling and self-marketing for one-person businesses - Discover the art of telling your story"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' 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mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-2c29c3' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][\/av_section]\n<div  class='flex_column av-av_one_full-46f54a92e82370c88bd61afc244a0ff2 av_one_full  avia-builder-el-1  el_after_av_custom_layout  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-mowidz2s-3062fa304b2042c0da0946695ddefabf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>(tl;dr) &#8211; In 30 Sekunden zusammengefasst:<\/em><\/p>\n<p><em>Einpersonenunternehmen tappen sehr oft in die gef\u00e4hrliche Falle, ihre wertvolle Zeit gegen zu wenig Geld zu tauschen.<br \/>\nOhne eine absolut spitze Positionierung gehen Solopreneure in der breiten Masse der Mitbewerber unweigerlich unter.<br \/>\nEin strategisch durchdachtes Business Modelling hilft Einzelk\u00e4mpfern dabei, ihre unsichtbaren Dienstleistungen in greifbare und vor allem hochpreisige Pakete zu verwandeln.<br \/>\nEine authentische und treffsichere Selbstvermarktung sorgt anschlie\u00dfend daf\u00fcr, dass exakt die richtigen Wunschkunden angezogen werden.<br \/>\nSo entkommen Selbstst\u00e4ndige der st\u00e4ndigen \u00dcberlastung, beenden den ruin\u00f6sen Preiskampf und bauen ein lukratives sowie krisensicheres Fundament f\u00fcr ihr eigenes Unternehmen auf.<\/em><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='einstieg'  class='avia-section av-39icr6-0ab909f7a0f104aa83614c54bd0a960e main_color avia-section-default avia-no-border-styling  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el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>In der heutigen Gesch\u00e4ftswelt ist es entscheidend, als Ein-Personen-Unternehmen (EPU) sowohl ein solides Gesch\u00e4ftsmodell als auch effektive Selbstvermarktungstechniken zu entwickeln.<\/p>\n<p>Wir zeigen Ihnen, wie Sie mit innovativen und nachhaltigen Ans\u00e4tzen Ihr EPU zum Erfolg f\u00fchren und Ihre Geschichte der Welt erz\u00e4hlen k\u00f6nnen.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-ea120cebe96f9e3f1bc92819fec5a459\">\n.avia-section.av-lfz87ee0-ea120cebe96f9e3f1bc92819fec5a459 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2315_Business_Modelling_Selbstvermarktung_EPU-1500x1000.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-ea120cebe96f9e3f1bc92819fec5a459 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1681'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-ce8c437c7beb77d85f4cf535e4952e6f\">\n#top .av-special-heading.av-lfz671n9-ce8c437c7beb77d85f4cf535e4952e6f{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-ce8c437c7beb77d85f4cf535e4952e6f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-ce8c437c7beb77d85f4cf535e4952e6f .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-ce8c437c7beb77d85f4cf535e4952e6f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-ce8c437c7beb77d85f4cf535e4952e6f av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-8  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Entdecke die Kunst, deine Geschichte zu erz\u00e4hlen:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Erfolgreiches Business-Modelling und Selbst\u00advermarktung f\u00fcr Ein-Personen-Unternehmen<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1681'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-a69c6a20b995f029b038fb45b336d789\">\n#top .av-special-heading.av-ucklb6-a69c6a20b995f029b038fb45b336d789{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-a69c6a20b995f029b038fb45b336d789 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-a69c6a20b995f029b038fb45b336d789 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-a69c6a20b995f029b038fb45b336d789 av-special-heading-h2  avia-builder-el-11  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Basis f\u00fcr ein erfolgreiches EPU: das Business Model Canvas<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-12  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-83810e8f08dbfc062ba4ed07ebbb9f39\">\n#top .av-special-heading.av-ocflki-83810e8f08dbfc062ba4ed07ebbb9f39{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-83810e8f08dbfc062ba4ed07ebbb9f39 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-83810e8f08dbfc062ba4ed07ebbb9f39 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-83810e8f08dbfc062ba4ed07ebbb9f39 av-special-heading-h3  avia-builder-el-13  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Business-Model-Canvas<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Business Model Canvas ist ein visuelles Werkzeug (auf Papier oder digital), das entwickelt wurde, um die verschiedenen Komponenten eines Gesch\u00e4ftsmodells einfach und klar darzustellen.<\/p>\n<p>Es besteht aus neun Schl\u00fcsselelementen, die die Grundpfeiler eines erfolgreichen Unternehmens bilden.<\/p>\n<ul>\n<li>Kundensegmente<\/li>\n<li>Wertangebote<\/li>\n<li>Vertriebskan\u00e4le<\/li>\n<li>Kundenbeziehungen<\/li>\n<li>Einnahmequellen<\/li>\n<li>Schl\u00fcsselressourcen<\/li>\n<li>Schl\u00fcsselaktivit\u00e4ten<\/li>\n<li>Schl\u00fcsselpartnerschaften und<\/li>\n<li>Kostenstruktur<\/li>\n<\/ul>\n<p>Das Business Model Canvas ist ein hervorragendes Instrument, um die verschiedenen Aspekte Ihres Gesch\u00e4ftsmodells zu visualisieren und zu analysieren.<br \/>\nDurch die systematische Analyse und Optimierung dieser Elemente k\u00f6nnen Sie innovative und nachhaltige Strategien entwickeln, um erfolgreich zu wachsen und sich am Markt zu behaupten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-5485b80432f717da0e11589f77e59bae\">\n#top .av-special-heading.av-krywde-5485b80432f717da0e11589f77e59bae{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-5485b80432f717da0e11589f77e59bae .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-5485b80432f717da0e11589f77e59bae .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-5485b80432f717da0e11589f77e59bae av-special-heading-h3  avia-builder-el-17  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Bedeutung von Innovation und Nachhaltigkeit im Gesch\u00e4ftsmodell<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-18  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Innovation und Nachhaltigkeit sind entscheidende Faktoren f\u00fcr den langfristigen Erfolg Ihres EPU.<\/p>\n<p>Durch die Entwicklung innovativer Produkte und Dienstleistungen k\u00f6nnen Sie sich von Ihren Mitbewerbern abheben und neue Marktchancen erschlie\u00dfen. Eine nachhaltige Unternehmensausrichtung wiederum zeigt Ihr Engagement f\u00fcr Umwelt und soziale Verantwortung, was f\u00fcr Kunden und Partner immer wichtiger wird.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-20  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-5989ef8022df7871be70cc2dc5d79214\">\n#top .av-special-heading.av-lfzcfkjt-5989ef8022df7871be70cc2dc5d79214{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-5989ef8022df7871be70cc2dc5d79214 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-5989ef8022df7871be70cc2dc5d79214 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-5989ef8022df7871be70cc2dc5d79214 av-special-heading-h2  avia-builder-el-21  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Eigenmarketing f\u00fcr EPU: Wie Sie der Welt Ihre Geschichte erz\u00e4hlen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-22  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-67cb3eba3f0f84f2251133ab73049c0c\">\n#top .av-special-heading.av-hkn0s2-67cb3eba3f0f84f2251133ab73049c0c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-67cb3eba3f0f84f2251133ab73049c0c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-67cb3eba3f0f84f2251133ab73049c0c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-67cb3eba3f0f84f2251133ab73049c0c av-special-heading-h3  avia-builder-el-23  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Bedeutung von Marketing und Werbung f\u00fcr EPU<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-24  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als EPU ist es wichtig, effektive Marketing- und Werbestrategien zu entwickeln, um auf sich aufmerksam zu machen und potenzielle Kunden zu gewinnen.<\/p>\n<p>Mit gezielten Marketingma\u00dfnahmen und ansprechender Werbung k\u00f6nnen Sie Ihre Botschaft und Ihre Geschichte erfolgreich an Ihr Publikum vermitteln und sich als Experte in Ihrem Fachgebiet positionieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-26  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-d428092ccbbe5785530db10658ee0736\">\n#top .av-special-heading.av-do0v4i-d428092ccbbe5785530db10658ee0736{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-d428092ccbbe5785530db10658ee0736 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-d428092ccbbe5785530db10658ee0736 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-d428092ccbbe5785530db10658ee0736 av-special-heading-h3  avia-builder-el-27  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Tipps f\u00fcr erfolgreiches Storytelling und Marketing in eigener Sache<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-28  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ol>\n<li>Identifizieren Sie Ihre <strong>Zielgruppe<\/strong> und deren <strong>Bed\u00fcrfnisse<\/strong>.<\/li>\n<li>Entwickeln Sie eine <strong>authentische Markengeschichte<\/strong>, die Ihre <strong>Werte<\/strong> und <strong>Vision<\/strong> widerspiegelt.<\/li>\n<li>Nutzen Sie <strong>verschiedene Kan\u00e4le<\/strong> und Formate, um Ihre Botschaft zu verbreiten (z.B. Social Media, Blogs, Podcasts).<\/li>\n<li><strong>Vernetzen Sie sich<\/strong> mit anderen Branchenexperten und Influencern, um Ihre Reichweite zu erh\u00f6hen.<\/li>\n<li><strong>Messen und optimieren<\/strong> Sie Ihre Marketing- und Werbema\u00dfnahmen, um den Erfolg Ihrer Selbstvermarktung kontinuierlich zu steigern.<\/li>\n<\/ol>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-d0mqz5-51487081edda0f9cadd2127e1c2f0ed7 av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bin5u9-8615bd7f3b81fad7064baa7d63c0ba6c\">\n#top .av-special-heading.av-bin5u9-8615bd7f3b81fad7064baa7d63c0ba6c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-bin5u9-8615bd7f3b81fad7064baa7d63c0ba6c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-bin5u9-8615bd7f3b81fad7064baa7d63c0ba6c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-bin5u9-8615bd7f3b81fad7064baa7d63c0ba6c av-special-heading-h3  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-989uap-138373dc8ffd97fcfba04afc40206140\">\n#top .hr.hr-invisible.av-989uap-138373dc8ffd97fcfba04afc40206140{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-989uap-138373dc8ffd97fcfba04afc40206140 hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-75jig1-6830e83de83113f41b3aa347785b5669 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-69doch-50ba9b84460fab238607035045d5c9d6\">\n#top .hr.hr-invisible.av-69doch-50ba9b84460fab238607035045d5c9d6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-69doch-50ba9b84460fab238607035045d5c9d6 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-2zr9wo-c409fd70e97453366638e4091e1e2f78 av_one_full  avia-builder-el-36  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lg11tris-2f862754ade3d283225ca44edc05c067 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein erfolgreiches EPU basiert auf einem soliden Gesch\u00e4ftsmodell und einer effektiven Selbstvermarktung.<\/p>\n<p>Mit dem Business Model Canvas und innovativen, nachhaltigen Ans\u00e4tzen k\u00f6nnen Sie Ihr Unternehmen zum Erfolg f\u00fchren. Lernen Sie die Kunst des Storytellings und des Selbstmarketings, um der Welt Ihre Geschichte zu erz\u00e4hlen und sich als Experte in Ihrem Fachgebiet zu positionieren.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1681'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-39  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-40  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-e5afd266241eadef930f4f1c7fdea4e0\">\n#top .av-special-heading.av-26he1u-e5afd266241eadef930f4f1c7fdea4e0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-e5afd266241eadef930f4f1c7fdea4e0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-e5afd266241eadef930f4f1c7fdea4e0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-e5afd266241eadef930f4f1c7fdea4e0 av-special-heading-h2  avia-builder-el-41  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte zum Business Modeling und zur erfolgreichen Selbstvermarktung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-42  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sie m\u00f6chten Ihr EPU auf die n\u00e4chste Ebene bringen. Kontaktieren Sie uns bei HERZBLUAT f\u00fcr eine individuelle Beratung zu Gesch\u00e4ftsmodell, Marketing und Werbung.<\/p>\n<p>Wir unterst\u00fctzen Sie dabei, Ihre Ziele zu erreichen und Ihre Geschichte erfolgreich zu erz\u00e4hlen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-44  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-45  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-46  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2vl14h-3a86835dc43c601953181f81fe93a213 av_one_full  avia-builder-el-48  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-liodwgzn-8daabed1a35aa38723b8fe927ae2362e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#BusinessModelCanvas #EPU #Innovation #Marketing #Nachhaltigkeit #Selbstvermarktung #Storytelling #Werbung<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-50  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-0a6511962d7332ba560d7de13d2f07ed\">\n.avia-section.av-av_section-0a6511962d7332ba560d7de13d2f07ed .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='faq'  class='avia-section av-av_section-0a6511962d7332ba560d7de13d2f07ed main_color avia-section-default avia-no-border-styling  avia-builder-el-51  el_after_av_section  avia-builder-el-last  avia-bg-style-parallax av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1681'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-41ee899840124b6993b57a87f996c353 av_one_full  avia-builder-el-52  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-03b4385c6d79570285b7a40a8d9d4589\">\n#top .av-special-heading.av-av_heading-03b4385c6d79570285b7a40a8d9d4589{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-03b4385c6d79570285b7a40a8d9d4589 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-03b4385c6d79570285b7a40a8d9d4589 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-03b4385c6d79570285b7a40a8d9d4589 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-53  el_before_av_toggle_container  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >H\u00e4ufige Fragen &#8211; FAQ<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='togglecontainer av-mowiodfi-92f194c1c87158c642e77539db129396  avia-builder-el-54  el_after_av_heading  avia-builder-el-last  toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mowifen9-1084cd1a98d5bb70135ba0a42ee1f4f3'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  activeTitle av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Worin liegt der gr\u00f6\u00dfte strategische Fehler bei der Positionierung von Einzelunternehmern?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Worin liegt der gr\u00f6\u00dfte strategische Fehler bei der Positionierung von Einzelunternehmern?\" data-aria_expanded=\"Click to collapse: Worin liegt der gr\u00f6\u00dfte strategische Fehler bei der Positionierung von Einzelunternehmern?\">Worin liegt der gr\u00f6\u00dfte strategische Fehler bei der Positionierung von Einzelunternehmern?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  active_tc av-title-above' style='display:block;'  itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Der gravierendste Fehler ist der Versuch, eine L\u00f6sung f\u00fcr absolut jeden anbieten zu wollen.<br \/>\nWer sich als klassischer Bauchladen pr\u00e4sentiert und keine klare Spezialisierung vorweist, wird von potenziellen Kunden nicht als echter Experte wahrgenommen und muss fast immer \u00fcber einen extrem niedrigen Preis konkurrieren.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-a9357a7b38af588e955a391793eb832f'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Wie entkommen Dienstleister der gef\u00e4hrlichen Zeit gegen Geld Falle?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Wie entkommen Dienstleister der gef\u00e4hrlichen Zeit gegen Geld Falle?\" data-aria_expanded=\"Click to collapse: Wie entkommen Dienstleister der gef\u00e4hrlichen Zeit gegen Geld Falle?\">Wie entkommen Dienstleister der gef\u00e4hrlichen Zeit gegen Geld Falle?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Die L\u00f6sung liegt in der B\u00fcndelung von Leistungen.<br \/>\nAnstatt blo\u00dfe Arbeitsstunden abzurechnen, sollten messbare Ergebnisse und klar definierte Leistungspakete verkauft werden.<br \/>\nDurch solche standardisierten und wertbasierten Angebote entkoppeln Einzelunternehmer ihr eigenes Einkommen von der reinen Arbeitszeit.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-71a8d4659b19b8c63de3e20f89962149'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Warum ist ein strukturiertes Gesch\u00e4ftsmodell gerade f\u00fcr Solopreneure so \u00fcberlebenswichtig?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Warum ist ein strukturiertes Gesch\u00e4ftsmodell gerade f\u00fcr Solopreneure so \u00fcberlebenswichtig?\" data-aria_expanded=\"Click to collapse: Warum ist ein strukturiertes Gesch\u00e4ftsmodell gerade f\u00fcr Solopreneure so \u00fcberlebenswichtig?\">Warum ist ein strukturiertes Gesch\u00e4ftsmodell gerade f\u00fcr Solopreneure so \u00fcberlebenswichtig?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Einpersonenunternehmen verf\u00fcgen \u00fcber extrem begrenzte Ressourcen an Zeit und Energie.<br \/>\nEin klares Modell definiert exakt, welche T\u00e4tigkeiten wirklich Umsatz bringen und welche Aufgaben reine Zeitfresser sind.<br \/>\nDieser strikte Fokus ist zwingend notwendig, um sich im dichten operativen Tagesgesch\u00e4ft nicht v\u00f6llig aufzureiben.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-9203751416ccb0c790fc0cb8d95141c4'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"Was bedeutet authentische Selbstvermarktung in der beruflichen Praxis?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Was bedeutet authentische Selbstvermarktung in der beruflichen Praxis?\" data-aria_expanded=\"Click to collapse: Was bedeutet authentische Selbstvermarktung in der beruflichen Praxis?\">Was bedeutet authentische Selbstvermarktung in der beruflichen Praxis?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Erfolgreiche Selbstvermarktung hat nichts mit aggressiven Verkaufstaktiken oder lauter Marktschreierei zu tun.<br \/>\nEs geht vielmehr darum, die eigene Pers\u00f6nlichkeit, die individuellen St\u00e4rken und die spezifische Probleml\u00f6sung f\u00fcr den Kunden ehrlich, verst\u00e4ndlich und kontinuierlich nach au\u00dfen zu kommunizieren.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-474a8fb9018393c757e511b25e361025'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"Wie finden kleine Unternehmen ihre absolut lukrativste Nische am Markt?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Wie finden kleine Unternehmen ihre absolut lukrativste Nische am Markt?\" data-aria_expanded=\"Click to collapse: Wie finden kleine Unternehmen ihre absolut lukrativste Nische am Markt?\">Wie finden kleine Unternehmen ihre absolut lukrativste Nische am Markt?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Die perfekte Nische entsteht aus der Schnittmenge von den eigenen fachlichen Kernkompetenzen und einem brennenden, ungel\u00f6sten Problem einer ganz bestimmten Zielgruppe, die zudem \u00fcber die n\u00f6tige Kaufkraft verf\u00fcgt.<br \/>\nWer diesen spezifischen Schmerz l\u00f6st, wird sofort als unverzichtbar wahrgenommen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-054112ad092d431469e942fa5eb3992c'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"Welche Rolle spielt die mutige Preisgestaltung f\u00fcr den wirtschaftlichen Erfolg?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Welche Rolle spielt die mutige Preisgestaltung f\u00fcr den wirtschaftlichen Erfolg?\" data-aria_expanded=\"Click to collapse: Welche Rolle spielt die mutige Preisgestaltung f\u00fcr den wirtschaftlichen Erfolg?\">Welche Rolle spielt die mutige Preisgestaltung f\u00fcr den wirtschaftlichen Erfolg?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Der Preis ist das st\u00e4rkste psychologische Signal f\u00fcr die Wertigkeit einer Dienstleistung.<br \/>\nZu niedrige Preise ziehen oft \u00fcberm\u00e4\u00dfig anstrengende Kunden an und zerst\u00f6ren auf Dauer die eigene Motivation.<br \/>\nWer ein exzellentes Ergebnis liefert, muss dieses auch mit einem entsprechenden Premiumpreis selbstbewusst am Markt platzieren.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-5605e5347800304c8946299da9d7e66f'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\"Wie baue ich als einzelner Dienstleister ein gut skalierbares Angebot auf?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Wie baue ich als einzelner Dienstleister ein gut skalierbares Angebot auf?\" data-aria_expanded=\"Click to collapse: Wie baue ich als einzelner Dienstleister ein gut skalierbares Angebot auf?\">Wie baue ich als einzelner Dienstleister ein gut skalierbares Angebot auf?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Der erste Schritt ist die gnadenlose Standardisierung von internen Abl\u00e4ufen.<br \/>\nZus\u00e4tzlich k\u00f6nnen digitale Produkte, Workshops oder gezielte Gruppenprogramme entwickelt werden.<br \/>\nSo k\u00f6nnen deutlich mehr Kunden gleichzeitig betreut werden, ohne dass die eigene Arbeitsbelastung im gleichen Ausma\u00df ansteigt.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-c066966ce612f44921e929d19612179c'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-8' data-fake-id='#toggle-id-8' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8' data-slide-speed=\"200\" data-title=\"Muss ich als Einzelunternehmer auf allen sozialen Netzwerken gleichzeitig aktiv sein?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Muss ich als Einzelunternehmer auf allen sozialen Netzwerken gleichzeitig aktiv sein?\" data-aria_expanded=\"Click to collapse: Muss ich als Einzelunternehmer auf allen sozialen Netzwerken gleichzeitig aktiv sein?\">Muss ich als Einzelunternehmer auf allen sozialen Netzwerken gleichzeitig aktiv sein?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' aria-labelledby='toggle-toggle-id-8' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Auf keinen Fall.<br \/>\nDieser Versuch f\u00fchrt unweigerlich zu v\u00f6lliger \u00dcberforderung und mittelm\u00e4\u00dfigen Inhalten.<br \/>\nEs ist strategisch viel kl\u00fcger, sich auf jene ein oder zwei Plattformen zu konzentrieren, auf denen sich die eigene Zielgruppe tats\u00e4chlich aufh\u00e4lt, und dort mit exzellenter Qualit\u00e4t aufzufallen.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-e8b65088662a5445101afc43e0daabb5'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-9' data-fake-id='#toggle-id-9' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-9' data-slide-speed=\"200\" data-title=\"Wie \u00fcberwinden Selbstst\u00e4ndige die tief sitzende Angst vor dem aktiven Verkaufen?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Wie \u00fcberwinden Selbstst\u00e4ndige die tief sitzende Angst vor dem aktiven Verkaufen?\" data-aria_expanded=\"Click to collapse: Wie \u00fcberwinden Selbstst\u00e4ndige die tief sitzende Angst vor dem aktiven Verkaufen?\">Wie \u00fcberwinden Selbstst\u00e4ndige die tief sitzende Angst vor dem aktiven Verkaufen?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-9' aria-labelledby='toggle-toggle-id-9' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Diese Blockade verschwindet, sobald man das eigene Mindset \u00e4ndert.<br \/>\nVerkaufen bedeutet nicht, jemandem etwas unn\u00f6tig aufzuschwatzen.<br \/>\nWer fest daran glaubt, dass sein Angebot dem Kunden bei einem echten Problem signifikant hilft, f\u00fcr den wird das Verkaufsgespr\u00e4ch zu einer ganz nat\u00fcrlichen und ehrlichen Beratung.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mowifen9-8b849ad2bf295c45dcec868137585757'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-10' data-fake-id='#toggle-id-10' class='toggler  av-title-above '  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-10' data-slide-speed=\"200\" data-title=\"Warum sollten Sie Gregor Wimmer als Mentor f\u00fcr Ihr Business Modelling w\u00e4hlen?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Warum sollten Sie Gregor Wimmer als Mentor f\u00fcr Ihr Business Modelling w\u00e4hlen?\" data-aria_expanded=\"Click to collapse: Warum sollten Sie Gregor Wimmer als Mentor f\u00fcr Ihr Business Modelling w\u00e4hlen?\">Warum sollten Sie Gregor Wimmer als Mentor f\u00fcr Ihr Business Modelling w\u00e4hlen?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-10' aria-labelledby='toggle-toggle-id-10' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"text-align: center;\">Als Einzelunternehmer kennen Sie das erdr\u00fcckende Gef\u00fchl, permanent im Hamsterrad zu strampeln.<br \/>\nSie arbeiten enorm hart und liefern h\u00f6chste Qualit\u00e4t, doch am Ende des Monats spiegelt der Kontostand Ihren gigantischen Einsatz einfach nicht wider.<br \/>\nDie st\u00e4ndige Sorge um den n\u00e4chsten Auftrag und das kr\u00e4ftezehrende Gef\u00fchl, alles alleine stemmen zu m\u00fcssen, rauben Ihnen die Leidenschaft f\u00fcr Ihre eigentliche Arbeit.<br \/>\nGregor Wimmer beendet genau diesen belastenden Zustand f\u00fcr Sie.<br \/>\nEr kennt die spezifischen H\u00fcrden und \u00c4ngste von Solopreneuren aus eigener jahrzehntelanger Praxis bis ins kleinste Detail.<br \/>\nAnstatt Sie mit theoretischen Strategien f\u00fcr Gro\u00dfkonzerne zu \u00fcberrollen, setzt er sich als ehrlicher und sympathischer Sparringspartner mit Ihnen an den Tisch.<br \/>\nAuf absoluter Augenh\u00f6he sch\u00e4rft er Ihre Positionierung, schn\u00fcrt mit Ihnen hochprofitable Leistungspakete und baut Ihre Angst vor der Selbstvermarktung komplett ab.<br \/>\nMachen Sie Schluss mit der frustrierenden Selbstausbeutung und vereinbaren Sie den ersten unkomplizierten Schritt in eine lukrative Selbstst\u00e4ndigkeit bei einem unverbindlichen Infogespr\u00e4ch unter <a href=\"tel:+436648197894\">+436648197894<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world.<\/p>","protected":false},"author":2,"featured_media":1677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554,379,378,380],"tags":[470,469,471,404,381,472,400,272],"class_list":["post-1681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development-und-strategie-consulting","category-marketing","category-unternehmensberatung","category-Werbeagentur","tag-business-model-canvas","tag-epu","tag-innovation","tag-marketing","tag-nachhaltigkeit","tag-selbstvermarktung","tag-storytelling","tag-werbung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Erfolgreiches Business-Modelling und Selbstvermarktung f\u00fcr Ein-Personen-Unternehmen - Entdecke die Kunst, deine Geschichte zu erz\u00e4hlen - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"F\u00fchren Sie Ihr Ein-Personen-Unternehmen mit dem Business Model Canvas und effektivem Selbstmarketing zum Erfolg. Entdecken Sie innovative und nachhaltige Strategien, um der Welt Ihre Geschichte zu erz\u00e4hlen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/business-modelling-self-promotion-one-person-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erfolgreiches Business-Modelling und Selbstvermarktung f\u00fcr Ein-Personen-Unternehmen - Entdecke die Kunst, deine Geschichte zu erz\u00e4hlen\" \/>\n<meta property=\"og:description\" content=\"In der heutigen Gesch\u00e4ftswelt ist es entscheidend, als Ein-Personen-Unternehmen (EPU) sowohl ein solides Gesch\u00e4ftsmodell als auch effektive Selbstvermarktungstechniken zu entwickeln. Wir zeigen Ihnen, wie Sie mit innovativen und nachhaltigen Ans\u00e4tzen Ihr EPU zum Erfolg f\u00fchren und Ihre Geschichte der Welt erz\u00e4hlen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/business-modelling-self-promotion-one-person-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Herzbluat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/herzbluat\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T07:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T06:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2315_Business_Modelling_Selbstvermarktung_EPU-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregor Wimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"In der heutigen Gesch\u00e4ftswelt ist es entscheidend, als Ein-Personen-Unternehmen (EPU) sowohl ein solides Gesch\u00e4ftsmodell als auch effektive Selbstvermarktungstechniken zu entwickeln. 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