{"id":1676,"date":"2023-04-17T00:30:58","date_gmt":"2023-04-16T22:30:58","guid":{"rendered":"https:\/\/www.herzbluat.at\/?p=1676"},"modified":"2025-12-19T17:45:20","modified_gmt":"2025-12-19T15:45:20","slug":"sustainable-packaging-in-the-fmcg-sector-opportunities-and-challenges","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/nachhaltige-verpackungen-im-fmcg-sektor-chancen-und-herausforderungen\/","title":{"rendered":"Sustainable Packaging in the FMCG Sector - Opportunities and Challenges for Food Manufacturers and Consumers"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' 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class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Nachhaltige Verpackungen gewinnen im FMCG-Sektor zunehmend an Bedeutung.<\/p>\n<p>Immer mehr Lebensmittelhersteller und Verbraucher erkennen die Notwendigkeit, umweltfreundliche Verpackungsl\u00f6sungen zu finden, insbesondere f\u00fcr Lebensmittel, bei denen die K\u00fchlkette von entscheidender Bedeutung ist. Wir beleuchten die Chancen, St\u00e4rken, Risiken und Schw\u00e4chen nachhaltiger Verpackungen aus der Sicht von Lebensmittelherstellern und Verbrauchern und gehen dabei auf Lieferkette, Anwendung, Entsorgung, Recycling, Umweltschutz, Biodiversit\u00e4t und Klimaschutz ein.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-9c60d9e1e5edd11700f8aeb891f31ffd\">\n.avia-section.av-lfz87ee0-9c60d9e1e5edd11700f8aeb891f31ffd .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2316_Nachhaltige_Verpackungen_im_FMCG_Sektor-1500x1000.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-9c60d9e1e5edd11700f8aeb891f31ffd main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1676'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-7e52b63ae473c604f5178650a95fc476\">\n#top .av-special-heading.av-lfz671n9-7e52b63ae473c604f5178650a95fc476{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-7e52b63ae473c604f5178650a95fc476 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-7e52b63ae473c604f5178650a95fc476 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-7e52b63ae473c604f5178650a95fc476 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-7e52b63ae473c604f5178650a95fc476 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Chancen und Herausforderungen f\u00fcr Lebensmittelhersteller und Verbraucher<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltige Verpackungen im FMCG-Sektor<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1676'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-b0163248bce1851091a1eca35e658a8b\">\n#top .av-special-heading.av-ucklb6-b0163248bce1851091a1eca35e658a8b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-b0163248bce1851091a1eca35e658a8b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-b0163248bce1851091a1eca35e658a8b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-b0163248bce1851091a1eca35e658a8b av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltige Verpackungen &#8211; Chancen und St\u00e4rken<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-d86f2a569b3884c87dc456ddab7a7249\">\n#top .av-special-heading.av-ocflki-d86f2a569b3884c87dc456ddab7a7249{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-d86f2a569b3884c87dc456ddab7a7249 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-d86f2a569b3884c87dc456ddab7a7249 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-d86f2a569b3884c87dc456ddab7a7249 av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >F\u00fcr Lebensmittelhersteller<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nachhaltige Verpackungen bieten Lebensmittelherstellern viele Chancen und Vorteile.<\/p>\n<p>Durch den Einsatz umweltfreundlicher Materialien und ressourcenschonender Herstellungsprozesse k\u00f6nnen sie ihren \u00f6kologischen Fu\u00dfabdruck reduzieren und ihre Nachhaltigkeitsziele erreichen.<\/p>\n<p>Dar\u00fcber hinaus f\u00f6rdern nachhaltige Verpackungen eine positive Markenwahrnehmung, da Verbraucherinnen und Verbraucher zunehmend Wert auf umweltfreundliche Produkte und Unternehmen legen.<\/p>\n<p>Innovative Verpackungsl\u00f6sungen k\u00f6nnen zudem zur Verbesserung der Produktsicherheit und Haltbarkeit beitragen, indem sie die K\u00fchlkette optimal unterst\u00fctzen und so die Lebensmittelsicherheit gew\u00e4hrleisten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-33d7647bd376fada43701186f9d1ac73\">\n#top .av-special-heading.av-krywde-33d7647bd376fada43701186f9d1ac73{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-33d7647bd376fada43701186f9d1ac73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-33d7647bd376fada43701186f9d1ac73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-33d7647bd376fada43701186f9d1ac73 av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >F\u00fcr Verbraucher<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nachhaltige Verpackungen im FMCG-Sektor bieten auch Vorteile f\u00fcr die Verbraucher.<\/p>\n<p>Sie erm\u00f6glichen es umweltbewussten Verbrauchern, nachhaltige Kaufentscheidungen zu treffen und ihren eigenen \u00f6kologischen Fu\u00dfabdruck zu verringern.<\/p>\n<p>Dar\u00fcber hinaus k\u00f6nnen nachhaltige Verpackungen dazu beitragen, die Menge an Verpackungsabf\u00e4llen zu reduzieren und damit Umweltverschmutzung und Ressourcenverschwendung zu bek\u00e4mpfen.<\/p>\n<p>In vielen F\u00e4llen sind nachhaltige Verpackungen auch praktischer in der Anwendung, da sie oft leichter und kompakter sind und sich besser recyceln oder kompostieren lassen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-dff6d540f32458db883a6a5cf45da292\">\n#top .av-special-heading.av-lfzcfkjt-dff6d540f32458db883a6a5cf45da292{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-dff6d540f32458db883a6a5cf45da292 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-dff6d540f32458db883a6a5cf45da292 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-dff6d540f32458db883a6a5cf45da292 av-special-heading-h2  avia-builder-el-19  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Risiken und Schw\u00e4chen nachhaltiger Verpackungen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-04c34a9426cd9011b240eb11839640c6\">\n#top .av-special-heading.av-hkn0s2-04c34a9426cd9011b240eb11839640c6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-04c34a9426cd9011b240eb11839640c6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-04c34a9426cd9011b240eb11839640c6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-04c34a9426cd9011b240eb11839640c6 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >F\u00fcr Lebensmittelhersteller<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Trotz der vielen Vorteile bergen nachhaltige Verpackungen f\u00fcr Lebensmittelhersteller auch Risiken und Schw\u00e4chen.<\/p>\n<p>Die Umstellung auf umweltfreundliche Verpackungsmaterialien kann mit h\u00f6heren Kosten und technischen Herausforderungen verbunden sein.<\/p>\n<p>Zudem kann es schwierig sein, geeignete Lieferanten f\u00fcr nachhaltige Verpackungen zu finden, insbesondere wenn es um die Einhaltung der K\u00fchlkette geht.<\/p>\n<p>Dar\u00fcber hinaus k\u00f6nnen sich die gesetzlichen Anforderungen und Standards f\u00fcr nachhaltige Verpackungen von Land zu Land unterscheiden, was zus\u00e4tzliche Herausforderungen bei der Umsetzung mit sich bringt.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23v370-40a04bcb9f7ad57592e152dfb463b748\">\n#top .av-special-heading.av-23v370-40a04bcb9f7ad57592e152dfb463b748{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-23v370-40a04bcb9f7ad57592e152dfb463b748 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-23v370-40a04bcb9f7ad57592e152dfb463b748 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-23v370-40a04bcb9f7ad57592e152dfb463b748 av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >F\u00fcr Verbraucher<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Verbraucher k\u00f6nnen auch mit Schw\u00e4chen und Risiken nachhaltiger Verpackungen konfrontiert werden.<\/p>\n<p>In einigen F\u00e4llen k\u00f6nnen h\u00f6here Produktionskosten f\u00fcr umweltfreundliche Verpackungen zu h\u00f6heren Endverbraucherpreisen f\u00fchren.<\/p>\n<p>Dar\u00fcber hinaus ist es f\u00fcr Verbraucher oft schwierig, die tats\u00e4chliche Nachhaltigkeit von Verpackungen zu beurteilen, da es keine einheitlichen Standards oder Kennzeichnungen gibt.<\/p>\n<p>Schlie\u00dflich k\u00f6nnen Entsorgung und Recycling nachhaltiger Verpackungen regional unterschiedlich gehandhabt werden, was zu Verwirrung und uneinheitlichen Entsorgungspraktiken f\u00fchren kann.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ciobd8-90822fb18894ae4bd6d1881ef7da48f6 av_one_half  avia-builder-el-28  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ab8vjw-014a0870b23f9005a213bc338203b974\">\n#top .av-special-heading.av-ab8vjw-014a0870b23f9005a213bc338203b974{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ab8vjw-014a0870b23f9005a213bc338203b974 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ab8vjw-014a0870b23f9005a213bc338203b974 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ab8vjw-014a0870b23f9005a213bc338203b974 av-special-heading-h3  avia-builder-el-29  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8uh0ho-f454d164cc8486fd1eee4f3f3965c3e1\">\n#top .hr.hr-invisible.av-8uh0ho-f454d164cc8486fd1eee4f3f3965c3e1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8uh0ho-f454d164cc8486fd1eee4f3f3965c3e1 hr-invisible  avia-builder-el-30  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-7v07zg-75935a49768865db48dadee231d4cca3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5w92gc-2a76bc87b17f76f017a06999f50155e3\">\n#top .hr.hr-invisible.av-5w92gc-2a76bc87b17f76f017a06999f50155e3{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5w92gc-2a76bc87b17f76f017a06999f50155e3 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-2zr9wo-c409fd70e97453366638e4091e1e2f78 av_one_full  avia-builder-el-34  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lg11tris-2f862754ade3d283225ca44edc05c067 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nachhaltige Verpackungen im FMCG-Sektor bieten sowohl f\u00fcr Lebensmittelhersteller als auch f\u00fcr Verbraucher viele Chancen und St\u00e4rken, aber auch einige Risiken und Schw\u00e4chen.<\/p>\n<p>Um die Vorteile nachhaltiger Verpackungen zu maximieren und die Herausforderungen zu bew\u00e4ltigen, ist es wichtig, dass Unternehmen und Verbraucher gemeinsam an L\u00f6sungen arbeiten und auf innovative und nachhaltige Produktentwicklung, Marketing und Werbung setzen.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-36  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1676'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-37  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-38  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-45aab06546d2e0b453c0e0c3fab651f6\">\n#top .av-special-heading.av-26he1u-45aab06546d2e0b453c0e0c3fab651f6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-45aab06546d2e0b453c0e0c3fab651f6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-45aab06546d2e0b453c0e0c3fab651f6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-45aab06546d2e0b453c0e0c3fab651f6 av-special-heading-h2  avia-builder-el-39  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltige Verpackungen im FMCG-Sektor &#8211; die n\u00e4chsten Schritte<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kontaktieren Sie uns noch heute, um herauszufinden, wie wir gemeinsam zu einer nachhaltigeren Zukunft beitragen k\u00f6nnen.<\/p>\n<p>Lassen Sie uns das Bewusstsein f\u00fcr die Bedeutung nachhaltiger Verpackungen im FMCG-Sektor und f\u00fcr den Umwelt- und Klimaschutz st\u00e4rken und gemeinsam einen Schritt in eine nachhaltigere, enkeltaugliche Zukunft gehen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-42  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-43  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-35urb0-08c5651c999f602e0713871c1cbe82db av_one_full  avia-builder-el-46  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-liods9ni-e5016743561c196d22787a1129f89011 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#FMCG #K\u00fchlkette #Lebensmittelhersteller #Lebensmittelindustrie #Lieferkette #nachhaltigeVerpackungen #Nachhaltigkeit #Recycling #Umweltschutz #Verbraucher #Verpackungen<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-48  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sustainable packaging is becoming increasingly important in the FMCG sector.<\/p>\n<p>More and more food manufacturers and consumers are recognising the need to find environmentally friendly packaging solutions, especially for foods where the cold chain is crucial. We highlight the opportunities, strengths, risks and weaknesses of sustainable packaging from the perspective of food manufacturers and consumers, addressing supply chain, application, disposal, recycling, environmental protection, biodiversity and climate protection.<\/p>","protected":false},"author":2,"featured_media":1683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552,379,378,380],"tags":[429,474,477,479,476,480,381,475,385,478,473],"class_list":["post-1676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-unternehmensberatung","category-Werbeagentur","tag-fmcg","tag-kuehlkette","tag-lebensmittelhersteller","tag-lebensmittelindustrie","tag-lieferkette","tag-nachhaltige-verpackungen","tag-nachhaltigkeit","tag-recycling","tag-umweltschutz","tag-verbraucher","tag-verpackungen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nachhaltige Verpackungen im FMCG-Sektor - Chancen und Herausforderungen f\u00fcr Lebensmittelhersteller und Verbraucher - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Chancen und Herausforderungen nachhaltiger Verpackungen im FMCG-Sektor f\u00fcr Lebensmittelhersteller und Verbraucher und wie innovative, nachhaltige Produktentwicklung, Marketing und Werbung einen Unterschied machen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/sustainable-packaging-in-the-fmcg-sector-opportunities-and-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nachhaltige Verpackungen im FMCG-Sektor - Chancen und Herausforderungen f\u00fcr Lebensmittelhersteller und Verbraucher\" \/>\n<meta property=\"og:description\" content=\"Chancen und Herausforderungen nachhaltiger Verpackungen im FMCG-Sektor f\u00fcr Lebensmittelhersteller und Verbraucher und wie innovative, nachhaltige Produktentwicklung, Marketing und Werbung einen Unterschied machen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/sustainable-packaging-in-the-fmcg-sector-opportunities-and-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Herzbluat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/herzbluat\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-16T22:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T15:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2316_Nachhaltige_Verpackungen_im_FMCG_Sektor-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregor Wimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:site\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregor Wimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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