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class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Influencer-Marketing hat sich in den letzten Jahren zu einer wichtigen Marketingstrategie f\u00fcr viele Branchen entwickelt, insbesondere f\u00fcr FMCG-Marken (Fast Moving Consumer Goods).<\/p>\n<p>Wie bauen Sie erfolgreiche Partnerschaften mit Influencern auf und welche Rolle spielt innovative und nachhaltige Produkt- und Dienstleistungsentwicklung dabei?<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-dcd8c698e41c6232dd5556ca9cf3ffbf\">\n.avia-section.av-lfz87ee0-dcd8c698e41c6232dd5556ca9cf3ffbf .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2312_Influencer_Marketing_FMCG-1500x1000.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-dcd8c698e41c6232dd5556ca9cf3ffbf main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1473'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-0cc7366fc72c74237c75b772f74efded\">\n#top .av-special-heading.av-lfz671n9-0cc7366fc72c74237c75b772f74efded{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-0cc7366fc72c74237c75b772f74efded .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-0cc7366fc72c74237c75b772f74efded .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-0cc7366fc72c74237c75b772f74efded .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-0cc7366fc72c74237c75b772f74efded av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Influencer-Marketing f\u00fcr FMCG-Marken:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Erfolgreiche<br \/>\nPartnerschaften aufbauen<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1473'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-bb5198d0e8654a9ca08c20a7da43c79c\">\n#top .av-special-heading.av-ucklb6-bb5198d0e8654a9ca08c20a7da43c79c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-bb5198d0e8654a9ca08c20a7da43c79c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-bb5198d0e8654a9ca08c20a7da43c79c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-bb5198d0e8654a9ca08c20a7da43c79c av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Warum Influencer-Marketing<br \/>\nf\u00fcr FMCG-Marken wichtig ist<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-79ecb0520fc84a83981c8d270d246401\">\n#top .av-special-heading.av-ocflki-79ecb0520fc84a83981c8d270d246401{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-79ecb0520fc84a83981c8d270d246401 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-79ecb0520fc84a83981c8d270d246401 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-79ecb0520fc84a83981c8d270d246401 av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Schnelle Kaufentscheidungen bei FMCG-Produkten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>FMCG-Marken sind auf schnelle Kaufentscheidungen angewiesen, da ihre Produkte oft geringe Margen und eine hohe Umschlagsh\u00e4ufigkeit aufweisen.<\/p>\n<p>Influencer-Marketing kann dazu beitragen, die Bekanntheit und das Vertrauen in die Marke zu erh\u00f6hen, was zu schnelleren Kaufentscheidungen f\u00fchrt.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-909eae6b286eefad073fa923171bc631\">\n#top .av-special-heading.av-krywde-909eae6b286eefad073fa923171bc631{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-909eae6b286eefad073fa923171bc631 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-909eae6b286eefad073fa923171bc631 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-909eae6b286eefad073fa923171bc631 av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Authentizit\u00e4t und pers\u00f6nliche Empfehlungen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Konsumenten sch\u00e4tzen die Authentizit\u00e4t und pers\u00f6nlichen Empfehlungen von Influencern.<\/p>\n<p>Durch die Zusammenarbeit mit Influencern, die die Werte und das Image der Marke teilen, k\u00f6nnen FMCG-Marken ihre Zielgruppe effektiv ansprechen und das Vertrauen der Konsumenten gewinnen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-ad207e3d7f04013f0ad0a93065eb717b\">\n#top .av-special-heading.av-lfzcfkjt-ad207e3d7f04013f0ad0a93065eb717b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-ad207e3d7f04013f0ad0a93065eb717b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-ad207e3d7f04013f0ad0a93065eb717b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-ad207e3d7f04013f0ad0a93065eb717b av-special-heading-h2  avia-builder-el-19  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Erfolgreiche Partnerschaften mit Influencern aufbauen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-bd5ec519ffba2c06eb9609aa794d86f4\">\n#top .av-special-heading.av-hkn0s2-bd5ec519ffba2c06eb9609aa794d86f4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-bd5ec519ffba2c06eb9609aa794d86f4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-bd5ec519ffba2c06eb9609aa794d86f4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-bd5ec519ffba2c06eb9609aa794d86f4 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Auswahl der richtigen Influencer<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bei der Auswahl der richtigen Influencer f\u00fcr Ihre FMCG-Marke ist es wichtig, auf die Zielgruppe, Reichweite und Engagement-Raten der Influencer zu achten.<\/p>\n<p>Dar\u00fcber hinaus sollten die Werte und der Stil der Influencer gut zur Marke passen, um eine authentische und glaubw\u00fcrdige Partnerschaft zu gew\u00e4hrleisten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-77091c323a9ca7194bba9b5e5231f232\">\n#top .av-special-heading.av-do0v4i-77091c323a9ca7194bba9b5e5231f232{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-77091c323a9ca7194bba9b5e5231f232 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-77091c323a9ca7194bba9b5e5231f232 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-77091c323a9ca7194bba9b5e5231f232 av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltigkeit und Innovation als Schl\u00fcsselfaktoren<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Integration von innovativer und nachhaltiger Produkt- und Dienstleistungsentwicklung in Ihre Marketingstrategie kann dazu beitragen, Influencer und deren Follower von Ihrer Marke zu \u00fcberzeugen.<\/p>\n<p>Zeigen Sie, wie Ihre Marke aktiv zur Erreichung der UN-SDGs der Vision 2030 beitr\u00e4gt und wie Ihre Produkte und Dienstleistungen einen positiven Einfluss auf die Umwelt und die Gesellschaft haben.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7j3jq6-806c314a69371f76dc3522f4a152ed63 av_one_half  avia-builder-el-28  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg24wcfn-d9df7624a284df3050ecf32375941bc1\">\n#top .av-special-heading.av-lg24wcfn-d9df7624a284df3050ecf32375941bc1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg24wcfn-d9df7624a284df3050ecf32375941bc1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg24wcfn-d9df7624a284df3050ecf32375941bc1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg24wcfn-d9df7624a284df3050ecf32375941bc1 av-special-heading-h3  avia-builder-el-29  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Langfristige Beziehungen pflegen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5awo9a-c169c840ae473be5ceac57ad0898746a\">\n#top .hr.hr-invisible.av-5awo9a-c169c840ae473be5ceac57ad0898746a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5awo9a-c169c840ae473be5ceac57ad0898746a hr-invisible  avia-builder-el-30  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lg24w5k1-4eab14e4f813e3bb169cd1e401a5b4f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Erfolgreiche Influencer-Marketing-Partnerschaften basieren auf langfristigen Beziehungen und kontinuierlicher Zusammenarbeit.<\/p>\n<p>Stellen Sie sicher, dass Sie regelm\u00e4\u00dfig mit Ihren Influencer-Partnern kommunizieren, Feedback einholen und gemeinsam an kreativen Kampagnen arbeiten, um den Erfolg Ihrer FMCG-Marke zu steigern.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-cszr4h-a14af65273c794f280f7a857d0f24c2a av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ba1npd-032bc2e8419a3f540184a6b45f1a1260\">\n#top .av-special-heading.av-ba1npd-032bc2e8419a3f540184a6b45f1a1260{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ba1npd-032bc2e8419a3f540184a6b45f1a1260 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ba1npd-032bc2e8419a3f540184a6b45f1a1260 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ba1npd-032bc2e8419a3f540184a6b45f1a1260 av-special-heading-h3  avia-builder-el-33  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9bmxpd-9c5cbc89d0edb2d2da49b71f79532c66\">\n#top .hr.hr-invisible.av-9bmxpd-9c5cbc89d0edb2d2da49b71f79532c66{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9bmxpd-9c5cbc89d0edb2d2da49b71f79532c66 hr-invisible  avia-builder-el-34  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-or0r5-138a03b0b4db818b50355e147454e675 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fls81-620ccfa6c9f07eb1f9ad434dca0cc73c\">\n#top .hr.hr-invisible.av-5fls81-620ccfa6c9f07eb1f9ad434dca0cc73c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5fls81-620ccfa6c9f07eb1f9ad434dca0cc73c hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-2zr9wo-c409fd70e97453366638e4091e1e2f78 av_one_full  avia-builder-el-38  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lg11tris-2f862754ade3d283225ca44edc05c067 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Influencer-Marketing bietet FMCG-Marken die M\u00f6glichkeit, ihre Zielgruppe effektiv zu erreichen und schnelle Kaufentscheidungen zu f\u00f6rdern.<br \/>\nDurch die Auswahl der richtigen Influencer, die Integration von Nachhaltigkeit und Innovation in die Marketingstrategie und den Aufbau langfristiger Beziehungen k\u00f6nnen erfolgreiche Partnerschaften geschaffen werden.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-40  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1473'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-41  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-42  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-8baf248a4efc5b7bdf53fd639fa384f6\">\n#top .av-special-heading.av-26he1u-8baf248a4efc5b7bdf53fd639fa384f6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-8baf248a4efc5b7bdf53fd639fa384f6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-8baf248a4efc5b7bdf53fd639fa384f6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-8baf248a4efc5b7bdf53fd639fa384f6 av-special-heading-h2  avia-builder-el-43  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte in Richtung Influencer Marketing f\u00fcr FMCG-Marken<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-44  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Beginnen Sie noch heute mit der Umsetzung einer erfolgreichen Influencer-Marketing-Strategie f\u00fcr Ihre FMCG-Marke, indem Sie die richtigen Influencer ausw\u00e4hlen, innovative und nachhaltige Werte in Ihre Kampagnen integrieren und langfristige Beziehungen aufbauen.<br \/>\nSetzen Sie sich mit HERZBLUAT in Verbindung, um professionelle Unterst\u00fctzung bei der Entwicklung und Umsetzung Ihrer Influencer-Marketing-Kampagnen zu erhalten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-46  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-47  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-48  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-26ktk1-f60ed8c42e439c6223099b0402e4e9a3 av_one_full  avia-builder-el-50  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lit17poe-87aa1c2c3558e6e6ab8bda173232d2e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Authentizit\u00e4t #HERZBLUAT #Influencer #langfristigeBeziehungen #Marketing #Nachhaltigkeit #\u00d6sterreich #Partnerschaften #UNSDG #Vision2030 #Werbung #Zielgruppe<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-52  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?<\/p>","protected":false},"author":2,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[379,555,378,553,380],"tags":[458,419,225,459,404,381,30,457,439,451,272,405],"class_list":["post-1473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sport-fmcg-und-lifestyle-markenberatung","category-unternehmensberatung","category-wachstums-marketing-und-werbeberatung","category-Werbeagentur","tag-authentizitaet","tag-herzbluat","tag-influencer","tag-langfristige-beziehungen","tag-marketing","tag-nachhaltigkeit","tag-oesterreich","tag-partnerschaften","tag-un-sdgs","tag-vision-2030","tag-werbung","tag-zielgruppe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Influencer-Marketing f\u00fcr FMCG-Marken - Erfolgreiche Partnerschaften aufbauen - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Influencer-Marketing f\u00fcr FMCG-Marken funktioniert, und wie Sie erfolgreiche Partnerschaften aufbauen k\u00f6nnen. 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