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lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-2c29c3' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][\/av_section]\n<div id='einstieg'  class='avia-section av-39icr6-0ab909f7a0f104aa83614c54bd0a960e main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_custom_layout  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1464'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nif36-3460e8144bcc9b91a950b505f5c9a011\">\n#top .hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Nachhaltigkeit ist nicht nur ein Trend, sondern entwickelt sich zum unverzichtbaren Kernwert vieler Lifestyle-Unternehmen.<\/p>\n<p>Wie entwickeln diese Unternehmen innovative Produkte und Dienstleistungen und vermarkten sie erfolgreich, w\u00e4hrend sie gleichzeitig auf Umwelt-, Sozial- und Wirtschaftsvertr\u00e4glichkeit achten.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-b6a7fba5f2054bf6b8ec11a22bc7a861\">\n.avia-section.av-lfz87ee0-b6a7fba5f2054bf6b8ec11a22bc7a861 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2310_Nachhaltigkeit_als_Kernwert-1500x1000.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-b6a7fba5f2054bf6b8ec11a22bc7a861 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1464'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-2411edd6a6e53385f2e6af00001c7b36\">\n#top .av-special-heading.av-lfz671n9-2411edd6a6e53385f2e6af00001c7b36{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-2411edd6a6e53385f2e6af00001c7b36 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-2411edd6a6e53385f2e6af00001c7b36 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-2411edd6a6e53385f2e6af00001c7b36 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-2411edd6a6e53385f2e6af00001c7b36 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Eine gro\u00dfe Chance:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltigkeit als<br \/>\nKernwert von Lifestyle-Unternehmen<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1464'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-0a75c1db0de44e25bda6f87afc1da2c2\">\n#top .av-special-heading.av-ucklb6-0a75c1db0de44e25bda6f87afc1da2c2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-0a75c1db0de44e25bda6f87afc1da2c2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-0a75c1db0de44e25bda6f87afc1da2c2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-0a75c1db0de44e25bda6f87afc1da2c2 av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Bedeutung von nachhaltiger Produkt- und Dienstleistungsentwicklung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-22cd9d9fc80fbbbed6fffb4f8c7d4d1c\">\n#top .av-special-heading.av-ocflki-22cd9d9fc80fbbbed6fffb4f8c7d4d1c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-22cd9d9fc80fbbbed6fffb4f8c7d4d1c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-22cd9d9fc80fbbbed6fffb4f8c7d4d1c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-22cd9d9fc80fbbbed6fffb4f8c7d4d1c av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Umweltfreundliche Materialien und Prozesse<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lifestyle-Unternehmen setzen zunehmend auf umweltfreundliche Materialien und ressourcenschonende Produktionsverfahren.<\/p>\n<p>Durch die Auswahl nachhaltiger Materialien und den Einsatz umweltfreundlicher Technologien reduzieren sie ihren \u00f6kologischen Fu\u00dfabdruck und f\u00f6rdern eine zirkul\u00e4re Wirtschaft.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-96359bfd87f5c67ef9acbd5f3d1bf411\">\n#top .av-special-heading.av-krywde-96359bfd87f5c67ef9acbd5f3d1bf411{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-96359bfd87f5c67ef9acbd5f3d1bf411 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-96359bfd87f5c67ef9acbd5f3d1bf411 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-96359bfd87f5c67ef9acbd5f3d1bf411 av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Ethische und soziale Verantwortung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Beachtung ethischer Standards und sozialer Verantwortung ist in der gesamten Lieferkette entscheidend.<\/p>\n<p>Unternehmen f\u00f6rdern faire Arbeitsbedingungen, unterst\u00fctzen lokale Gemeinschaften und setzen sich f\u00fcr die Einhaltung von Menschenrechten ein.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-4d597699dc2b9dd87bd662f89a22d59a\">\n#top .av-special-heading.av-lfzcfkjt-4d597699dc2b9dd87bd662f89a22d59a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-4d597699dc2b9dd87bd662f89a22d59a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-4d597699dc2b9dd87bd662f89a22d59a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-4d597699dc2b9dd87bd662f89a22d59a av-special-heading-h2  avia-builder-el-19  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Marketing und Werbung mit Nachhaltigkeit als Kernbotschaft<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-9bcfd3a68fe8abb7c2243b89b14ec579\">\n#top .av-special-heading.av-hkn0s2-9bcfd3a68fe8abb7c2243b89b14ec579{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-9bcfd3a68fe8abb7c2243b89b14ec579 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-9bcfd3a68fe8abb7c2243b89b14ec579 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-9bcfd3a68fe8abb7c2243b89b14ec579 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Authentische Kommunikation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lifestyle-Unternehmen nutzen authentische Kommunikation, um ihre nachhaltigen Werte und Bem\u00fchungen transparent darzustellen.<\/p>\n<p>Dadurch schaffen sie Vertrauen bei ihren Kunden und f\u00f6rdern eine langfristige Kundenbindung.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-59f4726c183bf1d93f477f1eb33f4ea5\">\n#top .av-special-heading.av-do0v4i-59f4726c183bf1d93f477f1eb33f4ea5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-59f4726c183bf1d93f477f1eb33f4ea5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-59f4726c183bf1d93f477f1eb33f4ea5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-59f4726c183bf1d93f477f1eb33f4ea5 av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltige Verpackung und Pr\u00e4sentation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Verwendung nachhaltiger Verpackungen und umweltfreundlicher Pr\u00e4sentationsmaterialien unterst\u00fctzt die Umweltfreundlichkeit der Produkte und st\u00e4rkt das Markenimage.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-huwjaa-b7b7c6a30d4e1ebdfd14359627bdc1dd av_one_full  avia-builder-el-28  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg0ysp2q-efaf43fa0a6137a2f6412932b1b40eb7\">\n#top .av-special-heading.av-lg0ysp2q-efaf43fa0a6137a2f6412932b1b40eb7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg0ysp2q-efaf43fa0a6137a2f6412932b1b40eb7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg0ysp2q-efaf43fa0a6137a2f6412932b1b40eb7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg0ysp2q-efaf43fa0a6137a2f6412932b1b40eb7 av-special-heading-h2  avia-builder-el-29  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Chancen und Wettbewerbsvorteile durch die Integration der UN-SDGs<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-3tbnrm-21ee74d1a3a6f2d7b15e884e17017fcb av_one_full  avia-builder-el-30  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2xrgzm-b494d77b46a57f7f329c8dea9359252a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Integration der relevanten SDGs der Vision 2030 der UN in das Angebotsportfolio bietet Lifestyle-Unternehmen erhebliche Chancen und Wettbewerbsvorteile.<\/p>\n<p>Durch die Anpassung ihrer Gesch\u00e4ftsmodelle an diese globalen Ziele zeigen sie ihre Bereitschaft, Verantwortung f\u00fcr die Umwelt und die Gesellschaft zu \u00fcbernehmen und tragen so zu einer nachhaltigen Entwicklung bei.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-5nhzp4-09f4fc28da7fc17171901477239b56dd av_one_full  avia-builder-el-32  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg11mg9i-60d85c6226b9e978d32d78fabfeab223\">\n#top .av-special-heading.av-lg11mg9i-60d85c6226b9e978d32d78fabfeab223{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg11mg9i-60d85c6226b9e978d32d78fabfeab223 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg11mg9i-60d85c6226b9e978d32d78fabfeab223 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg11mg9i-60d85c6226b9e978d32d78fabfeab223 av-special-heading-h2  avia-builder-el-33  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Branchen und Nachhaltigkeitsstrategien f\u00fcr Lifestyle-Unternehmen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-dj7pk-ae24501ad9a0fc9d0d15175be2bce321 av_one_full  avia-builder-el-34  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lg11sy6e-76f5fce5d60e123e45263939964acfde '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wie k\u00f6nnen Lifestyle-Marken das Thema Nachhaltigkeit in ihr Business-Model integrieren &#8211; ein paar (hoffentlich schon umgesetzte) Anregungen:<\/p>\n<ul>\n<li><strong>Mode und Bekleidung<\/strong>:<br \/>\nUmweltfreundliche Materialien wie Bio-Baumwolle oder recyceltes Polyester verwenden und faire Arbeitsbedingungen f\u00f6rdern. Auf nachhaltige Produktionsmethoden setzen, um den CO2-Fu\u00dfabdruck zu verringern und Ressourcen zu schonen.<\/li>\n<li><strong>Sch\u00f6nheit und K\u00f6rperpflege<\/strong>:<br \/>\nAuf nat\u00fcrliche Inhaltsstoffe setzen, umweltfreundliche Verpackungen verwenden und Tierversuche vermeiden. Transparenz in der Lieferkette f\u00f6rdern, um ethische und \u00f6kologische Standards zu gew\u00e4hrleisten.<\/li>\n<li><strong>Fitness und Wellness<\/strong>:<br \/>\nUmweltfreundliche Produkte anbieten, wie zum Beispiel Yogamatten aus recycelten Materialien oder wiederverwendbare Trinkflaschen. Energieeffizienz und Abfallreduktion in ihren Einrichtungen f\u00f6rdern.<\/li>\n<li><strong>Wohnkultur und Design<\/strong>:<br \/>\nNachhaltige Materialien wie FSC-zertifiziertes Holz oder recycelte Kunststoffe verwenden. Auf umweltfreundliche Herstellungsverfahren setzen und lokale Produktion f\u00f6rdern, um den CO2-Fu\u00dfabdruck zu verringern.<\/li>\n<li><strong>Reisen und Freizeit<\/strong>:<br \/>\nUmweltfreundliche Reiseoptionen wie \u00d6ko-Resorts oder klimaneutrale Veranstaltungen anbieten. Programme zur Wiederaufforstung oder zum Schutz der Artenvielfalt unterst\u00fctzen, um einen positiven \u00f6kologischen Beitrag zu leisten.<\/li>\n<li><strong>Gastronomie<\/strong>:<br \/>\nRegionale und saisonale Lebensmittel verwenden, um den CO2-Fu\u00dfabdruck zu verringern. Nachhaltige Verpackungen verwenden und Lebensmittelabf\u00e4lle reduzieren, beispielsweise unverkaufte Lebensmittel an gemeinn\u00fctzige Organisationen spenden.<\/li>\n<li><strong>Technologie und Elektronik<\/strong>:<br \/>\nAuf energieeffiziente Produkte setzen und Recyclingprogramme f\u00fcr Elektronikschrott anbieten. Nachhaltige Materialien und umweltfreundliche Produktionsmethoden f\u00f6rdern.<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-ci1law-d4008bcc74a3ca184978196116230ea2 av_one_half  avia-builder-el-36  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7puq0-a6550d4f906ee6f1c5e81d1b65b3e405\">\n#top .av-special-heading.av-b7puq0-a6550d4f906ee6f1c5e81d1b65b3e405{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-b7puq0-a6550d4f906ee6f1c5e81d1b65b3e405 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-b7puq0-a6550d4f906ee6f1c5e81d1b65b3e405 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-b7puq0-a6550d4f906ee6f1c5e81d1b65b3e405 av-special-heading-h3  avia-builder-el-37  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8v50iw-d0a07e9eca08c2b725f06026f0a75db3\">\n#top .hr.hr-invisible.av-8v50iw-d0a07e9eca08c2b725f06026f0a75db3{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8v50iw-d0a07e9eca08c2b725f06026f0a75db3 hr-invisible  avia-builder-el-38  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-85e8bs-19dba4985cf9dc26ce644de0f29f04f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ijwc8-6a38dec69e0e9843519d4441942f6117\">\n#top .hr.hr-invisible.av-ijwc8-6a38dec69e0e9843519d4441942f6117{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ijwc8-6a38dec69e0e9843519d4441942f6117 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-2zr9wo-c409fd70e97453366638e4091e1e2f78 av_one_full  avia-builder-el-42  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lg11tris-2f862754ade3d283225ca44edc05c067 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nachhaltigkeit als Kernwert von Lifestyle-Unternehmen ist ein entscheidender Faktor f\u00fcr ihren Erfolg.<\/p>\n<p>Innovative Produktentwicklung, authentisches Marketing und Werbung sowie die Integration der UN-SDGs bieten Chancen und Wettbewerbsvorteile in der Branche.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-44  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1464'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-45  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-46  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-60adf231d483a41362f4bdf04a57f6c9\">\n#top .av-special-heading.av-26he1u-60adf231d483a41362f4bdf04a57f6c9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-60adf231d483a41362f4bdf04a57f6c9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-60adf231d483a41362f4bdf04a57f6c9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-60adf231d483a41362f4bdf04a57f6c9 av-special-heading-h2  avia-builder-el-47  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte in Richtung Nachhaltigkeit als Kernwert<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-48  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>M\u00f6chten Sie mehr \u00fcber nachhaltige Strategien f\u00fcr Ihr Lifestyle-Unternehmen erfahren und Ihre Marke auf dem Markt differenzieren?<\/p>\n<p>Kontaktieren Sie HERZBLUAT noch heute, um gemeinsam mit uns innovative und nachhaltige L\u00f6sungen f\u00fcr Ihr Unternehmen zu entwickeln.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-50  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-51  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-52  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2ex3qg-59d3ccaaf4a6776956d30c85616e249d av_one_full  avia-builder-el-54  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lit1jubm-e902e9d7f9957c69bb554445f8c81ce3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#ethischeStandards #HERZBLUAT #Innovationsmanagement #LifestyleUnternehmen #nachhaltigeBranchen #nachhaltigeStrategien #nachhaltigesMarketing #SozialeVerantwortung #umweltfreundlicheMaterialien #UNSDG<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-56  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sustainability is not just a trend, but is becoming an indispensable core value for many lifestyle companies. How do these companies develop innovative products and services and market them successfully while paying attention to environmental, social and economic sustainability?<\/p>","protected":false},"author":2,"featured_media":1467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552,379,555,378,380],"tags":[447,419,445,443,449,444,448,433,446,439],"class_list":["post-1464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-sport-fmcg-und-lifestyle-markenberatung","category-unternehmensberatung","category-Werbeagentur","tag-ethische-standards","tag-herzbluat","tag-innovationsmanagement","tag-lifestyle-unternehmen","tag-nachhaltige-branchen","tag-nachhaltige-strategien","tag-nachhaltiges-marketing","tag-soziale-verantwortung","tag-umweltfreundliche-materialien","tag-un-sdgs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.7) - 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