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id=\"style-css-av-5nif36-3460e8144bcc9b91a950b505f5c9a011\">\n#top .hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-5nif36-3460e8144bcc9b91a950b505f5c9a011 hr-custom  avia-builder-el-2  el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>In einer sich st\u00e4ndig ver\u00e4ndernden Welt ist es f\u00fcr Tourismusorganisationen wichtiger denn je, innovative Marketingstrategien zu entwickeln, um Besucherzahlen zu steigern und wirtschaftlichen Erfolg zu sichern.<\/p>\n<p>Wir gehen auf die Bedeutung von nachhaltiger touristischer Angebots- und Produktentwicklung ein und beleuchten die Chancen und Wettbewerbsvorteile, die sich durch die Integration der relevanten UN-SDGs in das Angebotsportfolio ergeben.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-63185c9300561e678c269e5173968aea\">\n.avia-section.av-lfz87ee0-63185c9300561e678c269e5173968aea .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2309_Tourism_Marketing-1500x1000.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-63185c9300561e678c269e5173968aea main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1461'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-be540cddea7f4a7fac5a27772e50542e\">\n#top .av-special-heading.av-lfz671n9-be540cddea7f4a7fac5a27772e50542e{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-be540cddea7f4a7fac5a27772e50542e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-be540cddea7f4a7fac5a27772e50542e .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-be540cddea7f4a7fac5a27772e50542e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-be540cddea7f4a7fac5a27772e50542e av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Tourismus-Marketing:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Innovative Strategien<br \/>\nzur Steigerung der Besucherzahlen<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1461'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-5ab87baf393c02ab9e119c5cede3bc77\">\n#top .av-special-heading.av-ucklb6-5ab87baf393c02ab9e119c5cede3bc77{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-5ab87baf393c02ab9e119c5cede3bc77 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-5ab87baf393c02ab9e119c5cede3bc77 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-5ab87baf393c02ab9e119c5cede3bc77 av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Bedeutung von<br \/>\nInnovation und Nachhaltigkeit im Tourismus-Marketing<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-d9c09b124687ce2a2fdbb06ccc0d47e5\">\n#top .av-special-heading.av-ocflki-d9c09b124687ce2a2fdbb06ccc0d47e5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-d9c09b124687ce2a2fdbb06ccc0d47e5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-d9c09b124687ce2a2fdbb06ccc0d47e5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-d9c09b124687ce2a2fdbb06ccc0d47e5 av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltige touristische<br \/>\nAngebots- und Produktentwicklung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nachhaltigkeit spielt eine immer wichtigere Rolle im Tourismussektor.<\/p>\n<p>Innovative und nachhaltige touristische Angebote, die auf den Prinzipien der \u00f6kologischen, sozialen und \u00f6konomischen Nachhaltigkeit basieren, tragen dazu bei, Destinationen langfristig attraktiv und wettbewerbsf\u00e4hig zu gestalten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-0160b3a141a5c4cb961c380a0e32b389\">\n#top .av-special-heading.av-krywde-0160b3a141a5c4cb961c380a0e32b389{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-0160b3a141a5c4cb961c380a0e32b389 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-0160b3a141a5c4cb961c380a0e32b389 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-0160b3a141a5c4cb961c380a0e32b389 av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Marketing und Werbung<br \/>\nf\u00fcr nachhaltige Tourismusziele<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein erfolgreiches Marketing und gezielte Werbema\u00dfnahmen sind entscheidend, um die entwickelten nachhaltigen Angebote und Produkte bei der Zielgruppe bekannt zu machen und somit Besucherzahlen zu steigern.<\/p>\n<p>Dabei m\u00fcssen die Kommunikation und das Storytelling authentisch und ansprechend gestaltet sein, um potenzielle G\u00e4ste von den Vorteilen nachhaltigen Reisens zu \u00fcberzeugen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-ab9b1a860e9880c99cfbb93fbf9745eb\">\n#top .av-special-heading.av-lfzcfkjt-ab9b1a860e9880c99cfbb93fbf9745eb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-ab9b1a860e9880c99cfbb93fbf9745eb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-ab9b1a860e9880c99cfbb93fbf9745eb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-ab9b1a860e9880c99cfbb93fbf9745eb av-special-heading-h2  avia-builder-el-19  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Rolle der UN-SDGs im Tourismus-Marketing<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-0fe34462c3da07a1f9d8e7ba48a59344\">\n#top .av-special-heading.av-hkn0s2-0fe34462c3da07a1f9d8e7ba48a59344{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-0fe34462c3da07a1f9d8e7ba48a59344 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-0fe34462c3da07a1f9d8e7ba48a59344 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-0fe34462c3da07a1f9d8e7ba48a59344 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Integration der SDGs in das<br \/>\nAngebotsportfolio von DMOs<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Integration der relevanten SDGs der Vision 2030 der UN in das Angebotsportfolio von Destination Management Organizations (DMOs) kann dazu beitragen, den internationalen Wettbewerb zu f\u00f6rdern und die Attraktivit\u00e4t einer Destination zu steigern.<\/p>\n<p>Eine erfolgreiche Umsetzung der SDGs kann sowohl das Image der Destination verbessern als auch wirtschaftliche Vorteile generieren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-50f4eedf21a58cfaa9070053024cbc09\">\n#top .av-special-heading.av-do0v4i-50f4eedf21a58cfaa9070053024cbc09{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-50f4eedf21a58cfaa9070053024cbc09 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-50f4eedf21a58cfaa9070053024cbc09 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-50f4eedf21a58cfaa9070053024cbc09 av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Chancen und Wettbewerbsvorteile<br \/>\ndurch die Umsetzung der SDGs<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Umsetzung der SDGs erm\u00f6glicht es DMOs, sich als nachhaltige und verantwortungsvolle Destinationen zu positionieren und somit einen Wettbewerbsvorteil gegen\u00fcber anderen Destinationen zu erzielen.<\/p>\n<p>Zudem bieten die SDGs die M\u00f6glichkeit, neue Zielgruppen anzusprechen und langfristige Partnerschaften mit nachhaltigkeitsorientierten Unternehmen und Organisationen einzugehen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-huwjaa-b7b7c6a30d4e1ebdfd14359627bdc1dd av_one_full  avia-builder-el-28  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg0ysp2q-ff0a214ebeb9526e67c911496c34bd8a\">\n#top .av-special-heading.av-lg0ysp2q-ff0a214ebeb9526e67c911496c34bd8a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg0ysp2q-ff0a214ebeb9526e67c911496c34bd8a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg0ysp2q-ff0a214ebeb9526e67c911496c34bd8a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg0ysp2q-ff0a214ebeb9526e67c911496c34bd8a av-special-heading-h2  avia-builder-el-29  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT: Ihr Partner f\u00fcr erfolgreiches Tourismus-Marketing<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-f3r7wy-2006887fdb4a5590e54b0026ee5b6e6b av_one_half  avia-builder-el-30  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg0ytfal-6a83603fb6e346d6781825b4bf536caf\">\n#top .av-special-heading.av-lg0ytfal-6a83603fb6e346d6781825b4bf536caf{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg0ytfal-6a83603fb6e346d6781825b4bf536caf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg0ytfal-6a83603fb6e346d6781825b4bf536caf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg0ytfal-6a83603fb6e346d6781825b4bf536caf av-special-heading-h3  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Unsere Erfahrung in der Zusammenarbeit<br \/>\nmit LTOs und Tourismusverb\u00e4nden<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnd2oi-a1d0d081e39b1224d8c762c6e9cc119f\">\n#top .hr.hr-invisible.av-dnd2oi-a1d0d081e39b1224d8c762c6e9cc119f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-dnd2oi-a1d0d081e39b1224d8c762c6e9cc119f hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lg0yt9ie-885e65dd9ca0ad1d810eb91ed973a632 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mit unserer jahrzehntelangen Erfahrung in der Zusammenarbeit mit Landes-Tourismus-Organisationen (LTOs) und gro\u00dfen Tourismusverb\u00e4nden auf internationaler Ebene sind wir bei HERZBLUAT bestens aufgestellt, um Ihnen bei der Entwicklung und Umsetzung innovativer und nachhaltiger Tourismus-Strategien zur Seite zu stehen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-19u6zm-cc7419678fce62a8c7a1bc71d20ca496 av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg0yuehw-878a1d797c7aa677abc0cf6a62e23beb\">\n#top .av-special-heading.av-lg0yuehw-878a1d797c7aa677abc0cf6a62e23beb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg0yuehw-878a1d797c7aa677abc0cf6a62e23beb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg0yuehw-878a1d797c7aa677abc0cf6a62e23beb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg0yuehw-878a1d797c7aa677abc0cf6a62e23beb av-special-heading-h3  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Gemeinsam zum Erfolg<br \/>\nim Tourismus-Marketing<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-atu0w2-7a84a9ce26f66d5a0f8d057515892f9b\">\n#top .hr.hr-invisible.av-atu0w2-7a84a9ce26f66d5a0f8d057515892f9b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-atu0w2-7a84a9ce26f66d5a0f8d057515892f9b hr-invisible  avia-builder-el-36  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lg0yu9l4-613f8c77f02b2a7e622d85634285d1ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wir unterst\u00fctzen Sie bei der Integration der relevanten UN-SDGs in Ihr Angebotsportfolio und helfen Ihnen dabei, Ihre Destination als attraktives und nachhaltiges Reiseziel zu positionieren.<\/p>\n<p>Unser Ansatz basiert auf innovativer, nachhaltiger Produktentwicklung, zielgerichtetem Marketing und wirkungsvoller Werbung, um langfristigen wirtschaftlichen Erfolg zu gew\u00e4hrleisten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-cbuwbp-39a675e30be6b36e6edeeff96b7554e8 av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15kav9-a069c2f2c3ccd6be1840785eac556085\">\n#top .av-special-heading.av-15kav9-a069c2f2c3ccd6be1840785eac556085{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-15kav9-a069c2f2c3ccd6be1840785eac556085 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-15kav9-a069c2f2c3ccd6be1840785eac556085 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-15kav9-a069c2f2c3ccd6be1840785eac556085 av-special-heading-h3  avia-builder-el-39  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-950t5x-b3eb7dc733ab7fc75d5eb6c2e5614e0b\">\n#top .hr.hr-invisible.av-950t5x-b3eb7dc733ab7fc75d5eb6c2e5614e0b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-950t5x-b3eb7dc733ab7fc75d5eb6c2e5614e0b hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-808m85-ee442f49f5859615b88bc994cd993c28 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-55bmlh-ee9311087369e6038dc9d406d5fcb250\">\n#top .hr.hr-invisible.av-55bmlh-ee9311087369e6038dc9d406d5fcb250{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-55bmlh-ee9311087369e6038dc9d406d5fcb250 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-3tbnrm-21ee74d1a3a6f2d7b15e884e17017fcb av_one_full  avia-builder-el-44  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2xrgzm-b494d77b46a57f7f329c8dea9359252a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Innovation und Nachhaltigkeit sind entscheidende Faktoren im Tourismus-Marketing. Die Integration der UN-SDGs in das Angebotsportfolio von DMOs bietet Chancen und Wettbewerbsvorteile im internationalen Wettbewerb.<\/p>\n<p>Bei HERZBLUAT verf\u00fcgen wir \u00fcber langj\u00e4hrige Erfahrung in der Zusammenarbeit mit LTOs und Tourismusverb\u00e4nden und unterst\u00fctzen Sie bei der Entwicklung und Umsetzung erfolgreicher Gesch\u00e4ftsmodell-Entwicklungen und Tourismus-Marketingstrategien.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-46  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1461'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-47  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-48  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-6a6123ab4ea2f598218aa4e5cf41efb4\">\n#top .av-special-heading.av-26he1u-6a6123ab4ea2f598218aa4e5cf41efb4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-6a6123ab4ea2f598218aa4e5cf41efb4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-6a6123ab4ea2f598218aa4e5cf41efb4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-6a6123ab4ea2f598218aa4e5cf41efb4 av-special-heading-h2  avia-builder-el-49  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte in Richtung steigender Besucherzahlen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-50  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sind Sie bereit, Ihre Gesch\u00e4ftsmodell-Entwicklung und Tourismus-Marketingstrategie auf das n\u00e4chste Level zu heben und Ihre Besucherzahlen zu steigern?<\/p>\n<p>Kontaktieren Sie uns noch heute, um mehr \u00fcber unsere Dienstleistungen und unseren nachhaltigkeitsorientierten Ansatz im Tourismus-Marketing zu erfahren.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-52  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-53  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7d5vp-60239ee2737772e57c5e12e2dc51f0ed av_one_full  avia-builder-el-56  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lit1ubyv-9b47edd0e1c15aba507dc325d1a03bd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Besucherzahlen #DMOs #HERZBLUAT #LTOs #Nachhaltigkeit #Tourismus #Marketing #Tourismusverb\u00e4nde #UNSDGs<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-58  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In an ever-changing world, it is more important than ever for tourism organisations to develop innovative marketing strategies to increase visitor numbers and ensure economic success. We address the importance of sustainable tourism supply and product development and highlight the opportunities and competitive advantages that arise from integrating the relevant UN SDGs into the supply portfolio.<\/p>","protected":false},"author":2,"featured_media":1462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[379,556,378,380],"tags":[438,440,419,441,381,108,442,439],"class_list":["post-1461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tourismus-marketing-und-destination-marketing-consulting","category-unternehmensberatung","category-Werbeagentur","tag-besucherzahlen","tag-dmos","tag-herzbluat","tag-ltos","tag-nachhaltigkeit","tag-tourismus-marketing","tag-tourismusverbaende","tag-un-sdgs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tourismus-Marketing - Innovative Strategien zur Steigerung der Besucherzahlen - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Entdecken Sie innovative Strategien im Tourismus, um Besucherzahlen zu steigern und nachhaltigen Erfolg zu sichern. Erfahren Sie mehr \u00fcber die Integration der UN-SDGs und die Rolle von HERZBLUAT als Partner f\u00fcr Tourismusorganisationen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/tourism-marketing-innovative-strategies-to-increase-visitor-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourismus-Marketing - Innovative Strategien zur Steigerung der Besucherzahlen\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie innovative Strategien im Tourismus, um Besucherzahlen zu steigern und nachhaltigen Erfolg zu sichern. 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