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class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Ein Blick auf die wachsende Bedeutung von K\u00fcnstlicher Intelligenz (KI) in der Konsumg\u00fcterindustrie und wie diese Technologie Unternehmen bei der innovativen Produktentwicklung, im Marketing und in der Werbung unterst\u00fctzt.<\/p>\n<p>Chancen und Gefahren wie Sie KI in Ihrem Unternehmen effektiv nutzen k\u00f6nnen.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-4ff219f5790878cb7714f755febda49f\">\n.avia-section.av-lfz87ee0-4ff219f5790878cb7714f755febda49f .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2306_KI_Konsumgueter-1500x1000.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-4ff219f5790878cb7714f755febda49f main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1452'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-45bce661731fd713ba24517b9c11b875\">\n#top .av-special-heading.av-lfz671n9-45bce661731fd713ba24517b9c11b875{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-45bce661731fd713ba24517b9c11b875 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-45bce661731fd713ba24517b9c11b875 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-45bce661731fd713ba24517b9c11b875 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-45bce661731fd713ba24517b9c11b875 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Ein kleiner Blick hinter die Kulissen.<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Rolle von K\u00fcnstlicher Intelligenz<br \/>\nin der Konsumg\u00fcterindustrie<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1452'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-115a1e5a4a8791842047799de4951146\">\n#top .av-special-heading.av-ucklb6-115a1e5a4a8791842047799de4951146{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-115a1e5a4a8791842047799de4951146 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-115a1e5a4a8791842047799de4951146 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-115a1e5a4a8791842047799de4951146 av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >K\u00fcnstliche Intelligenz<br \/>\nin der Produktentwicklung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-e38015d3db531cbd13a78f4537a0f32b\">\n#top .av-special-heading.av-ocflki-e38015d3db531cbd13a78f4537a0f32b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-e38015d3db531cbd13a78f4537a0f32b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-e38015d3db531cbd13a78f4537a0f32b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-e38015d3db531cbd13a78f4537a0f32b av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Personalisierte Produkte<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die KI erm\u00f6glicht es, Produkte auf individuelle Kundenbed\u00fcrfnisse zuzuschneiden.<\/p>\n<p>So k\u00f6nnen Konsumg\u00fcterhersteller ihren Kunden ma\u00dfgeschneiderte Angebote unterbreiten, die deren Bed\u00fcrfnissen und Pr\u00e4ferenzen entsprechen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-1d5672d13732943faba97a091823d383\">\n#top .av-special-heading.av-krywde-1d5672d13732943faba97a091823d383{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-1d5672d13732943faba97a091823d383 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-1d5672d13732943faba97a091823d383 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-1d5672d13732943faba97a091823d383 av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Nachhaltige Materialien und Prozesse<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>K\u00fcnstliche Intelligenz kann bei der Identifizierung von umweltfreundlichen Materialien und der Optimierung von Produktionsprozessen eine wichtige Rolle spielen.<\/p>\n<p>Dies tr\u00e4gt zur Nachhaltigkeit und langfristigem wirtschaftlichem Erfolg bei.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-9594212eea241d113e4f94dca1784a57\">\n#top .av-special-heading.av-lfzcfkjt-9594212eea241d113e4f94dca1784a57{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-9594212eea241d113e4f94dca1784a57 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-9594212eea241d113e4f94dca1784a57 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-9594212eea241d113e4f94dca1784a57 av-special-heading-h2  avia-builder-el-19  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >KI im Marketing und<br \/>\nin der Werbung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-45b2aec5d4e68e12192b042ccf363a74\">\n#top .av-special-heading.av-hkn0s2-45b2aec5d4e68e12192b042ccf363a74{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-45b2aec5d4e68e12192b042ccf363a74 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-45b2aec5d4e68e12192b042ccf363a74 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-45b2aec5d4e68e12192b042ccf363a74 av-special-heading-h3  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Kundenanalyse und -segmentierung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>KI-Technologien erm\u00f6glichen es, gro\u00dfe Mengen an Kundendaten zu analysieren und daraus wertvolle Erkenntnisse \u00fcber Zielgruppen zu gewinnen.<\/p>\n<p>So k\u00f6nnen Marketingkampagnen zielgerichtet und effektiv gestaltet werden.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-a205d77276f10169b8f46fec740229cd\">\n#top .av-special-heading.av-do0v4i-a205d77276f10169b8f46fec740229cd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-a205d77276f10169b8f46fec740229cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-a205d77276f10169b8f46fec740229cd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-a205d77276f10169b8f46fec740229cd av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Automatisierte und personalisierte Werbung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mithilfe von KI k\u00f6nnen Werbekampagnen automatisiert und an die Bed\u00fcrfnisse der einzelnen Kunden angepasst werden.<\/p>\n<p>Das f\u00fchrt zu h\u00f6herem Engagement und besseren Conversion-Raten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-88vegi-d52b4ff5110896a149093ffd1850dd18 av_one_full  avia-builder-el-28  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i2duq-cb765f3d3173d542678559440e3e9112\">\n#top .av-special-heading.av-6i2duq-cb765f3d3173d542678559440e3e9112{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6i2duq-cb765f3d3173d542678559440e3e9112 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6i2duq-cb765f3d3173d542678559440e3e9112 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6i2duq-cb765f3d3173d542678559440e3e9112 av-special-heading-h2  avia-builder-el-29  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Chancen und Gefahren<br \/>\nder KI in der Konsumg\u00fcterindustrie<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-7dhfh8-74ab80994e1826b67cd4c43d8e232e55 av_one_half  avia-builder-el-30  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg0ww7pp-18577d3000ced66b5093e6b54835f8af\">\n#top .av-special-heading.av-lg0ww7pp-18577d3000ced66b5093e6b54835f8af{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg0ww7pp-18577d3000ced66b5093e6b54835f8af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg0ww7pp-18577d3000ced66b5093e6b54835f8af .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg0ww7pp-18577d3000ced66b5093e6b54835f8af av-special-heading-h3  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Chancen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5z6qak-592f0f04f74d1c12ee1e811724f6d654\">\n#top .hr.hr-invisible.av-5z6qak-592f0f04f74d1c12ee1e811724f6d654{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5z6qak-592f0f04f74d1c12ee1e811724f6d654 hr-invisible  avia-builder-el-32  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lg0wvzs3-d915b4f8c4e6c4369e521c1410caea70 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>K\u00fcnstliche Intelligenz bietet zahlreiche M\u00f6glichkeiten, um Produktentwicklung, Marketing und Werbung zu optimieren.<\/p>\n<p>Unternehmen, die KI erfolgreich einsetzen, k\u00f6nnen sich von der Konkurrenz abheben und nachhaltigen wirtschaftlichen Erfolg erzielen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-41y8cs-e20d7a7eca00671c9f3b5aae913032fe av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg0wwvve-0d07b7fd8ac1eed96cb4163ca3bef331\">\n#top .av-special-heading.av-lg0wwvve-0d07b7fd8ac1eed96cb4163ca3bef331{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lg0wwvve-0d07b7fd8ac1eed96cb4163ca3bef331 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lg0wwvve-0d07b7fd8ac1eed96cb4163ca3bef331 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lg0wwvve-0d07b7fd8ac1eed96cb4163ca3bef331 av-special-heading-h3  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Gefahren<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-269w0s-8261e2e5b23c4b38d01d1be68940ad9e\">\n#top .hr.hr-invisible.av-269w0s-8261e2e5b23c4b38d01d1be68940ad9e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-269w0s-8261e2e5b23c4b38d01d1be68940ad9e hr-invisible  avia-builder-el-36  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lg0wwojn-509b9d6cba7ed3b0a1888d420b2ae713 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Trotz der vielen Vorteile birgt der Einsatz von KI auch Risiken, wie etwa Datenschutzprobleme oder ethische Bedenken.<\/p>\n<p>Unternehmen sollten diese Aspekte ber\u00fccksichtigen und verantwortungsvoll mit der Technologie umgehen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-c3vh3g-f850081cf5305917e337fa7a80603c96 av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bbeydo-6aea947196046fde5c3f3d9924540455\">\n#top .av-special-heading.av-bbeydo-6aea947196046fde5c3f3d9924540455{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-bbeydo-6aea947196046fde5c3f3d9924540455 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-bbeydo-6aea947196046fde5c3f3d9924540455 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-bbeydo-6aea947196046fde5c3f3d9924540455 av-special-heading-h3  avia-builder-el-39  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-948qcs-47eb9b85b4bb81d93d61943f6b8f6b4f\">\n#top .hr.hr-invisible.av-948qcs-47eb9b85b4bb81d93d61943f6b8f6b4f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-948qcs-47eb9b85b4bb81d93d61943f6b8f6b4f hr-invisible  avia-builder-el-40  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-pnlks-feabc5fe83fa502d3c2a0bb4fe6652cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mi7sc-4c8458303aabe9e95771f63221bbda65\">\n#top .hr.hr-invisible.av-mi7sc-4c8458303aabe9e95771f63221bbda65{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mi7sc-4c8458303aabe9e95771f63221bbda65 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-3tbnrm-21ee74d1a3a6f2d7b15e884e17017fcb av_one_full  avia-builder-el-44  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2xrgzm-b494d77b46a57f7f329c8dea9359252a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gap-1 md:gap-3 lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>K\u00fcnstliche Intelligenz gewinnt in der Konsumg\u00fcterindustrie immer mehr an Bedeutung.<\/p>\n<p>Sie bietet Chancen in der Produktentwicklung, im Marketing und in der Werbung, birgt aber auch gewisse Risiken. Unternehmen, die KI verantwortungsbewusst und effektiv nutzen, k\u00f6nnen sich Wettbewerbsvorteile sichern und langfristigen Erfolg erzielen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-46  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1452'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-47  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-48  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-729855afb9fbc92414a0b7edfe8c8528\">\n#top .av-special-heading.av-26he1u-729855afb9fbc92414a0b7edfe8c8528{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-729855afb9fbc92414a0b7edfe8c8528 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-729855afb9fbc92414a0b7edfe8c8528 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-729855afb9fbc92414a0b7edfe8c8528 av-special-heading-h2  avia-builder-el-49  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte in Richtung KI in der Konsumg\u00fcter-Industrie<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-50  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>M\u00f6chten Sie erfahren, wie K\u00fcnstliche Intelligenz Ihrem Unternehmen in der Konsumg\u00fcterindustrie zu nachhaltigem Erfolg verhelfen kann?<\/p>\n<p>Kontaktieren Sie HERZBLUAT \u2013 wir bieten ma\u00dfgeschneiderte L\u00f6sungen, die Ihren Bed\u00fcrfnissen entsprechen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-52  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-53  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2eoyik-63133d848e10ca9cd629c8fe787e8222 av_one_full  avia-builder-el-56  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lit2aylf-50a7bc4dbacdc3c404f17269aab8f220 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Datenschutz #KI #Konsumg\u00fcter #Kundenanalyse #K\u00fcnstlicheIntelligenz #Marketing #Nachhaltigkeit #Personalisierung #Produktentwicklung #Werbung<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-58  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology supports companies in innovative product development, marketing and advertising. Opportunities and threats on how you can use AI effectively in your business.<\/p>","protected":false},"author":2,"featured_media":1453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554,379,378,380],"tags":[426,422,423,425,399,404,381,424,210,272],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development-und-strategie-consulting","category-marketing","category-unternehmensberatung","category-Werbeagentur","tag-datenschutz","tag-ki","tag-konsumgueter","tag-kundenanalyse","tag-kuenstliche-intelligenz","tag-marketing","tag-nachhaltigkeit","tag-personalisierung","tag-produktentwicklung","tag-werbung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Rolle von K\u00fcnstlicher Intelligenz in der Konsumg\u00fcterindustrie - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie K\u00fcnstliche Intelligenz die Konsumg\u00fcterindustrie revolutioniert und welche Chancen und Gefahren sie f\u00fcr Unternehmen in den Bereichen Produktentwicklung, Marketing und Werbung bietet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/the-role-of-artificial-intelligence-in-the-consumer-goods-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Rolle von K\u00fcnstlicher Intelligenz in der Konsumg\u00fcterindustrie\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie K\u00fcnstliche Intelligenz die Konsumg\u00fcterindustrie revolutioniert und 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