{"id":1444,"date":"2023-01-23T09:00:29","date_gmt":"2023-01-23T07:00:29","guid":{"rendered":"https:\/\/www.herzbluat.at\/herzbluat-untern\/?p=1444"},"modified":"2025-12-19T18:31:50","modified_gmt":"2025-12-19T16:31:50","slug":"digitalisation-in-tourism-using-technology-for-an-improved-guest-experience","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/","title":{"rendered":"Digitalisation in tourism - using technology to improve the guest experience"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' av-small-custom_margin_sync='true' av-mini-custom_margin='' av-mini-custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' color='main_color' background='bg_color' custom_bg='#869684' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' src_dynamic='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' custom_arrow_bg='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' id='' custom_class='' template_class='' aria_label='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-mjco48wx' sc_version='1.0']\r\n[av_one_full first min_height='av-equal-height-column' vertical_alignment='av-align-middle' space='' margin='0px' margin_sync='true' row_boxshadow_color='' row_boxshadow_width='10' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' highlight_size='1.1' border='' border_color='' radius='0px' radius_sync='true' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='pop-up' mobile_breaking='' mobile_display='' av_uid='av-g651h9']\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='25' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-mjcomsm4' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-ed6v3h' sc_version='1.0' admin_preview_bg='']\r\n<h3 class=\"av-special-heading-tag\" style=\"text-align: center;\"><a href=\"tel:+436648197894\"><u>+43 664 81 97 894<\/u> \u2013 Jetzt Erstgespr\u00e4ch vereinbaren!<\/a><\/h3>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-c1bqtp' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2014\/09\/HERZBLUAT-Marketing-Werbeagentur-Icon-weiss.png' attachment='144' attachment_size='full' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='page,1229' target='' animation='no-animation' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-avy4a5' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-uii2l' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-84vsxp' sc_version='1.0' admin_preview_bg='']\r\n<h1 style=\"text-align: center;\">HERZBLUAT\r\nUnternehmens\u00adberatung\r\nMarketingberatung\r\nNachhaltigkeitsberatung<\/h1>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-6iayq5' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='23' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-3lmj59' sc_version='1.0' admin_preview_bg='']\r\n<h2 style=\"text-align: center;\">Salzburg, \u00d6sterreich<\/h2>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='130' custom_border='av-border-thin' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-2tug25' sc_version='1.0' admin_preview_bg='']\r\n\r\n[\/av_one_full]\r\n[\/av_section]\r\n\r\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' av-small-custom_margin_sync='true' av-mini-custom_margin='' av-mini-custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' color='main_color' background='bg_color' custom_bg='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' custom_arrow_bg='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' id='' custom_class='' template_class='' aria_label='' av_element_hidden_in_editor='0' av_uid='av-iej0oz' sc_version='1.0']\r\n\r\n[av_one_fifth first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-i25f0z' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Zertifizierung-CMC-Certified-Management-Consultant-grey.webp' attachment='2644' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2594' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2645' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-gejpnn' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-adz2n7' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/01\/Zertifizierung-Recognised-Practitioner-ISO-20700-2017-grey.webp' attachment='2560' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2616' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2561' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-9nha83' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-ehfpr7' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/01\/Zertifizierung-Certified-CSR-Expert-grey.webp' attachment='2555' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2648' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2556' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-cbsd1f' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-6vagjn' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/01\/Zertifizierung-CAAA-Certified-Austrian-Advertising-Agency-grey.webp' attachment='2553' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2623' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2554' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-5vq0v7' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-4lzpw3' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Zertifizierung-Nachhaltige-Lehre-grey.webp' attachment='2657' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='page,3060' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2658' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-2c29c3' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][\/av_section]\n<div id='einstieg'  class='avia-section av-39icr6-0ab909f7a0f104aa83614c54bd0a960e main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_custom_layout  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nif36-3460e8144bcc9b91a950b505f5c9a011\">\n#top .hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-5nif36-3460e8144bcc9b91a950b505f5c9a011 hr-custom  avia-builder-el-2  el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Die Digitalisierung hat das Potenzial, das Tourismuserlebnis zu revolutionieren und den wirtschaftlichen Erfolg von Reisezielen und Unternehmen zu steigern.<\/p>\n<p>Wie innovative und nachhaltige Produktentwicklung, Marketing und Werbung mit Technologieeinsatz kombiniert werden k\u00f6nnen, um ein beeindruckendes G\u00e4steerlebnis zu schaffen.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-6d364382fafac0e1faaab8e6f447f9ed\">\n.avia-section.av-lfz87ee0-6d364382fafac0e1faaab8e6f447f9ed .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-1500x884.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-6d364382fafac0e1faaab8e6f447f9ed main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-a7073294def9df03e58b112f7bc8d6b3\">\n#top .av-special-heading.av-lfz671n9-a7073294def9df03e58b112f7bc8d6b3{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-a7073294def9df03e58b112f7bc8d6b3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-a7073294def9df03e58b112f7bc8d6b3 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-a7073294def9df03e58b112f7bc8d6b3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-a7073294def9df03e58b112f7bc8d6b3 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Digitalisierung im Tourismus:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1444'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-63f9cd7e95d15f03ac92e3ba95f4539d\">\n#top .av-special-heading.av-ucklb6-63f9cd7e95d15f03ac92e3ba95f4539d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-63f9cd7e95d15f03ac92e3ba95f4539d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-63f9cd7e95d15f03ac92e3ba95f4539d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-63f9cd7e95d15f03ac92e3ba95f4539d av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Rolle der<br \/>\nDigitalisierung im Tourismus<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-699c96032caa81fc903aec01f1086295\">\n#top .av-special-heading.av-ocflki-699c96032caa81fc903aec01f1086295{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-699c96032caa81fc903aec01f1086295 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-699c96032caa81fc903aec01f1086295 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-699c96032caa81fc903aec01f1086295 av-special-heading-h3  avia-builder-el-11  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Kundenbindung und -akquise durch digitale Kan\u00e4le<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-12  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Nutzung digitaler Kan\u00e4le wie Social Media, E-Mail-Marketing und Online-Werbung erm\u00f6glicht es Unternehmen, neue Kunden zu gewinnen und bestehende Kundenbeziehungen zu pflegen.<\/p>\n<p>Durch gezielte Kampagnen und personalisierte Angebote k\u00f6nnen Tourismusunternehmen ihren Kundenstamm erweitern und ihren Umsatz steigern.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-dda853cb5969bd935875dd8507d0f79a\">\n#top .av-special-heading.av-krywde-dda853cb5969bd935875dd8507d0f79a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-dda853cb5969bd935875dd8507d0f79a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-dda853cb5969bd935875dd8507d0f79a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-dda853cb5969bd935875dd8507d0f79a av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Verbesserte Kommunikation und Interaktion mit G\u00e4sten<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Digitale Plattformen und Tools bieten M\u00f6glichkeiten, den Kontakt zu G\u00e4sten vor, w\u00e4hrend und nach ihrem Aufenthalt zu intensivieren.<\/p>\n<p>Chatbots, Messaging-Dienste und mobile Apps erleichtern die Kommunikation und erm\u00f6glichen einen schnellen und unkomplizierten Service.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7py15w-f1259566360e46eff3d36044461f9f12 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzg81vl-66940ed154b8d406d8d427bc7ece7d91\">\n#top .av-special-heading.av-lfzg81vl-66940ed154b8d406d8d427bc7ece7d91{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzg81vl-66940ed154b8d406d8d427bc7ece7d91 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzg81vl-66940ed154b8d406d8d427bc7ece7d91 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzg81vl-66940ed154b8d406d8d427bc7ece7d91 av-special-heading-h3  avia-builder-el-19  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Effizientere Prozesse und Ressourcenmanagement<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-64ozms-ae86b707c753f28c30d25f2c427b63c6\">\n#top .hr.hr-invisible.av-64ozms-ae86b707c753f28c30d25f2c427b63c6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-64ozms-ae86b707c753f28c30d25f2c427b63c6 hr-invisible  avia-builder-el-20  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfzg7tka-e636ef469c88c0451792c2ce8438f2ef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Digitalisierung vereinfacht auch interne Prozesse, wie z. B. Reservierungs- und Buchungssysteme, G\u00e4stemanagement und Instandhaltung.<\/p>\n<p>Dadurch k\u00f6nnen Tourismusunternehmen effizienter arbeiten und ihre Ressourcen optimal einsetzen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-b1dl3s-21e8c831c38389beb3d59c6aaf994abf av_one_full  avia-builder-el-22  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzcfkjt-d0d2da745877ae49bd7f790fe6ea3f3b\">\n#top .av-special-heading.av-lfzcfkjt-d0d2da745877ae49bd7f790fe6ea3f3b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzcfkjt-d0d2da745877ae49bd7f790fe6ea3f3b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzcfkjt-d0d2da745877ae49bd7f790fe6ea3f3b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzcfkjt-d0d2da745877ae49bd7f790fe6ea3f3b av-special-heading-h2  avia-builder-el-23  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Innovative Technologien<br \/>\nf\u00fcr ein herausragendes G\u00e4steerlebnis<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-24  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-61f852b41df4edd9a54c3074600ab7bb\">\n#top .av-special-heading.av-hkn0s2-61f852b41df4edd9a54c3074600ab7bb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-61f852b41df4edd9a54c3074600ab7bb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-61f852b41df4edd9a54c3074600ab7bb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-61f852b41df4edd9a54c3074600ab7bb av-special-heading-h3  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Virtuelle Realit\u00e4t und 360-Grad-Video<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Virtuelle Realit\u00e4t (VR) und 360-Grad-Videos erm\u00f6glichen es potenziellen G\u00e4sten, ein Reiseziel oder eine Unterkunft virtuell zu erleben, bevor sie ihre Reise antreten.<\/p>\n<p>Dies schafft nicht nur Aufmerksamkeit und Interesse, sondern hilft auch dabei, die Erwartungen der G\u00e4ste besser zu erf\u00fcllen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-28  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-0c127971cc682c641e5afd27d236237b\">\n#top .av-special-heading.av-do0v4i-0c127971cc682c641e5afd27d236237b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-0c127971cc682c641e5afd27d236237b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-0c127971cc682c641e5afd27d236237b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-0c127971cc682c641e5afd27d236237b av-special-heading-h3  avia-builder-el-29  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >K\u00fcnstliche Intelligenz und maschinelles Lernen<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-30  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>K\u00fcnstliche Intelligenz (KI) und maschinelles Lernen helfen dabei, personalisierte Erlebnisse f\u00fcr G\u00e4ste zu schaffen, indem sie deren Bed\u00fcrfnisse und Pr\u00e4ferenzen analysieren.<\/p>\n<p>Dies kann zur Verbesserung von Angeboten, Services und Kundenkommunikation beitragen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-3h7x2c-7ab5d0b677bfb0e083eba3b202a034f0 av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfzgb9xa-665916a32c62da408d5cdfe90e759326\">\n#top .av-special-heading.av-lfzgb9xa-665916a32c62da408d5cdfe90e759326{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfzgb9xa-665916a32c62da408d5cdfe90e759326 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfzgb9xa-665916a32c62da408d5cdfe90e759326 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfzgb9xa-665916a32c62da408d5cdfe90e759326 av-special-heading-h3  avia-builder-el-33  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Internet der Dinge (IoT) und Smart Destinations<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3751sk-3e9b76e31da304acf2e68190f01646c7\">\n#top .hr.hr-invisible.av-3751sk-3e9b76e31da304acf2e68190f01646c7{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3751sk-3e9b76e31da304acf2e68190f01646c7 hr-invisible  avia-builder-el-34  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfzgb4o5-c768dba1e13ff32524faf6b827260114 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Integration von IoT-Technologien in touristische Infrastrukturen erm\u00f6glicht die Schaffung von Smart Destinations, bei denen alle Elemente eines Reiseziels miteinander vernetzt sind.<\/p>\n<p>Dies kann die Navigation, den Zugang zu Informationen und die Nutzung von Dienstleistungen f\u00fcr G\u00e4ste vereinfachen.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-cuimes-cdfc32f0f9491246e916776b90386146 av_one_half  avia-builder-el-36  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a3qdpw-95fd3fdbebead1345cdeb2eeda3d83da\">\n#top .av-special-heading.av-a3qdpw-95fd3fdbebead1345cdeb2eeda3d83da{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-a3qdpw-95fd3fdbebead1345cdeb2eeda3d83da .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-a3qdpw-95fd3fdbebead1345cdeb2eeda3d83da .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-a3qdpw-95fd3fdbebead1345cdeb2eeda3d83da av-special-heading-h3  avia-builder-el-37  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xddkk-0e9fbc8c9cb3629615542637754bbde3\">\n#top .hr.hr-invisible.av-xddkk-0e9fbc8c9cb3629615542637754bbde3{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-xddkk-0e9fbc8c9cb3629615542637754bbde3 hr-invisible  avia-builder-el-38  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-81m4mc-97a75d6685cd2a41997fdac99366d482 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54yc6s-4913a73ae871f20138bb64e06dbdbd02\">\n#top .hr.hr-invisible.av-54yc6s-4913a73ae871f20138bb64e06dbdbd02{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-54yc6s-4913a73ae871f20138bb64e06dbdbd02 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-88vegi-d52b4ff5110896a149093ffd1850dd18 av_one_full  avia-builder-el-42  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i2duq-37dcd6d69a59b66b8a2e0955cf393592\">\n#top .av-special-heading.av-6i2duq-37dcd6d69a59b66b8a2e0955cf393592{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6i2duq-37dcd6d69a59b66b8a2e0955cf393592 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6i2duq-37dcd6d69a59b66b8a2e0955cf393592 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6i2duq-37dcd6d69a59b66b8a2e0955cf393592 av-special-heading-h2  avia-builder-el-43  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Chancen der Digitalisierung im Tourismus<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-3tbnrm-21ee74d1a3a6f2d7b15e884e17017fcb av_one_full  avia-builder-el-44  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2xrgzm-b494d77b46a57f7f329c8dea9359252a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gap-1 md:gap-3 lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>Die Digitalisierung im Tourismus bietet zahlreiche M\u00f6glichkeiten, das G\u00e4steerlebnis zu verbessern und den wirtschaftlichen Erfolg von Unternehmen zu steigern.<\/p>\n<p>Durch den Einsatz von Technologien und die Integration von nachhaltigen Strategien in Marketing und Werbung k\u00f6nnen Tourismusunternehmen ihre Attraktivit\u00e4t erh\u00f6hen und sich von der Konkurrenz abhe<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-46  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-47  el_before_av_four_fifth  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-48  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-66668b6341929d96804d9690e1a34eb6\">\n#top .av-special-heading.av-26he1u-66668b6341929d96804d9690e1a34eb6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-66668b6341929d96804d9690e1a34eb6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-66668b6341929d96804d9690e1a34eb6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-66668b6341929d96804d9690e1a34eb6 av-special-heading-h2  avia-builder-el-49  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte in Richtung Digitalisierung im Tourismus<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-50  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>M\u00f6chten Sie die Vorteile der Digitalisierung f\u00fcr Ihr Tourismusunternehmen nutzen und ein unvergessliches G\u00e4steerlebnis schaffen?<\/p>\n<p>Wir unterst\u00fctzen Sie bei der Implementierung innovativer Technologien und Strategien, um Ihren wirtschaftlichen Erfolg zu steigern. Nehmen Sie noch heute Kontakt mit uns auf!<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-52  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-53  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2jlctg-860abbfaf292b938e30603d29d392cf7 av_one_full  avia-builder-el-56  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lit2lv20-6efb69d7aa28e271dffa2f34b2463934 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Digitalisierung #G\u00e4steerlebnis #InnovativeStrategien #Marketing #Nachhaltigkeit #Salzburg #Technologie #Tourismus #Unternehmensberatung #Werbung<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-58  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience.<\/p>","protected":false},"author":2,"featured_media":1445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[379,556,378,380],"tags":[409,410,412,404,381,363,411,271,413,272],"class_list":["post-1444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tourismus-marketing-und-destination-marketing-consulting","category-unternehmensberatung","category-Werbeagentur","tag-digitalisierung","tag-gaesteerlebnis","tag-innovative-strategien","tag-marketing","tag-nachhaltigkeit","tag-salzburg","tag-technologie","tag-tourismus","tag-unternehmensberatung","tag-werbung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digitalisierung im Tourismus - Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie die Digitalisierung im Tourismus und der Einsatz von Technologien das G\u00e4steerlebnis verbessern und den wirtschaftlichen Erfolg von Unternehmen steigern k\u00f6nnen. Erfahren Sie mehr \u00fcber innovative Ans\u00e4tze und L\u00f6sungen von HERZBLUAT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/digitalisation-in-tourism-using-technology-for-an-improved-guest-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalisierung im Tourismus - Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie, wie die Digitalisierung im Tourismus und der Einsatz von Technologien das G\u00e4steerlebnis verbessern und den wirtschaftlichen Erfolg von Unternehmen steigern k\u00f6nnen. Erfahren Sie mehr \u00fcber innovative Ans\u00e4tze und L\u00f6sungen von HERZBLUAT.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/digitalisation-in-tourism-using-technology-for-an-improved-guest-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Herzbluat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/herzbluat\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-23T07:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T16:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregor Wimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:site\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregor Wimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/\"},\"author\":{\"name\":\"Gregor Wimmer\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#\\\/schema\\\/person\\\/ecd857b6c52f4c228af400030cf71670\"},\"headline\":\"Digitalisierung im Tourismus &#8211; Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis\",\"datePublished\":\"2023-01-23T07:00:29+00:00\",\"dateModified\":\"2025-12-19T16:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/\"},\"wordCount\":8361,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2304_Digitalisierung_im_Tourismus-scaled.jpg\",\"keywords\":[\"Digitalisierung\",\"G\u00e4steerlebnis\",\"Innovative Strategien\",\"Marketing\",\"Nachhaltigkeit\",\"Salzburg\",\"Technologie\",\"Tourismus\",\"Unternehmensberatung\",\"Werbung\"],\"articleSection\":[\"Marketing\",\"Tourismus-Marketing und Destination-Marketing Consulting\",\"Unternehmensberatung\",\"Werbeagentur\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/\",\"name\":\"Digitalisierung im Tourismus - Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2304_Digitalisierung_im_Tourismus-scaled.jpg\",\"datePublished\":\"2023-01-23T07:00:29+00:00\",\"dateModified\":\"2025-12-19T16:31:50+00:00\",\"description\":\"Entdecken Sie, wie die Digitalisierung im Tourismus und der Einsatz von Technologien das G\u00e4steerlebnis verbessern und den wirtschaftlichen Erfolg von Unternehmen steigern k\u00f6nnen. Erfahren Sie mehr \u00fcber innovative Ans\u00e4tze und L\u00f6sungen von HERZBLUAT.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2304_Digitalisierung_im_Tourismus-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2304_Digitalisierung_im_Tourismus-scaled.jpg\",\"width\":2560,\"height\":1508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.herzbluat.at\\\/herzbluat-unternehmensberatung-marketingberatung-nachhaltigkeitsberatung-salzburg-oesterreich\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitalisierung im Tourismus &#8211; Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#website\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/\",\"name\":\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\",\"description\":\"Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg, \u00d6sterreich\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#organization\"},\"alternateName\":\"Herzbluat | Unternehmensberatung, Marketing, Nachhaltigkeit | Salzburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.herzbluat.at\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#organization\",\"name\":\"HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\",\"alternateName\":\"HERZBLUAT Unternehmensberatung, Marketing, Nachhaltigkeit\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Herzbluat\",\"https:\\\/\\\/x.com\\\/HERZBLUAT\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/herzbluat-marketing--&-Werbeagentur\\\/\",\"https:\\\/\\\/www.instagram.com\\\/herzbluat\"],\"address\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"47.805\",\"longitude\":\"13.009\"},\"telephone\":[\"+436648197894\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\"],\"opens\":\"08:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Friday\"],\"opens\":\"08:00\",\"closes\":\"14:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Saturday\",\"Sunday\"],\"opens\":\"00:00\",\"closes\":\"00:00\"}],\"email\":\"office@herzbluat.at\",\"vatID\":\"ATU57352377\",\"priceRange\":\"$$$\",\"currenciesAccepted\":\"EUR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#\\\/schema\\\/person\\\/ecd857b6c52f4c228af400030cf71670\",\"name\":\"Gregor Wimmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g\",\"caption\":\"Gregor Wimmer\"},\"sameAs\":[\"https:\\\/\\\/www.herzbluat.at\\\/\",\"https:\\\/\\\/www.facebook.com\\\/herzbluat\",\"https:\\\/\\\/www.instagram.com\\\/herzbluat\",\"https:\\\/\\\/x.com\\\/HERZBLUAT\"]},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#local-main-place-address\",\"streetAddress\":\"Siezenheimer Strasse 35\",\"addressLocality\":\"Salzburg\",\"postalCode\":\"5020\",\"addressRegion\":\"Salzburg\",\"addressCountry\":\"AT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/HERZBLUAT-Marketing-Werbeagentur-Icon.png\",\"contentUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/HERZBLUAT-Marketing-Werbeagentur-Icon.png\",\"width\":512,\"height\":512,\"caption\":\"HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Salzburg\" \/>\n<meta name=\"geo.position\" content=\"47.805;13.009\" \/>\n<meta name=\"geo.region\" content=\"Austria\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digitalisation in tourism - using technology to improve the guest experience - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg","description":"Discover how digitalisation in tourism and the use of technology can improve the guest experience and increase the economic success of companies. Learn more about innovative approaches and solutions from HERZBLUAT.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.herzbluat.at\/en\/digitalisation-in-tourism-using-technology-for-an-improved-guest-experience\/","og_locale":"en_GB","og_type":"article","og_title":"Digitalisierung im Tourismus - Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis","og_description":"Entdecken Sie, wie die Digitalisierung im Tourismus und der Einsatz von Technologien das G\u00e4steerlebnis verbessern und den wirtschaftlichen Erfolg von Unternehmen steigern k\u00f6nnen. Erfahren Sie mehr \u00fcber innovative Ans\u00e4tze und L\u00f6sungen von HERZBLUAT.","og_url":"https:\/\/www.herzbluat.at\/en\/digitalisation-in-tourism-using-technology-for-an-improved-guest-experience\/","og_site_name":"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg","article_publisher":"https:\/\/www.facebook.com\/Herzbluat","article_author":"https:\/\/www.facebook.com\/herzbluat","article_published_time":"2023-01-23T07:00:29+00:00","article_modified_time":"2025-12-19T16:31:50+00:00","og_image":[{"width":2560,"height":1508,"url":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-scaled.jpg","type":"image\/jpeg"}],"author":"Gregor Wimmer","twitter_card":"summary_large_image","twitter_creator":"@HERZBLUAT","twitter_site":"@HERZBLUAT","twitter_misc":{"Written by":"Gregor Wimmer","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#article","isPartOf":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/"},"author":{"name":"Gregor Wimmer","@id":"https:\/\/www.herzbluat.at\/#\/schema\/person\/ecd857b6c52f4c228af400030cf71670"},"headline":"Digitalisierung im Tourismus &#8211; Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis","datePublished":"2023-01-23T07:00:29+00:00","dateModified":"2025-12-19T16:31:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/"},"wordCount":8361,"commentCount":0,"publisher":{"@id":"https:\/\/www.herzbluat.at\/#organization"},"image":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-scaled.jpg","keywords":["Digitalisierung","G\u00e4steerlebnis","Innovative Strategien","Marketing","Nachhaltigkeit","Salzburg","Technologie","Tourismus","Unternehmensberatung","Werbung"],"articleSection":["Marketing","Tourismus-Marketing und Destination-Marketing Consulting","Unternehmensberatung","Werbeagentur"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/","url":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/","name":"Digitalisation in tourism - using technology to improve the guest experience - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg","isPartOf":{"@id":"https:\/\/www.herzbluat.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#primaryimage"},"image":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-scaled.jpg","datePublished":"2023-01-23T07:00:29+00:00","dateModified":"2025-12-19T16:31:50+00:00","description":"Discover how digitalisation in tourism and the use of technology can improve the guest experience and increase the economic success of companies. Learn more about innovative approaches and solutions from HERZBLUAT.","breadcrumb":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#primaryimage","url":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-scaled.jpg","contentUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2304_Digitalisierung_im_Tourismus-scaled.jpg","width":2560,"height":1508},{"@type":"BreadcrumbList","@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.herzbluat.at\/herzbluat-unternehmensberatung-marketingberatung-nachhaltigkeitsberatung-salzburg-oesterreich\/"},{"@type":"ListItem","position":2,"name":"Digitalisierung im Tourismus &#8211; Technologieeinsatz f\u00fcr ein verbessertes G\u00e4steerlebnis"}]},{"@type":"WebSite","@id":"https:\/\/www.herzbluat.at\/#website","url":"https:\/\/www.herzbluat.at\/","name":"Herzbluat management consultancy, marketing consultancy, sustainability consultancy, Salzburg","description":"Management consultancy, marketing consultancy, sustainability consultancy, Salzburg, Austria","publisher":{"@id":"https:\/\/www.herzbluat.at\/#organization"},"alternateName":"Herzbluat | Unternehmensberatung, Marketing, Nachhaltigkeit | Salzburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.herzbluat.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.herzbluat.at\/#organization","name":"HERZBLUAT Management Consultancy, Marketing &amp; Advertising Agency, Salzburg","alternateName":"HERZBLUAT Unternehmensberatung, Marketing, Nachhaltigkeit","url":"https:\/\/www.herzbluat.at\/","logo":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/Herzbluat","https:\/\/x.com\/HERZBLUAT","https:\/\/www.linkedin.com\/company\/herzbluat-marketing--&-Werbeagentur\/","https:\/\/www.instagram.com\/herzbluat"],"address":{"@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"47.805","longitude":"13.009"},"telephone":["+436648197894"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"08:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Friday"],"opens":"08:00","closes":"14:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"office@herzbluat.at","vatID":"ATU57352377","priceRange":"$$$","currenciesAccepted":"EUR"},{"@type":"Person","@id":"https:\/\/www.herzbluat.at\/#\/schema\/person\/ecd857b6c52f4c228af400030cf71670","name":"Gregor Wimmer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g","caption":"Gregor Wimmer"},"sameAs":["https:\/\/www.herzbluat.at\/","https:\/\/www.facebook.com\/herzbluat","https:\/\/www.instagram.com\/herzbluat","https:\/\/x.com\/HERZBLUAT"]},{"@type":"PostalAddress","@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#local-main-place-address","streetAddress":"Siezenheimer Strasse 35","addressLocality":"Salzburg","postalCode":"5020","addressRegion":"Salzburg","addressCountry":"AT"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.herzbluat.at\/digitalisierung-im-tourismus-technologieeinsatz-fuer-ein-verbessertes-gaesteerlebnis\/#local-main-organization-logo","url":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2016\/04\/HERZBLUAT-Marketing-Werbeagentur-Icon.png","contentUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2016\/04\/HERZBLUAT-Marketing-Werbeagentur-Icon.png","width":512,"height":512,"caption":"HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg"}]},"geo.placename":"Salzburg","geo.position":{"lat":"47.805","long":"13.009"},"geo.region":"Austria"},"_links":{"self":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":0,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/media\/1445"}],"wp:attachment":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}