{"id":1410,"date":"2023-01-02T09:00:58","date_gmt":"2023-01-02T07:00:58","guid":{"rendered":"https:\/\/www.herzbluat.at\/herzbluat-untern\/?p=1410"},"modified":"2025-12-19T18:33:50","modified_gmt":"2025-12-19T16:33:50","slug":"sustainable-tourism-how-destinations-position-themselves-for-a-green-future","status":"publish","type":"post","link":"https:\/\/www.herzbluat.at\/en\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/","title":{"rendered":"Sustainable tourism - How destinations position themselves for a green future"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' av-small-custom_margin_sync='true' av-mini-custom_margin='' av-mini-custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' color='main_color' background='bg_color' custom_bg='#869684' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' src_dynamic='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' custom_arrow_bg='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' id='' custom_class='' template_class='' aria_label='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-mjco48wx' sc_version='1.0']\r\n[av_one_full first min_height='av-equal-height-column' vertical_alignment='av-align-middle' space='' margin='0px' margin_sync='true' row_boxshadow_color='' row_boxshadow_width='10' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' highlight_size='1.1' border='' border_color='' radius='0px' radius_sync='true' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='pop-up' mobile_breaking='' mobile_display='' av_uid='av-g651h9']\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='25' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-mjcomsm4' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-ed6v3h' sc_version='1.0' admin_preview_bg='']\r\n<h3 class=\"av-special-heading-tag\" style=\"text-align: center;\"><a href=\"tel:+436648197894\"><u>+43 664 81 97 894<\/u> \u2013 Jetzt Erstgespr\u00e4ch vereinbaren!<\/a><\/h3>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-c1bqtp' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2014\/09\/HERZBLUAT-Marketing-Werbeagentur-Icon-weiss.png' attachment='144' attachment_size='full' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='page,1229' target='' animation='no-animation' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' av_element_hidden_in_editor='0' av_uid='av-avy4a5' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-uii2l' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-84vsxp' sc_version='1.0' admin_preview_bg='']\r\n<h1 style=\"text-align: center;\">HERZBLUAT\r\nUnternehmens\u00adberatung\r\nMarketingberatung\r\nNachhaltigkeitsberatung<\/h1>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-none' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-6iayq5' sc_version='1.0' admin_preview_bg='']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='23' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-3lmj59' sc_version='1.0' admin_preview_bg='']\r\n<h2 style=\"text-align: center;\">Salzburg, \u00d6sterreich<\/h2>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='no' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='130' custom_border='av-border-thin' custom_width='50px' custom_margin_top='20px' custom_margin_bottom='15px' custom_border_color='rgba(255,255,255,0.7)' custom_icon_color='' id='' custom_class='' template_class='' av_uid='av-2tug25' sc_version='1.0' admin_preview_bg='']\r\n\r\n[\/av_one_full]\r\n[\/av_section]\r\n\r\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' av-small-custom_margin_sync='true' av-mini-custom_margin='' av-mini-custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' color='main_color' background='bg_color' custom_bg='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' custom_arrow_bg='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' id='' custom_class='' template_class='' aria_label='' av_element_hidden_in_editor='0' av_uid='av-iej0oz' sc_version='1.0']\r\n\r\n[av_one_fifth first min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-i25f0z' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Zertifizierung-CMC-Certified-Management-Consultant-grey.webp' attachment='2644' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2594' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2645' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-gejpnn' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-adz2n7' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/01\/Zertifizierung-Recognised-Practitioner-ISO-20700-2017-grey.webp' attachment='2560' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2616' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2561' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-9nha83' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-ehfpr7' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/01\/Zertifizierung-Certified-CSR-Expert-grey.webp' attachment='2555' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2648' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2556' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-cbsd1f' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-6vagjn' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/01\/Zertifizierung-CAAA-Certified-Austrian-Advertising-Agency-grey.webp' attachment='2553' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='post,2623' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2554' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-5vq0v7' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][av_one_fifth min_height='' vertical_alignment='av-align-top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='' border='' border_style='solid' border_color='' radius='' min_col_height='' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' column_boxshadow='' column_boxshadow_width='10' column_boxshadow_color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' background_position='top left' background_repeat='no-repeat' highlight='' highlight_size='' animation='' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' css_position='' css_position_location='' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-4lzpw3' sc_version='1.0']\r\n\r\n[av_image src='https:\/\/www.herzbluat.at\/wp-content\/uploads\/2024\/03\/Zertifizierung-Nachhaltige-Lehre-grey.webp' attachment='2657' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='no-styling' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='center' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='page,3060' link_dynamic='' target='' animation='fade-in' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='av-hover-fade' blur_image='' grayscale_image='' fade_image='2658' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-2c29c3' sc_version='1.0' admin_preview_bg=''][\/av_image]\r\n\r\n[\/av_one_fifth][\/av_section]\n<div id='einstieg'  class='avia-section av-39icr6-0ab909f7a0f104aa83614c54bd0a960e main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_custom_layout  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1410'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nif36-3460e8144bcc9b91a950b505f5c9a011\">\n#top .hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-5nif36-3460e8144bcc9b91a950b505f5c9a011 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-5nif36-3460e8144bcc9b91a950b505f5c9a011 hr-custom  avia-builder-el-2  el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ipkcwi-50ce4ea95fa92e2839c8489db131ca4e av_one_full  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8\">\n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz69bgc-5d69dad56eefe960d30c47fb17ab1cc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Die Tourismusbranche ist einer der am schnellsten wachsenden Wirtschaftszweige weltweit und bringt sowohl wirtschaftliche Vorteile als auch \u00f6kologische Herausforderungen mit sich.<\/p>\n<p>Immer mehr Reisende suchen nach nachhaltigen Reiseerlebnissen, die sowohl die Umwelt als auch die regionale und lokale Kultur und Wirtschaft unterst\u00fctzen.<\/p>\n<p>In diesem Artikel blicken wir hinter die Kulissen, wie Destinationen sich erfolgreich f\u00fcr eine gr\u00fcne Zukunft positionieren k\u00f6nnen und dabei die Ziele der Agenda 2030 der Vereinten Nationen und der UNWTO (Welttourismusorganisation) ber\u00fccksichtigen.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz87ee0-3647f0a5c3d2f299a41f42ee533920fa\">\n.avia-section.av-lfz87ee0-3647f0a5c3d2f299a41f42ee533920fa .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-1500x1000.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='headline'  class='avia-section av-lfz87ee0-3647f0a5c3d2f299a41f42ee533920fa main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1410'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz671n9-b4cf5f5adf311412b878c9baa698da1c\">\n#top .av-special-heading.av-lfz671n9-b4cf5f5adf311412b878c9baa698da1c{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lfz671n9-b4cf5f5adf311412b878c9baa698da1c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfz671n9-b4cf5f5adf311412b878c9baa698da1c .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lfz671n9-b4cf5f5adf311412b878c9baa698da1c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfz671n9-b4cf5f5adf311412b878c9baa698da1c av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>Nachhaltiger Tourismus:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Wie Destinationen<br \/>\nsich f\u00fcr eine<br \/>\ngr\u00fcne Zukunft<br \/>\npositionieren<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='inhalt'  class='avia-section av-y50i0i-7600f3c8c13c30ca419169defa642cf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1410'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wf19xu-0f645681e8cdcb924e257af21a207c9e av_one_full  avia-builder-el-8  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ucklb6-7b5fc53cb3a5c76b3761a588d680aaed\">\n#top .av-special-heading.av-ucklb6-7b5fc53cb3a5c76b3761a588d680aaed{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ucklb6-7b5fc53cb3a5c76b3761a588d680aaed .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ucklb6-7b5fc53cb3a5c76b3761a588d680aaed .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ucklb6-7b5fc53cb3a5c76b3761a588d680aaed av-special-heading-h2  avia-builder-el-9  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Rolle der Agenda 2030 der Vereinten Nationen im Tourismus<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-8we8ki-501540c86a29646e0e1ae4dcce05495a av_one_full  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-84iib6-122e48c765311da33ca1e55e8f188889\">\n#top .av_textblock_section.av-84iib6-122e48c765311da33ca1e55e8f188889 .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-84iib6-122e48c765311da33ca1e55e8f188889 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-84iib6-122e48c765311da33ca1e55e8f188889 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-84iib6-122e48c765311da33ca1e55e8f188889 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Die Agenda 2030 der Vereinten Nationen legt 17 globale Nachhaltigkeitsziele (Sustainable Development Goals, SDGs) fest, die darauf abzielen, Armut zu beenden, den Planeten zu sch\u00fctzen und Wohlstand f\u00fcr alle zu f\u00f6rdern.<\/p>\n<p>Die Tourismusbranche hat direkten Einfluss auf mehrere dieser Ziele, darunter nachhaltige St\u00e4dte und Gemeinden (Ziel 11), verantwortungsvoller Konsum und Produktion (Ziel 12) und Ma\u00dfnahmen zum Klimaschutz (Ziel 13).<\/p>\n<p>Die UNWTO hat dazu einen Aktionsrahmen entwickelt, der speziell auf den Tourismussektor ausgerichtet ist und dabei beitr\u00e4gt, die Umsetzung der SDGs in diesem Bereich voranzutreiben. Dieser Rahmen unterst\u00fctzt touristische Destinationen dabei, nachhaltige Tourismusstrategien zu entwickeln und zu implementieren, die auf den Prinzipien der Agenda 2030 aufbauen.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-tr2ude-403526350f7333b76720099533cbe6c4 av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s8zxe-1b442ce80fba047e325710e0a31c128a\">\n#top .av-special-heading.av-2s8zxe-1b442ce80fba047e325710e0a31c128a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2s8zxe-1b442ce80fba047e325710e0a31c128a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2s8zxe-1b442ce80fba047e325710e0a31c128a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2s8zxe-1b442ce80fba047e325710e0a31c128a av-special-heading-h2  avia-builder-el-13  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Schl\u00fcsselelemente f\u00fcr nachhaltige Tourismusdestinationen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-pvfepu-70ae44d62a17f675b9990aee99f3c8f0 av_one_half  avia-builder-el-14  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ocflki-d87ce151dec7f7fe1cdd468f5ae2c73f\">\n#top .av-special-heading.av-ocflki-d87ce151dec7f7fe1cdd468f5ae2c73f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ocflki-d87ce151dec7f7fe1cdd468f5ae2c73f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ocflki-d87ce151dec7f7fe1cdd468f5ae2c73f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ocflki-d87ce151dec7f7fe1cdd468f5ae2c73f av-special-heading-h3  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Innovative Produktentwicklung, Marketing und Werbung f\u00fcr nachhaltigen wirtschaftlichen Erfolg<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz9w1dh-f7a408bf5343f0102900014897644704\">\n#top .hr.hr-invisible.av-lfz9w1dh-f7a408bf5343f0102900014897644704{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lfz9w1dh-f7a408bf5343f0102900014897644704 hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8i7rn-c232a4eacbe9dc78cb16d2461cdc2776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine erfolgreiche Positionierung von Destinationen f\u00fcr eine gr\u00fcne Zukunft erfordert auch die Entwicklung von innovativen und nachhaltigen Produkten sowie gezielte Marketing- und Werbema\u00dfnahmen. Destinationen k\u00f6nnen in diesen Bereichen aktiv werden, indem sie:<\/p>\n<ul>\n<li><strong>Innovationskraft nutzen<\/strong>, um neue nachhaltige Produkte und Dienstleistungen zu entwickeln, die den Bed\u00fcrfnissen der umweltbewussten Reisenden entsprechen.<\/li>\n<li><strong>Bestehende Angebote \u00fcberarbeiten<\/strong>, um sie nachhaltiger zu gestalten, z. B. durch die Integration von erneuerbaren Energien, ressourceneffizienten Technologien oder lokalen und ethischen Produkten.<\/li>\n<li><strong>Marketing- und Werbestrategien entwickeln<\/strong>, die die Nachhaltigkeit und Authentizit\u00e4t der Destination in den Vordergrund stellen und gleichzeitig ihre einzigartigen Alleinstellungsmerkmale hervorheben.<\/li>\n<li><strong>Social Media und Influencer-Marketing nutzen<\/strong>, um Geschichten rund um nachhaltige Reiseerlebnisse zu erz\u00e4hlen und das Bewusstsein f\u00fcr \u00f6kologische und soziale Verantwortung im Tourismus zu sch\u00e4rfen.<\/li>\n<li><strong>Zusammenarbeit mit Partnern<\/strong> aus der Tourismusbranche, um gemeinsam ein koh\u00e4rentes und starkes Image der Destination als nachhaltiges Reiseziel zu pr\u00e4sentieren.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loio0i-855314fc50b15b527e07edb00f223c8f av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krywde-3eaf3f96cb6e5ce535119e839ae5a32b\">\n#top .av-special-heading.av-krywde-3eaf3f96cb6e5ce535119e839ae5a32b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-krywde-3eaf3f96cb6e5ce535119e839ae5a32b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-krywde-3eaf3f96cb6e5ce535119e839ae5a32b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-krywde-3eaf3f96cb6e5ce535119e839ae5a32b av-special-heading-h3  avia-builder-el-19  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Integration von Nachhaltigkeit in alle Aspekte des Tourismus<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79wtte-17ba84c5a0c059553e73ade5c71a116e\">\n#top .hr.hr-invisible.av-79wtte-17ba84c5a0c059553e73ade5c71a116e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-79wtte-17ba84c5a0c059553e73ade5c71a116e hr-invisible  avia-builder-el-20  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8jtgg-c5c4a0934d0d6906071112ca4a645d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Um sich erfolgreich f\u00fcr eine gr\u00fcne Zukunft zu positionieren, sollten Destinationen Nachhaltigkeit in alle Aspekte des Tourismus integrieren \u2013 von der Planung und Entwicklung der Infrastruktur bis hin zu Marketingstrategien und Angeboten f\u00fcr Reisende. Ein paar, zugegeben auf der Hand liegende, Beispiele um die zu illustrieren:<\/p>\n<ul>\n<li>Die F\u00f6rderung von umweltfreundlichen Verkehrsmitteln wie \u00f6ffentlichen Verkehrsmitteln, Fahrradverleih oder Elektrofahrzeugen.<\/li>\n<li>Die Unterst\u00fctzung von umweltvertr\u00e4glichen Unterk\u00fcnften und nachhaltigen Praktiken in der Gastronomie.<\/li>\n<li>Die Schaffung von \u00d6kotourismus-Angeboten und Naturerlebnissen, die auf Umweltschutz und Bildung abzielen.<\/li>\n<li>Die Zusammenarbeit mit lokalen Gemeinschaften und Unternehmen, um kulturell authentische Erlebnisse zu schaffen und die lokale Wirtschaft zu st\u00e4rken.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-j1pdxe-a664651ca28009cfbce07cdd28d2f2e8 av_one_half  avia-builder-el-22  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hkn0s2-ceaf53b05921854a0127dc33d0db5b18\">\n#top .av-special-heading.av-hkn0s2-ceaf53b05921854a0127dc33d0db5b18{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hkn0s2-ceaf53b05921854a0127dc33d0db5b18 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hkn0s2-ceaf53b05921854a0127dc33d0db5b18 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hkn0s2-ceaf53b05921854a0127dc33d0db5b18 av-special-heading-h3  avia-builder-el-23  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Zusammenarbeit mit lokalen Akteuren<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x87oi-45f63a194da49fe2e3e93c48e2463911\">\n#top .hr.hr-invisible.av-5x87oi-45f63a194da49fe2e3e93c48e2463911{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5x87oi-45f63a194da49fe2e3e93c48e2463911 hr-invisible  avia-builder-el-24  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ljgc-e03ed404771cfd67d5b97df68ab559ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Destinationen sollten eng mit lokalen Akteuren wie Regierungen, Unternehmen, NGOs und der Zivilgesellschaft zusammenarbeiten, um gemeinsame Nachhaltigkeitsziele zu erreichen.<\/p>\n<p>Die Zusammenarbeit erm\u00f6glicht es, gemeinsame Strategien zu entwickeln, Ressourcen zu b\u00fcndeln und den Wissenstransfer zwischen den beteiligten Parteien zu f\u00f6rdern.<\/p>\n<p>Und am aller wichtigsten &#8211; diese Zusammenarbeit(en) sensibilisieren.<br \/>\nSteter Tropfen h\u00f6hlt den Stein.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-fc87te-c32e4f5028e7da7ae0c806fd7a0de077 av_one_half  avia-builder-el-26  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-do0v4i-c6a540636695a5da13dbfcdc2fc3bb26\">\n#top .av-special-heading.av-do0v4i-c6a540636695a5da13dbfcdc2fc3bb26{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-do0v4i-c6a540636695a5da13dbfcdc2fc3bb26 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-do0v4i-c6a540636695a5da13dbfcdc2fc3bb26 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-do0v4i-c6a540636695a5da13dbfcdc2fc3bb26 av-special-heading-h3  avia-builder-el-27  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Transparente Kommunikation und Berichterstattung<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wt9de-67cde5214b384360a50f4b941c77fcc9\">\n#top .hr.hr-invisible.av-3wt9de-67cde5214b384360a50f4b941c77fcc9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3wt9de-67cde5214b384360a50f4b941c77fcc9 hr-invisible  avia-builder-el-28  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-bxkx76-8bdb20d078666eafd4282e78d02f1d53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Es ist wichtig, dass Destinationen transparent \u00fcber ihre Nachhaltigkeitsinitiativen und -ziele kommunizieren und regelm\u00e4\u00dfig \u00fcber Fortschritte und Herausforderungen berichten. Dies schafft Vertrauen bei Reisenden und Stakeholdern und zeigt das Engagement der Destination f\u00fcr eine nachhaltige Entwicklung. Eine transparente Kommunikation kann beispielsweise \u00fcber:<\/p>\n<ul>\n<li>Nachhaltigkeitsberichte, die Fortschritte und Leistungsindikatoren im Einklang mit den SDGs pr\u00e4sentieren.<\/li>\n<li>Informative und ansprechende Webinhalte, die die Nachhaltigkeitsstrategie und -ma\u00dfnahmen der Destination darstellen.<\/li>\n<li>Regelm\u00e4\u00dfige Updates in sozialen Medien, Newslettern oder Pressemitteilungen, die Erfolge, Herausforderungen und Zukunftspl\u00e4ne im Bereich der Nachhaltigkeit kommunizieren.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-5kggr6-6718bccd7f6a19a2c1e35f911f45ac34 av_one_full  avia-builder-el-30  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9i7k6a-56ddbe3474b82e6db73d72a2681d3e7e\">\n#top .av-special-heading.av-9i7k6a-56ddbe3474b82e6db73d72a2681d3e7e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-9i7k6a-56ddbe3474b82e6db73d72a2681d3e7e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-9i7k6a-56ddbe3474b82e6db73d72a2681d3e7e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-9i7k6a-56ddbe3474b82e6db73d72a2681d3e7e av-special-heading-h2  avia-builder-el-31  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ber\u00fccksichtigung von internationalen Reisen und Domestic Travels<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-b2y64i-9634fd336123e469c52a4ea6e942b02c av_one_full  avia-builder-el-32  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz8re7v-10c9c1c50c44ab7a8bae06b3f632586e\">\n#top .av_textblock_section.av-lfz8re7v-10c9c1c50c44ab7a8bae06b3f632586e .avia_textblock{\ncolumn-count:2;\ncolumn-gap:5%;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-lfz8re7v-10c9c1c50c44ab7a8bae06b3f632586e .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-lfz8re7v-10c9c1c50c44ab7a8bae06b3f632586e .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lfz8re7v-10c9c1c50c44ab7a8bae06b3f632586e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p>Ein wichtiger Aspekt bei der Positionierung von Destinationen f\u00fcr eine gr\u00fcne Zukunft ist die Ber\u00fccksichtigung des CO2-Abdrucks der Anreise von Touristen. Internationale Reisen, insbesondere Flugreisen, sind eine bedeutende Quelle von Treibhausgasemissionen. Destinationen k\u00f6nnen in diesem Bereich aktiv werden, indem sie:<\/p>\n<ul>\n<li>Aufkl\u00e4rung und Sensibilisierung f\u00fcr die Umweltauswirkungen der Anreise schaffen.<\/li>\n<li>Alternativen zu Flugreisen f\u00f6rdern, wie zum Beispiel Bahn- oder Busreisen.<\/li>\n<li>In Zusammenarbeit mit Verkehrsunternehmen nachhaltigere Transportoptionen entwickeln.<\/li>\n<li>Ma\u00dfnahmen zur Reduzierung des CO2-Abdrucks von Reisen unterst\u00fctzen, beispielsweise durch CO2-Kompensation oder die F\u00f6rderung von Technologien zur Reduzierung von Emissionen.<\/li>\n<\/ul>\n<p>Domestic Travels bieten eine gro\u00dfartige Gelegenheit, den CO2-Abdruck der Reisenden zu reduzieren und gleichzeitig die lokale Wirtschaft zu st\u00e4rken. Destinationen k\u00f6nnen den inl\u00e4ndischen Tourismus f\u00f6rdern, indem sie:<\/p>\n<ul>\n<li>Authentische und nachhaltige Erlebnisse f\u00fcr inl\u00e4ndische Reisende schaffen.<\/li>\n<li>Regionale Partnerschaften und Kooperationen aufbauen, um gemeinsam nachhaltige Tourismusprodukte zu entwickeln.<\/li>\n<li>Die Vorteile von Domestic Travels in der Kommunikation und im Marketing hervorheben.<\/li>\n<\/ul>\n<p>Der Anteil des Inlandstourismus ist international extrem unterschiedlich. Haben Staaten wie die USA \u00fcber 90 % Inlandstourismus, so liegen Destinationen wie \u00d6sterreich oder die Schweiz bei knapp 30 %. Dadurch sind Ziele und Herangehensweisen komplett unterschiedlich, ein Konzept &#8222;von der Stange&#8220; wird es also nicht geben.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-2euj3m-6bd6d0780722d736207bea8b8c71e172 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1410'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3\">\n#top .hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-4c4yhe-45056494e0f37422d8ef8409d0e88ed3 hr-custom  avia-builder-el-35  el_before_av_one_full  avia-builder-el-first  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-88vegi-d52b4ff5110896a149093ffd1850dd18 av_one_full  avia-builder-el-36  el_after_av_hr  el_before_av_one_full  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i2duq-09a5d3dc490cc082790f0a9a63b03a88\">\n#top .av-special-heading.av-6i2duq-09a5d3dc490cc082790f0a9a63b03a88{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6i2duq-09a5d3dc490cc082790f0a9a63b03a88 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6i2duq-09a5d3dc490cc082790f0a9a63b03a88 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6i2duq-09a5d3dc490cc082790f0a9a63b03a88 av-special-heading-h2  avia-builder-el-37  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was hei\u00dft das am Ende des Tages f\u00fcr Sie als Tourismusdestination?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-3tbnrm-21ee74d1a3a6f2d7b15e884e17017fcb av_one_full  avia-builder-el-38  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2xrgzm-b494d77b46a57f7f329c8dea9359252a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Die Positionierung von Tourismusdestinationen f\u00fcr eine gr\u00fcne Zukunft ist ein entscheidender Schritt, um sowohl den wirtschaftlichen Erfolg als auch den Umweltschutz zu gew\u00e4hrleisten. <\/strong><\/p>\n<p>Durch die Integration von Nachhaltigkeit in alle Aspekte des Tourismus, die Zusammenarbeit mit lokalen Akteuren und die transparente Kommunikation und Berichterstattung k\u00f6nnen Destinationen die Ziele der Agenda 2030 der Vereinten Nationen und der UNWTO erfolgreich umsetzen und gleichzeitig ein attraktives Angebot f\u00fcr umweltbewusste Reisende schaffen.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-cerhpu-73b31228ae6548f5de0e33e6450b57de av_one_half  avia-builder-el-40  el_after_av_one_full  el_before_av_four_fifth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ajt30y-22406e9000ef565e8ce5a0721bfa91c8\">\n#top .av-special-heading.av-ajt30y-22406e9000ef565e8ce5a0721bfa91c8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ajt30y-22406e9000ef565e8ce5a0721bfa91c8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ajt30y-22406e9000ef565e8ce5a0721bfa91c8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ajt30y-22406e9000ef565e8ce5a0721bfa91c8 av-special-heading-h3  avia-builder-el-41  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HERZBLUAT Newsletter &#8211; Top informiert sein!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8mi87m-95a3801cf2b6f83a189af78ceceb649d\">\n#top .hr.hr-invisible.av-8mi87m-95a3801cf2b6f83a189af78ceceb649d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8mi87m-95a3801cf2b6f83a189af78ceceb649d hr-invisible  avia-builder-el-42  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-86iiwi-37547e14f9aa72e7a7b67a93209946c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melden Sie sich zu unserem Newsletter an und bekommen Sie die neuesten Hintergrund-Infos, Tipps, Tricks und Stories aus der Welt der Unternehmensberatung, der Marketingberatung und der Nachhaltigkeitsberatung direkt in Ihr Postfach. Schneller und bequemer geht&#8217;s nicht.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-58oq4i-0a5f3685fbcf3ad3a97150231be48310\">\n#top .hr.hr-invisible.av-58oq4i-0a5f3685fbcf3ad3a97150231be48310{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-58oq4i-0a5f3685fbcf3ad3a97150231be48310 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><div  class='flex_column av-4joy5e-81926f62ab62b2435cd5b769b5c652f4 av_four_fifth  avia-builder-el-46  el_after_av_one_half  el_before_av_one_fifth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26he1u-1dd91c614206ac18dc8ee6cfc8f470b4\">\n#top .av-special-heading.av-26he1u-1dd91c614206ac18dc8ee6cfc8f470b4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-26he1u-1dd91c614206ac18dc8ee6cfc8f470b4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-26he1u-1dd91c614206ac18dc8ee6cfc8f470b4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-26he1u-1dd91c614206ac18dc8ee6cfc8f470b4 av-special-heading-h2  avia-builder-el-47  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >N\u00e4chste Schritte in Richtung gr\u00fcner Zukunft<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35kgqa-d95de854314fa326399ef6a7effd520a\">\n#top .hr.hr-invisible.av-35kgqa-d95de854314fa326399ef6a7effd520a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-35kgqa-d95de854314fa326399ef6a7effd520a hr-invisible  avia-builder-el-48  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8uf3n-8165844d07bbdde5075572efdddf78e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>M\u00f6chten Sie mehr dar\u00fcber erfahren, wie HERZBLUAT Ihr Unternehmen oder Ihre Destination bei der Umsetzung nachhaltiger Tourismusstrategien unterst\u00fctzen kann?<\/p>\n<p>Kontaktieren Sie uns noch heute, um ein unverbindliches Beratungsgespr\u00e4ch zu vereinbaren und gemeinsam den Weg in eine gr\u00fcne Zukunft zu beschreiten.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hpczlu-55970a6549786662b3914b94e86f67fb av_one_fifth  avia-builder-el-50  el_after_av_four_fifth  el_before_av_one_full  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54\">\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfz89vwo-91b6575dc3b1ce51d5f6b1efc3a13d54 av-styling- avia-align-left  avia-builder-el-51  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-507 avia-img-lazy-loading-507 avia_image ' src=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg\" alt='' title='Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung'  height=\"300\" width=\"234\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-234x300.jpg 234w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-550x705.jpg 550w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung-450x577.jpg 450w, https:\/\/www.herzbluat.at\/wp-content\/uploads\/2019\/08\/Gregor-Wimmer-Marketing-Werbeagentur-Salzburg-Herzbluat-Meisterklasse-Marktkommunikation-Werbung.jpg 600w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9\">\n#top .hr.hr-invisible.av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2p8rbm-61758b0f97c62188183fc3d9cc8f5fe9 hr-invisible  avia-builder-el-52  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lfz8ck64-b977d8e03a35c558665ca93b26530efe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dkkfm. Gregor Wimmer<\/strong><br \/>\nUnternehmensberater<br \/>\nMarketingfachmann<\/p>\n<p><a href=\"tel:+436648197894\">+43 664 81 97 894<\/a><br \/>\n<a href=\"mailto:office@herzbluat.at\">office@herzbluat.at<\/a><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1xgo8i-2ad6bea4c623ac567f8ae5cb40079b3a av_one_full  avia-builder-el-54  el_after_av_one_fifth  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lit2yzc3-cfb0d2015619abd3b0f204e7d9d2be79 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#Agenda2030 #Berichterstattung #Kommunikation #Nachhaltigkeit #SDGs #Tourismus #Transparenz #Umweltschutz #UNWTO #Zusammenarbeit<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vqt8y-59162841969c9b900fece4932bd390ad\">\n#top .hr.av-2vqt8y-59162841969c9b900fece4932bd390ad{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .hr-inner{\nwidth:90%;\nborder-color:#b6183d;\nmax-width:45%;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon{\ncolor:#b6183d;\n}\n.hr.av-2vqt8y-59162841969c9b900fece4932bd390ad .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#b6183d;\nstroke:#b6183d;\n}\n<\/style>\n<div  class='hr av-2vqt8y-59162841969c9b900fece4932bd390ad hr-custom  avia-builder-el-56  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The tourism industry is one of the fastest growing sectors in the world, bringing both economic benefits and environmental challenges. More and more travellers are looking for sustainable travel experiences that support the environment as well as regional and local culture and economies. In this article, we take a behind-the-scenes look at how destinations can successfully position themselves for a green future, taking into account the goals of the United Nations 2030 Agenda and the UNWTO (World Tourism Organization).<\/p>","protected":false},"author":2,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552,379,556,378,380],"tags":[382,389,388,381,383,271,387,385,384,386],"class_list":["post-1410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-csr-nachhaltigkeit-und-verantwortung-strategie-und-beratung","category-marketing","category-tourismus-marketing-und-destination-marketing-consulting","category-unternehmensberatung","category-Werbeagentur","tag-agenda-2030","tag-berichterstattung","tag-kommunikation","tag-nachhaltigkeit","tag-sdgs","tag-tourismus","tag-transparenz","tag-umweltschutz","tag-unwto","tag-zusammenarbeit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nachhaltiger Tourismus - Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren k\u00f6nnen, indem sie nachhaltigen Tourismus f\u00f6rdern und innovative, umweltfreundliche Ans\u00e4tze verfolgen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herzbluat.at\/en\/sustainable-tourism-how-destinations-position-themselves-for-a-green-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nachhaltiger Tourismus - Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren k\u00f6nnen, indem sie nachhaltigen Tourismus f\u00f6rdern und innovative, umweltfreundliche Ans\u00e4tze verfolgen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.herzbluat.at\/en\/sustainable-tourism-how-destinations-position-themselves-for-a-green-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Herzbluat\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/herzbluat\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-02T07:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T16:33:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregor Wimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:site\" content=\"@HERZBLUAT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregor Wimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/\"},\"author\":{\"name\":\"Gregor Wimmer\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#\\\/schema\\\/person\\\/ecd857b6c52f4c228af400030cf71670\"},\"headline\":\"Nachhaltiger Tourismus &#8211; Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren\",\"datePublished\":\"2023-01-02T07:00:58+00:00\",\"dateModified\":\"2025-12-19T16:33:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/\"},\"wordCount\":8982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg\",\"keywords\":[\"Agenda 2030\",\"Berichterstattung\",\"Kommunikation\",\"Nachhaltigkeit\",\"SDGs\",\"Tourismus\",\"Transparenz\",\"Umweltschutz\",\"UNWTO\",\"Zusammenarbeit\"],\"articleSection\":[\"ESG, CSR, Nachhaltigkeit und Verantwortung - Strategie und Beratung\",\"Marketing\",\"Tourismus-Marketing und Destination-Marketing Consulting\",\"Unternehmensberatung\",\"Werbeagentur\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/\",\"name\":\"Nachhaltiger Tourismus - Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg\",\"datePublished\":\"2023-01-02T07:00:58+00:00\",\"dateModified\":\"2025-12-19T16:33:50+00:00\",\"description\":\"Erfahren Sie, wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren k\u00f6nnen, indem sie nachhaltigen Tourismus f\u00f6rdern und innovative, umweltfreundliche Ans\u00e4tze verfolgen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Nachhaltiger Tourismus Destination Management Sustainable Tourism\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.herzbluat.at\\\/herzbluat-unternehmensberatung-marketingberatung-nachhaltigkeitsberatung-salzburg-oesterreich\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nachhaltiger Tourismus &#8211; Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#website\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/\",\"name\":\"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\",\"description\":\"Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg, \u00d6sterreich\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#organization\"},\"alternateName\":\"Herzbluat | Unternehmensberatung, Marketing, Nachhaltigkeit | Salzburg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.herzbluat.at\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#organization\",\"name\":\"HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\",\"alternateName\":\"HERZBLUAT Unternehmensberatung, Marketing, Nachhaltigkeit\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Herzbluat\",\"https:\\\/\\\/x.com\\\/HERZBLUAT\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/herzbluat-marketing--&-Werbeagentur\\\/\",\"https:\\\/\\\/www.instagram.com\\\/herzbluat\"],\"address\":{\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"47.805\",\"longitude\":\"13.009\"},\"telephone\":[\"+436648197894\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\"],\"opens\":\"08:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Friday\"],\"opens\":\"08:00\",\"closes\":\"14:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Saturday\",\"Sunday\"],\"opens\":\"00:00\",\"closes\":\"00:00\"}],\"email\":\"office@herzbluat.at\",\"vatID\":\"ATU57352377\",\"priceRange\":\"$$$\",\"currenciesAccepted\":\"EUR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/#\\\/schema\\\/person\\\/ecd857b6c52f4c228af400030cf71670\",\"name\":\"Gregor Wimmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g\",\"caption\":\"Gregor Wimmer\"},\"sameAs\":[\"https:\\\/\\\/www.herzbluat.at\\\/\",\"https:\\\/\\\/www.facebook.com\\\/herzbluat\",\"https:\\\/\\\/www.instagram.com\\\/herzbluat\",\"https:\\\/\\\/x.com\\\/HERZBLUAT\"]},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#local-main-place-address\",\"streetAddress\":\"Siezenheimer Strasse 35\",\"addressLocality\":\"Salzburg\",\"postalCode\":\"5020\",\"addressRegion\":\"Salzburg\",\"addressCountry\":\"AT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.herzbluat.at\\\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/HERZBLUAT-Marketing-Werbeagentur-Icon.png\",\"contentUrl\":\"https:\\\/\\\/www.herzbluat.at\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/HERZBLUAT-Marketing-Werbeagentur-Icon.png\",\"width\":512,\"height\":512,\"caption\":\"HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Salzburg\" \/>\n<meta name=\"geo.position\" content=\"47.805;13.009\" \/>\n<meta name=\"geo.region\" content=\"Austria\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sustainable tourism - How destinations position themselves for a green future - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg","description":"Learn how destinations can position themselves for a green future by promoting sustainable tourism and adopting innovative, environmentally friendly approaches.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.herzbluat.at\/en\/sustainable-tourism-how-destinations-position-themselves-for-a-green-future\/","og_locale":"en_GB","og_type":"article","og_title":"Nachhaltiger Tourismus - Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren","og_description":"Erfahren Sie, wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren k\u00f6nnen, indem sie nachhaltigen Tourismus f\u00f6rdern und innovative, umweltfreundliche Ans\u00e4tze verfolgen.","og_url":"https:\/\/www.herzbluat.at\/en\/sustainable-tourism-how-destinations-position-themselves-for-a-green-future\/","og_site_name":"Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg","article_publisher":"https:\/\/www.facebook.com\/Herzbluat","article_author":"https:\/\/www.facebook.com\/herzbluat","article_published_time":"2023-01-02T07:00:58+00:00","article_modified_time":"2025-12-19T16:33:50+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg","type":"image\/jpeg"}],"author":"Gregor Wimmer","twitter_card":"summary_large_image","twitter_creator":"@HERZBLUAT","twitter_site":"@HERZBLUAT","twitter_misc":{"Written by":"Gregor Wimmer","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#article","isPartOf":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/"},"author":{"name":"Gregor Wimmer","@id":"https:\/\/www.herzbluat.at\/#\/schema\/person\/ecd857b6c52f4c228af400030cf71670"},"headline":"Nachhaltiger Tourismus &#8211; Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren","datePublished":"2023-01-02T07:00:58+00:00","dateModified":"2025-12-19T16:33:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/"},"wordCount":8982,"commentCount":0,"publisher":{"@id":"https:\/\/www.herzbluat.at\/#organization"},"image":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg","keywords":["Agenda 2030","Berichterstattung","Kommunikation","Nachhaltigkeit","SDGs","Tourismus","Transparenz","Umweltschutz","UNWTO","Zusammenarbeit"],"articleSection":["ESG, CSR, Nachhaltigkeit und Verantwortung - Strategie und Beratung","Marketing","Tourismus-Marketing und Destination-Marketing Consulting","Unternehmensberatung","Werbeagentur"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/","url":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/","name":"Sustainable tourism - How destinations position themselves for a green future - Herzbluat Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg","isPartOf":{"@id":"https:\/\/www.herzbluat.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#primaryimage"},"image":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg","datePublished":"2023-01-02T07:00:58+00:00","dateModified":"2025-12-19T16:33:50+00:00","description":"Learn how destinations can position themselves for a green future by promoting sustainable tourism and adopting innovative, environmentally friendly approaches.","breadcrumb":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#primaryimage","url":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg","contentUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2023\/04\/2301_Nachhaltiger_Tourismus_Destination_Management-scaled.jpg","width":2560,"height":1707,"caption":"Nachhaltiger Tourismus Destination Management Sustainable Tourism"},{"@type":"BreadcrumbList","@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.herzbluat.at\/herzbluat-unternehmensberatung-marketingberatung-nachhaltigkeitsberatung-salzburg-oesterreich\/"},{"@type":"ListItem","position":2,"name":"Nachhaltiger Tourismus &#8211; Wie Destinationen sich f\u00fcr eine gr\u00fcne Zukunft positionieren"}]},{"@type":"WebSite","@id":"https:\/\/www.herzbluat.at\/#website","url":"https:\/\/www.herzbluat.at\/","name":"Herzbluat management consultancy, marketing consultancy, sustainability consultancy, Salzburg","description":"Management consultancy, marketing consultancy, sustainability consultancy, Salzburg, Austria","publisher":{"@id":"https:\/\/www.herzbluat.at\/#organization"},"alternateName":"Herzbluat | Unternehmensberatung, Marketing, Nachhaltigkeit | Salzburg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.herzbluat.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.herzbluat.at\/#organization","name":"HERZBLUAT Management Consultancy, Marketing &amp; Advertising Agency, Salzburg","alternateName":"HERZBLUAT Unternehmensberatung, Marketing, Nachhaltigkeit","url":"https:\/\/www.herzbluat.at\/","logo":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/Herzbluat","https:\/\/x.com\/HERZBLUAT","https:\/\/www.linkedin.com\/company\/herzbluat-marketing--&-Werbeagentur\/","https:\/\/www.instagram.com\/herzbluat"],"address":{"@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"47.805","longitude":"13.009"},"telephone":["+436648197894"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"08:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Friday"],"opens":"08:00","closes":"14:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"office@herzbluat.at","vatID":"ATU57352377","priceRange":"$$$","currenciesAccepted":"EUR"},{"@type":"Person","@id":"https:\/\/www.herzbluat.at\/#\/schema\/person\/ecd857b6c52f4c228af400030cf71670","name":"Gregor Wimmer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3278567dfe2b6e222b2a350eb669859e7f68930d990fe00ecb71b89e13376b74?s=96&d=mm&r=g","caption":"Gregor Wimmer"},"sameAs":["https:\/\/www.herzbluat.at\/","https:\/\/www.facebook.com\/herzbluat","https:\/\/www.instagram.com\/herzbluat","https:\/\/x.com\/HERZBLUAT"]},{"@type":"PostalAddress","@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#local-main-place-address","streetAddress":"Siezenheimer Strasse 35","addressLocality":"Salzburg","postalCode":"5020","addressRegion":"Salzburg","addressCountry":"AT"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.herzbluat.at\/nachhaltiger-tourismus-wie-destinationen-sich-fuer-eine-gruene-zukunft-positionieren\/#local-main-organization-logo","url":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2016\/04\/HERZBLUAT-Marketing-Werbeagentur-Icon.png","contentUrl":"https:\/\/www.herzbluat.at\/wp-content\/uploads\/2016\/04\/HERZBLUAT-Marketing-Werbeagentur-Icon.png","width":512,"height":512,"caption":"HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung, Salzburg"}]},"geo.placename":"Salzburg","geo.position":{"lat":"47.805","long":"13.009"},"geo.region":"Austria"},"_links":{"self":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/posts\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":0,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/posts\/1410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/media\/1416"}],"wp:attachment":[{"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/categories?post=1410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.herzbluat.at\/en\/wp-json\/wp\/v2\/tags?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}