{"id":2504,"date":"2023-09-04T11:48:37","date_gmt":"2023-09-04T09:48:37","guid":{"rendered":"https:\/\/www.herzbluat.at\/?page_id=2504"},"modified":"2025-12-19T15:08:05","modified_gmt":"2025-12-19T13:08:05","slug":"publications","status":"publish","type":"page","link":"https:\/\/www.herzbluat.at\/en\/veroeffentlichungen\/","title":{"rendered":"Publications - HERZBLUAT Management Consultancy, Marketing Consultancy, Sustainability Consultancy | Salzburg, Austria"},"content":{"rendered":"[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='border-extra-diagonal' bottom_border_diagonal_color='#ffffff' bottom_border_diagonal_direction='border-extra-diagonal-inverse' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jhtew-12730a2a65384c9e3bddd280b44124c4\">\n#top .hr.hr-invisible.av-3jhtew-12730a2a65384c9e3bddd280b44124c4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3jhtew-12730a2a65384c9e3bddd280b44124c4 hr-invisible  avia-builder-el-5  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lm4o25pl-f67100d8a0e44f000d0e96d47683986c\">\n#top .av-special-heading.av-lm4o25pl-f67100d8a0e44f000d0e96d47683986c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lm4o25pl-f67100d8a0e44f000d0e96d47683986c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lm4o25pl-f67100d8a0e44f000d0e96d47683986c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lm4o25pl-f67100d8a0e44f000d0e96d47683986c av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_hr  el_before_av_hr  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"https:\/\/amzn.to\/3R9NwHg\" target=\"_blank\"  rel=\"noopener noreferrer\" >Nachhaltiger Tourismus<\/a><\/h2><div class='av-subheading av-subheading_below'><p>Nachhaltiger Tourismus in den Alpen.<br \/>\nEin Leitfaden f\u00fcr Hotels und Destinationen.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8npipp-537720adedfbb14490490e3cfa5c11ad\">\n#top .hr.hr-invisible.av-8npipp-537720adedfbb14490490e3cfa5c11ad{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8npipp-537720adedfbb14490490e3cfa5c11ad hr-invisible  avia-builder-el-7  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-86n0st-9af714e14d5a565b006f55edd8619fc3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Nachhaltiger Tourismus in den Alpen:<br \/>\nEin Leitfaden f\u00fcr Hotels und Destinationen<\/strong><\/p>\n<p>In einer Zeit, in der Nachhaltigkeit im Tourismus immer mehr an Bedeutung gewinnt, bietet dieses Handbuch wertvolle Einblicke und praktische Anleitungen f\u00fcr Hotels im Alpenraum, die einen nachhaltigen Ansatz verfolgen m\u00f6chten.<\/p>\n<p>Die alpine Hotellerie steht vor besonderen Herausforderungen, da sie sich in einem einzigartigen und sensiblen Naturraum befindet.<\/p>\n<p>Dieser Leitfaden beleuchtet den aktuellen Stand des nachhaltigen Tourismus in den Alpen und die spezifischen Herausforderungen f\u00fcr Hotels.<\/p>\n<p>Das Buch bietet konkrete Strategien und Ma\u00dfnahmen, um einen Betrieb nachhaltig zu gestalten und erfolgreich zu positionieren.<\/p>\n<p>Behandelt werden Themen wie Nachhaltigkeitsmanagement, Zusammenarbeit mit lokalen Gemeinschaften und Unternehmen, umweltfreundliche Aktivit\u00e4ten und Angebote, kulturelles Erbe und lokale Gemeinschaften, nachhaltiges Management, Marketing und Kommunikation.<\/p>\n<p>Inspirierende Fallstudien und Best Practices runden den Inhalt ab und bieten realistische Beispiele f\u00fcr den Erfolg nachhaltiger Ans\u00e4tze im Tourismus.<\/p>\n<p>Wenn Sie in der Tourismusbranche t\u00e4tig sind oder sich einfach daf\u00fcr interessieren, wie Sie zu einem nachhaltigeren Tourismus in den Alpen beitragen k\u00f6nnen, ist dieses Buch ein unverzichtbares Hilfsmittel.<\/p>\n<p><strong>Es ist nicht nur ein Leitfaden, sondern auch eine Inspirationsquelle, um positive Ver\u00e4nderungen in der Branche voranzutreiben.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5oa2bh-f6d3797fb11a5f292faf24b40346648a\">\n#top .hr.hr-invisible.av-5oa2bh-f6d3797fb11a5f292faf24b40346648a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5oa2bh-f6d3797fb11a5f292faf24b40346648a hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<article  class='iconbox iconbox_left_content av-lm4p3dww-529ac2e9c55034373c6892af4c659ea0 av-icon-style-no-border  avia-builder-el-10  el_after_av_hr  el_before_av_hr '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/amzn.to\/3R9NwHg' title='Jetzt Bestellen!&lt;br \/&gt;\nEUR 19,90 inkl. MwSt.' aria-label='Jetzt Bestellen!&lt;br \/&gt;\nEUR 19,90 inkl. MwSt.'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue859' data-av_iconfont='entypo-fontello' title=\"Jetzt Bestellen!&lt;br \/&gt;\nEUR 19,90 inkl. MwSt.\" desc=\"Jetzt Bestellen!&lt;br \/&gt;\nEUR 19,90 inkl. MwSt.\" ><\/a><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Jetzt Bestellen!&lt;br \/&gt;\nEUR 19,90 inkl. MwSt.\"><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/amzn.to\/3R9NwHg' title='Jetzt Bestellen!&lt;br \/&gt;\nEUR 19,90 inkl. MwSt.'  target=\"_blank\"  rel=\"noopener noreferrer\">Jetzt Bestellen!<br \/>\nEUR 19,90 inkl. MwSt.<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p><a href=\"https:\/\/amzn.to\/3R9NwHg\" target=\"_blank\" rel=\"noopener\">Bestellen Sie jetzt &#8222;Nachhaltiger Tourismus in den Alpen&#8220;.<\/a><br \/>\nDer umfassende Leitfaden f\u00fcr Hotels und Destinationen.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2a15ns-0d8cd69398a8aa9557ee16ff3af556d6\">\n#top .hr.hr-invisible.av-2a15ns-0d8cd69398a8aa9557ee16ff3af556d6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2a15ns-0d8cd69398a8aa9557ee16ff3af556d6 hr-invisible  avia-builder-el-11  el_after_av_icon_box  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2t8knh-9a3ac536d750d826df1b6872ee22baee av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><p><article  class='iconbox iconbox_left av-lm4ohte2-9a2689fc0776251757b532851796f4b8  avia-builder-el-13  el_before_av_icon_box  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: 186 Seiten\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >186 Seiten<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-lm4oibrz-2ee466f239189c4e4827e2c9d54ee3f8  avia-builder-el-14  el_after_av_icon_box  el_before_av_icon_box '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Deutsch\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Deutsch<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-lm4oj0kd-830fea71900c8b9b77af02e29cb41abf  avia-builder-el-15  el_after_av_icon_box  el_before_av_icon_box '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: 30. August 2023\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >30. August 2023<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-lm4okmqs-0ed58330972fb20e802855c926709a25  avia-builder-el-16  el_after_av_icon_box  el_before_av_icon_box '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: ISBN 978-3951995908\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >ISBN 978-3951995908<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-lm4okx9p-5affeb0d9a3354d5f1c7e0c4321f26cb  avia-builder-el-17  el_after_av_icon_box  el_before_av_codeblock '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Gregor Wimmer\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Gregor Wimmer<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Publications by HERZBLUAT Management Consultancy, Marketing Consultancy, Sustainability Consultancy in Salzburg.<\/p>","protected":false},"author":2,"featured_media":105,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2504","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ver\u00f6ffentlichungen - HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung | Salzburg, \u00d6sterreich<\/title>\n<meta name=\"description\" content=\"Ver\u00f6ffentlichungen zu den Themen Marketing, Management, Verkaufsf\u00f6rderung, Tourismus, ... von HERZBLUAT Unternehmensberatung, Marketingberatung, Nachhaltigkeitsberatung in Salzburg an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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