Tag Archive for: Produkt- und Dienstleistungsmanagement
In today's competitive business world, companies are constantly looking for ways to make their products or services more attractive. One common method is price promotions or special offers. They attract customers and increase sales in the short term. But what happens when customers only buy because of discounts? Companies can fall into a dangerous dependency on price promotions, which can damage their brand and their profitability in the long run. HERZBLUAT, the innovative management consultancy, marketing and advertising agency from Salzburg, has developed a systematic approach to free companies from this dependency.