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https://www.herzbluat.at/wp-content/uploads/2023/04/2307_Omnichannel_FMCG-scaled.jpg 1709 2560 Gregor Wimmer https://www.herzbluat.at/wp-content/uploads/2023/03/HERZBLUAT_Logo_weiss-300x46.png Gregor Wimmer2023-02-13 09:00:202023-04-07 14:12:12The Future of Retail - Omnichannel Strategies for FMCG Companies
The Future of Retail - Omnichannel Strategies for FMCG Companies
The retail sector is currently undergoing a rapid transformation. In order to survive in competition, FMCG companies are relying on innovative omnichannel strategies. We highlight the importance of omnichannel approaches for the success of companies in the consumer goods industry and discuss the opportunities and challenges of this change.