Tag Archive for: Artificial intelligence
Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you.
In a world that is constantly changing, it is important to adapt and keep up with the latest trends. This also applies to the sports business. With the advent of new technologies and the increasing importance of sustainability, the way we play and consume sport is also changing. In this blog post, we take a look at the future of sports business and the opportunities for start-ups with sustainable business ideas.
A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology supports companies in innovative product development, marketing and advertising. Opportunities and threats on how you can use AI effectively in your business.
The food industry is in the midst of a revolution with personalised nutrition and new food trends. It will be exciting to see how these changes affect FMCG companies and how consumer brands can benefit from innovative product development, marketing and advertising to increase the commercial success of their businesses.