Tag Archive for: Advertising
In the dynamic world of marketing and advertising, planning is essential. But how much planning is actually necessary? And are the goals of medium-sized companies clearly defined? HERZBLUAT dives deep into the matter and sheds light on how much strategy your marketing really needs.
The business world is facing a wave of change. With the introduction of concepts such as the Corporate Sustainability Reporting Directive (CSRD), the Environmental, Social and Governance (ESG) criteria and the Sustainable Development Goals (SDGs) of the United Nations, companies are facing new challenges. Particularly affected by these changes are medium-sized companies in Austria that employ more than 249 people and/or have a balance sheet total of more than 43 million euros. Find out what these changes mean for your company and how HERZBLUAT can support you in meeting these challenges below.
In an ever-changing business world, it is essential for companies to have a clear vision, mission and vision statement. These elements are not only crucial for the success of a company, but also for the satisfaction and engagement of employees, customers and stakeholders. In this blog post, we explain the importance of these elements and their role in business success.
Henry Ford, the father of the modern automobile industry, once said: "About 50 per cent of my advertising budget is money thrown away. However, no one can tell me which 50 percent that is." We at HERZBLUAT, your management consultancy, marketing and advertising agency from Salzburg, have the answers for you.
In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?
On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, and a total of more than 220 interested spectators were present.
In this blog post, we would like to summarise the contents of this lecture and give valuable tips on how one-person businesses can develop their business model, tell their story and operate successfully on the market.
In an ever-changing world, it is important for companies to adapt and stay innovative in order to be successful.
We explore how companies can adapt to change, develop strategies and use innovation to succeed in an ever-changing world.
We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.
In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world.
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.