Tag Archive for: Advertising
Henry Ford advertising budget: HERZBLUAT has the answers
Henry Ford, der Vater der modernen Automobilindustrie, hat einmal gesagt: „Etwa 50 Prozent meines Werbebudgets ist hinausgeworfenes Geld. Niemand kann mir allerdings sagen, welche 50 Prozent das sind.“ Wir von HERZBLUAT, Ihrer Unternehmensberatung, Marketing- und Werbeagentur aus Salzburg, haben die Antworten für Sie.
Customer loyalty in the digital world: How companies win and retain customers
In an increasingly digitalised world, customer loyalty is a decisive factor for the success of a company. But how can companies win and retain loyal customers in the digital age? And what role do innovative and sustainable strategies play in product and service development?
Redevelop business model and strategy
On 25 April 2023, Gregor Wimmer gave a lecture on the topic "What do I actually do? And how do I tell the world - business model - story telling - strategic business management" at the "EPU Day" event of the Salzburg Chamber of Commerce. The participants were one-person entrepreneurs (EPU) from all over the province, and a total of more than 220 interested spectators were present.
In this blog post, we would like to summarise the contents of this lecture and give valuable tips on how one-person businesses can develop their business model, tell their story and operate successfully on the market.
In an ever-changing world, it is important for companies to adapt and stay innovative in order to be successful.
We explore how companies can adapt to change, develop strategies and use innovation to succeed in an ever-changing world.
Crisis management in tourism - dealing with external influences and challenges
We examine the challenges facing the tourism sector, e.g. in Austria or the Arabian Peninsula, and how businesses can address them.
We talk about climate change, post-Covid-19, inflation and the shift towards an older target group.
It also shows how innovations, sustainable service and product development as well as marketing and advertising lead to economic success.
Successful business modelling and self-marketing for one-person businesses - Discover the art of telling your story
In today's business world, it is crucial to develop both a solid business model and effective self-promotion techniques as a one-person enterprise (EPU). We show you how to use innovative and sustainable approaches to make your EPU a success and tell your story to the world.
Influencer Marketing for FMCG Brands - Building Successful Partnerships
Influencer marketing has become an important marketing strategy for many industries in recent years, especially for FMCG (fast moving consumer goods) brands. How do you build successful partnerships with influencers and what role does innovative and sustainable product and service development play in this?
Subsidies and support measures for businesses
Funding and support measures are important instruments to drive innovation and economic success in companies. A look at the different funding opportunities and support measures in Austria and the EU, and how sustainable strategies and the integration of the UN SDGs of Vision 2030 into the business model can help to increase opportunities and competitive advantages.
The Future of Retail - Omnichannel Strategies for FMCG Companies
The retail sector is currently undergoing a rapid transformation. In order to survive in competition, FMCG companies are relying on innovative omnichannel strategies. We highlight the importance of omnichannel approaches for the success of companies in the consumer goods industry and discuss the opportunities and challenges of this change.
The role of artificial intelligence in the consumer goods industry
A look at the growing importance of Artificial Intelligence (AI) in the consumer goods industry and how this technology supports companies in innovative product development, marketing and advertising. Opportunities and threats on how you can use AI effectively in your business.
Digitalisation in tourism - using technology to improve the guest experience
Digitalisation has the potential to revolutionise the tourism experience and increase the economic success of destinations and businesses. How innovative and sustainable product development, marketing and advertising can be combined with technology use to create an impressive guest experience.