An important aspect of positioning destinations for a green future is to consider the carbon footprint of tourists' travel. International travel, especially air travel, is a significant source of greenhouse gas emissions. Destinations can take action in this area by:
- Educate and raise awareness of the environmental impact of travel.
- Promote alternatives to air travel, such as rail or bus travel.
- Develop more sustainable transport options in cooperation with transport operators.
- Support measures to reduce the carbon footprint of travel, for example through carbon offsetting or the promotion of technologies to reduce emissions.
Domestic Travels offer a great opportunity to reduce the carbon footprint of travellers while strengthening the local economy. Destinations can promote domestic tourism by:
- Create authentic and sustainable experiences for domestic travellers.
- Build regional partnerships and cooperation to jointly develop sustainable tourism products.
- Highlight the advantages of Domestic Travels in communication and marketing.
The share of domestic tourism varies extremely internationally. While countries like the USA have over 90 % of domestic tourism, destinations like Austria or Switzerland have just under 30 %. This means that destinations and approaches are completely different, so there is no such thing as an "off-the-peg" concept.